2011SALARYGUIDE
2011SALARYGUIDECONTENTSINTRODUCTION                                              1ABOUT US                                ...
2011                                                                                                                      ...
2011SALARYGUIDEABOUT HUDSONMARKETING &COMMUNICATIONSAt Hudson, we connect great people with          Our consultants are s...
2011              SALARY              GUIDESALARY AND MARKET      INFORMATION
2011SALARYGUIDE4   MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
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2011SALARYGUIDECOMMERCE & INDUSTRY                                                     PERMANENT (£ PER YEAR)             ...
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2011SALARYGUIDEFINANCIAL SERVICESMarketing & communications across the              good internal and external communicati...
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2011SALARYGUIDEFINANCIAL SERVICES                                                      PERMANENT (£ PER YEAR)             ...
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2011SALARYGUIDEPROFESSIONAL SERVICESAs confidence in the market continued to        Activity at the senior end of the mark...
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2011SALARYGUIDEPUBLIC SECTOR & NOT FOR PROFITThe public sector arena has seen many           The not for profit sector has...
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2011SALARYGUIDEPUBLIC SECTOR & NOT FOR PROFIT                                                      PERMANENT (£ PER YEAR) ...
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2011SALARYGUIDE18   MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
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2011SALARYGUIDECOMMERCE & INDUSTRY                                                      PERMANENT (£ PER YEAR)            ...
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2011SALARYGUIDEFINANCIAL SERVICES & PROFESSIONAL SERVICES                                                      PERMANENT (...
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2011SALARYGUIDEPUBLIC SECTOR & NOT FOR PROFIT                                                      PERMANENT (£ PER YEAR) ...
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2011SALARYGUIDE
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2011SALARYGUIDECOMMERCE & INDUSTRY                                                      PERMANENT (£ PER YEAR)            ...
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2011SALARYGUIDEFINANCIAL SERVICES AND PROFESSIONAL SERVICES                                                      PERMANENT...
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2011SALARYGUIDEPUBLIC SECTOR & NOT FOR PROFIT                                                      PERMANENT (£ PER YEAR) ...
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2011SALARYGUIDE
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2011SALARYGUIDECOMMERCE & INDUSTRY                                                       PERMANENT (£ PER YEAR)         CO...
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Marketing & Communications Salary Guide2011
Marketing & Communications Salary Guide2011
Marketing & Communications Salary Guide2011
Marketing & Communications Salary Guide2011
Marketing & Communications Salary Guide2011
Marketing & Communications Salary Guide2011
Marketing & Communications Salary Guide2011
Marketing & Communications Salary Guide2011
Marketing & Communications Salary Guide2011
Marketing & Communications Salary Guide2011
Marketing & Communications Salary Guide2011
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Marketing & Communications Salary Guide2011

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Marketing & Communications Salary Guide2011

  1. 1. 2011SALARYGUIDE
  2. 2. 2011SALARYGUIDECONTENTSINTRODUCTION 1ABOUT US 2SALARY AND MARKET INFORMATION 3 LONDON Commerce & Industry 5 Financial Services 8 Professional Services 12 Public Sector & Not For Profit 14 THE SOUTH 19 Commerce & Industry 20 Financial Services & Professional Services 22 Public Sector & Not For Profit 24 MIDLANDS & THE NORTH 27 Commerce & Industry 28 Financial Services & Professional Services 30 Public Sector & Not For Profit 32 SCOTLAND Commerce & Industry 35 Financial Services 39 Professional Services 42 Public Sector & Not For Profit 44CONTACT US 47
  3. 3. 2011 SALARY GUIDE INTRODUCTIONWELCOME TO OUR MARKETING & The Hudson Marketing & Communications As such, this salary and market report shouldCOMMUNICATIONS SALARY GUIDE FOR 201 Salary Guide reflects how salaries have 1 be used as a guide only, our consultants are201 WE HOPE THAT YOU FIND THIS AN 1. fluctuated across the industry. It contains available to provide bespoke information andINSIGHTFUL REPORT, NOT ONLY FOR market overviews and salary information for advice whatever your needs may be.SALARIES AND BENEFITS, BUT ALSO each major specialist area and forecasts Our office locations and respectiveFOR BROADER RECRUITMENT TRENDS how these areas will develop in the coming telephone numbers can be found at theWE FORESEE IN THE MARKETING & months. back of this guide. Please contact us for aCOMMUNICATIONS MARKETPLACE FOR The figures have been thoroughly confidential discussion in relation to any of2011. researched by our industry experts and your recruitment requirements, whether you. come from a variety of sources including are an employer, or a job seeker looking job offers by clients, candidate disclosure for your next marketing or communications of salaries and advertised salaries. We have move. also taken into account current market We look forward to hearing from you. conditions and forecasts as well as our many years of collective experience between our Kind regards recruitment experts. It is important to note Hudson Marketing & Communications that all salaries are dependent on a number of key factors such as size of company, location and sector. MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 1
