Your SlideShare is downloading. ×
1400 Words Copywriting Results
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

1400 Words Copywriting Results

543
views

Published on

As a marketing communications firm focused solely on content development, 1400 Words is frequently asked how the cost of professional copywriting stacks up against the bottom-line results. This …

As a marketing communications firm focused solely on content development, 1400 Words is frequently asked how the cost of professional copywriting stacks up against the bottom-line results. This presentation not only includes the measurable results of some of our favorite case histories — it also outlines the immeasurable benefits of building meaningful relationships with customers, clients, and employees.

Published in: Business, Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
543
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite Purposeful, O 14 0 0 cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, immersed, ape over focused, ER W DENCHANTED,enthralled, Fired up,serious, eager, turned on BY Words WRESTLE, power e S namored, Curious, Crazy about, intent,bsorb, solve, question, with the conceive, to change your world. gauge, pick up, Ar outthink, derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic, weigh, humorous, creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl QUIT
  • 2. pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, Purposeful, immersed, ape over focused, Enamored, belief, Contrary to popular Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY marketing isn’t about selling products or services.bsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic, weigh, humorous, creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl QUIT
  • 3. pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, Purposeful, immersed, ape over focused, Enamored, belief, Contrary to popular Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY marketing isn’t about selling products or services.bsorb, solve, question, It’s about conceive, relationships. e gauge, pick up, Ar outthink, building WRESTLE, derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic, weigh, humorous, creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl QUIT
  • 4. pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent, With that thought in mind, we must ask you...ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic, weigh, humorous, creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl QUIT
  • 5. pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, • Are your customers the most productive members of your sales force? Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic, weigh, humorous, creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl QUIT
  • 6. pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, • Are your customers the most productive members of your sales force? Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY Are your employees your most powerful advertisement? •bsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic, weigh, humorous, creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl QUIT
  • 7. pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, • Are your customers the most productive members of your sales force? Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY Are your employees your most powerful advertisement? •bsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic , weigh, humorous • Are your suppliers your most enthusiastic ambassadors? , creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, s o r t out, peppy, THINK through, surmise, concl QUIT
  • 8. pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, • Are your customers the most productive members of your sales force? Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY Are your employees your most powerful advertisement? •bsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic , weigh, humorous • Are your suppliers your most enthusiastic ambassadors? , creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, s o r t out, peppy, THINK through, surmise, concl • Do your investors share your vision, as well as your profits? QUIT
  • 9. , you answered over, to all in, infatuated, Enthusiastic, An Appetitepped up ABOUTIfZealous, nuts“yes” engrossedof these questions, ,fond OF, itching in very capable hands. cinated, CURIOUSyour marketing is to, INTENT,Obsessed, Turned on BY, immersed, ape over focused, Enamored, Curious, Crazy about, intent, Purposeful, for your time! If you want to exit, just click here.ENCHANTED,enthralled, Fired up,serious, eager, turned on BY Thanksbsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision, energetic , weigh, humorousst, correlate, however, your relationships aren’t hitting on allcreative, check out, rationalize,intuit, If, lyrical, click here to find out how we can help! , cylinders, guBATE, eloquent, POWERFUL recollect, dig, s o r t out, peppy, THINK through, surmise, concl
  • 10. We’d Like to Introduce 1400 Wordspped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, • We are different from any other writing source available. Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY Our track record proves that the right messaging can make a difference. •bsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, We’d like to become a • humorous energetic, weigh, strategic resource for you., creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl QUIT
