Social Media Boot Camp 2013 - Intro to Social Media

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Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.

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Social Media Boot Camp 2013 - Intro to Social Media

  1. 1. Thursday Aug. 2, 2013 Presented by: Paul June King Monkey Social media Boot Camp for Today’s Brand Savvy Marketers
  2. 2. Social Media Revolution 2013 Social Media Revolution 2013 2
  3. 3. Where do consumers look for information? •Company Websites •On-line News Sites •Review Sites •Wikis •Social Media Sites 3
  4. 4. What is Social Media? • Social Media is media for social interaction • Basically, people talking to each other using web-based technologies • Examples: Facebook, Twitter, LinkedIn, Yelp, Ning, blogs, Flickr, YouTube, etc. 4
  5. 5. Social Media Examples 5
  6. 6. Social Media World 6
  7. 7. Social Media Statistics • Facebook Users 1.15 billion • Dropbox gaining 25 million users in less than a month • Pinterest rising from 47-70 million users • More than 200,000,000 videos on YouTube • 200,000,000 blogs • Instagram 130 Million Monthly Active Users • 73% of active online users have read a blog • 45% have started their on blog • 39% subscribe to an RSS Feed • 57% have joined a social network • 55% have uploaded photos • 83% have watched video clips 7
  8. 8. Brands Using Social Media 8
  9. 9. Social Media Strategies For Your Brand 9
  10. 10. • Build Brand Awareness • Stay top of mind with customers • Increase Brand Loyalty • Drive Sales – Likeliness to Buy • Promote Events • Cost Effective • Open Feedback • Competitive Intelligence • Everyone Else is Doing It Why Use Social Media? 10
  11. 11. Sound familiar? If so, it’s quite possible that your social media strategy isn’t a strategy at all. Instead, it’s more of a mix of tactics thrown together under the guise of a strategy. But what’s the difference? Everyone Else Is Doing It? 11
  12. 12. Strategy A comprehensive plan meant to achieve a long- term objective. A tactic, on the other hand, is a specific action within a strategy intended to help reach the designated goal. Strategy Defined 12
  13. 13. 1. Development 2. Integration 3. Management 4. Measurement Strategic Components 13
  14. 14. 1. Participation 2. “Pay It Forward” 3. NO Self Promotion – 80/20 rule applies 4. R-E-S-P-E-C-T/Cooperation Governing Rules 14
  15. 15. Don’t Forget the BIG Picture! •Public Relations •E-mail Marketing •Special Events •Web Site •Sponsorships •Advertising •Mobile Marketing •Direct Mail Marketing •SEO/SEM Marketing Mix 15
  16. 16. The Ping Pong Affect! Cross Marketing 16
  17. 17. How do I use Social Media? VIRAL VIDEO DISTRIBUTION PLATFORM •Maximize viral impact through targeted seeding •Reach consumers where they are already engaging each other •Guaranteed number of video plays SOCIAL NETWORKING OUTREACH •Create and grow Profiles, Groups and Forums •Reach and cultivate consumer engagement •Market cross platform to maximize interaction BLOGGING •Provide extra reach during and after a campaign •Create indelible and searchable social currency •Target influential bloggers with desirable content •Syndicate content across blogosphere BB CONVERSATIONAL MARKETING •Engage in 1-1 branded conversations •Share and encourage pass along of valuable “social currency” •Obtain market intelligence and consumer feedback •Generate, grow and fuel buzz Brand Monitoring Brand Monitoring Strategy & Outreach 17
  18. 18. Developing Your First Social Media Strategy Getting Started 18
  19. 19. Know Your Target Market & Audience Friends & Family: • Facebook • MySpace • FriendFeed Universal: • Twitter • You Tube • Foursquare • Pinterest Business: • LinkedIn • Plaxo • Naymz • Yelp Strategy – Step #1 19
  20. 20. Step #2 – Set Your Social Media Objectives • Acquisition • Loyalty • Awareness • Thought Leadership • Networking Opportunities • SEO Benefits “All of the Above” vs. “Picking One” Strategy – Step #2 20
