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Emotional Profiles of A Frozen Food Brand Presentation

by Consumer/Market Research at Emotive Analytics on Mar 12, 2010

  • 2,063 views

Presents the results of an Emotional Profiling study for a well-known frozen food brand (exact brand confidential). Shows how targeted consumers feel about the brand explicitly and, most importantly, ...

Presents the results of an Emotional Profiling study for a well-known frozen food brand (exact brand confidential). Shows how targeted consumers feel about the brand explicitly and, most importantly, implicitly for each of 10 discrete emotions. Also reports which emotions most driving purchase, revealing a very compelling hidden (i.e., implicit) driving emotion.

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