Fca 2009 Education Slides Nra
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  • •Through differentiation of consumer experience and fresh, high-quality menu innovation, Fast casual restaurants have enjoyed trade-down from casual dining patrons who are more value-minded and trade-up from quick service diners who are looking for a healthier more customizable product in an attractive environment <br /> <br />
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  • Growth dynamic is based on many of the new consumer culture affect (web, social and speed) <br /> Branded experience (the one element that separates the fast casual) triple effect of quality, service and convenince (vs, QSR focusing on speed - casual on service and fine dining on quality) <br /> Five star represents what the future could be in fast casual - I see the separation of the segment once again - <br /> Organization has to stay engaged (the thing that has set some of the traps in the industry) is not the brands or even the concepts (QSR Casual etc) but instead staying engaged with the consumer (this is the foucs) going where the conversation is - not waiting again - a whole consumer segment has risen on their own. <br />
  • Talking Points: <br /> •Fast casual continues to be the darling segment of the industry, setting the bar for quick service to measure against. <br /> •Chains in this segment represent many of the fastest growth concepts in the limited-service industry. <br /> •Casual Dining chains will continue to struggle with the growing competition from Fast Casual by lowering price mix and quick service chains will continue to improve the quality of their menu offering at higher price points. <br /> <br />
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Fca 2009 Education Slides Nra Presentation Transcript

  • 1. PANELIST Paul Barron EVP & Publisher Fast Casual.com Chairman Fast Casual Alliance & Fast Casual Executive Summit Fort Lauderdale, FL Copyright 2009 Fast Casual Alliance
  • 2. PANELIST Daren Tristano Executive Vice President Technomic Information Services Chicago, IL Copyright 2009 Fast Casual Alliance
  • 3. PANELIST Louis Basile CEO/President Wildflower Bread Company Scottsdale, AZ Copyright 2009 Fast Casual Alliance
  • 4. PANELIST Don Fox Chief Operating Officer Firehouse Subs Jacksonville, FL Copyright 2009 Fast Casual Alliance
  • 5. PANELIST Husein Kitabwalla President, Retail Brand Group, LLC Allentown, PA Sodexo - Gaithersburg, MD. Copyright 2009 Fast Casual Alliance
  • 6. Fast Casual Heating Up the Restaurant Industry
  • 7. FAST CASUAL FACTS Copyright 2009 Fast Casual Alliance
  • 8. FAST CASUAL FACTS • Fast casual restaurants will generate roughly $20 billion in sales in 2009 • The fast casual segment grew 11% in 2008 • 2009 is estimated to grow over 10% in 2009 • The top three chains ranked by sales are Panera Bread, Chipotle and Panda Express • Fast casual is the most dynamic and exciting segment in the foodservice industry today Copyright 2009 Fast Casual Alliance
  • 9. Number of Fast Casual Brands Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
  • 10. Number of Fast Casual Brands 0 175 350 525 700 1996 80 2000 245 2004 389 2008 2012 620 700 Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
  • 11. Number of Fast Casual Brands 0 175 350 525 700 1996 80 60% 2000 245 Growth like this 2004 can result in a 389 slowing segment 2008 2012 620 700 Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
  • 12. Fast Casual Universe Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
  • 13. Fast Casual Universe Italian/Pizza Ethnic 2% Coffee Fresh Mex Sandwich 19% 7% Asian Bakery Cafe 3% Burger/BBQ Steak Soup Salad Soup Salad Italian/Pizza 12% 7% Fresh Mex Ethnic Burger/BBQ Steak Coffee 9% Asian Sandwich 18% Bakery Cafe 23% Source - Fast Casual magazine Copyright 2009 Fast Casual Alliance
  • 14. What consumer’s want in their menu Fine Dine Casual 5% 11% Quick Consumer eating habits 32% • Percentage of food expenditures weekly Fast Casual 53% Food Action Group - Consumer Survey, fast casual - 2008 Copyright 2009 Fast Casual Alliance
  • 15. What consumer’s want in their menu 27% Quality Taste 33% Variety Different / Creative New Flavors 20% Fine Dine 14% Casual 5% 6% 11% Quick Consumer eating habits 32% • Percentage of food expenditures weekly Fast Casual 53% Food Action Group - Consumer Survey, fast casual - 2008 Copyright 2009 Fast Casual Alliance
