Oxford Open Day March 2013

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The slides from The Oxford Business Wealth Club Open Day run by Turbo Business Coach Paul Avins.
Learn HOW TO position and communicate your Unique Selling Point (USP)

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  • Good morning & welcome to TBWC Open Day! - ASK Two Questions: How many have been to a BWC Open Day before?How many of you as Visitors is this your first Open Day?
  • Customers – How do You get New Ones & How to Keep the Ones you have? Grow My Business?Profits – How do I Maximize them Under BIG pressures on Margins & Prices? Make More Personal Income?Market Place – What’s going to happen in the future? Where are we heading? What do I need to do to Stay Head?
  • Thank People for Investing their Time – the MOST Valuable commodity.We REWARD people who Take Action & Invest with Success Tools & StrategiesFORMAT ….. Tell you a little bit more about usExercise / sponsors / 30 seconds BreakBack in the room to hear from our second sponsor & membersPaul will introduce us to Michael Losier … really exciting all the way from Canada
  • Secret
  • To Give You the “Opportunity” to Access the Strategies, Skills and Support You need to Grow…And I’ll be giving you the opportunity to join our Community later when I tell you more about how we work…
  • Link this USP seeding about BWC – Blended Learning is OUR USP - worlds most powerful training coaching & support networkIts all part of the accelerated learning systems we useTo help you turboboost your businessBreakfast Question is an example of this…Q …….What is the No1 Reason Customers of Yours buy from you? …….. 2 MIN WARNING
  • Frame Up the “Get to Meet People Game!”QUESTION – Raise Your Right Hand if you attended today wanting to make more contacts and connections? (Raise you hand as well as a Visual Trigger)
  • Attention! – Make Sue you replace Main Logo with YOUR Club Specific Logo!!Global Brand – Local Community
  • Known Paul….. OpportunityPaul is my mentor coach and inspirationLaugh about me telling clients not to waste money on a franchise when they could do the self same thing aloneHe is now here to share with you his wealth knowledge and experience – please welcome Paul Avins - TBWC Founder & Master Coach
  • Two meetings a month /On line videos and webinars1:1 mentoring / Web & marketing critiqueLearning materialWealth Creators - Huge opportunity - I AM NOW PUBLISHED!This has spurred me on to write my own book and have encourages some other members to seriously consider the opportunity
  • Why we are Building this Community!
  • This Our USP!!!Sell the BENEFITS of each of the 3 Key Elements…
  • Learn New Skills – Most Biz Owners have more training to drive their car to the event that to Drive their Business to Success!!!Fresh Ideas – You have to get out of your own industry to Learn new strategies that can transform your businessNew Relationships – It’s not JUST what you know it’s also WHO you know – Joint Ventures are VERY Powerful right now…
  • Help Your Prospect Get Who You Are & What the Opportunity is…Practice Time! Move Round the room and Tell Your Big Idea to 5 People in this format!The Brain Looks for Movement & Doesn’t see things that Stand Still!!
  • Thank you ,<Sponsoring Member> – how many of you learnt something from Graham-------------------------------------------------HUMANITY The problems you solve - How we can help you - And what is the call to actionPlease be succinct – keep to the 30 secs and give everyone a chance to speak - Angela will ring a bell at 30 secs and I would ask that you stop wherever you are and allow the next person to speakFirst I would like to hear from those business that have sponsored us here today and supported this event in our Exhibition and made it all possible….
