Cogs@cannes
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Cogs@cannes

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My presentation of learnings and cream of the crop work from the 2011 Cannes International Festival of Creativity.

My presentation of learnings and cream of the crop work from the 2011 Cannes International Festival of Creativity.

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Cogs@cannes Cogs@cannes Presentation Transcript

  • COGS@CANNES58TH INTERNATIONAL FESTIVAL OF CREATIVITY19-25 JUNE 2011
  • THIS YEAR’SBIG THEMES
  • THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES
  • THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES GAMIFICATION AS A NEW WAY TO CONNECT CONSUMERS
  • THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES GAMIFICATION AS A NEW WAY TO CONNECT CONSUMERS THINKING ABOUT COMMUNITIES RATHER THAN AUDIENCES
  • THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES GAMIFICATION AS A NEW WAY TO CONNECT CONSUMERS THINKING ABOUT COMMUNITIES RATHER THAN AUDIENCES MOBILITY OF DEVICES AND THE EFFECT THAT HAS ON CREATIVITY AND SALES FULFILMENT
  • THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES GAMIFICATION AS A NEW WAY TO CONNECT CONSUMERS THINKING ABOUT COMMUNITIES RATHER THAN AUDIENCES MOBILITY OF DEVICES AND THE EFFECT THAT HAS ON CREATIVITY AND SALES FULFILMENT BRANDS DOING GOOD FOR THE WORLD
  • THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES GAMIFICATION AS A NEW WAY TO CONNECT CONSUMERS THINKING ABOUT COMMUNITIES RATHER THAN AUDIENCES MOBILITY OF DEVICES AND THE EFFECT THAT HAS ON CREATIVITY AND SALES FULFILMENT BRANDS DOING GOOD FOR THE WORLD CROWD SOURCING
  • http://www.youtube.com/watch?v=doNSOLDJyKU&feature=related
  • COG’SCOGNITIONS:
  • COG’S WHAT’S YOUR BRAND’S VERSIONCOGNITIONS: OF A VENDING MACHINE?
  • COG’S WHAT’S YOUR BRAND’S VERSIONCOGNITIONS: OF A VENDING MACHINE? HOW CAN WE INTRODUCE AUTHENTIC COMMUNITY INVOLVEMENT AND GAMIFICATION TECHNIQUES INTO NON-ADVERTISING TOUCH POINTS LIKE ATMS, CALL CENTRES OR PIE WARMERS?
  • http://www.youtube.com/watch?v=K9uwjUKkLsQ
  • COG’SCOGNITIONS:
  • COG’S UNDERSTANDING YOUR COMMUNITY.COGNITIONS:
  • COG’S UNDERSTANDING YOUR COMMUNITY.COGNITIONS: AUTHENTIC STORYTELLING.
  • COG’S UNDERSTANDING YOUR COMMUNITY.COGNITIONS: AUTHENTIC STORYTELLING. HOW HUMAN CAN WE GET?
  • http://www.youtube.com/watch?v=1hU4I-xk4Wc
  • COG’SCOGNITIONS:
  • COG’S WHAT REALLY TURNS OUR TRIBESCOGNITIONS: ON THAT IS, AT THE SAME TIME, COMPLETELY RELEVANT TO WHAT OUR BRANDS STAND FOR?
  • COG’S WHAT REALLY TURNS OUR TRIBESCOGNITIONS: ON THAT IS, AT THE SAME TIME, COMPLETELY RELEVANT TO WHAT OUR BRANDS STAND FOR? HOW CAN WE IMMERSE OURSELVES IN THAT PASSIONATE COMMUNITY TO BECOME PART OF AN AUTHENTIC VOICE, SPOKEN ON OUR BEHALF?
  • COG’S WHAT REALLY TURNS OUR TRIBESCOGNITIONS: ON THAT IS, AT THE SAME TIME, COMPLETELY RELEVANT TO WHAT OUR BRANDS STAND FOR? HOW CAN WE IMMERSE OURSELVES IN THAT PASSIONATE COMMUNITY TO BECOME PART OF AN AUTHENTIC VOICE, SPOKEN ON OUR BEHALF? HOW CAN OUR BRANDS HELP FACILITATE THESE COMMUNITY’S NEEDS AND DESIRES.
  • http://www.youtube.com/watch?v=KTA91-2XjDY
  • COG’SCOGNITIONS:
  • COG’S HOW CAN WE BRING NEW AGECOGNITIONS: GAMIFICATION TO THE TRANSACTION POINT WITH OUR BRAND COMMUNITIES?
  • COG’S HOW CAN WE BRING NEW AGECOGNITIONS: GAMIFICATION TO THE TRANSACTION POINT WITH OUR BRAND COMMUNITIES? HOW CAN WE MAKE OUR OBJECTIVES NOT JUST A STRAIGHT SELL?
