Web 2.0 – developing the right approach John Steed Head of Service Development Learning from Better Connected 2009 Tuesday 19 May 2009

In the beginning

The floodblog

…from Cheltenham’s website principles Do not attempt to do everything yourselves Treat the entire web as a creative canvas: don’t restrict your creativity to your own site The web is a conversation. Join in Remember your granny won’t ever use “Second Life” Let people paste your content on the walls of their virtual homes Link to discussions on the web, don’t host them: only host web-based discussions where there is a clear rationale

Do not attempt to do everything yourselves

Treat the entire web as a creative canvas: don’t restrict your creativity to your own site

The web is a conversation. Join in

Remember your granny won’t ever use “Second Life”

Let people paste your content on the walls of their virtual homes

Link to discussions on the web, don’t host them: only host web-based discussions where there is a clear rationale

Feeds from YouTube and flickr

POST People : work with the people you want to engage Objectives : define your goals – Strategy : decide what you want to do about it - what's going to change Technology : comes last! Groundswell , Harvard Business School Press.

People : work with the people you want to engage

Objectives : define your goals –

Strategy : decide what you want to do about it - what's going to change

Technology : comes last!

Groundswell , Harvard Business School Press.

Feeds from YouTube and flickr

Links to social networking sites on every page

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John Steed Head of Service Development Cheltenham Borough Council 01242 264208 [email_address] www.cheltenham.gov.uk cheltenhamboroughcouncil.wordpress.com/

John Steed

Head of Service Development

Cheltenham Borough Council

01242 264208

[email_address]

www.cheltenham.gov.uk

cheltenhamboroughcouncil.wordpress.com/