Sea Savvy: Marketing Your Treasure

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Georgia Fall Leadership 2013 - Presentation

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Sea Savvy: Marketing Your Treasure

  1. 1. 2013 Fall Leadership Conference
  2. 2. Marketing Your Treasure
  3. 3. Strengths Weakness Opportunities Threats
  4. 4. • • • • • • • • Pursue your purpose Be the best YOU, you can be Build relationships Take initiative Exude confidence & enthusiasm Be patient and determined Identify your barriers Continue to grow
  5. 5. Develop a Pitch • Capture listener’s attention • State your name, title/credentials • Specify how you can be of service • Close by asking for and giving contact information and or a time to follow up?
  6. 6. Your leadership brand is the total experience of someone having a relationship with who you are and what you represent as an individual, as a leader.”
  7. 7. Your Leadership Brand • Essential for the advancement of your career and development • Represents the value you are able to consistently deliver to those you serve • Commit to being a great role model, mentor and or voice that others can depend on • An asset that must be managed with the intention of helping others benefit from having a relationship with you http://www.forbes.com/sites/glennllopis/2013/04/08/personal-branding-is-a-leadership-requirement-not-a-self-promotion-campaign/
  8. 8. • Define your brand and become an expert • Establish a strong presence • Generate brand awareness through networking • Remember 3 C’s: Clarity, Consistency, Constancy • Get feedback
  9. 9. Top Ten Leadership Qualities 1. Visionary 2. Risk Taker 3. Authentic 4. Know Yourself 5. Motivator 6. Team Builder 7. Integrity 8. Life Long Learner 9. Effective Communicator 10. Help Others Succeed
  10. 10. 1pm – 4 pm 1pm – 4 pm 9am-11am 7am-9pm or 5pm-6pm 2pm-4pm or 8pm-1am
  11. 11. • • • • • • • • Face your problems don’t facebook them Use your name consistently across all platforms Grab your domain name Consider creating a Fan Page Reach out to followers Cultivate your network Be authentic Inspire, inform, educate
  12. 12. YouTube Video Playlist • • • • http://youtu.be/gw2xSdp4bOc http://youtu.be/xjBmnfI4Tn4 http://youtu.be/Z7O8s6NgAck http://youtu.be/PGatzxZx7u8 Bonus – a must see! http://youtu.be/-UK-fcfalsw

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