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Presentation to Off Campus Writer's Workshop Feb. 23, 2012. This workshop explained why authors must have an online presence and covered topics including websites, blogs, Twitter, Facebook, and …

Presentation to Off Campus Writer's Workshop Feb. 23, 2012. This workshop explained why authors must have an online presence and covered topics including websites, blogs, Twitter, Facebook, and Goodreads.

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  • 1. Author Marketing Experts, Inc. http://www.amarketingexpert.comBook/Author Publicity and Social Media Usefor Off Campus Writer’s Workshop Feb. 23, 2012I. Why Authors Must Have an Online Presence- virtual footprint- direct connection with reader- numerous free promotional opportunities- reviews/interviewsWhat every website needs: • A way for consumers to buy your book • Book information and excerpt • Author bio • Media room with downloadable press release, author photo and book cover • An events page • A reviews/press coverage page • Links to interior pages of your site where visitors can learn moreWhy blogging matters:Have a blog, preferably as part of your website; this way, every time you update yourblog you’ve got new content on your website too. Google will find this immediately andthis will keep your site relevant in Google’s algorithm.Post to your blog at least two to three times a week. You can’t grow your blog andreadership without having content that brings people back again – and again – to yourblog.* Blog on your industry. As an author, the publishing industry is always ripe forcommentary. What do you think about e-book pricing? Is Amazon killing bookstores?What do you think about the latest book deals? All of this news that you can comment onis available for free at sites like http://books.alltop.com and http://publishing.alltop.com.You’ll find a roundup of top news from a variety of blogs and websites there.* Your “industry” could also include your area of expertise. A fiction author whowrites about 17th Century China can blog about conditions/news/issues in that countrytoday. As a nonfiction author, your topic is fodder for blog posts – breaking news, trends,Author Marketing Experts www.amarketingexpert.com
  • 2. opinion pieces – the sky is the limit. Set Google alerts on those topics so you can seewhat’s going on.* Blog on hot topics. That’s one sure way to get more readers to your site. See what’shot at http://www.google.com/trends for instance, or blog on what everyone is talkingabout. Encourage others to share their thoughts so you will have some lively and timelycomments on your blog.* Write about writing. Even fans of your writing will enjoy learning about your writingprocess: what are you working on now? How do you handle writer’s block? What areyour tips for getting your writing done? What have you learned from other blogs, writers,experts that you can share?* Hold contests. Have readers vie to name a character in your book. Or hold a contest fora signed copy of one of your books. Post polls – these could be on topics related to yourbooks, the industry at large… whatever you like. Check out sites like http://www.simple-polls.com/ and http://www.surveymonkey.com/ for options.* Have a wordless day. Post an inspiring, thought-provoking or interesting photo. You’dbe amazed (or perhaps not) at how a photo can get your readers commenting!* Invite guest bloggers. Perhaps there are other writers, publishing pros or writingexperts whose advice you’d like to share with your readers. Or you’ve read a blog postthat you just love – why not ask the author if you can reprint the piece for your own blog?Most bloggers are happy to have their posts picked up (as long as they receive credit ofcourse), and you might receive a guest post offer in return.* Keep it Short and Sweet. Another area that trips up bloggers is the myth of blog postlength – 250 to 500 words is just fine for the average post. But you can also post quicktips and observations of one to three paragraphs with links to something that you findinteresting, or photos. Brainstorm some ideas so you can work ahead and before youknow it, your blog will be buzzing along, bringing you readership and ranking. You canalso do a post that is a roundup of news or items of interest from the week – havingsomething like that on your blogging schedule takes some of the pressure off youthinking you must write fresh content for every post.* Spread the Word. You can help spread the word about your blog by using sites likeTwitter and Facebook; in fact, you can set up your blog feed so that new posts areautomatically posted to Twitter and Facebook as soon as you hit “publish.” You can alsojoin free sites like http://www.stumbleupon.com, http://digg.com and http://delicious.com– where users share content – and make sure your blog posts feed through those sites aswell.You should also follow other blogs and make sure to schedule time to stop by yourfavorites and post a comment. Blog commenting allows you to join the conversation,leave a link back to your site on other sites, and it also helps you grow your own site asAuthor Marketing Experts www.amarketingexpert.com
