FCA 2009 Education Slides Texas Restaurant Show

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Presented by the FCA in Dallas at the Southwest Food Expo

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FCA 2009 Education Slides Texas Restaurant Show

  1. 1. PANELIST Paul Barron EVP & Publisher Fast Casual.com Chairman Fast Casual Alliance & Fast Casual Executive Summit Fort Lauderdale, FL Copyright 2009 Fast Casual Alliance
  2. 2. PANELIST Louis Basile CEO/President Wildflower Bread Company Scottsdale, AZ Copyright 2009 Fast Casual Alliance
  3. 3. PANELIST Alan Hixon President Mooyah Burgers & Fries Dallas, TX Copyright 2009 Fast Casual Alliance
  4. 4. PANELIST Ian Vaughn COO, Fry Cook & Cashier Raising Cane’s Dallas, TX Copyright 2009 Fast Casual Alliance
  5. 5. Fast Casual Changing the way consumers eat
  6. 6. FAST CASUAL FACTS Copyright 2009 Fast Casual Alliance
  7. 7. FAST CASUAL FACTS • Fast casual restaurants will generate roughly $20 billion in sales in 2009 • The fast casual segment grew 11% in 2008 • 2009 is estimated to grow over 10% in 2009 • The top three chains ranked by sales are Panera Bread, Chipotle and Panda Express • Fast casual is the most dynamic and exciting segment in the foodservice industry today Copyright 2009 Fast Casual Alliance
  8. 8. Number of Fast Casual Brands Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
  9. 9. Number of Fast Casual Brands 0 175 350 525 700 1996 80 2000 245 2004 389 2008 2012 620 700 Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
  10. 10. Number of Fast Casual Brands 0 175 350 525 700 1996 80 60% 2000 245 Growth like this 2004 can result in a 389 slowing segment 2008 2012 620 700 Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
  11. 11. Fast Casual Universe Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
  12. 12. Fast Casual Universe Italian/Pizza Ethnic 2% Coffee Fresh Mex Sandwich 19% 7% Asian Bakery Cafe 3% Burger/BBQ Steak Soup Salad Soup Salad Italian/Pizza 12% 7% Fresh Mex Ethnic Burger/BBQ Steak Coffee 9% Asian Sandwich 18% Bakery Cafe 23% Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
  13. 13. What consumer’s want in their menu Fine Dine Casual 5% 11% Quick Consumer eating habits 32% • Percentage of food expenditures weekly Fast Casual 53% Food Action Group - Consumer Survey, fast casual - 2008 Copyright 2009 Fast Casual Alliance
  14. 14. What consumer’s want in their menu 27% Quality Taste 33% Variety Different / Creative New Flavors 20% Fine Dine 14% Casual 5% 6% 11% Quick Consumer eating habits 32% • Percentage of food expenditures weekly Fast Casual 53% Food Action Group - Consumer Survey, fast casual - 2008 Copyright 2009 Fast Casual Alliance
  15. 15. Age demographics These people eat at fast casual at least once per week Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
  16. 16. Age demographics These people eat at fast casual at least once per week 62 - up16-24 4% 8% 25-34 16-24 25-34 50-62 12% 35-49 50-62 31% 62 - up 35-49 45% Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
  17. 17. Age demographics These people eat at fast casual at least once per week 62 - up16-24 4% 8% 25-34 16-24 25-34 50-62 12% 35-49 50-62 31% 62 - up 35-49 45% 7% 12-25K 101-125K 7% 4% 26-50K 11% 76-100K Income demographics 29% fast casual consumers 12-25K 26-50K 51-75K 51-75K 76-100K 42% 101-125K 126K Up Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
  18. 18. Most active consumers in Fast Casual Based on gender & profession - qualifier data: knows fast casual and visits at least twice per week Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
  19. 19. Most active consumers in Fast Casual Based on gender & profession - qualifier data: knows fast casual and visits at least twice per week 0 7.5 15.0 22.5 30.0 Male Professional 18 Male Non-Professional 5 Female Professional Female - Homemaker 25 College Student 15 High School Student 12 2 Female Non-Professional 8 Retired Male 7 Retired Female 8 Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
  20. 20. WHAT IS FAST CASUAL Fast Casual Source - Technomic Copyright 2009 Fast Casual Alliance
  21. 21. WHAT IS FAST CASUAL Fast Casual First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  22. 22. WHAT IS FAST CASUAL Fast Casual Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  23. 23. WHAT IS FAST CASUAL Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  24. 24. WHAT IS FAST CASUAL Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  25. 25. WHAT IS FAST CASUAL Pay First Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  26. 26. WHAT IS FAST CASUAL Fresh Pay First Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  27. 27. WHAT IS FAST CASUAL Fresh Fair Price Pay First Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  28. 28. WHAT IS FAST CASUAL Fresh Fair Price Pay First Full View Full Grown Preparation Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  29. 29. WHAT IS FAST CASUAL Fresh Fair Price Pay First Full View Full Grown Preparation Appeal Fast Casual Flexible Fine Offerings Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  30. 30. WHAT IS FAST CASUAL Fresh Fair Price Pay First Full View Full Grown Preparation Appeal Fast Casual Flexible Fine Offerings Ingredients Friendly Fast Service Employees First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  31. 31. The “WOW" of a Fast Casual Branded Experience! Copyright 2009 Fast Casual Alliance
  32. 32. The “WOW" of a Fast Casual Branded Experience! What you stand for Differentiation Innovation Brand promise Quality drives financial performance Copyright 2009 Fast Casual Alliance
  33. 33. Five Star Value Proposition A Competitive Advantage Copyright 2009 Fast Casual Alliance
  34. 34. Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage Copyright 2009 Fast Casual Alliance