  4. 4. 2011SALARYGUIDEABOUT HUDSONMARKETING &COMMUNICATIONSAt Hudson, we connect great people with Our consultants are sector specialists, each We’ve developed and continue to build highlygreat companies to help both realise their dedicated to providing recruitment solutions focused expertise and networks across thepotential. within specific industries. Our main focuses markets we work within, so that we can include but are not limited to: connect the best and brightest people withHudson Marketing & Communications your organisation, or connect you with theis a recruitment consultancy specialising | Commerce & Industry right opportunity.in marketing and communications roles. | Financial ServicesWith offices across the UK & Ireland, ourlocal knowledge and regional relationships | Professional Servicescombined with our global resources enable | Public Sector & Not For Profitus to deliver our service with speed, qualityand innovation.2 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  5. 5. 2011 SALARY GUIDESALARY AND MARKET INFORMATION
  6. 6. 2011SALARYGUIDE4 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  7. 7. 2011 SALARY GUIDE LONDON COMMERCE & INDUSTRYWhilst by no means a return to boom times, Still, the year closed on a promising note, It is likely throughout 201 that we will 12010 nevertheless showcased a rise in with more jobs being recruited for in general see the trend of slow, steady growthemployer and job seeker confidence, marked and a particular uplift in senior level hires. continue. Demand for specialist skill setsby an increased level of engagement in such as online marketing and proposition Temporary recruitment within commerce &permanent recruitment on both sides. management will outweigh that of generalist industry remained relatively stagnant, drivenAlthough more eager to hire talent than the marketers. Though that said, the increased by enforced cost-cutting across the majorityprevious year, companies remained cautious proliferation of SMEs will command a need of businesses. Again, this attitude appearedin their decision-making with the average for candidates to have a broad appreciation to ease slightly toward the close of the yeartime to hire on assignments often exceeding of all aspects of the marketing mix. and it’s likely that we’ll see a greater number12 weeks. Likewise candidates showed of contractors brought into companies asgreater trepidation when presented with employers once again begin to recognise thefirm offers. When given attractive buy-back benefits of temporary hires.incentives, they were less willing to riskventuring into unknown territory.LONDON MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 5
  8. 8. 2011SALARYGUIDECOMMERCE & INDUSTRY PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £MARKETINGMarketing Director Car Allowance, Bonus + 70,000 120,000 80,000 300 550 350 BenefitsMarketing Manager 35,000 60,000 45,000 Bonus + Benefits 150 300 225Marketing Executive 25,000 35,000 30,000 Bonus + Benefits 100 150 130Direct Marketing Manager 35,000 50,000 40,000 Bonus + Benefits 150 200 175Direct Marketing Executive 25,000 35,000 30,000 Bonus + Benefits 105 150 130Campaign/Brand Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 220Campaign/Brand Executive 25,000 40,000 30,000 Bonus + Benefits 105 170 130Advertising Manager 35,000 50,000 40,000 Bonus + Benefits 150 225 170Online/Digital/e-Marketing 30,000 50,000 40,000 Bonus + Benefits 130 215 170Head of Online/Digital/e- Car Allowance, Bonus +Marketing 50,000 75,000 60,000 215 350 250 BenefitsHead of Product Car Allowance, Bonus + 60,000 100,000 75,000 250 450 300 BenefitsProduct Manager 40,000 80,000 65,000 Bonus + Benefits 220 350 275Category Manager 40,000 60,000 50,000 Bonus + Benefits 150 250 200Propositions Manager 40,000 65,000 55,000 Bonus + Benefits 170 275 250SEO Manager 35,000 55,000 45,000 Bonus + Benefits 150 250 200SEO Executive 25,000 35,000 30,000 Bonus + Benefits 100 150 125Head of CRM Car Allowance, Bonus + 70,000 95,000 85,000 300 450 350 BenefitsCRM Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 225CRM Executive 25,000 35,000 30,000 Bonus + Benefits 100 150 120Head of Retention & Acquisition Car Allowance, Bonus + 70,000 90,000 80,000 300 400 350 Benefits6 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  9. 9. 2011 SALARY GUIDECOMMERCE & INDUSTRY PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £Retention & Acquisition Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 225Events Director Car Allowance, Bonus + 60,000 75,000 65,000 250 350 275 BenefitsEvents Manager 35,000 50,000 40,000 Bonus + Benefits 150 220 170Events Executive 20,000 35,000 25,000 Bonus + Benefits 100 150 100Head of Research/Insight/ Car Allowance, Bonus +Knowledge 70,000 100,000 80,000 300 450 350 BenefitsResearch/Insight/KnowledgeManager 35,000 60,000 45,000 Bonus + Benefits 150 250 200COMMUNICATIONSCommunications Director Car Allowance, Bonus + 70,000 100,000 80,000 300 450 350 BenefitsHead of Communications Car Allowance, Bonus + 60,000 85,000 75,000 250 400 320 BenefitsCommunications Manager 35,000 60,000 45,000 Bonus + Benefits 170 300 210Communications Executive 25,000 40,000 35,000 Bonus + Benefits 100 200 150Head of Corporate Car Allowance, Bonus +Communications 70,000 100,000 80,000 300 500 350 BenefitsCorporate CommunicationsManager 35,000 60,000 50,000 Bonus + Benefits 150 250 210Press & PR Manager 35,000 60,000 50,000 Bonus + Benefits 150 250 210Press Officer 20,000 35,000 30,000 Bonus + Benefits 100 150 130Director of Internal Car Allowance, Bonus +Communications 70,000 100,000 80,000 300 500 350 BenefitsHead of Internal Car Allowance, Bonus +Communications 60,000 85,000 75,000 250 400 300 BenefitsInternal CommunicationsManager 40,000 60,000 50,000 Bonus + Benefits 170 250 200Internal CommunicationsExecutive 25,000 40,000 30,000 Bonus + Benefits 100 170 150Copywriter/Editor 20,000 45,000 35,000 Bonus + Benefits 100 200 150Bid Writer/Manager 35,000 70,000 45,000 Bonus + Benefits 150 300 200 LONDON MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 7
