Measuring Success of Interactive Media Paul Baker Wisconsin Center for Education Research CASE V Annual Conference, Chicago

Introductions, Q&A Examples: institutions using social media how to measure effectiveness Group work Discussion and wrap up

Introductions, Q&A

Examples: institutions using social media how to measure effectiveness

Group work

Discussion and wrap up

How institutions use social media

How institutions use social media

Blogs

Podcasts

Facebook

Linked In - alums

Linked In - sources

Photo sharing

Social bookmarking

Slideshare

YouTube

Technorati

Google Alerts

Second Life

Measuring effectiveness

Measuring effectiveness

Blog stats

Blog stats

Feedburner

Bloglines

Podcasts

Facebook

Linked In

Photo sharing

Social bookmarking

Slideshare

YouTube

Technorati

Google alerts

Setting goals Given our staff and our time, what should we try? What baseline data do we have?

Given our staff and our time, what should we try?

What baseline data do we have?

Weigh the strengths of each social media tool in terms of reach speed ease of use measurability

Weigh the strengths of each social media tool in terms of

reach

speed

ease of use

measurability

Evaluating outcomes behavioral outcomes (did they do what we want them to do?) attitudinal outcomes (do they feel about us what we want them to feel?)

Evaluating outcomes

behavioral outcomes (did they do what we want them to do?)

attitudinal outcomes (do they feel about us what we want them to feel?)

informational outcomes (do they know about us what we want them to know?) financial outcomes (did the project achieve dollar goals?)

informational outcomes (do they know about us what we want them to know?)

financial outcomes (did the project achieve dollar goals?)

Brainstorming How could you/do you use social media on behalf of your institution? How would you/do you incorporate social media into your communication strategy?

How could you/do you use social media on behalf of your institution?

How would you/do you incorporate social media into your communication strategy?

How will you/do you evaluate the effectiveness of social media at your institution? What would you report back to this group, were you to attend this conference one year from now?

How will you/do you evaluate the effectiveness of social media at your institution?

What would you report back to this group, were you to attend this conference one year from now?

Discussion and wrap up

Thank you Paul Baker [email_address] Wisconsin Center for Education Research

Paul Baker [email_address]