Inbc09 May19 Session5 John Steed

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Presentation by John Steed of Cheltenham Council about how their web 2.0 development was given a kick-start by their response to devastating floods

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Inbc09 May19 Session5 John Steed

  1. 1. Web 2.0 – developing the right approach John Steed Head of Service Development Learning from Better Connected 2009 Tuesday 19 May 2009
  2. 2. In the beginning
  3. 3. The floodblog
  4. 8. …from Cheltenham’s website principles <ul><li>Do not attempt to do everything yourselves </li></ul><ul><li>Treat the entire web as a creative canvas: don’t restrict your creativity to your own site </li></ul><ul><li>The web is a conversation. Join in </li></ul><ul><li>Remember your granny won’t ever use “Second Life” </li></ul><ul><li>Let people paste your content on the walls of their virtual homes </li></ul><ul><li>Link to discussions on the web, don’t host them: only host web-based discussions where there is a clear rationale </li></ul>
  5. 10. Feeds from YouTube and flickr
  6. 11. POST <ul><li>People : work with the people you want to engage </li></ul><ul><li>Objectives : define your goals – </li></ul><ul><li>Strategy : decide what you want to do about it - what's going to change </li></ul><ul><li>Technology : comes last! </li></ul><ul><ul><ul><li>Groundswell , Harvard Business School Press. </li></ul></ul></ul>
  7. 12. Feeds from YouTube and flickr
  8. 13. Links to social networking sites on every page
  9. 14. Digg
  10. 19. <ul><li>John Steed </li></ul><ul><li>Head of Service Development </li></ul><ul><li>Cheltenham Borough Council </li></ul><ul><li>01242 264208 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.cheltenham.gov.uk </li></ul><ul><li>cheltenhamboroughcouncil.wordpress.com/ </li></ul>

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