Creative ~ Smart ~ Effective
September 14-15 ~ Dallas, TX
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WELCOME
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#fcsummit
Thank You
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ISSUE 22 - APR/MAY 09
Summit
Address IDEAS & TRENDS FOR THE FAST CASUAL R
Paul
Barron
Publisher & Founder
Coming
to
America
Pita Pit 14 Mobile marketing 18
Fast Casual
Issue 1 | Oct-Nov 2005
TM
1994
Fast Casual.com is born
Delivering Quality, Experience and Service
Burrito Business
Soaring
2000
Market Reaches 250 Concepts
Freebirds
does it their way!
Marketing
Crescent City FC
2004 your Brand
a New Way
OP
Bayou Blitz Inaugural
T
00
Issue
Market almost hit 450 Concepts
1 m ers
s&
over who !
shak the r u
k
les
brea
2006
The Fast Casual Executive Summit is born Fast Casual
Executive Summit
Invitation Only Event
Place: Ritz Carlton Hotel, Pasadena, California The summit will include some of the brightest
Date: Monday and Tuesday, December 4-5 minds in the business, including both operators
RSVP: No later than November 20, 2006 and vendors, assessing some of the most pressing
needs in the fast-casual restaurant industry.
2007
Fast Casual Alliance is Launched more than
500 Concepts in the U.S.
2009
Market expected to reach 20 Billion in
Revenue
Industry News & Info Executive Education
Industry Research Peer Collaboration
New Media Think Tank
Industry Event Organizer Power Networking
Trend Analyst Ideas & Innovations
Executive Analysis Futurists
Know When
Three types of Fast Casuals will dominate
Dips
Culdesac
Cliff
The BEST in the world at what you do
Extraordinary goes
to the small group
~ Get through the hard stuff
~ Quit the wrong stuff
~ Stick with the right stuff and have
the guts to do it
Prediction
~ Fast Casual will splinter to new
segments in the next five years
~ New innovation will create a new
category of Casual Gourmet
Keynote
Dean
Lindsay
Working and
Winning in a
World of Change
Boosting Sales in Down Times
Hiring Quality “Smiles”
Doing MORE with LESS
Pr ogr ess
Securing Capital & Locations
Strengthening Employee Morale
Encouraging Referrals
Cementing Guest Loyalty
www.DeanLindsay.com
Twitter.com/DeanLindsay
All Progress is Change, but
IncreasingChange is Progress.
NOT all Productivity
Boosting Sales
Pr ogr ess
Strengthening Employee Morale
Cementing Customer Loyalty
Building Better Leaders
www.DeanLindsay.com
Twitter.com/DeanLindsay
All Progress is Change, but
NOT all Change is Progress.
“It is not strange ...
to mistake change
for progress.
-- President Millard Fillmore (13th
President of the USA)
www.DeanLindsay.com
Twitter.com/DeanLindsay
is to Be Progress
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Twitter.com/DeanLindsay
t wha t is
l to r esis
It is na tura Cha nge.
v iewe d as
ace w hat
l to e mbr
It is na tura
gre ss.
d as Pro
is v iewe
www.DeanLindsay.com
Twitter.com/DeanLindsay
All must be positioned
Experiences Food
AS PROGRESS
Leadership Style Ideas
Customerminds of Products
in the Service those we
wish to propel
Recommendations Restaurants
into positive action.
www.DeanLindsay.com
Twitter.com/DeanLindsay
The Rise of Progress Leadership
“If you want to build a ship,
don't drum up people together to collect
wood and don't assign them tasks and work,
but rather teach them to long for the
endless immensity of the sea.”
-- Antoine de Saint-Exupéry
(French Aviator, Poet,
& Author of The Little Prince)
www.DeanLindsay.com
Twitter.com/DeanLindsay
Strive to
Become
Progress
Agents
www.DeanLindsay.com
Twitter.com/DeanLindsay
Invest Follow Refer
Buy Try Listen
Eat Sweep Return
Serve Cook
Care
Clean Lead
Buy More Want Lend
Think
www.DeanLindsay.com
Twitter.com/DeanLindsay
“Strong reasons
make
Strong actions.”
-- William Shakespeare
(The Life and Death of King John)
www.DeanLindsay.com
Twitter.com/DeanLindsay
alized
I rn
nte Reasons Create Movement.
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Twitter.com/DeanLindsay
The Six Ps of Progress
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Viktor Frankl, M.D., Ph.D.
(1905-1997)
• Austrian Neurologist
• Holocaust Survivor
• One of the greatest
European Psychiatrists of
the 20th century.
• Founder of logotherapy
Logos – Greek for reason or meaning.
www.DeanLindsay.com
Twitter.com/DeanLindsay
U.S. Library of Congress
named Frankl's
Man's Search
for Meaning
one of the 10 books that
“made the most
difference in
people's lives.”
www.DeanLindsay.com
Twitter.com/DeanLindsay
“As friend, colleague and assistant to Dr. Viktor
Frankl for over twenty years, I can confidently shar
with you that Dean Lindsay gets it!
