1. Maninder Sangha, Kara Alker
& Paul Brennan
Social Media within
the Fashion Industry

2. OVERVIEW OF POTENTIAL
SOCIAL MEDIA
There are many social media that could assist an organisation (Social Media Bible,2012).
 Webpages
 Internet forum (e.g. www.theforumsite.com)
 Blogs – blogs create communication and communication creates trust. (e.g.
www.blogger.com)
 Wikis, a browser-based web platform allows volunteers to contribute
information based on their expertise and knowledge on specific subjects (e.g.
www.wikipedia.com)
 Photo sharing (e.g. Flickr, Instagram, Pinterest, Tumblr)
 Podcasting/audio sharing – an effective way for you and your business to be
heard.
 Video sharing (e.g. YouTube, Instagram Video, Vine)

3.  Micro blogging twitter is the largest micro blogging platform.
 Music Sharing (e.g. iTunes, Spotify, Soundcloud)
 Live casting (also called web radio, net radio, streaming, lifecasting,
web conferencing or webinars (to name a few)). Refers to producing
your own radio or television shows that will only be as expensive as
your production cost dictate. For example www.justin.tv popularised
live casting as he wore a webcam to his baseball cap and began
streaming his life.
 Virtual worlds
 Virtual gaming
 RSS (really simple syndication made simple)
The social media that could benefit a small medium enterprise within the
fashion retail industry are blogging, photo sharing and video sharing.
OVERVIEW OF POTENTIAL
SOCIAL MEDIA (CONT)

4. STATISTICS
Top 3 Fashion Blogs
Twitter Followers Facebook Likes Instagram Followers
Style Bubble 223,000 59,822 124,900
Face Hunter 76,900 77,153 195,540
KATELOVESME 9600 29,000 111,386
Photo Sharing
Users Average Age Average Time Spent
Instagram 218 m 18-29 8.5 min
Pinterest 70 m 18-29 15.8 min
Flickr 92 m 25-34 8 .min
Video Sharing
Users Video Duration Embeddable
Instagram Video 130 m 15 secs N/A
Vine 13 m 6 secs Yes
YouTube 1 b Unlimited Yes

5. BLOGGING
 69% of fashion shoppers use blogs and content sites for inspiration.
 Creates discussion and a feeling of community.
 By using and involving the business in blogging you raise brand awareness.
 The personal conversations between blogger and reader can be more persuadable to the customer to
purchase your products.
 Share what goes on in your business to make it accessible and customer-centric.
 It‟s a “two way” street the more people discuss and get involved

6. PHOTO SHARING
 Photo editing capabilities > adding a frame, create blurring, brighten, add various filters to the photo
like sepia and negative.
 Add information to the image > like a description, hashtags and location.
 Sharing capabilities with other social networks such as Twitter, Facebook and organisations own
website
 70% of users log on every day > 218 Million users > 152 million monthly active users > 76 million
daily users who share 55M posts.
 Users have been contributing 8,500 „likes‟ per second > 1,000 comments per second.

7. VIDEO SHARING
 Product Videos
 Marketing Videos
 Video Shopping
“There are many ways to extend your brand using mechanisms other than the
written word. YouTube the second largest search engine after Google in terms of
items searched has millions of videos that you can search. Over 4 billion videos
are viewed each day.” (Brown, A (2010).

8. VIDEO SHARING (CONT)
The graph below shows the uploaded
video views within the last 6 months.
The graph above shows how the number of
subscribers has increased within the last 6
months.

9. CONCLUSION
Competitive
Advantage
Blogging
InstagramYou Tube
 Link all Social media.
 Reach Larger
Audience.
 Helps grow and
expand the business.
 Start trends by
“tagging” posts to
increase community
awareness.

10. RECOMMENDATIONS
Blogging
 Advertise their product and
services
 Online window display
 Has the most users & the most
active users when compared to
other popular photo sharing
sites like Pinterest and Flickr
Photo Sharing
 Easy to upload videos to showcase your
latest collections
 Embed videos into other social media
sites or your own company website
 Can reach out to more consumers
globally as well as nationally with the
use of tagging
Video Sharing
 Build a community around your
brand or product.
 Instantly share new products or up
dates with customers via blog.
 More personal, removes the
corporate image of the business.

11. EXAMPLES OF SOCIAL
MEDIA USE

12. THANK YOU
THE END

13. REFERENCES
 (Brown, A (2010). Working the Crowd. Swindon: British Informatics Society Limited.
130.)
 Wikihow. 2013. How to use Instagram [Online]. [Accessed 16 March 2014]. Available
from: http://m.wikihow.com/Use-Instagram
 Brandwatch. 2014. Looking Back: Instagram in Numbers [Infographic] [Online].
[Accessed 19 March 2014]. Available from: http://www.brandwatch.com/2013/12/3-
years-of-instagram-infographic/
 Safko, L. 2012. The Social Media Bible: Tactics, tools & Strategies for business success.
Third Edition. New Jersey: Wiley.
 Webber, H. (2012). How the Fashion Industry Is Embracing Social Media. [Online]
[Accessed 20th March 2014]Available from:
http://thenextweb.com/socialmedia/2012/01/24/how-the-fashion-industry-is-embracing-
social-media/#!BhXmg

14.  Wright,J. (2006). The Revolutionary New Way to Increase Sales, Build Your
Brand, and Get Exceptional Results. Blog Marketing. 02 (2), 6-10.
 Mohr,I. (2014). The Impact of Social Media on the Fashion Industry.Proquest. 1
(1), 2-6.
 Littleton,T. (2012). Fashion Retailers use Social Media. Fashion Retailers use
Social Media. 1 (1), 1-14.
 van Tilburg,M. (2012). Fashion Bloggers. And their on-going journey to increase
their capital. 1 (1), 16-25.
REFERENCES