  • 11. Our Word Power is Unmatchedpped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, • 1400 Words is a team of smart, strategic, award-winning writers. Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent, We have a depth and breadth of industry experience no • eager, turnedENCHANTED,enthralled, Fired up,serious,individual writer can match. on BYbsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, •We are experienced in the humorous, energetic, weigh, full range of business media. creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl • One call gets you the writer – or group of writers – your project requires. QUIT
  • 12. We’re Multilingualpped up ABOUT, Zealous, nutstoover, engrossedvarious audiences. usiastic, An Appetite We know how speak to your in, infatuated, Enth cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, Purposeful, immersed, ape over focused, Enamored, B2B) • Customers (B2C and Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY Decision-makers and Influencers •bsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic, weigh, humorous, Employees • creative, check out, rationalize,intuit, guBATE, • Shareholders eloquent, POWERFUL recollect, dig, s o r t out, peppy, THINK through, surmise, concl • Strategic partners and suppliers QUIT
  • 13. We’re Media Maniacs ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, Anpped up We understand the nuances of, and differences between, today’s business media. Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent, • Marketing collateral • Video & filmENCHANTED,enthralled, Fired up,serious, multimedia Annual reports • Interactive eager, turned on BY •bsorb, solve, question, sites outthink, conceive, Catalogs Web• WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? • nvision,st, correlate, lyrical, energetic , weigh, • Print & broadcast advertising humorous , creative, check out, rationalize,intuit, • Trade show performance scripting guBATE, eloquent, POWERFUL recollect, dig, s o r t out, peppy, THINK through, surmise, concl • Web-based direct mail • White papers • Conventional direct mail • Computer-based training QUIT
  • 14. We’re Industry Savvypped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite We’re experienced in a variety of industries. cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent, • Telecommunications • AviationENCHANTED,enthralled, Industrial up,serious, eager, turned on BY Manufacturing / Fired • Health care •bsorb, solve, question,Retail &outthink, conceive, • WRESTLE, Consumer Goods Real estate e gauge, pick up, Ar derive, understand, assimilate, You? • nvision,st, correlate, lyrical, • energetic, weigh, humorous, Computers / Software Recruitment • creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, s o r t out, peppy, THINK through, surmise, concl • Entertainment / The Arts • Oil & Gas / Mining • Travel / Tourism • Finance / Banking • Professional Services • Hospitality QUIT
  • 15. We’ve Worked for Some of the Bestpped up ABOUT, Zealous,isnuts small sampling ofin, infatuated, Enthusiastic, An Appetite This just a over, engrossed our client list. cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, immersed, ape over focused, Enamored, Curious, Crazy about, intent, Alcatel • American Airlines • AT&T Wireless • Baylor Health Care System • Bell Helicopter • BellSouth Purposeful,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY • Blockbuster Inc. • Brinker Corporation • Centex • Cessna • Coca-Cola • Compaq • Dallas Symphonybsorb, solve, question, outthink, conceive, Orchestra • Dell • e WRESTLE, DocuCorp gauge, pick up, Ar • EDS • Ericsson • Florida Grand Opera • FritoYou? derive, understand, assimilate, Lay • nvision, IBM • JCPenney •st, correlate, lyrical, energetic, weigh, humorous, Johnson & Johnson • Jose Cuervo • JPMorgan Chase • Kaiser Permanente • Kennecott Energy • Lowes creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, s o r t out, peppy, through, surmise, • National Constitution Center • Nestlé • Nokia • Nortel • Oracle • Overhead Door • Paymentech • THINK concl Phillips Petroleum • Qwest Communications • Rent-A-Center • The Rosewood Company • The City of San Diego • San Diego Museum of Art • Smithsonian Institution • Southwestern Bell • Texas Instruments QUIT
  • 16. And We Understand the Issues.pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite We know how to adapt your strategy, message, and “voice,” cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, depending on whether your goal is to: Purposeful, immersed, ape over focused, Enamored,business ✔ Launch a product or Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY Create or enhance a brand ✔bsorb, solve, question, outthink, conceive, Simplify message WRESTLE, ✔ e gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, Create an humorous, energetic, weigh,experience ✔ creative, check out, rationalize,intuit, guBATE, ✔ Build relationships eloquent, POWERFUL recollect, dig, s o r t out, peppy, THINK through, surmise, concl ✔ Generate sales ✔ Build market share ✔ Create a buzz QUIT
  • 17. pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, Purposeful, immersed, don’t focused, Eour word for it... Crazy about, intent, But ape over take namored, Curious,ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic, weigh, humorous, creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl QUIT
