Inbc09 May19 Session5 John Steed
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Inbc09 May19 Session5 John Steed

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Presentation by John Steed of Cheltenham Council about how their web 2.0 development was given a kick-start by their response to devastating floods

Presentation by John Steed of Cheltenham Council about how their web 2.0 development was given a kick-start by their response to devastating floods

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Inbc09 May19 Session5 John Steed Inbc09 May19 Session5 John Steed Presentation Transcript

  • Web 2.0 – developing the right approach John Steed Head of Service Development Learning from Better Connected 2009 Tuesday 19 May 2009
  • In the beginning
  • The floodblog
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  • …from Cheltenham’s website principles
    • Do not attempt to do everything yourselves
    • Treat the entire web as a creative canvas: don’t restrict your creativity to your own site
    • The web is a conversation. Join in
    • Remember your granny won’t ever use “Second Life”
    • Let people paste your content on the walls of their virtual homes
    • Link to discussions on the web, don’t host them: only host web-based discussions where there is a clear rationale
  •  
  • Feeds from YouTube and flickr
  • POST
    • People : work with the people you want to engage
    • Objectives : define your goals –
    • Strategy : decide what you want to do about it - what's going to change
    • Technology : comes last!
        • Groundswell , Harvard Business School Press.
  • Feeds from YouTube and flickr
  • Links to social networking sites on every page
  • Digg
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    • John Steed
    • Head of Service Development
    • Cheltenham Borough Council
    • 01242 264208
    • [email_address]
    • www.cheltenham.gov.uk
    • cheltenhamboroughcouncil.wordpress.com/