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Highlights from day 1 of MMA Forum Istanbul 2012
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Highlights from day 1 of MMA Forum Istanbul 2012

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14th -15th November 2012 Mobile Marketing Association event was held in Istanbul. These are the speaker highlights from day 1 #MMAF2012

14th -15th November 2012 Mobile Marketing Association event was held in Istanbul. These are the speaker highlights from day 1 #MMAF2012

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  • 1. MMA FORUM FOUR SEASONS BOSPHORUS ISTANBUL, TURKIYE 14TH – 15TH NOVEMBER 2012 DAY ONE SPEAKER QUOTATIONS
  • 2. “Nothing will get youcloser to your customersthan mobile” PAUL BERNEY MOBILE MARKETINGASSOCIATION
  • 3. “Digital has lowered thebarriers to connecting us -mobile does it better thananything else” FRANK COOPERPEPSICO
  • 4.  “The key to good advertising isto become part of peoplenature”ÖZGE ERDEMP&G  
  • 5. In 2013, the expectationwill be to globally spend$9.6 million on mobile ads TIBET SOYSALFORD
  • 6. “Mobile is very personal.Allowing a brand to engagewith the same users againand again”GAMZE ÖZTOYGARAGIDIA UNILEVER
  • 7. “Don’t just use industry data.You need to understand whatmobile techniques yourcustomers use”JONATHAN STEPHENJETBLUE AIRWAYS
  • 8. “Mobile is the glue that isholding human experiencestogether”PACO HORTIGUELASAMSUNG SPAIN
  • 9. 91% of Egyptiansmartphone user visit socialnetworks, with 66% visitingdaily KARIM KAHLIFADIGITAL REPUBLIC
  • 10. ”It´s not about mobilemarketing, it´s about brandbuilding in a mobile world”ÖZGE ERDEMP&G
  • 11. “Leading with our largest brands,we are pushing towards investing10 percent of our globalmarketing budget in mobileactivations and channels acrossthe entire consumer journey”ANDREA KADERSCHABEKMONDELEZ INTERNATIONAL
  • 12. “Give customers somethingthey understand and arefamiliar with, then attach it toyour brand” JONATHAN STEPHENJETBLUE AIRWAYS
  • 13. “Mobile is the channel.Mobility is the consumers”PACO HORTIGUELASAMSUNG SPAIN
  • 14. “Everything is becomingdigital and everything digital isbecoming mobile” PACO HORTIGUELA SAMSUNG SPAIN  
  • 15. ‘Integration, interactivity &engagement are the keys tomobile campaign success’GAMZE ÖZTOYGARALGIDA UNILEVER
  • 16. “Understand what devices yourcustomers are using, understandhow they access your content andensure your content is accessibleand consumable across variousdifferent platforms”JONATHAN STEPHENJETBLUE AIRWAYS  
  • 17. “If the internet was a wave,mobile is a tsunami”ANDREA KADERSCHABEKMONDELEZ INTERNATIONAL