.gov use of e Analytics Google #localgov 7 August 2009

ytics Measurement 'Value of click' Reporting Web site improvement Routes through site/processes Usability Comparison

Measurement

'Value of click'

Reporting

Web site improvement

Routes through site/processes

Usability

Comparison

ytics YouTube lessons Good online help But more education for UK #localgov? Getting started

YouTube lessons

Good online help

But more education for UK #localgov?

Getting started Check all pages tagged Tag secure sites using the secure site code Check site search tagged - what page they were on when they made the search and what page they chose in the search results Pay to check? Authorised consultants

Check all pages tagged

Tag secure sites using the secure site code

Check site search tagged - what page they were on when they made the search and what page they chose in the search results

Pay to check?

Authorised consultants

Getting moving Filter out to segment users - multiple profiles Create separate profiles filtering internal traffic from static IP address(') - which can vary Could also use for filtering incoming traffic from other councils

Filter out to segment users - multiple profiles

Create separate profiles filtering internal traffic from static IP address(') - which can vary

Could also use for filtering incoming traffic from other councils

Getting moving Create 'sales funnels' (goals) From a sign-up page to the "thank you" page Online forms Payment processes Track document downloads, email clicks or specific links. Adding a small piece of JavaScript to any link will tell Google to track when someone clicks on that link.

Create 'sales funnels' (goals)

From a sign-up page to the "thank you" page

Online forms

Payment processes

Track document downloads, email clicks or specific links. Adding a small piece of JavaScript to any link will tell Google to track when someone clicks on that link.

Getting moving Use with Google Website Optimizer to create an optimization plan for your site Compare to other council's designs / content / CTA Use in iteration / guerrilla testing to willow designs e.g. bounce rate ('I came, got confused / bored, left') - going down or up

Use with Google Website Optimizer to create an optimization plan for your site

Compare to other council's designs / content / CTA

Use in iteration / guerrilla testing to willow designs

e.g. bounce rate ('I came, got confused / bored, left') - going down or up

Getting good Using consultants to: Validate and troubleshoot your installation Integrate your analytics data with other data sources or CRM (it is supported by many of them) Optimize your marketing efforts Train your staff on how to use Analytics Respond to support tickets, phone calls and provide on-site consulting

Using consultants to:

Validate and troubleshoot your installation

Integrate your analytics data with other data sources or CRM (it is supported by many of them)

Optimize your marketing efforts

Train your staff on how to use Analytics

Respond to support tickets, phone calls and provide on-site consulting