Push Comms For Intranet Ragan Webinar Mar 24v3

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  • + paulasnap Paula Cassin 8 months ago
    That’s great to hear! Thanks a lot.
    We’ll be doing a monthly 30 min webinar - you’re welcome to join us at the April 16th on on 'Communicate to Help, not Hinder your Salesforce' (Go to www.cutthroughcommunications.com and scroll down to see hyperlink to webinar).
  • + guest82e3bb3 guest82e3bb3 8 months ago
    Very enlightening presentation. Gave me a great deal of insight.
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Push Comms For Intranet Ragan Webinar Mar 24v3 - Presentation Transcript

  1. Do your ‘push’ communications support your intranet? How to use ‘push’ to successfully drive employees to your resources for Intranet Tour Webinar, March 24, 2008, www.ragan.com
  2. You’re unlocking the treasure…
  3. But did they even notice the map?
  4. Agenda 1. The “Push” Paradox 2. Plan your Push messaging 3. Achieving the Right Channel Mix 4. New Channels 5. Case Study
  5. The Push Paradox “…employee communicators have a bit of a problem: namely, there‟s a real good chance nobody is going to CHOOSE to see our stuff. Yet we have stuff they need to see.” Steve Crescenzo, Consultant
  6. The Push Paradox cont’d “We need to „push‟ out information that explains WHAT the business is doing, and WHY it is doing it . . . and then use interactive social media tools to get employees to start talking about HOW they‟re going to help make it happen.” Steve Crescenzo, Consultant
  7. Intent of Push Communications We’re stuck here 1. Get their Attention 2. Build Knowledge 3. Drive Action/Change
  8. Agenda 1. The “Push” Paradox 2. Plan your Push Messaging 3. Achieving the Right Channel Mix 4. New Channels 5. Case Study
  9. 5 Key Elements for Plan Measurable Goals Context Audience Message Channels
  10. Detailed, Measurable Goals
  11. CONTEXT: Current state of affairs • Existing Resources? • Quality of your Push right now Easy to read? • Haphazard? • Consolidated? • SPAM ? • • Past measurements, results?
  12. AUDIENCE Where are they at? • Is your message important or useful to them? • What do they care about right now? • What coping strategies are they using to overcome info overload?
  13. MESSAGE* Make it fresh • Essentials only • Consistent structure • Overview for context • Use several mediums • (text, image, table, video…) Invite interaction • *based on IABC Research Report: Preparing Messages for Information Overload Environments,” Eppler/Mengis, 2009.
  14. CHANNELS I.M. Digital Signage E-Bulletin Boards RSS Posters Print pubs Videos Wikis Team Meetings Leader Visits Conferences Letters to Staff
  15. Agenda 1. The “Push” Paradox 2. Plan your Push Messaging 3. Achieving the Right Channel Mix 4. New Channels 5. Case Study
  16. Channel Mix Criteria • Cuts through? • Appropriate? • Media-rich? • Targeted? • Measurable?
  17. Cuts Through? High Med Low • face-to-face • Screensavers • email trainings • IM • microblog/Tweets • team champions • voicemails • posters • conferences • SMS campaigns • blogs, forums • launch packs • print mags • html bulletins • desktop • digital signage • podcasts tickers/alerts • video • Q&As • leader visits • staff letter • teaser mailings • team meetings
  18. Media-Rich? Words/Text Image-rich Interactive • Desktop tickers • screensavers • face-to-face trainings • Microblog/tweets • posters • blogs, forums • Plain email • print mags • Q&As • IM • digital signage • online training • SMS/Texting • video • team champions • podcasts • teaser mailings • team meetings • staff letter • Conferences • leader visits • Voicemail • Launch packs broadcast • html bulletins
  19. Agenda 1. The “Push” Paradox 2. Plan your Push Messaging 3. Achieving the Right Channel Mix 4. New Channels 5. Case Study
  20. Emerging broadcast Channels Microblogs Desktop messaging Mobile Device Yammer, present.ly Alerts, scrolling SMS, tickers PDA apps
  21. Emerging Broadcast Channels Screensavers Digital Signage E-mags New options enable Cost coming down, Highly visual, low targetable, content interface touch, staff click-thru-enabled, easier to use generated, desktop easy to change delivery
  22. Agenda 1. The “Push” Paradox 2. Plan your Push Messaging 3. Achieving the Right Channel Mix 4. New Channels 5. Case Study
  23. Vodafone Business Overview • Customer-focused • Flat structure • Decision-making close to the customer • Empowered and engaged staff
  24. Specific Internal Communications Objectives • Free up meetings • Increase intranet usage • Involve staff, build engagement • Build community spirit • Centrally manage communications • Targeted communications that fit with work flows
  25. The Tool Kit Snap Shots – Screensavers The Lot – Interactive e-newsletter Snap Alert – Pop ups Snap Ticker – RSS-enabled scrolling feeds Snap Quiz – Interactive quiz Snap Survey – Interactive survey
  26. Win tickets to the Godfather of Stand Up comedy! Press any key for next slide Sequence running…
  27. Use any key for next slide
  28. A Review of Vodafone’s Objectives Measure and benchmark attitudes Free up team meetings from 'house keeping' Help people find information they require on the intranet Involve staff, build engagement and community spirit Timed, targeted communications that fit with work flows Centrally manage the communication process
  29. Takeaways Measureable Goals Plan your Push Build a Fresh Channel Mix
  30. THANK YOU, and please sign up for our free April webinar: Communicate to Help-not-Hinder your Salesforce- how broadcast communications can reduce sales cycles, drive promotions, and increase engagement. www.cutthroughcommunications.com Paula Cassin 1.805.715.0300. Twitter: paulacassin. LinkedIn: paulacassin for Intranet Tour Webinar, March 24, 2008, www.ragan.com

+ Paula CassinPaula Cassin, 9 months ago

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