Measuring Effectiveness of Social Media Paul Baker Wisconsin Center for Education Research

How can new online tools help me communicate research? What are ‘social media’? What is Web 2.0?

How can new online tools help me communicate research?

What are ‘social media’?

What is Web 2.0?

‘Social media’ provide… more outlets more resources a wider network more rapid communication

more outlets

more resources

a wider network

more rapid communication

Overview A. Tools for production B. Tools for monitoring C. Tools for measurement D. Outcomes E. Next steps

A. Tools for production

B. Tools for monitoring

C. Tools for measurement

D. Outcomes

E. Next steps

A. Tools for production Blogs Podcasts Social tagging & bookmarking SlideShare

Blogs

Podcasts

Social tagging & bookmarking

SlideShare

Blogs

Engage journalists and practitioners in conversation Provide a forum for sharing resources via links, tags, blogroll Boost recognition for your institution

Engage journalists and practitioners in conversation

Provide a forum for sharing resources via links, tags, blogroll

Boost recognition for your institution

Podcasts

Like radio, except available at user’s convenience Content accessible for visually impaired

Like radio, except available at user’s convenience

Content accessible for visually impaired

Social bookmarking

Del.icio.us = community

Bookmark and share content you have found, or developed Follow others’ bookmarks to find new resources and outlets

Bookmark and share content you have found, or developed

Follow others’ bookmarks to find new resources and outlets

Tags: Blogs

Tags: Technorati

Tags: Slideshare

Tags: Flickr

Tags: YouTube

B. Tools for monitoring Alerts Watchlists News aggregators

Alerts

Watchlists

News aggregators

Alerts

Watchlists

News aggregators

C. Tools for measurement Wordpress stats SiteMeter stats Feedburner stats

Wordpress stats

SiteMeter stats

Feedburner stats

Wordpress

SiteMeter

Feedburner

D. Outcomes These tools have provided me with: More information sources More dissemination outlets A wider network of communicators and practitioners Fresh approaches to communication

These tools have provided me with:

More information sources

More dissemination outlets

A wider network of communicators and practitioners

Fresh approaches to communication

E. Next steps Given your content, your audience, and your time. . . . . . which production tool could best help you further disseminate your research?

Given your content, your audience, and your time. . . . . . which production tool could best help you further disseminate your research?

. . . which monitoring tool could best help you track the web for your interests and to track the use of your online content?

. . . which monitoring tool could best help you track the web for your interests and to track the use of your online content?

. . . which measurement tool could best help you track the use of your content?

. . . which measurement tool could best help you track the use of your content?

More resources RSS for Educators. Blogs, Newsfeeds, Podcasts, and Wikis in the Classroom John G. Hendron. ISTE, 2008. 308 pp. Web 2.0: New Tools, New Schools. Gwen Solomon and Lynne Schrum. ISTE, 2007. 270 pp. Strategies and tools for corporate blogging. John Cass. Elsevier/ Butterworth-Heinemann, 2007. 224 pp. Wikinomics: How mass collaboration changes everything. Don Tapscott and Anthony D. Williams. Portfolio/Penguin, 2007 Public Relations Theory II Edited by Carl H. Botan and Vincent Hazelton. Lawrence Erlbaum, 2006 Public Relations: Critical Debates and Contemporary Practice. Edited by Jacquie L’Etang and Magda Pieczka. Lawrence Erlbaum, 2006

RSS for Educators. Blogs, Newsfeeds, Podcasts, and Wikis in the Classroom

John G. Hendron. ISTE, 2008. 308 pp.

Web 2.0: New Tools, New Schools.

Gwen Solomon and Lynne Schrum. ISTE, 2007. 270 pp.

Strategies and tools for corporate blogging.

John Cass. Elsevier/ Butterworth-Heinemann, 2007. 224 pp.

Wikinomics: How mass collaboration changes everything.

Don Tapscott and Anthony D. Williams. Portfolio/Penguin, 2007

Public Relations Theory II

Edited by Carl H. Botan and Vincent Hazelton. Lawrence Erlbaum, 2006

Public Relations: Critical Debates and Contemporary Practice.

Edited by Jacquie L’Etang and Magda Pieczka. Lawrence Erlbaum, 2006

Assessing Organizational Communication: Strategic Communication Audits Cal Downs & Allyson Adrian. Guilford Press, 2004, 292 pp. The Handbook Of Communication Audits For Organizations, Edited by Owen Hargie and Dennis Tourish . Routledge, 2002, 2002, 2004 Building Bridges with the press: A guide for educators, Julie Blair. Education Week Press, 2004. Public Relations on the Net Shel Holtz. American Management Association, 2nd ed., 2002. Blogging for Business: Everything you need to know and why you should care Shel Holtz, Ted Demopoulos. Kaplan Publishing, 2006. 247 p. Naked Conversations: How blogs are changing the way businesses talk with customers. Robert Scoble, Shel Israel. Wiley, 2006. 251 p.

Assessing Organizational Communication: Strategic Communication Audits

Cal Downs & Allyson Adrian. Guilford Press, 2004, 292 pp.

The Handbook Of Communication Audits For Organizations,

Edited by Owen Hargie and Dennis Tourish . Routledge, 2002, 2002, 2004

Building Bridges with the press: A guide for educators,

Julie Blair. Education Week Press, 2004.

Public Relations on the Net

Shel Holtz. American Management Association, 2nd ed., 2002.

Blogging for Business: Everything you need to know and why you should care

Shel Holtz, Ted Demopoulos. Kaplan Publishing, 2006. 247 p.

Naked Conversations: How blogs are changing the way businesses talk with customers.

Robert Scoble, Shel Israel. Wiley, 2006. 251 p.

Thank you

Thank you