  • 3. bloggers love comments and many, if not most, will want to visit your site to return thefavor.Also, make sure you submit your blog to directories like DMOZ, http://www.dmoz.org/,Yahoo, http://dir.yahoo.com/, Best of the Web, http://botw.org/http://www.google.com/blogsearch, http://www.technorati.com,http://www.blogpulse.com. You want to make it as easy as possible for people to findyour blog online.Blog carnival – http://blogcarnival.com/bc/The carnivals are a great way to network with other experts and be featured on highlyranked blogs. Each month blogs in a number of categories seek guest posts on topics intheir field; the ones chosen are featured for that month and get great exposure.Book reviews:* Google is your friend. You can always start with Google and type in your “genre” +“book reviews” to start building your list; or, if you are familiar with books alreadypublished that are in your genre you can type in the “book title” + “book reviews” inorder to discover reviewers who have reviewed similar material and might therefore beopen to reviewing your book. When doing these searches, be prepared to do some seriousgroundwork, however – you’ll need to visit each of these sites not only to collect contactinformation but to learn about the blogger and his or her site. You’ll want to make surethey’re still accepting review requests, see the genres they typically review and get ageneral feel for the blog and its tone and whether you feel it fits you.* Use the free tools. If you can, download Google’s free toolbar which includes theGoogle Page Rank (GPR) algorithm. This is a useful tool for determining the “weight” ofa given site; the higher the rank (from 0-10), the more important Google deems the site.What you want to try to do is find the most active people who review in your genre. Arank of 3 is very good for a review blog; although that doesn’t mean you should discardanything below a GPR of 3. You should also read the blog and get a sense of whether theblog attracts readers; one sure sign of this is the fact that there are comments followingthe blog posts. Certain factors don’t weigh as heavily – for instance, many blogs haveGoogle subscribers, but this number can be misleading as those who join have to sign upto do so. You’ll also want to see if the blogger is active on sites like Twitter andFacebook; if so, then the books they review are most likely posted to those popular socialnetworking sites, which is great additional exposure for you and your book.* Read the fine print. In addition, most bloggers post their blog policies andgenre/publishing preferences – it’s important to read their policies in order to understandwhat they review, preferred genres, whether they’ll consider self-published books andhow long they may need to review your book. Here’s a great example of a review policy:http://blog.mawbooks.com/contact-me/. Also, never send attachments via email but DOsend links: to your author bio, photo, press release, books blurbs and book excerpts.Author Marketing Experts www.amarketingexpert.com
  • 4. These should all be on your website, and including them in your pitch is a great way tomake it easy for prospective reviewers to learn about you and your book.* You do know best. Don’t be afraid to trust your gut, either. You might find a gem of ablog that has a low Google Page Rank, but it’s a nice-looking site, well written, hasregular commenters and basically demonstrates a commitment to reviewing books – ifyou like what you see don’t sweat the statistics, make a pitch! There are things you cando to boost your reviews such as posting your reviews on Facebook, Twitter and othersocial networking sites, and those techniques will help you gain even wider exposure forthat review. Once you find blogs you like, you can also look at their blogrolls foradditional blogs to check out – often bloggers who like similar books list each other ontheir blogrolls.Looking for sites to pitch? Here are some great and useful lists:* Book Reviewers on the Web – this list includes industry standards, literary blogs, offthe beaten track blogs and the more opinion-driven book bloggers,http://robinmizell.wordpress.com/book-reviewers/* Midwest Book Review – a listing of a number of sites to check out,http://www.midwestbookreview.com/links/othr_rev.htm* Free Book Reviews – a list of blogs that will also consider self-published books; adescription of the blog follows each listing,http://www.stepbystepselfpublishing.net/reviewer-list.html* Best of the Web blogs – blog listing with a description of each blog listed,http://blogs.botw.org/Arts/Literature/Book_Reviews/* YA Book Blog Directory – bloggers who specialize in Young Adult books,http://yabookblogdirectory.blogspot.com/p/ya-book-blogger-list.html* Kidlitosphere Central – bloggers in Children’s and Young Adult Literature,http://www.kidlitosphere.org/bloggers/* Book Blog Directory – a large list of blogs followed by a brief description,http://directory.kaysbookshelf.com/Secrets to Review Pitches That Work* Simplicity rules: Your email subject line should be brief, yet clear. “Review request:(Name of Book/genre)” is quite effective. This is helpful particularly if your email landsin the recipient’s spam box – a good, concise subject header makes it clear that the emailis legitimate.Author Marketing Experts www.amarketingexpert.com
  • 5. It’s important to realize that thousands of books are published each year so competitionfor reviews is fierce. The average new book, if it’s not heavily promoted by one of themajor New York publishing houses, is not likely to get much in the way of reviews fromnewspapers and magazines. That review space has been shrinking for years, anyway.Meanwhile, there has been considerable growth in book blogging and reviewing online;but even with that growth there are still far more books being published than bloggersavailable to review them. Understand that most reviewers do this as a labor of love andmake little to no money. Their review blogs are not full-time endeavors, but somethingthey work into their already busy lives. Learning how to make the best first impressionpossible when you send that pitch is vital.