His ability to integrate the inspirational theories
of Dr. Viktor Frankl with contemporary
business needs is extraordinary.
-- Jay I. Levinson, Ph.D.
Former Special Assistant to Dr. Viktor Frankl
Actual Quote
(Not Actual Photo)
www.DeanLindsay.com
Twitter.com/DeanLindsay
“For the meaning of life differs from man to
man, from day to day and from hour to hour.
What matters, therefore, is not the meaning
of life in general but rather the
specific meaning of a person's life
at a given moment.”
-- Dr. Viktor Frankl
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Twitter.com/DeanLindsay
www.DeanLindsay.com
Twitter.com/DeanLindsay
“Between stimulus
and response there is a
space. In that space is
our power to choose
our response.”
-- Dr. Viktor Frankl
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Twitter.com/DeanLindsay
People choose Progress.
How are YOU Progress?
YOU = Your Restaurants
Your Customer Service
Your Marketing
Your Leadership Style
Your Working Environments
YOU
www.DeanLindsay.com
Twitter.com/DeanLindsay
Peace of Mind
www.DeanLindsay.com
Twitter.com/DeanLindsay
Acceptance Composure
Contentment Contentment
Inner Calmness State of tranquility
Quiet Mind Harmony
Sleeping easy at night
Serenity Absence of Mental
Clear Conscience Stress or Anxiety
Safety Lack of agitation
(Sounds nice, huh?)
www.DeanLindsay.com
Twitter.com/DeanLindsay
Strong Relationships offer peace of mind.
Insurance offers peace of mind.
Good Benefit Packages offer peace of mind.
Money in the Bank offers peace of mind.
Good Buzz offers peace of mind.
Meaningful Work offers peace of mind.
Consistent Food offer peace of mind.
Receiving Referrals offers peace of mind.
www.DeanLindsay.com
Twitter.com/DeanLindsay
Delivering
Receiving
Solid Customer
Service
offers Peace of Mind.
www.DeanLindsay.com
Twitter.com/DeanLindsay
How do YOU offer the
Promise of
Peace of Mind?
Be Progress.
www.DeanLindsay.com
Twitter.com/DeanLindsay
“Work is either fun or
drudgery. It depends on
your attitude. I like fun.”
-- Colleen Barrett
(Southwest Airlines’ former president,
with airline since 1971 inception)
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www.DeanLindsay.com
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How do YOU offer the
Promise of
Pleasure?
Be Progress.
www.DeanLindsay.com
Twitter.com/DeanLindsay
Helping People
Avoid Pain is
BIG BUSINESS!
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Twitter.com/DeanLindsay
more
W hat is l:
“And there p ainfu
ain't nothing isci pline
like regret to S elf-D ret?
or Reg
remind you
you're alive.”
-- Sheryl Crow
(Prolific Rock & Roller)
www.DeanLindsay.com
Twitter.com/DeanLindsay
How do you offer
The Promise of
Pain Avoidance?
Be Progress.
www.DeanLindsay.com
Twitter.com/DeanLindsay
“Everyone
has an invisible sign
hanging from their neck saying,
‘Make me feel important.’
Never forget this message
when working with people.”
-- Mary Kay Ash
(Founder of Mary Kay)
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www.DeanLindsay.com
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Hey Dean.
-- Mr. Fast Casual
www.DeanLindsay.com
Twitter.com/DeanLindsay
www.DeanLindsay.com
Twitter.com/DeanLindsay
What’s your the
How do YOU offer
Pink
Promise of
Prestige?
Caddy
Be Progress.
www.DeanLindsay.com
Twitter.com/DeanLindsay
“Everything can be taken from a
man but one thing: the last of the
human freedoms – to choose
one's attitude in any given set
of circumstances, to choose
one's own way.”
-- Dr. Viktor Frankl
www.DeanLindsay.com
Twitter.com/DeanLindsay
“A human being
is a deciding
being.”
-- Dr. Viktor Frankl
www.DeanLindsay.com
Twitter.com/DeanLindsay
Three Progress Action Steps
from the Work of Dr. Frankl
1.Harness the Freedom of Choice
2. Take Responsibility for Actions
3.Drive Actions by Understanding
Goals and Strengths
www.DeanLindsay.com
Twitter.com/DeanLindsay
“Life can be pulled
by goals just as surely
as it can be pushed by
drives.”
-- Dr. Viktor Frankl
www.DeanLindsay.com
Twitter.com/DeanLindsay
at dr ives
Wh you
t he pe ople
to pr opel
wish
int o act ion?
www.DeanLindsay.com
Twitter.com/DeanLindsay
How do you offer the
Promise of
Power?
Be Progress.
www.DeanLindsay.com
Twitter.com/DeanLindsay
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