The Future of     Marketing  Learn What’s Changing andWhat It Means to Your Strategy
“History is the present.                                                          That’s why every generation             ...
“The reason history must                                                          repeat itself is because we             ...
“The thing that has been, is   that which shall be; and that   which is done is that which   shall be done: and there is n...
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
1952: 67 .3 Ratingtwitter: @paulboomer   |   copyright 2012 Wizard of Ads
1960: 37.3 Ratin                                                             gtwitter: @paulboomer   |   copyright 2012 Wi...
1976: 31.5 Ratingtwitter: @paulboomer   |   copyright 2012 Wizard of Ads
1990: 23.1 Ratingtwitter: @paulboomer   |   copyright 2012 Wizard of Ads
2002: 15.0 Ratingtwitter: @paulboomer   |   copyright 2012 Wizard of Ads
2011: 12.9 Ratingtwitter: @paulboomer   |   copyright 2012 Wizard of Ads
2012: 15.8 Ratingtwitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
1970s                                                                                                                     ...
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
1970s                                                                                                                     ...
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
28% of Internet usage comes from a mobile phone.                                                          Westminster eFor...
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
2011                       11                                      10.4 Sources                       8.8                 ...
100                                        Company                                       Expert - 66%                     ...
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
“Is this effort to supply free                                                            information really working      ...
“We’ve had the                                                          best month ever!”                                 ...
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
1)twitter: @paulboomer   |   copyright 2012 Wizard of Ads
Designate one person to be in   1)                             charge of the half-steptwitter: @paulboomer   |   copyright...
Tear down your walls   2)twitter: @paulboomer   |   copyright 2012 Wizard of Ads
Add a blog to your site and   3)                             create loads of contenttwitter: @paulboomer   |   copyright 2...
Make sure your site looks   4)                             good on a mobile devicetwitter: @paulboomer   |   copyright 201...
Research your customers   5)twitter: @paulboomer   |   copyright 2012 Wizard of Ads
Inject yourself in to your   6)                             shoppers every day livestwitter: @paulboomer   |   copyright 2...
Promote your content first,   7)                             your company secondtwitter: @paulboomer   |   copyright 2012 W...
Tell the truth   8)twitter: @paulboomer   |   copyright 2012 Wizard of Ads
“Ive got a great gimmick.        Lets tell the truth.”        - Bill Bernbacktwitter: @paulboomer   |   copyright 2012 Wiz...
Be yourself   9)twitter: @paulboomer   |   copyright 2012 Wizard of Ads
“Let the world know you as                                                            you are, not as you think           ...
Jump in. Just make sure to   10)                             rinse and repeattwitter: @paulboomer   |   copyright 2012 Wiz...
paulboomer.com             twitter: @paulboomer             email: paul@paulboomer.comtwitter: @paulboomer   |   copyright...
The Future of      Marketing(thank you for not throwing fruit)
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Future of Marketing

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Trying to keep up with your competitors is hard enough. Trying keep up with your customers is even harder, and it’s going to become even harder in the coming years. If you could look into a crystal ball and know how your customers will buy in the future, you will come out a champion in your customers eyes. Are you willing to change what you’re doing today to succeed tomorrow? Learn what you need to know. I’ll bring the ball.

