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FCA 2009 Education Slides Texas Restaurant Show
 

FCA 2009 Education Slides Texas Restaurant Show

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Presented by the FCA in Dallas at the Southwest Food Expo

Presented by the FCA in Dallas at the Southwest Food Expo

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    FCA 2009 Education Slides Texas Restaurant Show FCA 2009 Education Slides Texas Restaurant Show Presentation Transcript

    • PANELIST Paul Barron EVP & Publisher Fast Casual.com Chairman Fast Casual Alliance & Fast Casual Executive Summit Fort Lauderdale, FL Copyright 2009 Fast Casual Alliance
    • PANELIST Louis Basile CEO/President Wildflower Bread Company Scottsdale, AZ Copyright 2009 Fast Casual Alliance
    • PANELIST Alan Hixon President Mooyah Burgers & Fries Dallas, TX Copyright 2009 Fast Casual Alliance
    • PANELIST Ian Vaughn COO, Fry Cook & Cashier Raising Cane’s Dallas, TX Copyright 2009 Fast Casual Alliance
    • Fast Casual Changing the way consumers eat
    • FAST CASUAL FACTS Copyright 2009 Fast Casual Alliance
    • FAST CASUAL FACTS • Fast casual restaurants will generate roughly $20 billion in sales in 2009 • The fast casual segment grew 11% in 2008 • 2009 is estimated to grow over 10% in 2009 • The top three chains ranked by sales are Panera Bread, Chipotle and Panda Express • Fast casual is the most dynamic and exciting segment in the foodservice industry today Copyright 2009 Fast Casual Alliance
    • Number of Fast Casual Brands Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
    • Number of Fast Casual Brands 0 175 350 525 700 1996 80 2000 245 2004 389 2008 2012 620 700 Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
    • Number of Fast Casual Brands 0 175 350 525 700 1996 80 60% 2000 245 Growth like this 2004 can result in a 389 slowing segment 2008 2012 620 700 Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
    • Fast Casual Universe Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
    • Fast Casual Universe Italian/Pizza Ethnic 2% Coffee Fresh Mex Sandwich 19% 7% Asian Bakery Cafe 3% Burger/BBQ Steak Soup Salad Soup Salad Italian/Pizza 12% 7% Fresh Mex Ethnic Burger/BBQ Steak Coffee 9% Asian Sandwich 18% Bakery Cafe 23% Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
    • What consumer’s want in their menu Fine Dine Casual 5% 11% Quick Consumer eating habits 32% • Percentage of food expenditures weekly Fast Casual 53% Food Action Group - Consumer Survey, fast casual - 2008 Copyright 2009 Fast Casual Alliance
    • What consumer’s want in their menu 27% Quality Taste 33% Variety Different / Creative New Flavors 20% Fine Dine 14% Casual 5% 6% 11% Quick Consumer eating habits 32% • Percentage of food expenditures weekly Fast Casual 53% Food Action Group - Consumer Survey, fast casual - 2008 Copyright 2009 Fast Casual Alliance
    • Age demographics These people eat at fast casual at least once per week Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
    • Age demographics These people eat at fast casual at least once per week 62 - up16-24 4% 8% 25-34 16-24 25-34 50-62 12% 35-49 50-62 31% 62 - up 35-49 45% Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
    • Age demographics These people eat at fast casual at least once per week 62 - up16-24 4% 8% 25-34 16-24 25-34 50-62 12% 35-49 50-62 31% 62 - up 35-49 45% 7% 12-25K 101-125K 7% 4% 26-50K 11% 76-100K Income demographics 29% fast casual consumers 12-25K 26-50K 51-75K 51-75K 76-100K 42% 101-125K 126K Up Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
    • Most active consumers in Fast Casual Based on gender & profession - qualifier data: knows fast casual and visits at least twice per week Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
    • Most active consumers in Fast Casual Based on gender & profession - qualifier data: knows fast casual and visits at least twice per week 0 7.5 15.0 22.5 30.0 Male Professional 18 Male Non-Professional 5 Female Professional Female - Homemaker 25 College Student 15 High School Student 12 2 Female Non-Professional 8 Retired Male 7 Retired Female 8 Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
    • WHAT IS FAST CASUAL Fast Casual Source - Technomic Copyright 2009 Fast Casual Alliance
    • WHAT IS FAST CASUAL Fast Casual First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
    • WHAT IS FAST CASUAL Fast Casual Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
    • WHAT IS FAST CASUAL Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
    • WHAT IS FAST CASUAL Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
    • WHAT IS FAST CASUAL Pay First Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
    • WHAT IS FAST CASUAL Fresh Pay First Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
    • WHAT IS FAST CASUAL Fresh Fair Price Pay First Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
    • WHAT IS FAST CASUAL Fresh Fair Price Pay First Full View Full Grown Preparation Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
    • WHAT IS FAST CASUAL Fresh Fair Price Pay First Full View Full Grown Preparation Appeal Fast Casual Flexible Fine Offerings Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
    • WHAT IS FAST CASUAL Fresh Fair Price Pay First Full View Full Grown Preparation Appeal Fast Casual Flexible Fine Offerings Ingredients Friendly Fast Service Employees First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
    • The “WOW" of a Fast Casual Branded Experience! Copyright 2009 Fast Casual Alliance
    • The “WOW" of a Fast Casual Branded Experience! What you stand for Differentiation Innovation Brand promise Quality drives financial performance Copyright 2009 Fast Casual Alliance
