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Measuring Effectiveness of Social Media
 

Measuring Effectiveness of Social Media

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Presented at the annual meeting of the American Educational Research Association, NYC, March 2008

Presented at the annual meeting of the American Educational Research Association, NYC, March 2008

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    Measuring Effectiveness of Social Media Measuring Effectiveness of Social Media Presentation Transcript

    • Measuring Effectiveness of Social Media Paul Baker Wisconsin Center for Education Research
      • How can new online tools help me communicate research?
      • What are ‘social media’?
      • What is Web 2.0?
    • ‘Social media’ provide…
      • more outlets
      • more resources
      • a wider network
      • more rapid communication
    • Overview
      • A. Tools for production
      • B. Tools for monitoring
      • C. Tools for measurement
      • D. Outcomes
      • E. Next steps
    • A. Tools for production
      • Blogs
      • Podcasts
      • Social tagging & bookmarking
      • SlideShare
    • Blogs
      • Engage journalists and practitioners in conversation
      • Provide a forum for sharing resources via links, tags, blogroll
      • Boost recognition for your institution
    • Podcasts
      • Like radio, except available at user’s convenience
      • Content accessible for visually impaired
    • Social bookmarking
    • Del.icio.us = community
      • Bookmark and share content you have found, or developed
      • Follow others’ bookmarks to find new resources and outlets
    • Tags: Blogs
    • Tags: Technorati
    • Tags: Slideshare
    • Tags: Flickr
    • Tags: YouTube
    • B. Tools for monitoring
      • Alerts
      • Watchlists
      • News aggregators
    • Alerts
    • Watchlists
    • News aggregators
    • C. Tools for measurement
      • Wordpress stats
      • SiteMeter stats
      • Feedburner stats
    • Wordpress
    • SiteMeter
    • Feedburner
    • D. Outcomes
      • These tools have provided me with:
      • More information sources
      • More dissemination outlets
      • A wider network of communicators and practitioners
      • Fresh approaches to communication
    • E. Next steps
      • Given your content, your audience, and your time. . . . . . which production tool could best help you further disseminate your research?
      • . . . which monitoring tool could best help you track the web for your interests and to track the use of your online content?
      • . . . which measurement tool could best help you track the use of your content?
    • More resources
      • RSS for Educators. Blogs, Newsfeeds, Podcasts, and Wikis in the Classroom
      • John G. Hendron. ISTE, 2008. 308 pp.
      • Web 2.0: New Tools, New Schools.
      • Gwen Solomon and Lynne Schrum. ISTE, 2007. 270 pp.
      • Strategies and tools for corporate blogging.
      • John Cass. Elsevier/ Butterworth-Heinemann, 2007. 224 pp.
      • Wikinomics: How mass collaboration changes everything.
      • Don Tapscott and Anthony D. Williams. Portfolio/Penguin, 2007
      • Public Relations Theory II
      • Edited by Carl H. Botan and Vincent Hazelton. Lawrence Erlbaum, 2006
      • Public Relations: Critical Debates and Contemporary Practice.
      • Edited by Jacquie L’Etang and Magda Pieczka. Lawrence Erlbaum, 2006
      • Assessing Organizational Communication: Strategic Communication Audits
      • Cal Downs & Allyson Adrian. Guilford Press, 2004, 292 pp.
      • The Handbook Of Communication Audits For Organizations,
      • Edited by Owen Hargie and Dennis Tourish . Routledge, 2002, 2002, 2004
      • Building Bridges with the press: A guide for educators,
      • Julie Blair. Education Week Press, 2004.
      • Public Relations on the Net
      • Shel Holtz. American Management Association, 2nd ed., 2002.
      • Blogging for Business: Everything you need to know and why you should care
      • Shel Holtz, Ted Demopoulos. Kaplan Publishing, 2006. 247 p.
      • Naked Conversations: How blogs are changing the way businesses talk with customers.
      • Robert Scoble, Shel Israel. Wiley, 2006. 251 p.
      • Thank you