  • 18. View Our Case Histories Click on the projects below to see the results we’ve helped generate.pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, ORACLE KAISER PERMANENTE JOHNSON & JOHNSON QWEST COMMUNICATIONS Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, outthink, conceive, e WRESTLE, gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic, weigh, humorous, DALLAS SYMPHONY ORCHESTRA CAMEL COMPANY ERICSSON creative, check out, rationalize,intuit, LEBOEUF guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl NOKIA BLOCKBUSTER PARKER GUITARS FIRST STATE BANK QUIT
  • 19. Words to Ponderpped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite “The truth isn’t the truth until people believe you… cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, and they can’t believe you if they don’t know what you’re saying… Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY and they can’t know what you’re saying if they don’t listen to you… and they won’t listen to you if you’re not interesting… and you WRESTLE, ebsorb, solve, question, won’t be interesting unless you say things imaginatively, gauge, pick up, Ar outthink, conceive, derive, understand, assimilate, You? nvision,st, correlate, lyrical, originally, humorous, energetic, weigh,and freshly.” creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl ~ Bill Bernbach Founder, CEO, Doyle Dane Bernbach Advertising Advertising Hall of Fame QUIT
  • 20. 1400 Words Has Generated Measurable Resultspped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, Purposeful, For lots ofape over focused, Enamored, Curious, Crazy about, intent, immersed, companies. In lots of industries.ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, We’d love conceive,the same for you. e gauge, pick up, Ar outthink, to do WRESTLE, derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic, weigh, humorous, creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl QUIT
  • 21. When can we start?pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF,1400 to, INTENT,Obsessed, Turned on BY, itching Words, Inc. Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, 7 4 up,serious, eager, turned on BY 2 1 4 - conceive, 4 - 1 4 0 9 e gauge, pick up, Ar Firedbsorb, solve, question, outthink, WRESTLE, derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic, weigh, humorous, www.1400words.com creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl QUIT VIEW AGAIN
  • 22. Oracle Challenge: Attract an international C-level audience to a new, unproven event. Media: Web-based & conventional direct mail Projects: Theme development, marketing, attendeepped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthussite for Oracle’s solicitation, and event Web iastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, first international “Apps World” eBusiness Applications Conference. Purposeful, immersed, ape over focused, Enamored,Exceeded attendance projections by Results: Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY more than 15 percent.bsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic, weigh, humorous, ✔ creative, Launch a product or business check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, ✔ ✔ THINK through, surmise, concl Create or enhance a brand Simplify message ✔ Build relationships ✔ Generate sales ✔ Build market share ✔ Create a buzz
  • 23. Kaiser Permanente Challenge: Build brand recognition and membership in a new geographic region. Media: Broadcast and print advertising Projects: Comprehensive campaign for the Northpped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite Texas division. cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, Results: Generated an average of 100 inquiry calls per day every time the advertising Purposeful, immersed, ape over focused, Enamored,ran – an increase in response of Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY 200 percent.bsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision,st, correlate, lyrical, energetic, weigh, humorous, ✔ creative, Launch a product or business check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, ✔ ✔ THINK through, surmise, concl Create or enhance a brand Simplify message ✔ Build relationships ✔ Generate sales ✔ Build market share ✔ Create a buzz
  • 24. Johnson & Johnson Challenge: Build brand awareness and take market share from several other established competitors. Media: Print advertising, collateral, and multimediapped up ABOUT, Zealous, nuts over, Projects: in, infatuated, Enthusiastic,mail, Appetite engrossed Trade campaigns, brochures, direct An cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, and trade show multimedia for the company’s orthodontic division. Purposeful, immersed, ape over focused, Enamored,Catapulted them from a distantabout, intent, Results: Curious, Crazy #5ENCHANTED,enthralled, Fired up,serious, eager, turned on BY position in the industry to a dead heatbsorb, solve, question, outthink, conceive, WRESTLE, e for #1 in less than three nvision, gauge, pick up, Ar derive, understand, assimilate, You? years.st, correlate, lyrical, energetic, weigh, humorous, ✔ creative, Launch a product or business check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, ✔ ✔ THINK through, surmise, concl Create or enhance a brand Simplify message ✔ Build relationships ✔ Generate sales ✔ Build market share ✔ Create a buzz