  10. 10. 2011SALARYGUIDEFINANCIAL SERVICESMarketing & communications across the good internal and external communications From a bonus perspective some banksfinancial services market experienced a specialists to concentrate on change shifted focus to the “total remunerationstrong year in 2010, with significant growth communications (especially in listed package”, moving away from highin volume and revenue on 2009. businesses). Marketing in those businesses percentage bonuses and increasing the base that had consolidated and restructured had salary. For some, the increase in base salaryPermanent recruitment returned to some in some cases moved away from the dormant was to correct the preceding two year plusconsistency, particularly across the larger business as usual /replacement roles we salary freeze.retail and institutional organisations while the had noticed in 2009. There was sometemporary market improved as the year went The expectation for 201 is that the sector 1 new headcount created in strategic andon, peaking in August. will see much more of an even flow of product marketing, to enable companies to recruitment across skill sets in marketingFrom a temporary perspective the latter take advantage of market share availability, and communications. This is a change frommonths of 2010 flattened out and that following competitor product line changes or 2010 where some skills moved and othershas continued into 201 Perhaps the 1. market exits. remained stagnant. The industry itself havingannouncement of budgets ruled the thoughts H2 2010 was notably quieter. A mixture consolidated and removed overlappingof many organisations and thus slowed many of over eager recruiting by line managers support functions are now better placed toprocesses down. (starved of hiring budget during the make strategic growth hires in marketingFor the temporary market the areas of downturn) and a generally poor set of and communications, in line with businessgrowth were largely across the digital and financial results in Q3 for the economy, development objectives and reputationproduct space. We also saw a lift across lead to caution and budgets being removed focused plans.change communications as mergers and for Q4, and a focus on planning for 2011acquisitions took effect. instead. We saw growth in internal andFrom a permanent perspective H1 2010 change communications and PR/mediastarted strongly with continued volumes relations. Salary levels remained consistentin communications requisitions. This was and at pre-downturn levels in most areas.driven by organisations’ recruitment for Marketing was predominantly business as usual with a few, generally SME businesses hiring in product and strategic marketing.8 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  11. 11. 2011 SALARY GUIDEFINANCIAL SERVICES PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £MARKETINGMarketing Director 80,000 125,000 100,000 Car + up to 60% 500 850 625Marketing Manager 45,000 70,000 55,000 Car + up to 20% 200 450 300Marketing Executive 30,000 45,000 35,000 10 – 15% bonus 120 160 140Direct Marketing Manager 45,000 60,000 50,000 Car + up to 20% 200 300 250Direct Marketing Executive 30,000 45,000 35,000 10 – 15% bonus 120 160 140Campaign/Brand Manager 35,000 60,000 50,000 Car + up to 20% 200 350 275Campaign/Brand Executive 30,000 40,000 35,000 10 – 15% bonus 150 200 175Advertising Manager 45,000 60,000 55,000 Car + up to 20% 200 350 275Online/Digital/e-Marketing 40,000 65,000 50,000 Car + up to 30% 200 350 275Head of Online/Digital/e-Marketing 70,000 100,000 80,000 Car + up to 50% 350 600 475Head of Product 80,000 120,000 100,000 Car + up to 60% 350 600 475Product Manager 40,000 65,000 55,000 Car + up to 30% 200 400 300Propositions Manager 40,000 60,000 50,000 Car + up to 20% 250 600 400SEO Manager 40,000 55,000 50,000 Car + up to 20% 250 400 325SEO Executive 30,000 45,000 35,000 10 – 15% bonus 180 250 210Head of CRM 75,000 100,000 80,000 Car + up to 40% 350 600 450CRM Manager 50,000 60,000 55,000 Car + up to 20% 200 350 275CRM Executive 30,000 45,000 40,000 10 – 15% bonus 150 250 200 LONDON MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 9
  12. 12. 2011SALARYGUIDEFINANCIAL SERVICES PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £Head of Retention & Acquisition 80,000 100,000 85,000 Car + up to 30% 300 600 450Retention & Acquisition Manager 50,000 60,000 55,000 Car + up to 20% 200 300 250Events Director 75,000 100,000 80,000 Car + up to 30% 300 600 450Events Manager 50,000 65,000 60,000 Car + up to 20% 200 350 275Events Executive 30,000 40,000 35,000 10 – 15% bonus 110 180 140Head of Research/Insight/Knowledge 70,000 90,000 80,000 Car + up to 30% 350 650 500Research/Insight/KnowledgeManager 50,000 60,000 55,000 Car + up to 20% 200 350 275COMMUNICATIONSCommunications Director 100,000 130,000 120,000 Car + up to 60% 400 700 550Head of Communications 80,000 100,000 90,000 Car + up to 40% 300 600 450Communications Manager 50,000 70,000 60,000 Car + up to 20% 200 300 250Communications Executive 30,000 45,000 40,000 10 – 15% bonus 120 180 150Head of CorporateCommunications 80,000 100,000 90,000 Car + up to 40% 300 600 45010 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  13. 13. 2011 SALARY GUIDEFINANCIAL SERVICES PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £Corporate CommunicationsManager 50,000 70,000 60,000 Car + up to 30% 200 300 250Press & PR Manager 50,000 70,000 65,000 Car + up to 30% 200 300 250Press Officer 35,000 45,000 40,000 10 – 15% bonus 100 200 150Director of InternalCommunications 90,000 110,000 100,000 Car + up to 40% 600 1,000 800Head of InternalCommunications 60,000 80,000 70,000 Car + up to 30% 400 600 500Internal CommunicationsManager 50,000 65,000 55,000 Car + up to 20% 200 350 275Internal CommunicationsExecutive 35,000 50,000 45,000 10 – 15% bonus 120 180 150Copywriter/Editor 35,000 50,000 45,000 10 – 15% bonus 100 200 150RFP Writer 35,000 60,000 45,000 10 – 15% bonus 200 400 300 LONDON MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 11
  14. 14. 2011SALARYGUIDEPROFESSIONAL SERVICESAs confidence in the market continued to Activity at the senior end of the market has We have observed an increase in salaryincrease, 2010 saw a steady rise in the increased, and we have experienced more levels to compensate for reduced bonuses,number of roles available across marketing, interest from candidates at the head of and particularly at the head of and managerialcommunications and business development. director level, who are beginning to explore levels. We have continued to see more opportunities in the marketplace. This permanent than temporary roles available.Unsurprisingly, there has been a marked demonstrates an increased level of optimismincrease in the number of roles which are The recruiting challenge in this sector, for in general, despite there not being as manydirectly attributed to revenue generation – 201 will be to continue to attract and retain 1 open opportunities for them at this stage.namely business development, typically at top talent. Whilst confidence has indeed Throughout this year we anticipate moreexecutive and managerial level. We expect increased, the highest calibre candidates will movement at the senior end of the marketthis level of activity to continue for the need to be provided with good incentives in due to this increased confidence.duration of 201 as firms continue to drive 1 order to leave their current firm to go to atheir presence in their existing specialist The busiest sectors within professional competitor. This requires hiring firms to offersectors, but also as they seek to take market services during 2010 were undoubtedly competitive and attractive salary and benefitsshare in other sectors from competitor firms. the legal and accountancy firms, who have packages. Firms will need to be smarter inConsequently, salary premiums are attached shown strong signs of recovery. Property and their recruitment campaigns – being mindfulto these roles and we are confident that this real estate have experienced slower signs of that talented candidates will be sought afterwill continue. growth. by a number of firms.12 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  15. 