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Transcript of "Future of Marketing"

  1. 1. The Future of Marketing Learn What’s Changing andWhat It Means to Your Strategy
  2. 2. “History is the present. That’s why every generation writes it anew.” - E.L. Doctorowtwitter: @paulboomer | copyright 2012 Wizard of Ads
  3. 3. “The reason history must repeat itself is because we pay so little attention to it the first time.” - Blackie Sherrodtwitter: @paulboomer | copyright 2012 Wizard of Ads
  4. 4. “The thing that has been, is that which shall be; and that which is done is that which shall be done: and there is no new thing under the sun. Is there anything whereof it may be said, See, this is new? It has been already of old time, which was before us.” - Solomontwitter: @paulboomer | copyright 2012 Wizard of Ads
  5. 5. twitter: @paulboomer | copyright 2012 Wizard of Ads
  6. 6. twitter: @paulboomer | copyright 2012 Wizard of Ads
  7. 7. twitter: @paulboomer | copyright 2012 Wizard of Ads
  8. 8. twitter: @paulboomer | copyright 2012 Wizard of Ads
  9. 9. twitter: @paulboomer | copyright 2012 Wizard of Ads
  10. 10. twitter: @paulboomer | copyright 2012 Wizard of Ads
  11. 11. twitter: @paulboomer | copyright 2012 Wizard of Ads
  12. 12. 1952: 67 .3 Ratingtwitter: @paulboomer | copyright 2012 Wizard of Ads
  13. 13. 1960: 37.3 Ratin gtwitter: @paulboomer | copyright 2012 Wizard of Ads
  14. 14. 1976: 31.5 Ratingtwitter: @paulboomer | copyright 2012 Wizard of Ads
  15. 15. 1990: 23.1 Ratingtwitter: @paulboomer | copyright 2012 Wizard of Ads
  16. 16. 2002: 15.0 Ratingtwitter: @paulboomer | copyright 2012 Wizard of Ads
  17. 17. 2011: 12.9 Ratingtwitter: @paulboomer | copyright 2012 Wizard of Ads
  18. 18. 2012: 15.8 Ratingtwitter: @paulboomer | copyright 2012 Wizard of Ads
  19. 19. twitter: @paulboomer | copyright 2012 Wizard of Ads
  20. 20. 1970s e-commerce invented 1984 introduction of guerrilla marketing 1990s CRM and IMC gain dominance in promotions and marketing planning 1995 AltaVista search launches Yahoo search launches 1998 1905 Google search launches The Univ. of Penn. offers a course MSN search launches in “The Marketing of Products” 2001 1867 1922 social bookmarking site earliest recorded stumbleupon is established radio broadcast commences billboard rentals 2003 1839 1941 MySpace is founded posters on private property first recorded use of banned in London television advertising 2005 YouTube and Vimeo launched 2006 1880’s Twitter founded earliest examples of 2004 trademarks as 1908 Facebook founded branding Harvard Business 1950 Digg lanuched 1864 School opens systematization of 2002 telemarketing earliest recorded use of the photo sharing site SmugMug set the telegraph for mass unsolicited spam 1940s stage for sites like Flickr and electronic computers Photobucket developed 1999 opinion site epinions is established 1996 identification of viral marketing ask.com founded 1991 integrated marketing communications gains academic status 1985 desktop publishing democratizes 1980s the production of print-advertising development of database marketing emergence of relationship marketingtwitter: @paulboomer | copyright 2012 Wizard of Ads emergence of computer-oriented spam
  21. 21. twitter: @paulboomer | copyright 2012 Wizard of Ads
  22. 22. 1970s e-commerce invented 1984 introduction of guerrilla marketing 1990s CRM and IMC gain dominance in promotions and marketing planning 1995 AltaVista search launches Yahoo search launches 1998 1905 Google search launches The Univ. of Penn. offers a course MSN search launches in “The Marketing of Products” 2001 1867 1922 social bookmarking site earliest recorded stumbleupon is established radio broadcast commences billboard rentals 2003 1839 1941 MySpace is founded posters on private property first recorded use of banned in London television advertising 2005 YouTube and Vimeo launched 2006 1880’s Twitter founded earliest examples of 2004 trademarks as 1908 Facebook founded branding Harvard Business 1950 Digg lanuched 1864 School opens systematization of 2002 telemarketing earliest recorded use of the photo sharing site SmugMug set the telegraph for mass unsolicited spam 1940s stage for sites like Flickr and electronic computers Photobucket developed 1999 opinion site epinions is established 1996 identification of viral marketing ask.com founded 1991 integrated marketing communications gains academic status 1985 desktop publishing democratizes 1980s the production of print-advertising development of database marketing emergence of relationship marketingtwitter: @paulboomer | copyright 2012 Wizard of Ads emergence of computer-oriented spam
