Webinar: Creative Ways to Compensate for an Old Intranet

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What can you do to get the news out there and start dipping your toe into social media waters, while you wait for intranet nirvana to arrive? A few ideas.

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  • Provide company news in a way that doesn’t bombard or cause unnecessary interruptions but still Cuts Through.Spark interaction, whether between the official company and employees, or between employees themselves.
  • Cut Through is important – if you’re revamping the intranet and need a temporary fix, then you don’t want to do a full on launch of something that’s short term. You don’t want to train them to go one place and then retrain to go somewhere else a few months down the road.
  • Secure IF you run in=house. But not cheap, as you need IT resource- servers, engineers. Might be hard to get, if your IT guys are stretched.
  • Embedding widgets – this works if you’ve got some I.T. help and have staff visiting your intranet. It’s low cost and easy to turn on or off. Legal might be a little uncomfortable depending on what you’re sending out.
  • You can use this tool to put out daily/weekly news, but ALSO permanent links to key information! Maybe a New Employee Orientation kit that you target to new hires for the first 3 months. Maybe you let Marketing put together their own bulletin of quick links and resource links. It is not customisable by users – they cannot drop and drag or add widgets or customize. That would be a major difference between best of breed intranets and this tool.
  • You’ve worked hard to put together a treasure trove of resources for employees. But they have to get there and use it
  • Webinar: Creative Ways to Compensate for an Old Intranet

    1. 1. Creative Ways to Compensate for Old Intranets How to capture employees' interest and spark interaction, while you wait for the Intranet 'Revamp’ Paula Cassin, Monthly webinar, May 26, 2009
    2. 2. helps medium and large companies improve their internal communications using innovative technology solutions. Transforming 'push' communications, reducing information overload and/or email fatigue, and driving employee action are our areas of expertise. Paula Cassin, CEO 1.805.758.3392 Twitter.com/paulacassin paula.cassin@cutthroughcommunications.com
    3. 3. We’re Overloaded with Information… The average knowledge worker spends about 25% of the day searching for needed information, getting back to work after an interruption and dealing with other effects of information overload. Basex, leading I.O. research firm.
    4. 4. ...and in a conversational Web 2.0 World “We need to „push‟ out information that explains WHAT the business is doing, and WHY it is doing it . . . and then use interactive social media tools to get employees to start talking about HOW they‟re going to help make it happen.” Steve Crescenzo, Consultant
    5. 5. Focus on Two Intranet Roles Company News Source Interaction, Social Media
    6. 6. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
    7. 7. 7 Ideas: Using basic intranet html: • Opensource blog software • Widgets for the homepage Webpages in other places • Snap Comms Desktop Tools • Interactive Screensavers • Enewsletters to the next level. Non-html ways to spread the word • Voicemail/podcast radio • Microblogging, SMS, IM.
    8. 8. Blog software. Opensource + inhouse. • Can you get wordpress in house? • Example:
    9. 9. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
    10. 10. Widgets for your Intranet • Embed the html, then update • www.sproutbuilder.com • surveygizmo, survey monkey • Youtube, GoogleVideo, etc. • Blog/RSS feeds • Utterli, Twitter • Then you can update and manage content automatically
    11. 11. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
    12. 12. 7 Ideas: Using basic intranet html: • Opensource blog software • Widgets for the homepage Webpages in other places • Snap Comms Desktop Tools • Interactive Screensavers • Enewsletters to the next level. Non-html ways to spread the word • Voicemail/podcast radio • Microblogging, SMS, IM.
    13. 13. Snap Comms Tools Snap Mag Snap Interactive Snap Alert Snap Ticker Snap Quiz /Poll
    14. 14. Snap Comms Desktop Tools Secure without password integration • Desktop software authenticates • No software, no webpage/forum access • No „take-up‟ worries Message History window shows your key content – ‘html’ pages, forums, breaking news, resources
    15. 15. Snap Comms Examples
    16. 16. Admin, Editor and Writer Levels • No emailing drafts back and forth • Easy to manage for the comms team • Several ways to access article input view, all single click • Guided, easy steps • Formatting can be locked down or not
    17. 17. Is it Secure? • All communications between the Snap Client and the Snap Platform are initiated by the Snap Client and include some application control data (see handout). • All data is sent over a secure connection using HTTP over SSL. • For the hosted model, we follow best practice security measures. (Full information on platform security provided on request.)
    18. 18. Southern Wines Example • Remote Salesforce with PCs • Use a web-based ordering system • Do not VPN in often = don‟t see the intranet. • Do not check email frequently • Sales Intranet substitute. • Using desktop messaging to get promotions, pricing, new products, monthly results out to staff. • Using Snap Mag, Q&A to replicate core intranet rscs
    19. 19. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
    20. 20. Interactive Screensavers • Each employees‟ screensaver becomes series of revolving visual messages • HTML, image, video, flash. • Include hyperlinks/images so staff can click to access more information • Update and change screensavers easily, without any major IT deployment or involvement
    21. 21. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
    22. 22. Email Newsletters • Easy to mimic HTML of homepage, embed links • Subject line is key • Interaction • Email comments • Polls, “rate-this-article” • Article submissions • Measure readership/activity.
    23. 23. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
    24. 24. 7 Ideas: Using basic intranet html: • Opensource blog software • Widgets for the homepage Webpages in other places • Snap Comms Desktop Tools • Interactive Screensavers • Enewsletters to the next level. Non-html ways to spread the word • Voicemail/podcast radio • Microblogging, SMS, IM.
    25. 25. Other Channels Microblogs Voice Mobile (private message Device Twitter) broadcast. SMS, Daily PDA apps Podcast
    26. 26. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
    27. 27. TAKEAWAYS You don‟t have to wait to spark conversations/interaction Start with your top criteria and Checklists, evaluate from there Comms and IT need to work together to make it happen.
    28. 28. THANK YOU! Offering extended free trial to all attendees. Please contact me for details CHECKLISTS HERE: http://bit.ly/lqkjc Feel free to contact me/us at Cut Through Comms www.cutthroughcommunications.com Email or tweet me at: Paula Cassin Paula.cassin@cutthroughcommunications.com 1.805.715.0300. Twitter: paulacassin. LinkedIn: paulacassin http://www.twitter.com/paulacassin for Webinar: Creative Ways to Compensate for Old Intranets 2009

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