15. 2011 SALARY GUIDEPROFESSIONAL SERVICES PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £MARKETING & COMMUNICATIONSMarketing Director 80,000 130,000 100,000 Car + Bonus + Benefits 600 1,000 775Marketing Manager 40,000 60,000 50,000 Bonus + Benefits 250 350 300Marketing Executive 28,000 40,000 35,000 Bonus + Benefits 150 200 180Business Development Director 90,000 150,000 120,000 Car + Bonus + Benefits 450 700 550Business Development Manager 38,000 45,000 50,000 Bonus + Benefits 250 400 325Business Development Executive 28,000 40,000 35,000 Bonus + Benefits 180 250 210Head of PR 65,000 85,000 75,000 Car + Bonus + Benefits 350 450 300PR Manager 40,000 60,000 50,000 Bonus + Benefits 250 400 325Bid Manager 40,000 60,000 50,000 Bonus + Benefits 250 400 325Marketing CommunicationsManager 40,000 60,000 50,000 Bonus + Benefits 250 400 325Database/CRM Manager 45,000 60,000 50,000 Bonus + Benefits 200 350 275Events Manager 40,000 60,000 50,000 Bonus + Benefits 200 350 275Events Executive 28,000 38,000 33,000 Bonus + Benefits 120 200 160 LONDON MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 13
  16. 16. 2011SALARYGUIDEPUBLIC SECTOR & NOT FOR PROFITThe public sector arena has seen many The not for profit sector has been affected, This has also had an effect on day rates,changes, since the move from Labour to in particular charities have had to operate which have dropped significantly. Wethe new Conservative - Liberal Democrat a leaner business, with much more of an are actively advising candidates to keepcoalition. This has had an impact on emphasis on the commercial side. This has their skills active, by taking on short termmarketing and communications roles resulted in a shift in roles and in demand contracts, whilst keeping their eye outin central and local government, non- with more focus on marketing professionals for longer term contracts and permanentdepartmental public bodies, housing and with international experience in particular, positions.NHS sectors specifically. There are now and commercial expertise. We have seen asurplus amounts of skilled public sector decline in communications roles.professionals out of work who are takinglonger to obtain permanent or temporarypositions.14 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  17. 17. 2011 SALARY GUIDEPUBLIC SECTOR & NOT FOR PROFIT PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ MINIMUM £ MAXIMUM £ AVERAGE £MARKETINGMarketing Director 50,000 100,000 75,000 285 625 450Marketing Manager 35,000 45,000 40,000 148 210 169Marketing Executive 25,000 35,000 30,000 106 163 127Direct Marketing Manager 35,000 45,000 40,000 148 210 169Direct Marketing Executive 25,000 35,000 30,000 106 163 127Campaign/Brand Manager 40,000 50,000 45,000 169 233 191Campaign/Brand Executive 28,000 40,000 34,000 119 186 144Online/Digital/e-Marketing 28,000 40,000 34,000 119 186 144Head of Online/Digital/e-Marketing 40,000 60,000 50,000 169 280 212Product Manager 40,000 50,000 45,000 169 233 191SEO Manager 35,000 50,000 42,500 148 233 180SEO Executive 25,000 35,000 30,000 106 163 127Head of CRM 45,000 75,000 60,000 191 350 254CRM Manager 30,000 50,000 40,000 127 233 169CRM Executive 25,000 40,000 32,500 106 186 138Events Director 30,000 50,000 40,000 127 233 169Events Manager 30,000 45,000 37,500 127 210 159 LONDON MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 15
  18. 18. 2011SALARYGUIDEPUBLIC SECTOR & NOT FOR PROFIT PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ MINIMUM £ MAXIMUM £ AVERAGE £Events Executive 25,000 35,000 30,000 106 163 127Head of Research/Insight/Knowledge 50,000 60,000 55,000 212 280 233Research/Insight/Knowledge Manager 40,000 50,000 45,000 169 233 191COMMUNICATIONSCommunications Director 40,000 75,000 57,500 169 350 244Head of Communications 40,000 60,000 50,000 169 280 212Communications Manager 35,000 45,000 40,000 148 210 169Communications Executive 25,000 35,000 30,000 106 163 127Head of Corporate Communications 40,000 60,000 50,000 169 280 21216 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  19. 19. 2011 SALARY GUIDEPUBLIC SECTOR & NOT FOR PROFIT PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ MINIMUM £ MAXIMUM £ AVERAGE £Corporate Communications Manager 25,000 45,000 35,000 106 210 148Press & PR Manager 30,000 60,000 45,000 127 280 191Press Officer 25,000 35,000 30,000 106 163 127Director of Internal Communications 40,000 75,000 57,500 169 350 244Head of Internal Communications 40,000 60,000 50,000 169 280 212Internal Communications Manager 35,000 45,000 40,000 148 210 169Internal Communications Executive 25,000 35,000 30,000 106 163 127Copywriter/Editor 25,000 35,000 30,000 106 163 127 LONDON MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 17
