Write point information mapping


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  • A number that may shock you: Cost of 4 billion Euros annually – in wasted time on fruitless searches
  • Employee turnover – baby boomers – leave and info goes with them – overturn – very important challenge to big corps how to keep the info when employees leave20% of the time – information doesn’t exist where the company can access it80% of the time, information is there, but often not readily accessible, wrong format, don’t know where to find it; maybe not written properly and they can’t access it
  • IM identifies what information is availableCaptures the information in a file server, content management system, sharepoint, whatever
  • Information mapping teaches you how to take text and organize it properly to maximize comprehension – usability
  • Write point information mapping

    1. 1. Information beyond 2011<br />
    2. 2. A changing Landscape<br />Business functions are in transition due to social, technical, economic and cultural trends<br /><ul><li>Gobal power shift to Asia
    3. 3. New economic geographies “glocalization”
    4. 4. Demographic shifts
    5. 5. New consumers
    6. 6. Do-It-Yourself culture
    7. 7. Value shift to social prosperity
    8. 8. Globalized war for talent</li></li></ul><li>New information Realities <br /><ul><li>We want the right information at the right time to</li></ul>- take accurate decisions<br /><ul><li>optimize business processes
    9. 9. We have to rethink the whole approach to information management to remain innovative and competitive
    10. 10. Overabundance of information
    11. 11. Handling of unstructured content
    12. 12. Task/user specific information
    13. 13. Real time communication supersedes e-mail
    14. 14. Ad-hoc collaboration</li></li></ul><li>How can information mapping help you in this new approach? <br />
    15. 15. The Information Mapping® Method<br />
    16. 16. <ul><li>Robert Horn
    17. 17. Universities of Harvard and Columbia
    18. 18. 40 years of experience
    19. 19. Cognitive Psychology
    20. 20. Learning Theory
    21. 21. Instructional Design
    22. 22. Human Factors Engineering
    23. 23. Communication Effectiveness
    24. 24. Message Design
    25. 25. Usability
    26. 26. Media Selection</li></li></ul><li>The Information Mapping Method<br />Information Mapping® (IMAP) is an international and research-basedinformationstandard<br />More than 600.000 students have learned the method<br />Using Information Mapping® results in information that is:<br />easier to write<br />easier to read<br />more accurate and <br />more to the point.<br />
    27. 27.
    28. 28. Today’s challenges on information<br />Too much<br />Texts are too long<br />Unstructured<br />Needfor content strategy<br />Hard to find the information that you need<br />Different writing styles<br />Inconsistent layouts<br />Difficult language<br />…<br />
    29. 29. Where information matters …<br />Information and communication has a critical role to play in every area of your organization:<br />Complying with laws and regulations<br />Distributing information by web, manuals, etc.<br />Explaining personnel policies and expenses <br />Defining corporate branding and<br />Creating Customer Service procedures<br />Meeting quality assurance <br />Writing operation instructions<br />Etc …<br />
    30. 30. Examples<br />
    31. 31. Proven results<br />
    32. 32. Our customers<br />International customers<br />
    33. 33. More info: www.informationmapping.com<br />Newly appointed distributor for Israel: <br />www.writepoint.com<br />