  21. 21. Step #3 – Choosing the Right Channels • Facebook • LinkedIn • Twitter • YouTube • Blog • Yelp • FourSquare • Pinterest www.quantcast.com Strategy – Step #3 21
  22. 22. Step #4 – Establish a Timeline for Completion • Benchmarks - Monthly and/or Quarterly Evaluation • Goals within Goals • Dedication - 6 weeks is not enough time to execute! Strategy – Step #4 22
  23. 23. Step #5 – Establish Your Metrics • Baseline Analytics – How do you know where you are going if you don’t know where you are at? • Key Performance Indicators (KPIs) • Quality vs. Quantity - Avoid Arbitrary Numbers • Review, Evaluate & Adjust Strategy – Step #5 23
  24. 24. Step #6 – Developing Your Editorial Guide 1.Posting strategy (Frequency & Timing) 2.Content Strategy 3.Formatting 4.Engagement (Tone) 5.Prepare for negatives 6.Promotional posts Strategy – Step #6 24
  25. 25. 1. Breaking news 2. Tips 3. General Thoughts 4. Tools 5. Resource Links 6. Photos 7. Videos (Average length 1 minute 40 seconds) 8. Polls 9. Events 10. Tags 11. Quotes 12. Questions Ways to Engage Content 25
  26. 26. 1. Closed vs. Open Network 2. Professional Clubs 3. Speaking Engagements 4. Blogging 5. On-line Forums 6. Outlook Signature 7. Website Icons Building Your Network Your Network 26
  27. 27. 1. Reap What You Sow 2. Model Real Life – Share! 3. Be Likeable 4. Share, share, share 5. Conduct a Whuffie Audit 6. Provide value - Join the conversation How to Boost Your Personal Brand with Social Media? Resources 27
  28. 28. 1. Know your target Audience 2. Personalize – Just say “No” to spam 3. Provide valuable content 4. Be thankful – “Pay It Forward”; 80/20 Rule 5. Be Giving – Tips, follow-up articles, coupons 6. The “F” Word! – Follow UP 7. Track it!!! Social Media Tips Resources 28
  29. 29. Step #7 Deploy, Measure, Adjust Strategy – Step #7 29
  30. 30. Social Media “Dos” Do: 1. Figure out the brand you want to project 2. Do help people out by offering value 3. Post updates/tweets that are funny, interesting, or valuable 4. Engage with people 5. Be authentic and show personality 6. Build a community around your brand 7. Be passionate about what you do 8. Mix up your updates/tweets with broadcasts, questions, engagements, personal, and professional 9. Use social networks as part of your customer service 10. Drive people to your website and/or blog 30
  31. 31. Social Media “Don’ts” Don’t: 1. Sell your product or service all of the time 2. Drop off the face of the Earth – even if you’re busy, schedule your updates ahead of time 3. Be boring and uninteresting 4. Only focus on yourself and what your needs are 5. Only engage with people you know – expand your network 6. Ignore people when they try to engage with you or touch base with you on a customer service issue 31
  32. 32. 1. Media Fragmentation – Platforms are numerous 2. Smartphone Adoption – 50% of populations 3. Content Marketing is Still King 4. Facebook is still dominant 5. Users Notice More Branded Content on Their News Feed 6. Twitter Getting More Popular 6 Marketing Trends to Watch in 2013 Social Media Trends 32
  33. 33. Tools: • www.quantcast.com • www.twittercounter.com • www.wibiya.com • www.pingfm.com • www.socialoomph.com • www.hootsuite.com • www.tweetdeck.com • www.amagzines.com • www.ezinearticles.com • www.tinyurl.com • www.bit.ly/ • www.twitpic.com • www.fiverr.com • www.chipIn.com • www.technorati.com • www.tweetmixx.com • www.wisdom-soft.com/products/screenhunter_free.htm • www.rowfeeder.com • www.radian6.com • www.vocus.com • www.sproutsocial.com • www.tweetsearch.com Social Media Tools - “The Rabbits Hole” Resources Books, Blogs & References: • www.socialmediaexaminer.com • www.flotown.com • www.gcflearnfree.org • Groundswell by Charlene Li • Crowdsourcing by Jeff Howe • Career Distinctions by William Aruda and Kirsten Dixon • Tribes by Seth Godin 33
  34. 34. CONCLUSION 34
  35. 35. Q & A 35

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