  20. 20. 2011SALARYGUIDE18 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  21. 21. 2011 SALARY GUIDE THE SOUTH ALL SECTORSConfidence slowly returned to the market With the UK government having to make Our main challenge across the region forduring 2010 across the region. After a some tough decisions around budgets and the duration of 201 will be to identify and 1sluggish start we saw a steady rise in spending cuts there was an inevitable freeze attract new candidates. Whilst confidencethe number of roles available across in ‘new hire’ recruitment strategies. The trend is slowly increasing, candidates still appearmarketing, communications, sales and continued from 2009 with the reduction nervous and reluctant in some cases to movebusiness development. During Q3 and in the number of third sector temporary on. The highest calibre candidates will needQ4 we experienced a marked increase contractors as budgets were finally removed. to be offered good incentives in order toin the number of mid to senior level sales leave their current business. We also can’t The freeze appeared to affect every partand business development opportunities, ignore the competition we face as recruiters, of the public and not for profit sectors. Inas organisations looked to drive activity, as more organisations look to populate their particular at the strategic communicationsincrease revenue and win back market share own internal recruitment teams. The need level across the NHS and local governmentfrom competitors. We expect this trend to for recruiters to create and deliver more where efficiencies of up to 70% were soughtcontinue throughout 2011. innovative recruitment solutions and provide in some cases. specialist services has never been greater.Surprisingly, the busiest sector within Salary levels in our region have remainedour region during 2010 was retail which stagnant in the main, with organisationsshowed strong signs of recovery. We made under the impression that they can makea number of marketing communications the most of market conditions and get moreplacements in this sector, whereas in both experience for their money. We have alsothe FMCG, services and third sector we have continued to see more permanent and fixedexperienced much slower signs of growth. term contract roles rather than temporary roles.THE SOUTH MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 19
  22. 22. 2011SALARYGUIDECOMMERCE & INDUSTRY PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £MARKETINGMarketing Director Car Allowance, Bonus + 70,000 120,000 80,000 300 550 350 BenefitsMarketing Manager 35,000 60,000 45,000 Bonus + Benefits 150 300 225Marketing Executive 25,000 35,000 30,000 Bonus + Benefits 100 150 130Direct Marketing Manager 35,000 50,000 40,000 Bonus + Benefits 150 200 175Direct Marketing Executive 25,000 35,000 30,000 Bonus + Benefits 105 150 130Campaign/Brand Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 220Campaign/Brand Executive 25,000 40,000 30,000 Bonus + Benefits 105 170 130Advertising Manager 35,000 50,000 40,000 Bonus + Benefits 150 225 170Online/Digital/e-Marketing 30,000 60,000 50,000 Bonus + Benefits 130 215 170Head of Online/Digital/e- Car Allowance, Bonus +Marketing 50,000 75,000 65,000 215 350 250 BenefitsHead of Product Car Allowance, Bonus + 60,000 100,000 75,000 250 450 300 BenefitsProduct Manager 40,000 80,000 65,000 Bonus + Benefits 220 350 275Category Manager 40,000 60,000 50,000 Bonus + Benefits 150 250 200Propositions Manager 40,000 65,000 55,000 Bonus + Benefits 170 275 250SEO Manager 35,000 55,000 45,000 Bonus + Benefits 150 250 200SEO Executive 25,000 35,000 30,000 Bonus + Benefits 100 150 125Head of CRM Car Allowance, Bonus + 70,000 95,000 85,000 300 450 350 BenefitsCRM Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 225CRM Executive 25,000 35,000 30,000 Bonus + Benefits 100 150 120Head of Retention & Acquisition Car Allowance, Bonus + 70,000 90,000 80,000 300 400 350 Benefits20 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  23. 23. 2011 SALARY GUIDECOMMERCE & INDUSTRY PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £Retention & Acquisition Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 225Events Director Car Allowance, Bonus + 60,000 75,000 65,000 250 350 275 BenefitsEvents Manager 35,000 50,000 40,000 Bonus + Benefits 150 220 170Events Executive 20,000 35,000 25,000 Bonus + Benefits 100 150 100Head of Research/Insight/ Car Allowance, Bonus +Knowledge 70,000 100,000 80,000 300 450 350 BenefitsResearch/Insight/KnowledgeManager 35,000 60,000 45,000 Bonus + Benefits 150 250 200COMMUNICATIONSCommunications Director Car Allowance, Bonus + 70,000 100,000 80,000 300 450 350 BenefitsHead of Communications Car Allowance, Bonus + 60,000 85,000 75,000 250 400 320 BenefitsCommunications Manager 35,000 60,000 45,000 Bonus + Benefits 170 300 210Communications Executive 25,000 40,000 35,000 Bonus + Benefits 100 200 150Head of Corporate Car Allowance, Bonus +Communications 70,000 100,000 80,000 300 500 350 BenefitsCorporate CommunicationsManager 35,000 60,000 50,000 Bonus + Benefits 150 250 210Press & PR Manager 35,000 60,000 50,000 Bonus + Benefits 150 250 210Press Officer 20,000 35,000 30,000 Bonus + Benefits 100 150 130Director of Internal Car Allowance, Bonus +Communications 70,000 100,000 80,000 300 500 350 BenefitsHead of Internal Car Allowance, Bonus +Communications 60,000 85,000 75,000 250 400 300 BenefitsInternal CommunicationsManager 40,000 60,000 50,000 Bonus + Benefits 170 250 200Internal CommunicationsExecutive 25,000 40,000 30,000 Bonus + Benefits 100 170 150Copywriter/Editor 20,000 45,000 35,000 Bonus + Benefits 100 200 150Bid Writer/Manager 35,000 70,000 45,000 Bonus + Benefits 150 300 200 THE SOUTH MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 21
  24. 24. 2011SALARYGUIDEFINANCIAL SERVICES & PROFESSIONAL SERVICES PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £MARKETINGMarketing Director 80,000 125,000 100,000 Car + up to 60% 500 850 625Marketing Manager 45,000 70,000 55,000 Car + up to 20% 200 450 300Marketing Executive 30,000 45,000 35,000 10 – 15% bonus 120 160 140Direct Marketing Manager 45,000 60,000 50,000 Car + up to 20% 200 300 250Direct Marketing Executive 30,000 45,000 35,000 10 – 15% bonus 120 160 140Campaign/Brand Manager 35,000 60,000 50,000 Car + up to 20% 200 350 275Campaign/Brand Executive 30,000 40,000 35,000 10 – 15% bonus 150 200 175Advertising Manager 45,000 60,000 55,000 Car + up to 20% 200 350 275Online/Digital/e-Marketing 40,000 65,000 50,000 Car + up to 30% 200 350 275Head of Online/Digital/e-Marketing 70,000 100,000 80,000 Car + up to 50% 350 600 475Head of Product 80,000 120,000 100,000 Car + up to 60% 350 600 475Product Manager 40,000 65,000 55,000 Car + up to 30% 200 400 300Propositions Manager 40,000 60,000 50,000 Car + up to 20% 250 600 400SEO Manager 40,000 55,000 50,000 Car + up to 20% 250 400 325SEO Executive 30,000 45,000 35,000 10 – 15% bonus 180 250 210Head of CRM 75,000 100,000 80,000 Car + up to 40% 350 600 450CRM Manager 50,000 60,000 55,000 Car + up to 20% 200 350 275CRM Executive 30,000 45,000 40,000 10 – 15% bonus 150 250 200Head of Retention & Acquisition 80,000 100,000 85,000 Car + up to 30% 300 600 450Retention & Acquisition Manager 50,000 60,000 55,000 Car + up to 20% 200 300 25022 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  25. 25. 