  • COG’S HOW CAN WE BRING NEW AGECOGNITIONS: GAMIFICATION TO THE TRANSACTION POINT WITH OUR BRAND COMMUNITIES? HOW CAN WE MAKE OUR OBJECTIVES NOT JUST A STRAIGHT SELL? HOW ELSE CAN WE SHOW BUZZ AROUND A PRODUCT LAUNCH OR SALE WHERE THE WORLD CAN LITERALLY SEE HOW MANY PEOPLE ARE CONNECTING WITH YOUR BRAND?
  • http://www.youtube.com/watch?v=SYdJAi-BBrs
  • COG’SCOGNITIONS:
  • COG’S HOW CAN WE USE TECHNOLOGY TOCOGNITIONS: MAKE MUCH DEEPER EMOTIONAL CONNECTIONS WITH OUR BRAND COMMUNITIES?
  • COG’S HOW CAN WE USE TECHNOLOGY TOCOGNITIONS: MAKE MUCH DEEPER EMOTIONAL CONNECTIONS WITH OUR BRAND COMMUNITIES? HOW CAN OUR BRANDS BECOME A MEANS OF PEOPLE TAPPING INTO THEIR MEMORIES?
  • http://www.youtube.com/watch?v=6fK3TNjR2JY
  • COG’SCOGNITIONS:
  • COG’S IN THIS SUPER TRANSPARENT ERA,COGNITIONS: WHAT WORD OF MOUTH WOULD WE WANT TO GET OUT THERE?
  • COG’S IN THIS SUPER TRANSPARENT ERA,COGNITIONS: WHAT WORD OF MOUTH WOULD WE WANT TO GET OUT THERE? HOW CAN WE USE THE WILDFIRE NATURE OF SOCIAL MEDIA TO OUR ADVANTAGE?
  • http://www.youtube.com/watch?v=hQTF8c2zyU8
  • COG’SCOGNITIONS:
  • COG’S WHAT LATERAL YET RELEVANTCOGNITIONS: PRODUCTS OR SERVICES CAN WE TAP INTO TO BOOST OUR BRANDS?
  • http://www.youtube.com/watch?v=WYUyXB_GCX0
  • COG’SCOGNITIONS:
  • COG’S WHAT PRODUCTS OR SERVICESCOGNITIONS: DO OUR BRANDS OFFER THAT COULD BE USED TO HELP THE WORLD?
  • COG’S WHAT PRODUCTS OR SERVICESCOGNITIONS: DO OUR BRANDS OFFER THAT COULD BE USED TO HELP THE WORLD? WHAT LOCAL OR NATIONAL EVENTS/ CATASTROPHES/CULTURAL MOVEMENTS/POLITICAL UNREST CAN WE IMMERSE OUR BRANDS IN?
  • http://www.youtube.com/watch?v=iynzHWwJXaA
  • COG’SCOGNITIONS:
  • COG’S HOW CAN OUR BRANDSCOGNITIONS: PLAY HOST TO COMMUNITIES?
  • COG’S HOW CAN OUR BRANDSCOGNITIONS: PLAY HOST TO COMMUNITIES? HOW CAN WE CROWD SOURCE PEOPLE’S PASSIONS THAT TIE INTO OUR BRAND’S BELIEFS?
  • http://www.youtube.com/watch?v=fD1WqPGn5Ag
  • COG’SCOGNITIONS:
  • COG’S HOW MUCH DO WE KEEP OURCOGNITIONS: EAR TO THE GROUND?
  • COG’S HOW MUCH DO WE KEEP OURCOGNITIONS: EAR TO THE GROUND? HOW MUCH DO WE MONITOR OUR BRAND COMMUNITIES?
  • COG’S HOW MUCH DO WE KEEP OURCOGNITIONS: EAR TO THE GROUND? HOW MUCH DO WE MONITOR OUR BRAND COMMUNITIES? HOW OPEN IS OUR DIALOGUE?
  • http://www.youtube.com/watch?v=41DflcblJz8
  • COG’SCOGNITIONS:
  • COG’S WHAT LOCAL OR NATIONALCOGNITIONS: EVENTS/CATASTROPHES/ CULTURAL MOVEMENTS/POLITICAL UNREST CAN WE LATCH ONTO AND IMMERSE OURSELVES IN?
  • COG’S WHAT LOCAL OR NATIONALCOGNITIONS: EVENTS/CATASTROPHES/ CULTURAL MOVEMENTS/POLITICAL UNREST CAN WE LATCH ONTO AND IMMERSE OURSELVES IN? WHAT IS UNDENIABLY UNIQUE TO OUR PRODUCTS AND SERVICES THAT COULD BE ALIGNED TO SUCH THINGS?
  • http://www.youtube.com/watch?v=XNic4wf8AYg
  • COG’SCOGNITIONS:
  • COG’S HOW CAN WE TELL STORIES USINGCOGNITIONS: AUTHENTICITY, COMMUNITIES NOT AUDIENCES, GAMIFICATION AS A NEW WAY TO CONNECT THESE COMMUNITIES AS WELL AS MOBILITY OF DEVICES TO EFFECT CREATIVITY AND SALES FULFILMENT WITH NOT ONE BUT TWO BRANDS SIMULTANEOUSLY?
  • THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES GAMIFICATION AS A NEW WAY TO CONNECT CONSUMERS THINKING ABOUT COMMUNITIES RATHER THAN AUDIENCES MOBILITY OF DEVICES AND THE EFFECT THAT HAS ON CREATIVITY AND SALES FULFILMENT BRANDS DOING GOOD FOR THE WORLD CROWD SOURCING
  • THANKS