  • 25. Qwest Communications Challenge: Increase small-business sales in an extremely competitive marketplace where Qwest, as the incumbent, suffered from a negative brand image.pped up ABOUT, Zealous, nuts over, Media: in, infatuated, Enthusiastic, An Appetite engrossed Direct mail cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, Projects: Several targeted letter campaigns for Qwest’s Small Business customer segment. Purposeful, immersed, ape over focused, Enamored,Our direct mail letters generated Results: Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY response rates from small businessbsorb, solve, question, outthink, conceive, WRESTLE, e customers ranging from nvision, gauge, pick up, Ar an enviable derive, understand, assimilate, You?st, correlate, lyrical, energetic, weigh, humorous, 11 percent to as high as 94 percent. creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort THINK out, peppy, a product or business ✔ Launch through, surmise, concl ✔ Create or enhance a brand ✔ Simplify message ✔ Build relationships ✔ Generate sales ✔ Build market share ✔ Create a buzz
  • 26. Dallas Symphony Orchestra Challenge: Reverse declining ticket sales and increase both season subscriptions and single-performance purchases. Media: Collateralpped up ABOUT, Zealous, nuts over, Projects: in, infatuated, Enthusiastic, An Appetite engrossed Subscription collateral, season cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, programs, and brand messaging. Results: Reversed a three-year decline in Purposeful, immersed, ape over focused, Enamored,ticket sales and revenues withinabout, intent, Curious, Crazy the firstENCHANTED,enthralled, Fired up,serious, eager, turned on BY year of our partnering with them. Post-implementation research procured by the DSObsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? nvision, confirmed that our theme, “Rejuvenate Your Soul”st, correlate, lyrical, energetic, weigh, humorous, creative,check out, rationalize,intuit, captured to the word the single, most overwhelming reason why arts patrons choose to spend discretionary guBATE, eloquent, POWERFUL recollect, dig, sort THINK out, peppy, the symphony. through, surmise, concl dollars on ✔ Launch a product or business ✔ Create or enhance a brand ✔ Simplify message ✔ Build relationships ✔ Generate sales ✔ Build market share ✔ Create a buzz
  • 27. The Camel Company Challenge: Increase sales of branded and collectible merchandise. Media: Direct mail Projects: Catalogs for branded merchandise.pped up ABOUT, Zealous, nuts over, Results: in, infatuated, by 25 usiastic, An Appetite engrossed Increased sales Enth percent over cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, the previous year. Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY ✔ Launch a product or businessbsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar ✔ Create or enhance a brand nvision, derive, understand, assimilate, You?st, correlate, lyrical, energetic, weigh, humorous, ✔ ✔ Simplify message Build relationships creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, ✔ ✔ ✔ THINK through, surmise, concl Generate sales Build market share Create a buzz
  • 28. Ericsson Challenge: Although well-known in Europe, Ericsson suffered from low brand awareness in the U.S. During the telecom boom years, it struggled for market share against several U.S.-based competitors.pped up Zealous, nuts over, ABOUT, us Strategy: in, revolutionary, Enth engrossed A infatuated, enclosed, 10,000-sq.An Appetite iastic, ft. CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,cinated, “Main Street” that captured and retained attendees, and linked Ericsson technology Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent, to the everyday needs of consumers.ENCHANTED, enthralled, Media: Fired up,serious, eager, Booth graphics, supporting collateral, turned on BY multimedia, and live performance withinbsorb, e solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, You? nvision, gauge, pick up, Ar a revolving, 360-degree enclosed theater.st, correlate, lyrical, energetic , weigh, humorous Results: Attendance beyond expectations,out, rationalize,intuit, , creative, check multiple guBATE, eloquent, POWERFUL recollect, dig, s o r t out, peppy, THINK industry awards. Exhibitor magazine through, surmise, concl called our booth “The most memorable theater presentation across all industries.” ✔ Launch a product or business Telephony magazine hailed it as ✔ Create or enhance a brand “sensational” and “…a new standard ✔ Simplify message in performance.” ✔ Build relationships ✔ Generate sales ✔ Build market share ✔ Create a buzz
  • 29. LeBoeuf Challenge: A formerly well-known but neglected brand of collector-quality pens was resurrected and re-introduced to the marketplace. Our dual challenge was to position the brand as one of highestpped up Zealous, nuts over, ABOUT, us engrossed in, infatuated, Enth quality and prestige while also iastic, An Appetite CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,cinated, generating sales. Media: Magazine advertising, collateral Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent, Projects: Trade campaign, consumer campaign,ENCHANTED, enthralled, Fired up,serious, Results: eager, product brochure/catalog. turned on BY Sales, in fact, did take off. Simultaneously,bsorb, one of the most You? nvision, e solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, respected editorsgauge, pick up, Ar in thest, correlate, lyrical, energetic , weigh, humorous pen industry describedcreative, check out, rationalize,intuit, , our materials as guBATE, eloquent, POWERFUL recollect, dig, s o r t out, peppy, [he’d] ever seen.” THINK “the finest marketing materials through, surmise, concl ✔ Launch a product or business ✔ Create or enhance a brand ✔ Simplify message ✔ Build relationships ✔ Generate sales ✔ Build market share ✔ Create a buzz
