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Paula Krapf - about
 

Paula Krapf - about

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    Paula Krapf - about Paula Krapf - about Document Transcript

    • Paula Krapf http://www.linkedin.com/in/paulakrapfPROFILE • Social media and digital marketing expert who manages content creation and oversees engagement on Facebook, Twitter, Google+ and other social media platforms. • Writing and editing professional who manages a twice-monthly newsletter as well as blog and social media content. • Online promoter who develops and manages Virtual Tours that include reviews, guest blog posts, and giveaways. • Public Speaking professional who can address a variety of topics on social media and marketing, from content creation, engagement, measurement and trends. • Proficient in MS Word, Excel, WordPressEXPERIENCEIndependent ContractorAuthor Marketing Experts, Inc. coo/Sept. 2004 to present • Manage and execute social media platforms on a daily basis including Facebook 72,000+ fans), Twitter (47,000+ followers), Google+ (600+ followers), and company blog (Google Page Rank 3) • Edit twice-monthly marketing newsletter, the Book Marketing Expert, with a subscriber base of 18,000+ (up from 4,400). • Develop comprehensive, strategic and personalized marketing plans for clients to implement. • Oversee marketing promotions, including pitches for book reviews, book giveaways. • Collaborate with team for content creation and engagement opportunities. • Stay up-to-date on new social media trends and methods. • Perform measurement and analysis of all social media campaigns.Writer at Illinois State Medical Society: 1998-2000Reported on medical and political issues affecting medical professionals in Illinois, includinginsurance reform and pending legislation.Education reporter at Kane County Chronicle: 1997-1998Generated enterprise stories on topics including taxes, district growth, curriculum, and handledgeneral beat reporting.EDUCATIONNortheastern University, Boston MABA Journalism, 1987