    • Five Star Value Proposition A Competitive Advantage Copyright 2009 Fast Casual Alliance
    • Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage Copyright 2009 Fast Casual Alliance
    • Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P + F + S + A + E = V Copyright 2009 Fast Casual Alliance
    • Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P + F + S + A + E = V Passion: Brand spirit, values and leadership resides here Food: Fresh, quality food that’s creative Service: Attentive to all customer needs Ambiance: Immaculately clean, décor, restaurant vibe Execution: Leadership drives all four elements Value: Brand experience Copyright 2009 Fast Casual Alliance
    • Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P + F + S + A + E = V Passion: Brand spirit, values and leadership resides here Food: Fresh, quality food that’s creative Service: Attentive to all customer needs Ambiance: Immaculately clean, décor, restaurant vibe Execution: Leadership drives all four elements Value: Brand experience Copyright 2009 Fast Casual Alliance
    • Passion - Spirit, Values and Leadership Resides Here Copyright 2009 Fast Casual Alliance
    • Passion - Spirit, Values and Leadership Resides Here TEAM Copyright 2009 Fast Casual Alliance
    • Passion - Spirit, Values and Leadership Resides Here TEAM • Vision • Values - They should answer the question; What to do? • Team needs to believe they are part of something bigger than themselves • Charged Up and Ready Everyday Copyright 2009 Fast Casual Alliance
    • Food - Great Tasting Fresh Food with Creativity Copyright 2009 Fast Casual Alliance
    • Food - Great Tasting Fresh Food with Creativity • Fresh • Creativity • Limited Time Offers • Executable • Enhances Brand Promise Copyright 2009 Fast Casual Alliance
    • Service - Memorable From Beginning to End Copyright 2009 Fast Casual Alliance
    • Service - Memorable From Beginning to End • It’s a People business – your crew and customers • Make an emotional connection • Individualize the customer experience • Learn to anticipate your customers needs • Stay true to your brand – you will never please everybody • Bring your values to the community Copyright 2009 Fast Casual Alliance
    • Ambiance - The Visual Elements Copyright 2009 Fast Casual Alliance
    • Ambiance - The Visual Elements RETAILTAILMENT – The “WOW” Factor • Sensorial Experiences theater vs. kitchen, cast members vs. employees, stage vs. Front-of-the house • Relating & Engaging interactive lighting, enticing seating zones, tell YOUR story Copyright 2009 Fast Casual Alliance
    • Execution - Leadership Copyright 2009 Fast Casual Alliance
    • Execution - Leadership • Actions and words must match • Show Me Training • Standardize and Measure • Every customer, every day, every time • Feedback Copyright 2009 Fast Casual Alliance
    • Value - The End Result Copyright 2009 Fast Casual Alliance
    • Value - The End Result • Customer driven – becoming “sales driven and profit smart” • Create Memorable Experiences - We sell more than just food • Tells a friend – The new POWER of Social Media • High frequency • Advocate for the brand Copyright 2009 Fast Casual Alliance
    • The Operator’s Challenge Copyright 2009 Fast Casual Alliance
    • The Operator’s Challenge The operator’s challenge is to lead your entire organization to engage at the following levels: • Body - Every detail matters, standardize all business practices and measure results • Mind - Engaged, attentive, present • Spirit - Choose your attitude and guiding values Copyright 2009 Fast Casual Alliance
    • Body - It’s in the Details Copyright 2009 Fast Casual Alliance
    • Body - It’s in the Details • Creating the ownership mentality (you are building the brand) • What to measure must align with brand promise - Your commitment to quality • Systematize to replicate success - Quality of your people may dictate level of detail • Systems that can be executed and held accountable • Enforce your standards, but empower your people Copyright 2009 Fast Casual Alliance
    • Mind - Present & Engaged Copyright 2009 Fast Casual Alliance
    • Mind - Present & Engaged Present - Moment - Awareness Copyright 2009 Fast Casual Alliance
    • Spirit - Intentions Matter Copyright 2009 Fast Casual Alliance
    • Spirit - Intentions Matter • Brand first • Team driven • Intentions aligned with values • Want to serve • Fun Copyright 2009 Fast Casual Alliance
    • Fast Casual In Review Copyright 2009 Fast Casual Alliance
    • Fast Casual In Review • Fast Casual is fastest-growing segment in our industry • Branded experiences are memorable • Five Star Value Proposition is a sustainable road map for success • All levels of the organization must be fully engaged Copyright 2009 Fast Casual Alliance
    • Fast Casual In Review Copyright 2009 Fast Casual Alliance
    • Fast Casual In Review • Key Trends Healthy Menu Launches - Camille’s - Low-cal Slim Smoothies - Cosi - New Lighten Up menu - Noodles & Co - You are what you eat ad campaign Snack-sized Menu Items - Einstein - Snackout menu - Au Bon Pain - Low Cal “portions menu - Chipotle - smaller portions - lower price option (in test) Natural, Organic Local and Sustainable - Organic To Go - Certified Organic Retailer - Wichcraft - cruelty and hormone free practices - Chipotle - Locally sourced in-season produce Copyright 2009 Fast Casual Alliance
    • Q&A for the Panelists Thank you Copyright 2009 Fast Casual Alliance
    • Q&A for the Panelists • Our panelists are available for questions from the audience • For more information about joining the Fast Casual Alliance go to www.fastcasualalliance.com • To get this slide deck please visit the FCA website Thank you Copyright 2009 Fast Casual Alliance
    • Copyright (c) 2009 Fast Casual Alliance