  • BlogsBooksProductsSpeakingEventsNumber of ClubsMentoring
  • So just what is your strategy for success - There are only 3 Types of People in Business:People who watch things happenPeople who Make things HappenPeople who wonder what the Hell HappenedTom Peters global expert on leadership and management - Considered a Global Management Expert is Author of Books including – In search of ExcellenceContinuous learning…………………. CORE PHILOSOPHY OF TBWCSell the BENEFITS of the Monthly Learning Resources…Hold Up CD’s or Products
  • Advanced Presentation Tip: If you Can Hide this Slide and Draw on a Flip Chart as Tetrahedron! Around Thinking…
  • Key Exercise – Mark Yourself out of 10 on each area based on Your Knowledge & Skills! How do you score out of 90 & what did you just learn about the Skills You Need to Develop to Grow Your Business?This is a Great Coaching Opportunity – Drive up involvement and get people talking on the tables…
  • There are some learning choices to be made by successful business ownersSelf Education – books – academic - Q: Who here has Business Books at home they have been meaning to get around to reading? ……………….. Raise left hand and this is the Negative AnchorTraditional Training – courses, etc. where you come away having retained about 10% of what you have been told - & reams of paper that you will probably never look at againMentoring & Coaching – accountability – where an expert can walk beside you and guide you in the right direct – good but can be costly – minimum of £500 per month with experts charging in the region of £2KAt TBWC we believe that merging these three things has more impact Creates inspiration for growth change and successSELF EDUCATION = READING BOOKS Q: Who here has Business Books at home they have been meaning to get around to reading? Raise left hand and this is the Negative AnchorTRADITIONAL = Poor retention of Knowledge, less that 20% 4 weeks later – little change resultingACCONTABILITY = PROVEN to drive KNOWLEDGE into ACTIN – Get Paid on what You get DONE!
  • Brian Tracey says – for every $1 invested in training it RETURNS you $30 over time!!
  • Power of ASSOCIATION – You become who you spend time around!10% give or take what your Industry is doing…You Are Joining a Community of Like Minded Business Owners Who Get YOU 
  • Go to Flip Chart for Price Outline..
  • Good morning & welcome to TBWC Open Day! - ASK Two Questions: How many have been to a BWC Open Day before?How many of you as Visitors is this your first Open Day?
  • Thank you ,<Sponsoring Member> – how many of you learnt something from Graham-------------------------------------------------HUMANITY The problems you solve - How we can help you - And what is the call to actionPlease be succinct – keep to the 30 secs and give everyone a chance to speak - Angela will ring a bell at 30 secs and I would ask that you stop wherever you are and allow the next person to speakFirst I would like to hear from those business that have sponsored us here today and supported this event in our Exhibition and made it all possible….
  • Oxford Open Day March 2013

    1. 1. The Worlds No1Business Growth Community™
    2. 2. You ARE in the Right Room…
    3. 3. Top 3 Questions Business Owners Face… £
    4. 4. Our Format this morning…
    5. 5. Meet Our Main Sponsor …
    6. 6. Business Growth Training to“REV UP” Your Sales, Profits & Success
    7. 7. Theo – The Video Sales Master!
    8. 8. Our Goal: To Set YOU Up for Sustainable Growth
    9. 9. Your Breakfast Question …
    10. 10. Time for the…
    11. 11. The Worlds No1Business Growth Community™
    12. 12. Who Drives Me…
    13. 13. Founder & CEO – Paul Avins… University Business Dyslexic Drop Out Builder Sales & Marketer Global Award Author Trainer Winning Coach BWC International Founder Speaker
    14. 14. Our Vision…To Ignite Business Growth by Training & Coaching 10,000 Driven Business Owners a year
    15. 15. Our Mission… To Deliver World Class Business & Personal Development Training that Fast Tracks Business Owners to Success!
    16. 16. Meet some of Our Club Mentors
    17. 17. The Worlds No1 Business GrowthCommunity™ for Serious Business Owners… Training Content Communities and and and Coaching Resources Masterminds
    18. 18. What Club Members Tell Us they Love
    19. 19. Business Automation Works Alasdair McWilliam Infusionsoft Certified Consultant
    20. 20. Are you leaving money on the table?
    21. 21. Do You Suffer FromMultiple System Chaos?
    22. 22. Perfect Customer Lifecycle
    23. 23. Traffic Attraction Strategies
    24. 24. Lead Capture Strategies
    25. 25. Lead Nurture Strategies
    26. 26. Sales Conversion Strategies
    27. 27. Wowing Customer Strategies
    28. 28. Upsell Strategies
    29. 29. Referral Strategies
    30. 30. Do You Suffer FromMultiple System Chaos?
