Transcript of "Highlights from day 1 of MMA Forum Istanbul 2012"
MMA FORUM FOUR SEASONS BOSPHORUS ISTANBUL, TURKIYE 14TH – 15TH NOVEMBER 2012 DAY ONE SPEAKER QUOTATIONS
“Nothing will get youcloser to your customersthan mobile” PAUL BERNEY MOBILE MARKETINGASSOCIATION
“Digital has lowered thebarriers to connecting us -mobile does it better thananything else” FRANK COOPERPEPSICO
“The key to good advertising isto become part of peoplenature”ÖZGE ERDEMPG
In 2013, the expectationwill be to globally spend$9.6 million on mobile ads TIBET SOYSALFORD
“Mobile is very personal.Allowing a brand to engagewith the same users againand again”GAMZE ÖZTOYGARAGIDIA UNILEVER
“Don’t just use industry data.You need to understand whatmobile techniques yourcustomers use”JONATHAN STEPHENJETBLUE AIRWAYS
“Mobile is the glue that isholding human experiencestogether”PACO HORTIGUELASAMSUNG SPAIN
91% of Egyptiansmartphone user visit socialnetworks, with 66% visitingdaily KARIM KAHLIFADIGITAL REPUBLIC
”It´s not about mobilemarketing, it´s about brandbuilding in a mobile world”ÖZGE ERDEMPG
“Leading with our largest brands,we are pushing towards investing10 percent of our globalmarketing budget in mobileactivations and channels acrossthe entire consumer journey”ANDREA KADERSCHABEKMONDELEZ INTERNATIONAL
“Give customers somethingthey understand and arefamiliar with, then attach it toyour brand” JONATHAN STEPHENJETBLUE AIRWAYS
“Mobile is the channel.Mobility is the consumers”PACO HORTIGUELASAMSUNG SPAIN
“Everything is becomingdigital and everything digital isbecoming mobile” PACO HORTIGUELA SAMSUNG SPAIN
‘Integration, interactivity engagement are the keys tomobile campaign success’GAMZE ÖZTOYGARALGIDA UNILEVER
“Understand what devices yourcustomers are using, understandhow they access your content andensure your content is accessibleand consumable across variousdifferent platforms”JONATHAN STEPHENJETBLUE AIRWAYS
“If the internet was a wave,mobile is a tsunami”ANDREA KADERSCHABEKMONDELEZ INTERNATIONAL
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