Measuring Effectiveness of Social Media

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Presented at the annual meeting of the American Educational Research Association, NYC, March 2008

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Measuring Effectiveness of Social Media

  1. 1. Measuring Effectiveness of Social Media Paul Baker Wisconsin Center for Education Research
  2. 2. <ul><li>How can new online tools help me communicate research? </li></ul><ul><li>What are ‘social media’? </li></ul><ul><li>What is Web 2.0? </li></ul>
  3. 3. ‘Social media’ provide… <ul><li>more outlets </li></ul><ul><li>more resources </li></ul><ul><li>a wider network </li></ul><ul><li>more rapid communication </li></ul>
  4. 4. Overview <ul><li>A. Tools for production </li></ul><ul><li>B. Tools for monitoring </li></ul><ul><li>C. Tools for measurement </li></ul><ul><li>D. Outcomes </li></ul><ul><li>E. Next steps </li></ul>
  5. 5. A. Tools for production <ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Social tagging & bookmarking </li></ul><ul><li>SlideShare </li></ul>
  6. 6. Blogs
  7. 7. <ul><li>Engage journalists and practitioners in conversation </li></ul><ul><li>Provide a forum for sharing resources via links, tags, blogroll </li></ul><ul><li>Boost recognition for your institution </li></ul>
  8. 8. Podcasts
  9. 9. <ul><li>Like radio, except available at user’s convenience </li></ul><ul><li>Content accessible for visually impaired </li></ul>
  10. 10. Social bookmarking
  11. 11. Del.icio.us = community
  12. 12. <ul><li>Bookmark and share content you have found, or developed </li></ul><ul><li>Follow others’ bookmarks to find new resources and outlets </li></ul>
  13. 13. Tags: Blogs
  14. 14. Tags: Technorati
  15. 15. Tags: Slideshare
  16. 16. Tags: Flickr
  17. 17. Tags: YouTube
  18. 18. B. Tools for monitoring <ul><li>Alerts </li></ul><ul><li>Watchlists </li></ul><ul><li>News aggregators </li></ul>
  19. 19. Alerts
  20. 20. Watchlists
  21. 21. News aggregators
  22. 22. C. Tools for measurement <ul><li>Wordpress stats </li></ul><ul><li>SiteMeter stats </li></ul><ul><li>Feedburner stats </li></ul>
  23. 23. Wordpress
  24. 24. SiteMeter
  25. 25. Feedburner
  26. 26. D. Outcomes <ul><li>These tools have provided me with: </li></ul><ul><li>More information sources </li></ul><ul><li>More dissemination outlets </li></ul><ul><li>A wider network of communicators and practitioners </li></ul><ul><li>Fresh approaches to communication </li></ul>
  27. 27. E. Next steps <ul><li>Given your content, your audience, and your time. . . . . . which production tool could best help you further disseminate your research? </li></ul>
  28. 28. <ul><li>. . . which monitoring tool could best help you track the web for your interests and to track the use of your online content? </li></ul>
  29. 29. <ul><li>. . . which measurement tool could best help you track the use of your content? </li></ul>
  30. 30. More resources <ul><li>RSS for Educators. Blogs, Newsfeeds, Podcasts, and Wikis in the Classroom </li></ul><ul><li>John G. Hendron. ISTE, 2008. 308 pp. </li></ul><ul><li>Web 2.0: New Tools, New Schools. </li></ul><ul><li>Gwen Solomon and Lynne Schrum. ISTE, 2007. 270 pp. </li></ul><ul><li>Strategies and tools for corporate blogging. </li></ul><ul><li>John Cass. Elsevier/ Butterworth-Heinemann, 2007. 224 pp. </li></ul><ul><li>Wikinomics: How mass collaboration changes everything. </li></ul><ul><li>Don Tapscott and Anthony D. Williams. Portfolio/Penguin, 2007 </li></ul><ul><li>Public Relations Theory II </li></ul><ul><li>Edited by Carl H. Botan and Vincent Hazelton. Lawrence Erlbaum, 2006 </li></ul><ul><li>Public Relations: Critical Debates and Contemporary Practice. </li></ul><ul><li>Edited by Jacquie L’Etang and Magda Pieczka. Lawrence Erlbaum, 2006 </li></ul>
  31. 31. <ul><li>Assessing Organizational Communication: Strategic Communication Audits </li></ul><ul><li>Cal Downs & Allyson Adrian. Guilford Press, 2004, 292 pp. </li></ul><ul><li>The Handbook Of Communication Audits For Organizations, </li></ul><ul><li>Edited by Owen Hargie and Dennis Tourish . Routledge, 2002, 2002, 2004 </li></ul><ul><li>Building Bridges with the press: A guide for educators, </li></ul><ul><li>Julie Blair. Education Week Press, 2004. </li></ul><ul><li>Public Relations on the Net </li></ul><ul><li>Shel Holtz. American Management Association, 2nd ed., 2002. </li></ul><ul><li>Blogging for Business: Everything you need to know and why you should care </li></ul><ul><li>Shel Holtz, Ted Demopoulos. Kaplan Publishing, 2006. 247 p. </li></ul><ul><li>Naked Conversations: How blogs are changing the way businesses talk with customers. </li></ul><ul><li>Robert Scoble, Shel Israel. Wiley, 2006. 251 p. </li></ul>
  32. 32. <ul><li>Thank you </li></ul>

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