  • 16. Age demographics These people eat at fast casual at least once per week Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
  • 17. Age demographics These people eat at fast casual at least once per week 62 - up16-24 4% 8% 25-34 16-24 25-34 50-62 12% 35-49 50-62 31% 62 - up 35-49 45% Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
  • 18. Age demographics These people eat at fast casual at least once per week 62 - up16-24 4% 8% 25-34 16-24 25-34 50-62 12% 35-49 50-62 31% 62 - up 35-49 45% 7% 12-25K 101-125K 7% 4% 26-50K 11% 76-100K Income demographics 29% fast casual consumers 12-25K 26-50K 51-75K 51-75K 76-100K 42% 101-125K 126K Up Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
  • 19. Most active consumers in Fast Casual Based on gender & profession - qualifier data: knows fast casual and visits at least twice per week Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
  • 20. Most active consumers in Fast Casual Based on gender & profession - qualifier data: knows fast casual and visits at least twice per week 0 7.5 15.0 22.5 30.0 Male Professional 18 Male Non-Professional 5 Female Professional Female - Homemaker 25 College Student 15 High School Student 12 2 Female Non-Professional 8 Retired Male 7 Retired Female 8 Source - Food Action Group 2008 Copyright 2009 Fast Casual Alliance
  • 21. WHAT IS FAST CASUAL Fast Casual Source - Technomic Copyright 2009 Fast Casual Alliance
  • 22. WHAT IS FAST CASUAL Fast Casual First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  • 23. WHAT IS FAST CASUAL Fast Casual Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  • 24. WHAT IS FAST CASUAL Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  • 25. WHAT IS FAST CASUAL Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  • 26. WHAT IS FAST CASUAL Pay First Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  • 27. WHAT IS FAST CASUAL Fresh Pay First Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  • 28. WHAT IS FAST CASUAL Fresh Fair Price Pay First Full Grown Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  • 29. WHAT IS FAST CASUAL Fresh Fair Price Pay First Full View Full Grown Preparation Appeal Fast Casual Fine Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  • 30. WHAT IS FAST CASUAL Fresh Fair Price Pay First Full View Full Grown Preparation Appeal Fast Casual Flexible Fine Offerings Ingredients Fast Service First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  • 31. WHAT IS FAST CASUAL Fresh Fair Price Pay First Full View Full Grown Preparation Appeal Fast Casual Flexible Fine Offerings Ingredients Friendly Fast Service Employees First Rate Source - Technomic Copyright 2009 Fast Casual Alliance
  • 32. The “WOWquot; of a Fast Casual Branded Experience! Copyright 2009 Fast Casual Alliance
  • 33. The “WOWquot; of a Fast Casual Branded Experience! What you stand for Differentiation Innovation Brand promise Quality drives financial performance Copyright 2009 Fast Casual Alliance
  • 34. Five Star Value Proposition A Competitive Advantage Copyright 2009 Fast Casual Alliance
  • 35. Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage Copyright 2009 Fast Casual Alliance
  • 36. Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P + F + S + A + E = V Copyright 2009 Fast Casual Alliance
  • 37. Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P + F + S + A + E = V Passion: Brand spirit, values and leadership resides here Food: Fresh, quality food that’s creative Service: Attentive to all customer needs Ambiance: Immaculately clean, décor, restaurant vibe Execution: Leadership drives all four elements Value: Brand experience Copyright 2009 Fast Casual Alliance
  • 38. Five Star Value Proposition A Competitive Advantage The Five Star Value Proposition executed daily becomes your competitive advantage P + F + S + A + E = V Passion: Brand spirit, values and leadership resides here Food: Fresh, quality food that’s creative Service: Attentive to all customer needs Ambiance: Immaculately clean, décor, restaurant vibe Execution: Leadership drives all four elements Value: Brand experience Copyright 2009 Fast Casual Alliance