  • 30. Nokia Challenge: Provide retailers who sell Nokia wireless phones with training materials that will help their employees understand the features, benefits, and target customer of the company’s new offerings, and sell thempped up Zealous, nuts over, ABOUT, Media: us more effectively. engrossed in, infatuated, Enth Computer-based training, including iastic, An Appetite CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,cinated, product presentations, testing, and Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent, review mechanismsENCHANTED, enthralled, Results: eager, Our solutions were so effective, Nokia Fired up,serious, them for all new phones. on BY implemented turned Additionally, the Society for Technicalbsorb, e solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, You? nvision, gauge, pick up, Arst, correlate, lyrical, energetic , weigh, humorous Communications awarded our e-learning top honors, calling it ,“engaging,”out, rationalize,intuit, creative, check guBATE, eloquent, POWERFUL recollect, dig, s o r t out, peppy, THINK “effective,” “well thought out,” and “excellent overall.” through, surmise, concl ✔ Launch a product or business ✔ Create or enhance a brand ✔ Simplify message ✔ Build relationships ✔ Generate sales ✔ Build market share ✔ Create a buzz
  • 31. Blockbuster Challenge: Provide the managers and employees of Blockbuster stores with training materials that would be engaging, relevant, effective, and easy to use.pped up ABOUT, Zealous, nuts over, Media: in, infatuated, Enthusiastic, An Appetite engrossed Training posters, trainer manuals, role-play cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, scripts, and employee pocket guides – sometimes for multiple markets with Purposeful, immersed, ape over focused, Enamored,unique prices and parameters. about, intent, Curious, CrazyENCHANTED,enthralled, Fired up,serious, eager, turned on BY Results: Our approach to the training materialsbsorb, solve, question, outthink, conceive, WRESTLE, e was deemed so effective,nvision, process of gauge, pick up, Ar derive, understand, assimilate, You? and thest, correlate, lyrical, energetic, weigh, humorous, working with us so smooth, Blockbuster creative, check out, rationalize,intuit, has used us on numerous training initiatives. guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl ✔ Launch a product or business ✔ Create or enhance a brand ✔ Simplify message ✔ Build relationships ✔ Generate sales ✔ Build market share ✔ Create a buzz
  • 32. Parker Guitars Challenge: Rejuvenate a brand. Ten years ago Parker revolutionized the guitar industry with its high performance guitars. Over the years however, their story had lost some of itspped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite focus. There was a disconnect between cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, Parkers me-too image and the astounding quality and sound range of its guitars. Purposeful, immersed, ape over focused, Enamored,New product brochure, educational hang intent, Media: Curious, Crazy about,ENCHANTED,enthralled, Fired up,serious, eager, turned on BY tags, trade show support materialsbsorb, solve, question, outthink, conceive, WRESTLE, e Results: understand, assimilate, materials increased The new Parker You? nvision, gauge, pick up, Ar derive,st, correlate, lyrical, energetic, weigh, humorous, dealer sign-ups, decreased dependency on creative, in-store sales personnel, and resulted in check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINKthrough, surmise, concl an immediate 70% increase in sales. ✔ Launch a product or business ✔ Create or enhance a brand ✔ Simplify message ✔ Build relationships ✔ Generate sales ✔ Build market share ✔ Create a buzz
  • 33. First State Bank Challenge: Position an independent New Mexico bank as a leader in the southwest to a national financial community. Media: Multiple annual reports, radio advertising.pped up ABOUT, Zealous, nuts over, Results: in, the four yearsEnthusiastic, An Appetite engrossed In infatuated, 1400 Words was cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, involved in marketing First State Bank and writing its annual report, the bank’s value Purposeful, immersed, ape over focused, Enamored,increased from 1.5Crazy1.6 billion. intent, Curious, million to about,ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, outthink, conceive, WRESTLE, e gauge, pick up, Ar derive, understand, assimilate, You? ✔ Launch a product or business nvision,st, correlate, lyrical, energetic, weigh, humorous, ✔ ✔ Create or enhance a brand Simplify message creative, check out, rationalize,intuit, guBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, ✔ ✔ THINK through, surmise, concl Build relationships Generate sales ✔ Build market share ✔ Create a buzz

×