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Future of Marketing
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Future of Marketing

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Trying to keep up with your competitors is hard enough. Trying keep up with your customers is even harder, and it’s going to become even harder in the coming years. If you could look into a crystal......

Trying to keep up with your competitors is hard enough. Trying keep up with your customers is even harder, and it’s going to become even harder in the coming years. If you could look into a crystal ball and know how your customers will buy in the future, you will come out a champion in your customers eyes. Are you willing to change what you’re doing today to succeed tomorrow? Learn what you need to know. I’ll bring the ball.

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  • 1. The Future of Marketing Learn What’s Changing andWhat It Means to Your Strategy
  • 2. “History is the present. That’s why every generation writes it anew.” - E.L. Doctorowtwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 3. “The reason history must repeat itself is because we pay so little attention to it the first time.” - Blackie Sherrodtwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 4. “The thing that has been, is that which shall be; and that which is done is that which shall be done: and there is no new thing under the sun. Is there anything whereof it may be said, See, this is new? It has been already of old time, which was before us.” - Solomontwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 5. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 6. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 7. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 8. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 9. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 10. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 11. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 12. 1952: 67 .3 Ratingtwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 13. 1960: 37.3 Ratin gtwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 14. 1976: 31.5 Ratingtwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 15. 1990: 23.1 Ratingtwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 16. 2002: 15.0 Ratingtwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 17. 2011: 12.9 Ratingtwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 18. 2012: 15.8 Ratingtwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 19. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 20. 1970s e-commerce invented 1984 introduction of guerrilla marketing 1990s CRM and IMC gain dominance in promotions and marketing planning 1995 AltaVista search launches Yahoo search launches 1998 1905 Google search launches The Univ. of Penn. offers a course MSN search launches in “The Marketing of Products” 2001 1867 1922 social bookmarking site earliest recorded stumbleupon is established radio broadcast commences billboard rentals 2003 1839 1941 MySpace is founded posters on private property first recorded use of banned in London television advertising 2005 YouTube and Vimeo launched 2006 1880’s Twitter founded earliest examples of 2004 trademarks as 1908 Facebook founded branding Harvard Business 1950 Digg lanuched 1864 School opens systematization of 2002 telemarketing earliest recorded use of the photo sharing site SmugMug set the telegraph for mass unsolicited spam 1940s stage for sites like Flickr and electronic computers Photobucket developed 1999 opinion site epinions is established 1996 identification of viral marketing ask.com founded 1991 integrated marketing communications gains academic status 1985 desktop publishing democratizes 1980s the production of print-advertising development of database marketing emergence of relationship marketingtwitter: @paulboomer | copyright 2012 Wizard of Ads emergence of computer-oriented spam
  • 21. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 22. 1970s e-commerce invented 1984 introduction of guerrilla marketing 1990s CRM and IMC gain dominance in promotions and marketing planning 1995 AltaVista search launches Yahoo search launches 1998 1905 Google search launches The Univ. of Penn. offers a course MSN search launches in “The Marketing of Products” 2001 1867 1922 social bookmarking site earliest recorded stumbleupon is established radio broadcast commences billboard rentals 2003 1839 1941 MySpace is founded posters on private property first recorded use of banned in London television advertising 2005 YouTube and Vimeo launched 2006 1880’s Twitter founded earliest examples of 2004 trademarks as 1908 Facebook founded branding Harvard Business 1950 Digg lanuched 1864 School opens systematization of 2002 telemarketing earliest recorded use of the photo sharing site SmugMug set the telegraph for mass unsolicited spam 1940s stage for sites like Flickr and electronic computers Photobucket developed 1999 opinion site epinions is established 1996 identification of viral marketing ask.com founded 1991 integrated marketing communications gains academic status 1985 desktop publishing democratizes 1980s the production of print-advertising development of database marketing emergence of relationship marketingtwitter: @paulboomer | copyright 2012 Wizard of Ads emergence of computer-oriented spam
  • 23. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 24. 28% of Internet usage comes from a mobile phone. Westminster eForum event by Pew Research Center - July 6, 2012twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 25. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 26. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 27. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 28. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 29. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 30. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 31. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 32. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 33. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 34. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 35. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 36. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 37. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 38. 2011 11 10.4 Sources 8.8 2010 6.6 5.3 Sources 4.4 2.2 0 Average Shopper Sourcestwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 39. 100 Company Expert - 66% 75 Regular Employee - 50% 50 CEO - 38% 25 0 Level of Trusttwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 40. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 41. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 42. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 43. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 44. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 45. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 46. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 47. “Is this effort to supply free information really working for us? Is it worth it?” - Zede Donohuetwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 48. “We’ve had the best month ever!” - Zede Donohuetwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 49. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 50. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 51. 1)twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 52. Designate one person to be in 1) charge of the half-steptwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 53. Tear down your walls 2)twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 54. Add a blog to your site and 3) create loads of contenttwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 55. Make sure your site looks 4) good on a mobile devicetwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 56. Research your customers 5)twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 57. Inject yourself in to your 6) shoppers every day livestwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 58. Promote your content first, 7) your company secondtwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 59. Tell the truth 8)twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 60. “Ive got a great gimmick. Lets tell the truth.” - Bill Bernbacktwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 61. Be yourself 9)twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 62. “Let the world know you as you are, not as you think you should be...” - Fanny Bricetwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 63. Jump in. Just make sure to 10) rinse and repeattwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 64. paulboomer.com twitter: @paulboomer email: paul@paulboomer.comtwitter: @paulboomer | copyright 2012 Wizard of Ads
  • 65. The Future of Marketing(thank you for not throwing fruit)