  • 39. Passion - Spirit, Values and Leadership Resides Here Copyright 2009 Fast Casual Alliance
  • 40. Passion - Spirit, Values and Leadership Resides Here TEAM Copyright 2009 Fast Casual Alliance
  • 41. Passion - Spirit, Values and Leadership Resides Here TEAM • Vision • Values - They should answer the question; What to do? • Team needs to believe they are part of something bigger than themselves • Charged Up and Ready Everyday Copyright 2009 Fast Casual Alliance
  • 42. Food - Great Tasting Fresh Food with Creativity Copyright 2009 Fast Casual Alliance
  • 43. Food - Great Tasting Fresh Food with Creativity • Fresh • Creativity • Limited Time Offers • Executable • Enhances Brand Promise Copyright 2009 Fast Casual Alliance
  • 44. Service - Memorable From Beginning to End Copyright 2009 Fast Casual Alliance
  • 45. Service - Memorable From Beginning to End • People are the key • Make an emotional connection • Individualize the customer experience • Anticipate • Proactive Copyright 2009 Fast Casual Alliance
  • 46. Ambiance - The Visual Elements Copyright 2009 Fast Casual Alliance
  • 47. Ambiance - The Visual Elements RETAILTAILMENT – The “WOW” Factor • Sensorial Experiences theater vs. kitchen, cast members vs. employees, stage vs. Front-of-the house • Relating & Engaging interactive lighting, enticing seating zones, tell YOUR story Copyright 2009 Fast Casual Alliance
  • 48. Execution - Leadership Copyright 2009 Fast Casual Alliance
  • 49. Execution - Leadership • Actions and words must match • Show Me Training • Standardize and Measure • Feedback Copyright 2009 Fast Casual Alliance
  • 50. Value - The End Result Copyright 2009 Fast Casual Alliance
  • 51. Value - The End Result • Customer driven • Memorable • Tells a friend • High frequency • Advocate for the brand Copyright 2009 Fast Casual Alliance
  • 52. The Operator’s Challenge Copyright 2009 Fast Casual Alliance
  • 53. The Operator’s Challenge The operator’s challenge is to lead your entire organization to engage at the following levels: • Body - Every detail matters, standardize all business practices and measure results • Mind - Engaged, attentive, present • Spirit - Choose your attitude and guiding values Copyright 2009 Fast Casual Alliance
  • 54. Body - It’s in the Details Copyright 2009 Fast Casual Alliance
  • 55. Body - It’s in the Details • Sweat the small stuff (you are building the brand) • What to measure must align with Brand Promise • Systematize to replicate success • Systems that can be executed • Enforce Standards Copyright 2009 Fast Casual Alliance
  • 56. Mind - Present & Engaged Copyright 2009 Fast Casual Alliance
  • 57. Mind - Present & Engaged Present - Moment - Awareness Copyright 2009 Fast Casual Alliance
  • 58. Spirit - Intentions Matter Copyright 2009 Fast Casual Alliance
  • 59. Spirit - Intentions Matter • Brand first • Team driven • Intentions aligned with values • Want to serve • Fun Copyright 2009 Fast Casual Alliance
  • 60. Fast Casual In Review Copyright 2009 Fast Casual Alliance
  • 61. Fast Casual In Review • Fast Casual is fastest-growing segment in our industry • Branded experiences are memorable • Five Star Value Proposition is a sustainable road map for success • All levels of the organization must be fully engaged Copyright 2009 Fast Casual Alliance
  • 62. Fast Casual In Review Copyright 2009 Fast Casual Alliance
  • 63. Fast Casual In Review • Key Trends Healthy Menu Launches - Camille’s - Low-cal Slim Smoothies - Cosi - New Lighten Up menu - Noodles & Co - You are what you eat ad campaign Snack-sized Menu Items - Einstein - Snackout menu - Au Bon Pain - Low Cal “portions menu - Chipotle - smaller portions - lower price option (in test) Natural, Organic Local and Sustainable - Organic To Go - Certified Organic Retailer - Wichcraft - cruelty and hormone free practices - Chipotle - Locally sourced in-season produce Copyright 2009 Fast Casual Alliance
  • 64. Q&A for the Panelists Thank you Copyright 2009 Fast Casual Alliance
  • 65. Q&A for the Panelists • Our panelists are available for questions from the audience • For more information about joining the Fast Casual Alliance go to www.fastcasualalliance.com • To get this slide deck please visit the FCA website Thank you Copyright 2009 Fast Casual Alliance
  • 66. Copyright (c) 2009 Fast Casual Alliance