  23. 23. twitter: @paulboomer | copyright 2012 Wizard of Ads
  24. 24. 28% of Internet usage comes from a mobile phone. Westminster eForum event by Pew Research Center - July 6, 2012twitter: @paulboomer | copyright 2012 Wizard of Ads
  25. 25. twitter: @paulboomer | copyright 2012 Wizard of Ads
  26. 26. twitter: @paulboomer | copyright 2012 Wizard of Ads
  27. 27. twitter: @paulboomer | copyright 2012 Wizard of Ads
  28. 28. twitter: @paulboomer | copyright 2012 Wizard of Ads
  29. 29. twitter: @paulboomer | copyright 2012 Wizard of Ads
  30. 30. twitter: @paulboomer | copyright 2012 Wizard of Ads
  31. 31. twitter: @paulboomer | copyright 2012 Wizard of Ads
  32. 32. twitter: @paulboomer | copyright 2012 Wizard of Ads
  33. 33. twitter: @paulboomer | copyright 2012 Wizard of Ads
  34. 34. twitter: @paulboomer | copyright 2012 Wizard of Ads
  35. 35. twitter: @paulboomer | copyright 2012 Wizard of Ads
  36. 36. twitter: @paulboomer | copyright 2012 Wizard of Ads
  37. 37. twitter: @paulboomer | copyright 2012 Wizard of Ads
  38. 38. 2011 11 10.4 Sources 8.8 2010 6.6 5.3 Sources 4.4 2.2 0 Average Shopper Sourcestwitter: @paulboomer | copyright 2012 Wizard of Ads
  39. 39. 100 Company Expert - 66% 75 Regular Employee - 50% 50 CEO - 38% 25 0 Level of Trusttwitter: @paulboomer | copyright 2012 Wizard of Ads
  40. 40. twitter: @paulboomer | copyright 2012 Wizard of Ads
  41. 41. twitter: @paulboomer | copyright 2012 Wizard of Ads
  42. 42. twitter: @paulboomer | copyright 2012 Wizard of Ads
  43. 43. twitter: @paulboomer | copyright 2012 Wizard of Ads
  44. 44. twitter: @paulboomer | copyright 2012 Wizard of Ads
  45. 45. twitter: @paulboomer | copyright 2012 Wizard of Ads
  46. 46. twitter: @paulboomer | copyright 2012 Wizard of Ads
  47. 47. “Is this effort to supply free information really working for us? Is it worth it?” - Zede Donohuetwitter: @paulboomer | copyright 2012 Wizard of Ads
  48. 48. “We’ve had the best month ever!” - Zede Donohuetwitter: @paulboomer | copyright 2012 Wizard of Ads
  49. 49. twitter: @paulboomer | copyright 2012 Wizard of Ads
  50. 50. twitter: @paulboomer | copyright 2012 Wizard of Ads
  51. 51. 1)twitter: @paulboomer | copyright 2012 Wizard of Ads
  52. 52. Designate one person to be in 1) charge of the half-steptwitter: @paulboomer | copyright 2012 Wizard of Ads
  53. 53. Tear down your walls 2)twitter: @paulboomer | copyright 2012 Wizard of Ads
  54. 54. Add a blog to your site and 3) create loads of contenttwitter: @paulboomer | copyright 2012 Wizard of Ads
  55. 55. Make sure your site looks 4) good on a mobile devicetwitter: @paulboomer | copyright 2012 Wizard of Ads
  56. 56. Research your customers 5)twitter: @paulboomer | copyright 2012 Wizard of Ads
  57. 57. Inject yourself in to your 6) shoppers every day livestwitter: @paulboomer | copyright 2012 Wizard of Ads
  58. 58. Promote your content first, 7) your company secondtwitter: @paulboomer | copyright 2012 Wizard of Ads
  59. 59. Tell the truth 8)twitter: @paulboomer | copyright 2012 Wizard of Ads
  60. 60. “Ive got a great gimmick. Lets tell the truth.” - Bill Bernbacktwitter: @paulboomer | copyright 2012 Wizard of Ads
  61. 61. Be yourself 9)twitter: @paulboomer | copyright 2012 Wizard of Ads
  62. 62. “Let the world know you as you are, not as you think you should be...” - Fanny Bricetwitter: @paulboomer | copyright 2012 Wizard of Ads
  63. 63. Jump in. Just make sure to 10) rinse and repeattwitter: @paulboomer | copyright 2012 Wizard of Ads
  64. 64. paulboomer.com twitter: @paulboomer email: paul@paulboomer.comtwitter: @paulboomer | copyright 2012 Wizard of Ads
  65. 65. The Future of Marketing(thank you for not throwing fruit)

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