Lecture three skills to thrive in new economy slideshare

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Want to know three critical skills that could significantly differentiate you from the rest of the competition? This presentation was given to students at California University, San Marcos, CA in April 2013.

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Lecture three skills to thrive in new economy slideshare

  1. 1. Undergrad Lecture:Three Essential Skills toThrive in the New EconomyPaul BarschMarketing Director
  2. 2. “How are you…faster, better,or cheaper than other peoplewho want to do what you’redoing in the world?What are you offering that’shard to come by? What areyou offering that’s both rareand valuable?”Let’s Start with QuestionsLinkedIn FounderReid Hoffman
  3. 3. Conceptual FrameworkTable Stakes• Areas in which youhave parity with othersDifference• Areas in which youare unique ordifferent thancompetitors• Not necessarilysomething a buyerwants, but hopefullysoPreference• Proof points where youare different on thingsthat matter to your endcustomer• 1-2 items in mostcases
  4. 4. Conceptual FrameworkTable Stakes• Areas in which youhave parity with othersDifference• Areas in which youare unique ordifferent thancompetitors• Not necessarilysomething a buyerwants, but hopefullysoPreference• Proof points where youare different on thingsthat matter to your endcustomer• Unique package ofskills, abilities,experiences few othershave• 1-2 items in mostcases
  5. 5. • The Fear Factor• Why Public Speaking?– Requirement– Advance your career,cause, or business– Stand-out in the crowd– Get to the point –succinctly– Everyday is full ofspeaking opportunitiesSpeaking
  6. 6. Writing• Business Writing isdifferent than novels– You want to cut to thechase, be crisp in your keymessage and then followwith details.• Practice– Shorter emails– Shorter blog posts– Shorter trip reports• Your writing skills can beyour personal showcaseThe Pyramid Principle byBarbara MintoGraphic courtesy of “Tender Success” website
  7. 7. Listening to Understand• Our multi-tasking world• How do I know you’relistening?• Conflict Resolution*– Close your mouth, openyour ears!– “I hear you”– “I understand you”– “You make perfectsense to me”*Courtesy of Harville Hendricks, PhD
  8. 8. • Speaking– Use a “laboratory” for making “non real world” mistakes• Writing– The Logic of Writing, Barbara Minto, The Pyramid Principle• Structure for: governing thought or main point, followed by question,then supporting answers• Listening– Brain is sequential processor. You’re not multi-tasking, you’rejust switching tasks. (Brain Rules, John Medina)– Ten minute rule. Discussion points should be easily digestiblechunks.Recommendations
  9. 9. About the Presenter• Fortune 500 marketer Paul Barschdirects professional services marketingfor Teradata, a $2.4B company andthe world’s leading analytic datasolutions company focused onintegrated data warehousing, big dataanalytics, and business applications.• At Teradata, Paul is responsible fordriving marketing support of IT servicedelivery models including outsourcing,hosting, managed services and cloud.

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