www.paulcopcutt.com
How to Use
Personal Branding
For
Success
Paul Copcutt – Personal Brand Architect
““My work speaks for itself”My work speaks for itself”
ATTRIBUTES: Direct, Humourous, Bright
PASSIONS: Clothing & Sports
VALUES: Honesty, Family, Tenacity,
Winning
PERSONAL BRAN...
https://www.youtube.com/watch?v=uNkqDh29lrk
I’m a great
professional
I’m a great
professional
Trust me
he’s a great
professional
I’m a great professional
I’m a great professional
I’m a great professional
I understand that
you’re a great
professional
Unique Promise of Value
The WorldThe World’s Strongest Brands’s Strongest Brands
Source: InterBrand https://www.youtube.com/watch?v=JKIAOZZritk
Essence
Understanding the Essence of YOU
ATTRIBUTESATTRIBUTES
How do others describe you?How do others describe you?
Functionally
Emotionally
You
• Strengths
• Values
• Passions
• Vision
• Purpose
• Integrity
• Passion
• Respect
• Risk Taking
• Collaboration
PERCEPTIONSPERCEPTIONS
Which famous person doWhich famous person do
you aspire to be?you aspire to be?
Top
10
Personal
Brand
Actions
Others
• Skills
• Perceptions
– 360
- Fascinate
• Leadership
• Results
SOLUTIONSSOLUTIONS
What brand would you aspire to be?What brand would you aspire to be?
PersonablePersonable InspireInspire InnovativeInnovative
Your PBS – an ExampleYour PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic foc...
Interested
Inspiring
Informative
Your PBS – an ExampleYour PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic foc...
Users
• Demographics
• Psychographics
• Communication
• Media
• Networks
• Solutions
Consider Your Brand MUST…….Consider Your Brand MUST…….
• Communicate a depth of meaning
• Make emotional connection
• Refl...
The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neume...
"It's always
showtime.“
—David
D'Alessandro,
Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
“The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh
• Identify your value
proposition and develop
your PBS
• Create a branded bio
• ‘Brag’ sheet based on
strengths and measur...
"Going to Africa. Hope I don't get
AIDS. Just kidding. I'm white!"
• Trusted source - up to 4x more
Edelman 2014 Trust Barometer
• Talent attraction
• Stronger relationships
• Collaboration
http://youtu.be/Lhk9fGYGddg
Next steps……
• 3 Personal Brand Actions to elevate your
brand at Nestle
• When are they going to happen and how will
you m...
““No longer can youNo longer can you
just let your workjust let your work
speak for itself,speak for itself,
you have to o...
www.facebook.com/careerhacking
@paulcopcutt
paul@paulcopcutt.compaul@paulcopcutt.com
Subscribe to FREESubscribe to FREE “R...
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Nestle 2014

  1. 1. www.paulcopcutt.com
  2. 2. How to Use Personal Branding For Success Paul Copcutt – Personal Brand Architect
  3. 3. ““My work speaks for itself”My work speaks for itself”
  4. 4. ATTRIBUTES: Direct, Humourous, Bright PASSIONS: Clothing & Sports VALUES: Honesty, Family, Tenacity, Winning PERSONAL BRAND STATEMENT; I make the best of any situation through a mix of honesty and humour that builds relationships and wins business.
  5. 5. https://www.youtube.com/watch?v=uNkqDh29lrk
  6. 6. I’m a great professional
  7. 7. I’m a great professional
  8. 8. Trust me he’s a great professional
  9. 9. I’m a great professional I’m a great professional I’m a great professional
  10. 10. I understand that you’re a great professional
  11. 11. Unique Promise of Value
  12. 12. The WorldThe World’s Strongest Brands’s Strongest Brands Source: InterBrand https://www.youtube.com/watch?v=JKIAOZZritk
  13. 13. Essence Understanding the Essence of YOU
  14. 14. ATTRIBUTESATTRIBUTES
  15. 15. How do others describe you?How do others describe you? Functionally Emotionally
  16. 16. You • Strengths • Values • Passions • Vision • Purpose
  17. 17. • Integrity • Passion • Respect • Risk Taking • Collaboration
  18. 18. PERCEPTIONSPERCEPTIONS
  19. 19. Which famous person doWhich famous person do you aspire to be?you aspire to be?
  20. 20. Top 10 Personal Brand Actions
  21. 21. Others • Skills • Perceptions – 360 - Fascinate • Leadership • Results
  22. 22. SOLUTIONSSOLUTIONS
  23. 23. What brand would you aspire to be?What brand would you aspire to be?
  24. 24. PersonablePersonable InspireInspire InnovativeInnovative
  25. 25. Your PBS – an ExampleYour PBS – an Example Sitting at the intersection of IT and business, I strive to bring strategic focus and practical, implementable solutions to impact business productivity. Analytical Intelligent Makes the complex simple Corporate
  26. 26. Interested Inspiring Informative
  27. 27. Your PBS – an ExampleYour PBS – an Example Sitting at the intersection of IT and business, I strive to bring strategic focus and practical, implementable solutions to impact business productivity. Analytical Intelligent Makes the complex simple Corporate
  28. 28. Users • Demographics • Psychographics • Communication • Media • Networks • Solutions
  29. 29. Consider Your Brand MUST…….Consider Your Brand MUST……. • Communicate a depth of meaning • Make emotional connection • Reflect the desired image • Leave a lasting impression STAND OUT
  30. 30. The Charismatic Brand “A product, service or company (or person) for which people feel there is no substitute” Marty Neumeir
  31. 31. "It's always showtime.“ —David D'Alessandro,
  32. 32. Follow ‘The Donald’ Rule “Show me someone without an ego and I will show you a loser”
  33. 33. “The most exhausting thing you can be is inauthentic” Anne Morrow Lindburgh
  34. 34. • Identify your value proposition and develop your PBS • Create a branded bio • ‘Brag’ sheet based on strengths and measurable achievements
  35. 35. "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"
  36. 36. • Trusted source - up to 4x more Edelman 2014 Trust Barometer • Talent attraction • Stronger relationships • Collaboration
  37. 37. http://youtu.be/Lhk9fGYGddg
  38. 38. Next steps…… • 3 Personal Brand Actions to elevate your brand at Nestle • When are they going to happen and how will you measure their impact? • Who is going to hold you accountable?
  39. 39. ““No longer can youNo longer can you just let your workjust let your work speak for itself,speak for itself, you have to ownyou have to own your voice andyour voice and the definition ofthe definition of who you are.”who you are.”
  40. 40. www.facebook.com/careerhacking @paulcopcutt paul@paulcopcutt.compaul@paulcopcutt.com Subscribe to FREESubscribe to FREE “Rebel Voice” tips on personal branding &“Rebel Voice” tips on personal branding & receive thereceive the ““Personal Brand Starter KitPersonal Brand Starter Kit”” www.paulcopcutt.comwww.paulcopcutt.com/nestle/ http://ca.linkedin.com/in/paulcopcutt

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