Fca 2009 Education Slides Nyc   Final
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Fast Casual Alliance presentation at the New York Restaurant Show - March 1, 2009

Fast Casual Alliance presentation at the New York Restaurant Show - March 1, 2009

Presented by:
Paul Barron
Louis Basile
Ed Frechette
Jamie Strobino

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Fca 2009 Education Slides Nyc Final Presentation Transcript

  • 1. Changing the way consumers eat Tuesday, March 3, 2009
  • 2. PANELIST Paul Barron Publisher Fast Casual magazine Chairman Fast Casual Alliance & Fast Casual Executive Summit Fort Lauderdale, FL Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 3. PANELIST Louis Basile CEO/President Wildflower Bread Company Scottsdale, AZ Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 4. PANELIST Ed Frechette Senior Vice President Marketing Au Bon Pain Boston, MA Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 5. PANELIST Jamie Strobino Senior Vice President of New Concepts Uno Restaurant Holdings Boston, MA Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 6. FAST CASUAL FACTS Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 7. FAST CASUAL FACTS • Fast casual restaurants will generate roughly $12 billion in sales in 2009 • The fast casual segment grew 12% in 2008 • 2009 is estimated to grow 10% in 2009 • The top three chains ranked by sales are Panera Bread, Panda Express and Chipotle • Fast Casual is the fastest-growing segment in the restaurant industry Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 8. Number of Fast Casual Brands Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 9. Number of Fast Casual Brands 0 175 350 525 700 1996 80 2000 245 2004 389 2008 2012 620 700 Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 10. Number of Fast Casual Brands 0 175 350 525 700 60% 1996 80 2000 245 Growth like this 2004 can result in a 389 slowing segment 2008 2012 620 700 Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 11. Fast Casual Universe Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 12. Fast Casual Universe Italian/Pizza Ethnic 2% Coffee Fresh Mex Sandwich 7% 19% Asian Bakery Cafe 3% Burger/BBQ Steak Soup Salad Italian/Pizza Soup Salad 12% 7% Fresh Mex Ethnic Burger/BBQ Steak Coffee 9% Asian Sandwich 18% Bakery Cafe 23% Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 13. What consumer’s want in their menu Food Action Group - Consumer Survey, fast casual - 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 14. What consumer’s want in their menu 27% Quality Taste 33% Variety Different / Creative New Flavors 20% 14% 6% Food Action Group - Consumer Survey, fast casual - 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 15. What consumer’s want in their menu 27% Quality Taste 33% Variety Different / Creative New Flavors 20% Fine Dine 14% Casual 5% 6% 11% Quick Consumers’ eating habits • 32% Percentage of food expenditures weekly • Fast Casual 53% Food Action Group - Consumer Survey, fast casual - 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 16. Age demographics These people eat at fast casual at least once per week Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 17. Age demographics These people eat at fast casual at least once per week 62 - up16-24 4% 8% 25-34 16-24 25-34 50-62 12% 31% 35-49 50-62 62 - up 35-49 45% Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 18. Age demographics These people eat at fast casual at least once per week 62 - up16-24 4% 8% 25-34 16-24 25-34 50-62 12% 31% 35-49 50-62 62 - up 35-49 45% 7% 12-25K 101-125K 7% 4% 26-50K 11% Income demographics • 76-100K 29% fast casual consumers 12-25K 26-50K 51-75K 76-100K 51-75K 42% 101-125K 126K Up Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 19. Most active consumers in Fast Casual Based on gender & profession - qualifier data: knows fast casual and visits at least twice per week Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 20. Most active consumers in Fast Casual Based on gender & profession - qualifier data: knows fast casual and visits at least twice per week 0 7.5 15.0 22.5 30.0 Male Professional 18 Male Non-Professional 5 Female Professional Female - Homemaker 25 15 College Student 12 High School Student 2 Female Non-Professional 8 Retired Male 7 Retired Female 8 Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 21. WHAT IS FAST CASUAL Fast Casual Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 22. WHAT IS FAST CASUAL Fast Casual First Rate Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 23. WHAT IS FAST CASUAL Fast Casual Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 24. WHAT IS FAST CASUAL Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 25. WHAT IS FAST CASUAL Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 26. WHAT IS FAST CASUAL Pay First Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 27. WHAT IS FAST CASUAL Fresh Pay First Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 28. WHAT IS FAST CASUAL Fresh Pay First Fair Price Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 29. WHAT IS FAST CASUAL Fresh Pay First Fair Price Full Grown Full View Preparation Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 30. WHAT IS FAST CASUAL Fresh Pay First Fair Price Full Grown Full View Preparation Appeal Fast Casual Fine Flexible Ingredients Offerings Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 31. WHAT IS FAST CASUAL Fresh Pay First Fair Price Full Grown Full View Preparation Appeal Fast Casual Fine Flexible Ingredients Offerings Friendly Fast Service Employees First Rate Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 32. The “WOWquot; of a Fast Casual Branded Experience! Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 33. The “WOWquot; of a Fast Casual Branded Experience! What you stand for Differentiation Innovation Brand promise Quality drives financial performance Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 34. Five Star Value Proposition A Competitive Advantage Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 35. Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 36. Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P+F+S+A+E=V Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 37. Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P+F+S+A+E=V Passion: Brand spirit, values and leadership resides here Food: Fresh, quality food that’s creative Service: Attentive to all customer needs Ambiance: Immaculately clean, décor, restaurant vibe Execution: Leadership drives all four elements Value: Brand experience Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 38. Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P+F+S+A+E=V Passion: Brand spirit, values and leadership resides here Food: Fresh, quality food that’s creative Service: Attentive to all customer needs Ambiance: Immaculately clean, décor, restaurant vibe Execution: Leadership drives all four elements Value: Brand experience Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 39. Passion - Spirit, Values and Leadership Resides Here Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 40. Passion - Spirit, Values and Leadership Resides Here TEAM Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 41. Passion - Spirit, Values and Leadership Resides Here TEAM • Vision • Values - They should answer the question; What to do? • Team needs to believe they are part of something bigger than themselves • Charged Up and Ready Everyday Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 42. Food - Great Tasting Fresh Food with Creativity Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 43. Food - Great Tasting Fresh Food with Creativity • Fresh • Creativity • Limited Time Offers • Executable • Enhances Brand Promise Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 44. Service - Memorable From Beginning to End Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 45. Service - Memorable From Beginning to End • Make a connection • Every guest is different • Sense of urgency • Resolve any issues…quickly Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 46. Ambiance - The Visual Elements Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 47. Ambiance - The Visual Elements • What is the story? • Does the vibe match your vision for your brand? • Brand image reinforced Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 48. Execution - Leadership Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 49. Execution - Leadership • Set the direction • The guide rails • Bottom up • Empowerment Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 50. Value - The End Result Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 51. Value - The End Result • Customer driven • Memorable • Tells a friend • High frequency • Advocate for the brand Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 52. The Operator’s Challenge Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 53. The Operator’s Challenge The operator’s challenge is to lead your entire organization to engage at the following levels: • Body - Every detail matters, standardize all business practices and measure results • Mind - Engaged, attentive, present • Spirit - Choose your attitude and guiding values Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 54. Body - It’s in the Details Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 55. Body - It’s in the Details • Sweat the small stuff (you are building the brand) • What to measure must align with Brand Promise • Systematize to replicate success • Systems that can be executed • Keep it simple Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 56. Mind - Present & Engaged Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 57. Mind - Present & Engaged • Show up • Look ‘em in the eyes • Not just a hat rack • Complete the play Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 58. Spirit - Intentions Matter Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 59. Spirit - Intentions Matter • Brand first • Team driven • Intentions aligned with values • Want to serve • Fun Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 60. Fast Casual In Review Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 61. Fast Casual In Review • Fast Casual is fastest-growing segment in our industry • Branded experiences are memorable • Five Star Value Proposition is a sustainable road map for success • All levels of the organization must be fully engaged Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 62. Q&A for the Panelists Thank you Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 63. Q&A for the Panelists • Our panelists are available for questions from the audience • For more information about joining the Fast Casual Alliance go to www.fastcasualalliance.com Thank you Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009
  • 64. Tuesday, March 3, 2009
  • 65. Tuesday, March 3, 2009