SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Emotional Profiles Of Samsung And Sony Presentation

by Consumer/Market Research at Emotive Analytics on Jul 24, 2009

  • 4,065 views

Research study that show how a certain group of people feels about Samsung and Sony across 10 discrete emotions. Reveals feelings that they are aware of (conscious/explicit), but also feelings that ...

Research study that show how a certain group of people feels about Samsung and Sony across 10 discrete emotions. Reveals feelings that they are aware of (conscious/explicit), but also feelings that they are not aware of (unconscious/implicit). Quantitative profiles given as well as analyses that show which emotions most drive brand preference.

Statistics

Views

Total Views
4,065
Views on SlideShare
4,037
Embed Views
28

Actions

Likes
1
Downloads
158
Comments
0

4 Embeds 28

http://www.linkedin.com 15
http://www.slideshare.net 9
https://www.linkedin.com 3
http://www.apurva.com 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Emotional Profiles Of Samsung And Sony   Presentation Emotional Profiles Of Samsung And Sony Presentation Presentation Transcript