2011 SALARY GUIDEFINANCIAL SERVICES & PROFESSIONAL SERVICES PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £Events Director 75,000 100,000 80,000 Car + up to 30% 300 600 450Events Manager 50,000 65,000 60,000 Car + up to 20% 200 350 275Events Executive 30,000 40,000 35,000 10 – 15% bonus 110 180 140Head of Research/Insight/Knowledge 70,000 90,000 80,000 Car + up to 30% 350 650 500Research/Insight/KnowledgeManager 50,000 60,000 55,000 Car + up to 20% 200 350 275COMMUNICATIONSCommunications Director 100,000 130,000 120,000 Car + up to 60% 400 700 550Head of Communications 80,000 100,000 90,000 Car + up to 40% 300 600 450Communications Manager 50,000 70,000 60,000 Car + up to 20% 200 300 250Communications Executive 30,000 45,000 40,000 10 – 15% bonus 120 180 150Head of CorporateCommunications 80,000 100,000 90,000 Car + up to 40% 300 600 450Corporate CommunicationsManager 50,000 70,000 60,000 Car + up to 30% 200 300 250Press & PR Manager 50,000 70,000 65,000 Car + up to 30% 200 300 250Press Officer 35,000 45,000 40,000 10 – 15% bonus 100 200 150Director of InternalCommunications 90,000 110,000 100,000 Car + up to 40% 600 1,000 800Head of InternalCommunications 60,000 80,000 70,000 Car + up to 30% 400 600 500Internal CommunicationsManager 50,000 65,000 55,000 Car + up to 20% 200 350 275Internal CommunicationsExecutive 35,000 50,000 45,000 10 – 15% bonus 120 180 150Copywriter/Editor 35,000 50,000 45,000 10 – 15% bonus 100 200 150RFP Writer 35,000 60,000 45,000 10 – 15% bonus 200 400 300 THE SOUTH MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 23
  26. 26. 2011SALARYGUIDEPUBLIC SECTOR & NOT FOR PROFIT PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ MINIMUM £ MAXIMUM £ AVERAGE £MARKETINGMarketing Director 50,000 100,000 75,000 285 625 450Marketing Manager 35,000 45,000 40,000 148 210 169Marketing Executive 25,000 35,000 30,000 106 163 127Direct Marketing Manager 35,000 45,000 40,000 148 210 169Direct Marketing Executive 25,000 35,000 30,000 106 163 127Campaign/Brand Manager 40,000 50,000 45,000 169 233 191Campaign/Brand Executive 28,000 40,000 34,000 119 186 144Online/Digital/e-Marketing 28,000 40,000 34,000 119 186 144Head of Online/Digital/e-Marketing 40,000 60,000 50,000 169 280 212Product Manager 40,000 50,000 45,000 169 233 191SEO Manager 35,000 50,000 42,500 148 233 180SEO Executive 25,000 35,000 30,000 106 163 127Head of CRM 45,000 75,000 60,000 191 350 254CRM Manager 30,000 50,000 40,000 127 233 169CRM Executive 25,000 40,000 32,500 106 186 138Events Director 30,000 50,000 40,000 127 233 16924 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  27. 27. 2011 SALARY GUIDEPUBLIC SECTOR & NOT FOR PROFIT PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ MINIMUM £ MAXIMUM £ AVERAGE £Events Manager 30,000 45,000 37,500 127 210 159Events Executive 25,000 35,000 30,000 106 163 127Head of Research/Insight/Knowledge 50,000 60,000 55,000 212 280 233Research/Insight/Knowledge Manager 40,000 50,000 45,000 169 233 191COMMUNICATIONSCommunications Director 40,000 75,000 57,500 169 350 244Head of Communications 40,000 60,000 50,000 169 280 212Communications Manager 35,000 45,000 40,000 148 210 169Communications Executive 25,000 35,000 30,000 106 163 127Head of Corporate Communications 40,000 60,000 50,000 169 280 212Corporate Communications Manager 25,000 45,000 35,000 106 210 148Press & PR Manager 30,000 60,000 45,000 127 280 191Press Officer 25,000 35,000 30,000 106 163 127Director of Internal Communications 40,000 75,000 57,500 169 350 244Head of Internal Communications 40,000 60,000 50,000 169 280 212Internal Communications Manager 35,000 45,000 40,000 148 210 169Internal Communications Executive 25,000 35,000 30,000 106 163 127Copywriter/Editor 25,000 35,000 30,000 106 163 127 THE SOUTH MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 25
  28. 28. 2011SALARYGUIDE
  29. 29. 2011 SALARY GUIDE MIDLANDS & THE NORTH ALL SECTORSThroughout 2010, the economic climate desire to develop on-line revenue streams Despite positive signs, the market in 2011proved quite a test for both marketing which created a steady flow of jobs in this remains fragile and there is still a hesitancyand PR professionals in the Midlands area. Businesses also looked to proposition to hire permanent marketing staff in volume.and North of England. Often viewed as and partnership marketers to create new Replacement hires as opposed to hiringnon-fee earning staff, some businesses viable revenue streams. Product marketers en masse remains a priority, although thehad to cut their marketing and PR teams were in high demand across both consumer financial services and utilities markets insubstantially or freeze headcount in an effort products and B2B, and have commanded a particular have started to buck this trend.to reduce costs. Despite this, we did see premium in terms of salary. As have financial Senior hires have also resurfaced after aa definite increase in demand for talented marketing professionals with particular reliance on tactical marketers to get throughprofessionals across several key sectors expertise in savings & investment products. the recession. Interim professionals remaincompared to the previous year. Whilst the in demand as businesses balance critical As the economic climate improved,temporary market slowed down (governed projects with permanent headcount budgets. companies were keen to manage theirlargely by public sector cuts), the trend for reputation internally and externally. Staff We are still experiencing a flood ofpermanent hires in financial services, utilities, engagement was, and continues to be, high candidates into the market which in turnprofessional services and the engineering on the agenda as downsizing or restructures has altered the face of interim recruitment.& manufacturing sectors exceeded left some staff feeling vulnerable or This influx of available candidates makesexpectations. disillusioned. As a result we saw, and it ever more important to identify the trulyDespite positive signs of recovery in 2010, continue to see, an increase in demand for skilled applicants through robust selectionrevenue generation was still in sharp focus, internal communications professionals to techniques. We need to be mindful thatso marketers who could drive the bottom help engage and reassure staff working in a higher volume of candidates doesn’tline were in most demand. Given the cost leaner environments. We have also seen an necessarily mean a higher volume of quality,efficiencies of web channels, there was a increase in demand for PR professionals that will add profit to the bottom line and to maintain the businesses positive image enhance a business’ values and reputation. and encourage confidence in an uncertain market.MIDLANDS & THE NORTH MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 27