    31. 31. “Infusionsoft helped us recently convert 3 newfranchisees - worth £60k now and £150k+ overthe next 10 years...not a bad return on our first few months with Infusionsoft” Catherine Rogers, Ovengleam Oxford BWC Member
    32. 32. “Our event attendances are up. Our Membership sales are up. We love you!” Warren Cass MD - Business Scene
    33. 33. Open Day OfferTwo reasons to visit the Stand1) Get your FREE copy of the handout
    34. 34. Open Day OfferTwo reasons to visit the Stand1) Get your FREE copy of the handout2) Book your own 90-minute 1:1 Mapping Session, to create your own Marketing Automation Plan, personalised to your businessNormally £197
    35. 35. Your Special Open Day Offer!Only £97 for the first 5 people to visit the stand
    36. 36. Stop Wasting Money!Start Getting More Leads & Customers
    37. 37. Sin No4 no Clear USP, Guarantee or Offer
    38. 38. Why Have a USP and Guarantee?1. Positions you for higher prices2. It will increase conversion rates3. It will scare your competition4. It will generate more enquires5. It will create word of mouth “buzz”6. Lowers the barrier to ownership
    39. 39. The 4 Types of Customer Fuel ... D Grade C Grade B Grade A Grade V.Low Profit Low Profit Medium Profit High Profit High Low High Low Maintenance Maintenance Maintenance Maintenance
    40. 40. Your 5 Step USP Checklist… My Product / Service is…  For (your target customers)  Who are dissatisfied with (the current offerings)  The Problem we solve is (The specific pain people have)  Unlike – Because we (competitive product/service)  So that you get (describe key benefit / result)
    41. 41. Your 30 Second Spotlight …What’s Your Business Name?Some Humanity! orSell the PROBLEM You solve!How can We HELP You?What is your Call to Action?
    42. 42. So what’s the …
    43. 43. Our CORE Belief is that … “Continued Learning is the ONLY Real Source of sustainable competitive Advantage in Business today!” Tom Peters
    44. 44. Always Remember … “A Formal education will make you a Living – self Education will make you a Fortune!” Jim Rohn
    45. 45. A Big Shift in Your….
    46. 46. 9 Strategic & Tactical Functions of aSuccessful Business You’ll Learn to Master.. Mind Set
    47. 47. Learning Choice’s for Business SuccessIMPACT COACHING & MENTORING TRADITIONAL TRAINING “Accountability & Mentoring SELF EDUCATION “Learn How to Implement alone” Support” “What” ENGAGEMENT SUPPORT
    48. 48. What do YOU invest inYour Education Vs Entertainment? Business MBA Average Household (Part Time) Entertainment - £40,000! Budget Approx - £5,000! Private 121 Business Coaching - £18,000 / £30,000
    49. 49. What’s Your Highest ROI..?• “For every $1 Invested in Personal Development and Business Skills Training You get back $30 over time!”• Brian TracyAuthor, Speaker, Coach
    50. 50. Who is Membership for...? Business Business Trainers Creative & Owners & Professional Coaches or Web Based Sole Traders Services Consultants Businesses ? ? ? ?
    51. 51. What do YOU Receive as a Member? • 24 x Club Meetings a Year • 8 x Business Building Workshops • 4 x 90 Day Planning Sessions • 1 x Set Up for Success Session • Joint Venture Partnership Program • Own Profile Page On BWC Website • Discounts on Events & Open Days Coaching and Training
    52. 52. Real Member Results …“Following our BWC Mentors advice We’ve increased Enquires 100% on last year! And Conversions are Up 60%.” Nial Douglas (MD) Full Circle Travel
    53. 53. What do YOU Receive as a Member? • 24/7 Business Success Academy • Recordings of Training Sessions • 2 x Business Coaching Sessions • 1 x Web Site Critique • 1 x Marketing Critique • 34 Question Business Evaluator Content • 12 Months of Educational Resources and Resources
    54. 54. Real Member Results… “Since implementing New Marketing Strategies on our Web Site our Enquires have increased x 10 and we have had our best Month EVER in over 7 years!" Graham Carson (MD) www.incauk.biz
    55. 55. What do YOU Receive as a Member? • World Class Business Coaching • Learn from Business and Personal Development “Giants” • Access to Membership Network to find World Class Suppliers • Ability to Visit other Clubs & Countries  Communities and Your Membership Value = Masterminds £6,025
    56. 56. Our Business Growth Formula Works!
    57. 57. Guests Who Take ACTION get Rewarded PLUS our 6 Month 150% Money Back Guarantee
    58. 58. Join TODAY and You’ll Receive…£247!
    59. 59. The Worlds No1Business Growth Community™
    60. 60. Your 30 Second Spotlight …What’s Your Business Name?Some Humanity! orSell the PROBLEM You solve!How can We HELP You?What is your Call to Action?

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