Fca 2009 Education Slides Nyc Final

Changing the way consumers eat Tuesday, March 3, 2009

FAST CASUAL FACTS • Fast casual restaurants will generate roughly $12 billion in sales in 2009 • The fast casual segment grew 12% in 2008 • 2009 is estimated to grow 10% in 2009 • The top three chains ranked by sales are Panera Bread, Panda Express and Chipotle • Fast Casual is the fastest-growing segment in the restaurant industry Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

Number of Fast Casual Brands 0 175 350 525 700 60% 1996 80 2000 245 Growth like this 2004 can result in a 389 slowing segment 2008 2012 620 700 Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

Fast Casual Universe Italian/Pizza Ethnic 2% Coffee Fresh Mex Sandwich 7% 19% Asian Bakery Cafe 3% Burger/BBQ Steak Soup Salad Italian/Pizza Soup Salad 12% 7% Fresh Mex Ethnic Burger/BBQ Steak Coffee 9% Asian Sandwich 18% Bakery Cafe 23% Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

What consumer’s want in their menu 27% Quality Taste 33% Variety Different / Creative New Flavors 20% 14% 6% Food Action Group - Consumer Survey, fast casual - 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

What consumer’s want in their menu 27% Quality Taste 33% Variety Different / Creative New Flavors 20% Fine Dine 14% Casual 5% 6% 11% Quick Consumers’ eating habits • 32% Percentage of food expenditures weekly • Fast Casual 53% Food Action Group - Consumer Survey, fast casual - 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

Age demographics These people eat at fast casual at least once per week 62 - up16-24 4% 8% 25-34 16-24 25-34 50-62 12% 31% 35-49 50-62 62 - up 35-49 45% Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

Age demographics These people eat at fast casual at least once per week 62 - up16-24 4% 8% 25-34 16-24 25-34 50-62 12% 31% 35-49 50-62 62 - up 35-49 45% 7% 12-25K 101-125K 7% 4% 26-50K 11% Income demographics • 76-100K 29% fast casual consumers 12-25K 26-50K 51-75K 76-100K 51-75K 42% 101-125K 126K Up Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

Most active consumers in Fast Casual Based on gender & profession - qualifier data: knows fast casual and visits at least twice per week Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

Most active consumers in Fast Casual Based on gender & profession - qualifier data: knows fast casual and visits at least twice per week 0 7.5 15.0 22.5 30.0 Male Professional 18 Male Non-Professional 5 Female Professional Female - Homemaker 25 15 College Student 12 High School Student 2 Female Non-Professional 8 Retired Male 7 Retired Female 8 Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

WHAT IS FAST CASUAL Fresh Pay First Fair Price Full Grown Full View Preparation Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

WHAT IS FAST CASUAL Fresh Pay First Fair Price Full Grown Full View Preparation Appeal Fast Casual Fine Flexible Ingredients Offerings Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

WHAT IS FAST CASUAL Fresh Pay First Fair Price Full Grown Full View Preparation Appeal Fast Casual Fine Flexible Ingredients Offerings Friendly Fast Service Employees First Rate Source - Technomic Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

The “WOW\" of a Fast Casual Branded Experience! What you stand for Differentiation Innovation Brand promise Quality drives financial performance Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P+F+S+A+E=V Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P+F+S+A+E=V Passion: Brand spirit, values and leadership resides here Food: Fresh, quality food that’s creative Service: Attentive to all customer needs Ambiance: Immaculately clean, décor, restaurant vibe Execution: Leadership drives all four elements Value: Brand experience Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

Passion - Spirit, Values and Leadership Resides Here TEAM • Vision • Values - They should answer the question; What to do? • Team needs to believe they are part of something bigger than themselves • Charged Up and Ready Everyday Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

The Operator’s Challenge The operator’s challenge is to lead your entire organization to engage at the following levels: • Body - Every detail matters, standardize all business practices and measure results • Mind - Engaged, attentive, present • Spirit - Choose your attitude and guiding values Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

Body - It’s in the Details • Sweat the small stuff (you are building the brand) • What to measure must align with Brand Promise • Systematize to replicate success • Systems that can be executed • Keep it simple Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

Fast Casual In Review • Fast Casual is fastest-growing segment in our industry • Branded experiences are memorable • Five Star Value Proposition is a sustainable road map for success • All levels of the organization must be fully engaged Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

Q&A for the Panelists • Our panelists are available for questions from the audience • For more information about joining the Fast Casual Alliance go to www.fastcasualalliance.com Thank you Copyright 2009 Fast Casual Alliance Tuesday, March 3, 2009

Tuesday, March 3, 2009

Fca 2009 Education Slides Nyc Final

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