  30. 30. 2011SALARYGUIDECOMMERCE & INDUSTRY PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £MARKETINGMarketing Director 70,000 200,000 100,000 Car + Bonus + Benefits 415 1,200 625Marketing Manager 30,000 55,000 40,000 Car + Bonus + Benefits 145 315 215Marketing Executive 20,000 30,000 25,000 Bonus + Benefits 100 145 125Direct Marketing Manager 35,000 55,000 40,000 Car + Bonus + Benefits 195 315 215Direct Marketing Executive 20,000 30,000 25,000 Bonus + Benefits 100 145 125Campaign/Brand Manager 30,000 50,000 40,000 Car + Bonus + Benefits 195 315 215Campaign/Brand Executive 20,000 30,000 25,000 Bonus + Benefits 100 145 125Advertising Manager 35,000 60,000 40,000 Car + Bonus + Benefits 195 350 215Head of Online/Digital/e-Marketing 55,000 90,000 70,000 Car + Bonus + Benefits 315 565 415Online/Digital/e-Marketing 30,000 50,000 40,000 Bonus + Benefits 145 285 215Head of Product 60,000 120,000 90,000 Car + Bonus + Benefits 350 725 565Product Manager 30,000 60,000 45,000 Car + Bonus + Benefits 145 350 250Category Manager 30,000 60,000 45,000 Car + Bonus + Benefits 155 350 250Propositions Manager 30,000 65,000 45,000 Car + Bonus + Benefits 145 385 250SEO Manager 30,000 55,000 45,000 Car + Bonus + Benefits 145 315 250SEO Executive 20,000 30,000 25,000 Bonus + Benefits 100 145 125Head of CRM 60,000 90,000 75,000 Car + Bonus + Benefits 350 565 450CRM Manager 30,000 55,000 45,000 Car + Bonus + Benefits 145 315 250CRM Executive 20,000 30,000 25,000 Bonus + Benefits 100 145 125Head of Retention & Acquisition 50,000 100,000 80,000 Car + Bonus + Benefits 285 625 50028 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  31. 31. 2011 SALARY GUIDECOMMERCE & INDUSTRY PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £Retention & Acquisition Manager 35,000 50,000 45,000 Car + Bonus + Benefits 195 285 250Events Director 40,000 60,000 50,000 Car + Bonus + Benefits 200 350 250Events Manager 20,000 40,000 30,000 Car + Benefits 150 215 145Events Executive 20,000 30,000 25,000 Benefits 100 150 125Head of Research/Insight/Knowledge 50,000 120,000 80,000 Car + Bonus + Benefits 300 725 500Research/Insight/KnowledgeManager 30,000 50,000 40,000 Car + Bonus + Benefits 145 285 215COMMUNICATIONSCommunications Director 70,000 120,000 95,000 Car + Bonus + Benefits 415 725 595Head of Communications 50,000 70,000 60,000 Car + Bonus + Benefits 285 415 350Communications Manager 30,000 50,000 40,000 Bonus + Benefits 145 285 215Communications Executive 20,000 30,000 25,000 Benefits 100 145 125Head of CorporateCommunications 70,000 120,000 95,000 Car + Bonus + Benefits 415 725 595Corporate CommunicationsManager 30,000 50,000 40,000 Bonus + Benefits 145 285 215Press & PR Manager 30,000 45,000 35,000 Car + Bonus + Benefits 145 250 195Press Officer 20,000 30,000 25,000 Benefits 100 145 125Director of InternalCommunications 65,000 100,000 80,000 Car + Bonus + Benefits 385 625 500Head of InternalCommunications 45,000 65,000 55,000 Car + Bonus + Benefits 250 385 315Internal CommunicationsManager 30,000 45,000 40,000 Bonus + Benefits 145 250 215Internal CommunicationsExecutive 20,000 30,000 25,000 Benefits 100 145 125Copywriter/Editor 20,000 30,000 25,000 Benefits 100 145 125RFP Writer 30,000 60,000 45,000 Bonus + Benefits 150 300 200 MIDLANDS & THE NORTH MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 29
  32. 32. 2011SALARYGUIDEFINANCIAL SERVICES AND PROFESSIONAL SERVICES PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £MARKETINGMarketing Director 80,000 125,000 100,000 Car + Bonus + Benefits 300 850 450Marketing Manager 30,000 50,000 35,000 Car + Bonus + Benefits 200 450 300Marketing Executive 25,000 38,000 28,000 Bonus + Benefits 100 160 120Direct Marketing Manager 30,000 50,000 35,000 Car + Bonus + Benefits 200 450 300Direct Marketing Executive 25,000 38,000 28,000 Bonus + Benefits 100 160 120Campaign/Brand Manager 30,000 50,000 35,000 Car + Bonus + Benefits 200 450 300Campaign/Brand Executive 25,000 38,000 28,000 Bonus + Benefits 100 160 120Advertising Manager 35,000 60,000 40,000 Bonus + Benefits 195 350 215Online/Digital/e-Marketing 30,000 50,000 40,000 Bonus + Benefits 150 285 215Head of Online/Digital/e-Marketing 55,000 90,000 70,000 Car + Bonus + Benefits 315 565 415Head of Product 60,000 120,000 90,000 Car + Bonus + Benefits 350 725 565Product Manager 30,000 60,000 45,000 Car + Bonus + Benefits 145 350 250Propositions Manager 30,000 60,000 45,000 Car + Bonus + Benefits 145 385 250SEO Manager 30,000 55,000 45,000 Car + Bonus + Benefits 145 315 250SEO Executive 20,000 30,000 25,000 Bonus + Benefits 100 145 125Head of CRM 65,000 90,000 75000 Car + Bonus + Benefits 350 565 450CRM Manager 30,000 55,000 45,000 Car + Bonus + Benefits 145 315 250CRM Executive 20,000 30,000 25,000 Bonus + Benefits 100 145 125Head of Retention & Acquisition 50,000 100,000 80,000 Car + Bonus + Benefits 285 625 500Retention & Acquisition Manager 35,000 50,000 45,000 Car + Bonus + Benefits 195 285 25030 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  33. 33. 2011 SALARY GUIDEFINANCIAL SERVICES AND PROFESSIONAL SERVICES PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £Events Director 40,000 60,000 50,000 Car + Bonus + Benefits 200 350 250Events Manager 20,000 40,000 30,000 Car + Benefits 150 215 145Events Executive 20,000 30,000 25,000 Benefits 100 150 125Head of Research/Insight/Knowledge 50,000 120,000 80,000 Car + Bonus + Benefits 285 725 500Research/Insight/KnowledgeManager 30,000 50,000 40,000 Car + Bonus + Benefits 145 285 215COMMUNICATIONSCommunications Director 70,000 120,000 95,000 Car + Bonus + Benefits 415 725 595Head of Communications 50,000 70,000 60,000 Car + Bonus + Benefits 285 415 350Communications Manager 30,000 55,000 40,000 Car + Bonus + Benefits 150 285 215Communications Executive 25,000 35,000 28,000 Benefits 120 150 125Head of CorporateCommunications 70,000 120,000 95,000 Car + Bonus + Benefits 415 725 595Corporate CommunicationsManager 30,000 55,000 40,000 Car + Bonus + Benefits 150 285 215Press & PR Manager 30,000 45,000 35,000 Car + Bonus + Benefits 150 250 195Press Officer 20,000 30,000 25,000 Bonus + Benefits 100 145 125Director of InternalCommunications 65,000 100,000 80,000 Car + Bonus + Benefits 385 625 500Head of InternalCommunications 45,000 65,000 55,000 Car + Bonus + Benefits 250 385 315Internal CommunicationsManager 30,000 45,000 40,000 Bonus + Benefits 150 250 215Internal CommunicationsExecutive 20,000 30,000 25,000 Benefits 100 145 125Copywriter/Editor 20,000 30,000 25,000 Benefits 100 145 125RFP Writer 30,000 60,000 45,000 Bonus + Benefits 150 300 200 MIDLANDS & THE NORTH MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 31
