You're Still Doing It Wrong
by Paul Armstrong on Apr 12, 2010
- 4,384 views
In this extension to "It's the Little Things" from 2009, this presentation will focus on the most widely used interactive sets of elements and most frustrating user experience of the web: forms. By loo...
In this extension to "It's the Little Things" from 2009, this presentation will focus on the most widely used interactive sets of elements and most frustrating user experience of the web: forms. By looking at the necessity of collecting data from web site visitors, we'll look at worst and best practices, managing user assumptions, new ideas and future considerations, and how we can help our visitors finish painful forms without frustrating them to the point of giving up and bouncing from your site.
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Memi Beltrame
1–2 of 2 previous next
Work to simplify user interaction through IA, Design, etc
Slideshow up on Slideshare and my site later today
Forms were originally included in the first versions of HTML in 1990 by Sir Tim Berners-Lee.
Forms should be structured the same way.
Forms should be structured the same way.
Forms should be structured the same way.
TF: Focus on a single task at a time
Using a single Call-To-Action minimizes lost conversions
Remove all unnecessary surrounding content
TF: Focus on a single task at a time
Using a single Call-To-Action minimizes lost conversions
Remove all unnecessary surrounding content
TF: Focus on a single task at a time
Using a single Call-To-Action minimizes lost conversions
Remove all unnecessary surrounding content
TF: Focus on a single task at a time
Using a single Call-To-Action minimizes lost conversions
Remove all unnecessary surrounding content
Constant Contact, Best Buy, Costco,
AT&T, California DMV, Consumer Reports, Geico…
By the way, my name is ___________ and my website is ___________.”
But will it work for everyone?
Doing it wrong. Found a 22% decrease in conversions.
But, they did one thing right: tested it.
To find out more, visit http://uxmatters.com/mt/archives/2006/07/label-placement-in-forms.php
But use this sparingly.