  35. 35. Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P + F + S + A + E = V Copyright 2009 Fast Casual Alliance
  36. 36. Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P + F + S + A + E = V Passion: Brand spirit, values and leadership resides here Food: Fresh, quality food that’s creative Service: Attentive to all customer needs Ambiance: Immaculately clean, décor, restaurant vibe Execution: Leadership drives all four elements Value: Brand experience Copyright 2009 Fast Casual Alliance
  37. 37. Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P + F + S + A + E = V Passion: Brand spirit, values and leadership resides here Food: Fresh, quality food that’s creative Service: Attentive to all customer needs Ambiance: Immaculately clean, décor, restaurant vibe Execution: Leadership drives all four elements Value: Brand experience Copyright 2009 Fast Casual Alliance
  38. 38. Passion - Spirit, Values and Leadership Resides Here Copyright 2009 Fast Casual Alliance
  39. 39. Passion - Spirit, Values and Leadership Resides Here TEAM Copyright 2009 Fast Casual Alliance
  40. 40. Passion - Spirit, Values and Leadership Resides Here TEAM • Vision • Values - They should answer the question; What to do? • Team needs to believe they are part of something bigger than themselves • Charged Up and Ready Everyday Copyright 2009 Fast Casual Alliance
  41. 41. Food - Great Tasting Fresh Food with Creativity Copyright 2009 Fast Casual Alliance
  42. 42. Food - Great Tasting Fresh Food with Creativity • Fresh • Creativity • Limited Time Offers • Executable • Enhances Brand Promise Copyright 2009 Fast Casual Alliance
  43. 43. Service - Memorable From Beginning to End Copyright 2009 Fast Casual Alliance
  44. 44. Service - Memorable From Beginning to End • It’s a People business – your crew and customers • Make an emotional connection • Individualize the customer experience • Learn to anticipate your customers needs • Stay true to your brand – you will never please everybody • Bring your values to the community Copyright 2009 Fast Casual Alliance
  45. 45. Ambiance - The Visual Elements Copyright 2009 Fast Casual Alliance
  46. 46. Ambiance - The Visual Elements RETAILTAILMENT – The “WOW” Factor • Sensorial Experiences theater vs. kitchen, cast members vs. employees, stage vs. Front-of-the house • Relating & Engaging interactive lighting, enticing seating zones, tell YOUR story Copyright 2009 Fast Casual Alliance
  47. 47. Execution - Leadership Copyright 2009 Fast Casual Alliance
  48. 48. Execution - Leadership • Actions and words must match • Show Me Training • Standardize and Measure • Every customer, every day, every time • Feedback Copyright 2009 Fast Casual Alliance
  49. 49. Value - The End Result Copyright 2009 Fast Casual Alliance
  50. 50. Value - The End Result • Customer driven – becoming “sales driven and profit smart” • Create Memorable Experiences - We sell more than just food • Tells a friend – The new POWER of Social Media • High frequency • Advocate for the brand Copyright 2009 Fast Casual Alliance
  51. 51. The Operator’s Challenge Copyright 2009 Fast Casual Alliance
  52. 52. The Operator’s Challenge The operator’s challenge is to lead your entire organization to engage at the following levels: • Body - Every detail matters, standardize all business practices and measure results • Mind - Engaged, attentive, present • Spirit - Choose your attitude and guiding values Copyright 2009 Fast Casual Alliance
  53. 53. Body - It’s in the Details Copyright 2009 Fast Casual Alliance
  54. 54. Body - It’s in the Details • Creating the ownership mentality (you are building the brand) • What to measure must align with brand promise - Your commitment to quality • Systematize to replicate success - Quality of your people may dictate level of detail • Systems that can be executed and held accountable • Enforce your standards, but empower your people Copyright 2009 Fast Casual Alliance
  55. 55. Mind - Present & Engaged Copyright 2009 Fast Casual Alliance
  56. 56. Mind - Present & Engaged Present - Moment - Awareness Copyright 2009 Fast Casual Alliance
  57. 57. Spirit - Intentions Matter Copyright 2009 Fast Casual Alliance
  58. 58. Spirit - Intentions Matter • Brand first • Team driven • Intentions aligned with values • Want to serve • Fun Copyright 2009 Fast Casual Alliance
  59. 59. Fast Casual In Review Copyright 2009 Fast Casual Alliance
  60. 60. Fast Casual In Review • Fast Casual is fastest-growing segment in our industry • Branded experiences are memorable • Five Star Value Proposition is a sustainable road map for success • All levels of the organization must be fully engaged Copyright 2009 Fast Casual Alliance
  61. 61. Fast Casual In Review Copyright 2009 Fast Casual Alliance
  62. 62. Fast Casual In Review • Key Trends Healthy Menu Launches - Camille’s - Low-cal Slim Smoothies - Cosi - New Lighten Up menu - Noodles & Co - You are what you eat ad campaign Snack-sized Menu Items - Einstein - Snackout menu - Au Bon Pain - Low Cal “portions menu - Chipotle - smaller portions - lower price option (in test) Natural, Organic Local and Sustainable - Organic To Go - Certified Organic Retailer - Wichcraft - cruelty and hormone free practices - Chipotle - Locally sourced in-season produce Copyright 2009 Fast Casual Alliance
  63. 63. Q&A for the Panelists Thank you Copyright 2009 Fast Casual Alliance
  64. 64. Q&A for the Panelists • Our panelists are available for questions from the audience • For more information about joining the Fast Casual Alliance go to www.fastcasualalliance.com • To get this slide deck please visit the FCA website Thank you Copyright 2009 Fast Casual Alliance
  65. 65. Copyright (c) 2009 Fast Casual Alliance

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