  34. 34. 2011SALARYGUIDEPUBLIC SECTOR & NOT FOR PROFIT PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £MARKETINGMarketing Director 65,000 120,000 90,000 Car + Bonus + Benefits 385 725 565Marketing Manager 30,000 45,000 35,000 Bonus + Benefits 180 250 225Marketing Executive 20,000 30,000 25,000 Bonus + Benefits 125 180 130Direct Marketing Manager 30,000 45,000 35,000 Bonus + Benefits 180 250 225Direct Marketing Executive 20,000 30,000 25,000 Bonus + Benefits 125 180 130Campaign/Brand Manager 30,000 45,000 35,000 Bonus + Benefits 180 250 225Campaign/Brand Executive 20,000 30,000 25,000 Bonus + Benefits 125 180 130Head of Online/Digital/e-Marketing 45,000 80,000 55,000 Car + Bonus + Benefits 250 500 315Online/Digital/e-Marketing 25,000 45,000 35,000 Bonus + Benefits 125 250 195Head of Product 40,000 65,000 50,000 Car + Bonus + Benefits 215 385 285Product Manager 25,000 35,000 30,000 Bonus + Benefits 125 195 145SEO Manager 30,000 55,000 45,000 Car + Bonus + Benefits 145 315 250SEO Executive 20,000 30,000 25,000 Bonus + Benefits 100 145 125Head of CRM 55,000 85,000 65,000 Car + Bonus + Benefits 315 525 385CRM Manager 30,000 50,000 40,000 Bonus + Benefits 145 285 215CRM Executive 20,000 30,000 25,000 Bonus + Benefits 100 145 125Events Director 55,000 80,000 65,000 Car + Bonus + Benefits 315 500 385Events Manager 30,000 50,000 35,000 Bonus + Benefits 145 285 19532 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  35. 35. 2011 SALARY GUIDEPUBLIC SECTOR & NOT FOR PROFIT PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £Events Executive 20,000 28,000 25,000 Bonus + Benefits 125 180 130Head of Research/Insight/Knowledge 50,000 85,000 65,000 Car + Bonus + Benefits 285 525 385Research/Insight/KnowledgeManager 30,000 50,000 40,000 Bonus + Benefits 145 285 215COMMUNICATIONSCommunications Director 70,000 120,000 95,000 Car + Bonus + Benefits 350 725 565Head of Communications 50,000 90,000 75,000 Car + Bonus + Benefits 285 565 450Communications Manager 30,000 50,000 40,000 Bonus + Benefits 145 285 215Communications Executive 20,000 30,000 25,000 Bonus + Benefits 100 145 125Head of CorporateCommunications 70,000 120,000 85,000 Car + Bonus + Benefits 415 725 525Corporate CommunicationsManager 30,000 50,000 40,000 Bonus + Benefits 145 285 215Press & PR Manager 30,000 45,000 35,000 Bonus + Benefits 200 350 275Press Officer 20,000 30,000 25,000 Bonus + Benefits 100 200 150Director of InternalCommunications 65,000 120,000 85,000 Car + Bonus + Benefits 550 1100 825Head of InternalCommunications 45,000 65,000 55,000 Car + Bonus + Benefits 350 550 450Internal CommunicationsManager 30,000 45,000 40,000 Bonus + Benefits 145 250 215Internal CommunicationsExecutive 20,000 30,000 25,000 Bonus + Benefits 100 145 125Copywriter/Editor 20,000 30,000 25,000 Bonus + Benefits 100 145 125RFP Writer 30,000 60,000 45,000 Bonus + Benefits 150 300 200 MIDLANDS & THE NORTH MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 33
  36. 36. 2011SALARYGUIDE
  37. 37. 2011 SALARY GUIDE SCOTLAND COMMERCE & INDUSTRYWe are continuing to see a steady uplift client pools. Whilst the preference seems Companies in the private sector continuein recruitment activity across a range of to be for a broader B2B marketing skill set, to take a cautious approach to growth,sectors. FMCG and utilities in particular, are the inclusion of digital expertise continues while continuing to manage costs tightly.continuing to hire not only business essential to be highly sought after. We expect to We do expect to see an uplift in interimroles, but also new talent to drive growth see this trend continue throughout 2011. opportunities over the year. This trend hasin targeted areas. Skills high in demand in Construction and related sectors continue to already started, with companies seeing thatthese sectors include digital marketing, brand find the market difficult, with only the most they are able to bring in high calibre, interimand product marketing. The manufacturing essential hires being made. marketing talent, without having to commit toand IT sectors are hiring commercial permanent headcount.marketers typically with a breadth of B2Bmarketing experience, as they seek out newpotential markets and maximise existingSCOTLAND MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 35
  38. 38. 2011SALARYGUIDECOMMERCE & INDUSTRY PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ MINIMUM £ MAXIMUM £ AVERAGE £MARKETINGMarketing Director 70,000 120,000 100,000 700 1,000 850Marketing Manager 35,000 45,000 35,000 150 250 200Marketing Executive 21,000 28,000 25,000 90 120 105Direct Marketing Manager 30,000 45,000 35,000 150 250 200Direct Marketing Executive 21,000 28,000 26,000 90 120 105Campaign/Brand Manager 30,000 50,000 38,000 130 180 155Campaign/Brand Executive 21,000 30,000 26,000 90 120 105Advertising Manager 30,000 40,000 35,000 150 250 200Online/Digital/e-Marketing 30,000 40,000 35,000 160 230 195Head of Online/Digital/e-Marketing 50,000 100,000 75,000 500 1,000 750Head of Product 50,000 70,000 60,000 200 400 300Product Manager 30,000 50,000 45,000 150 250 200Category Manager 40,000 55,000 48,000 180 250 215Propositions Manager 35,000 50,000 45,000 150 250 200SEO Manager 30,000 40,000 35,000 150 200 17536 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011
  39. 39. 2011 SALARY GUIDECOMMERCE & INDUSTRY PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY) MINIMUM £ MAXIMUM £ AVERAGE £ MINIMUM £ MAXIMUM £ AVERAGE £SEO Executive 24,000 30,000 25,000 120 160 140Head of CRM 40,000 60,000 45,000 200 300 250CRM Manager 30,000 40,000 35,000 150 200 175CRM Executive 21,000 28,000 25,000 90 120 105Head of Retention & Acquisition 50,000 70,000 60,000 300 500 400Retention & Acquisition Manager 30,000 40,000 35,000 150 200 175Events Manager 25,000 35,000 30,000 110 180 145Events Executive 16,000 25,000 21,000 90 120 105Head of Research/Insight/Knowledge 60,000 80,000 70,000 250 500 375Research/Insight/Knowledge Manager 30,000 45,000 35,000 150 250 200 SCOTLAND MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 37

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