* Personalize: First of all, most bloggers identify themselves somewhere on their blogs –if they don’t sign their posts with their name, the “about me” section typically lists theirname or nickname. Use it! When you use a blogger’s name one thing is instantly clear:you actually took the time to find out who you’re pitching. That’s a big plus. Introduceyourself (briefly), and then don’t just ask them to review your book, give them a reason –have they reviewed other books similar to yours? Do they specialize in reviewing booksin your genre?If you’re comfortable having a little fun with your pitch, by all means do so – I once sawa pitch for a frothy romance that asked potential reviewers if they’d like to sin with aduke. Very catchy and appropriate for the book! But – don’t force it – if that’s not yourpersonality, then don’t worry about it. It’s far more important to explain who you are,what your book is about, WHY this reviewer should be interested in your book andprovide links to your website so they can follow up, learn more about your book anddecide whether they’d like to request a review copy. They will follow up by clickingthrough on links, so make sure your website has all the necessary information about youand your book.If you did your homework during your research phase you may know some things aboutthis blogger that might help you get a review request. For instance, if they love aparticular author and your book is in a similar vein, that’s something you can put in yourpitch.* Basics count: Make sure you include all the basic book information in the email:TitleAuthorGenreISBN (the 13 digit ISBN of your preferred format, hardcover or paperback)Publication Date (month, year)PagesPricePublisherAuthor Marketing Experts www.amarketingexpert.com
  • 6. And include your website link. (This should also be included on your PR, which you willsend out with copies of your book).* Timeframe for replies: You may or may not hear back right away. Each blogger has adifferent schedule – some people check email daily, others may only check weekly. Bepatient. It’s fine to follow up in a couple of weeks if you really felt you matched up witha particular blog and didn’t hear back. It’s possible your original email ended up in aspam folder or was overlooked (the sheer volume of review requests that reviewersreceive is pretty staggering). After that, if there’s still no word, let it go. Seek reviewsfrom other bloggers. If you do receive a “No thank you,” move on, it’s not an invitationto try to arm-twist the reviewer into taking on your book.* Additional pitching options: Fiction and nonfiction authors may take a differentapproach when pitching. For fiction, it may make sense to seek bloggers who reviewbooks in your genre; but if your fictional book covers topics that you are an expert in, youmay have some other options. For instance, if you heavily researched the history of a cityor a historical figure you may find bloggers who are history buffs who might be open toreviewing your book. Sometimes it helps to brainstorm a list of topics from your book,fact or fiction, in order to generate ideas of what type of publications or bloggers orreviewers you should target.With nonfiction, you’re an expert on the topic(s) at hand and should look for your peersin those areas when seeking reviewers. It’s much more competitive in this realm, butinstead of deciding not to pitch someone who could be a competitor see if there are waysfor you to help each other – and use that as part of your pitch. You never know what kindof partnership you can develop if you don’t ask.II. How to Promote Online- social media- article syndication- blog commenting- virtual tours- ebooks* Article syndication: believe it or not this is an incredible tool for driving traffic.Writing good, well-written, relevant articles can net you quite a bit of activity to yourwebsite. Dont forget to add your URL in your byline. Articles should be 500 to 2,000words in length. You can send articles to sites like: articlecity.com, goarticles.com, andezinearticles.com. Some require previously unpublished content (Ezine) but a month orso after publication on the site you can use the article elsewhere.* Blog commenting: build your websites SEO with good inbound links. Dont squanderyour time (or a perfectly good link) on smaller low-traffic sites. Instead spend your timegoing after high traffic, high quality sites. Good sites should have a PR (page ranking) ofAuthor Marketing Experts www.amarketingexpert.com
  • 7. 4-6 depending on the market. You can discover a sites page ranking is by downloadingthe Google toolbar which comes with a PR feature built in. Comment on 3-5 blogs perweek; offer additional insight, a link to get more information... be helpful andinformative. Add your url to the comments you leave, that link drives traffic back to yoursite, you’ll make good connections!* Virtual tours: A blog tour is typically coverage of your book by a certain number ofbloggers within a given timeframe – a week, two weeks, a month. Blog tours can consistof reviews, interviews, guest posts and giveaways – there are many options. But beforeyou seek bloggers to fill your tour dates figure out in advance what you’d like to do, howlong you’d like to do the tour (so you know how many bloggers you’ll need) and if youcan’t prepare guest posts in advance at least have some topics ready to present. Somebloggers love blog tours, others don’t want any part of it. Your research will uncover thebest prospects to pitch; just give yourself plenty of advance time to set up your tour.Bloggers are busy so you may find a certain number must decline due to othercommitments and you’ll need to seek others in their place. While these tours can helpbuild buzz for your book it is only on strategy in what should be a comprehensivemarketing plan.III. Successful Social Media Strategies- Twitter- Facebook- LinkedIn- Google+- YouTube- Pinterest- Book lover sites (Library Thing/Goodreads)Why and How You Should Use Social Media* Getting StartedAsk yourself: Why am I doing this? Other than book sales, what is the motivationbehind that promotion? You must have a broader scope to your work than just selling abook. If your single focus in promotion is to sell a book, you will be sorely disappointed.Your focus must be larger, such as:• Expanding your business• Increasing your speaking gigs• Growing your platformWhats your platform?A platform is not who you know, but who knows you. Lets look at what might beconsidered to be a platform:Author Marketing Experts www.amarketingexpert.com
  • 8. * Your business: You have a business and your business is your platform. Your reachand your influence are through your customers.* Your speaking: Any speaking you do, whether paid or unpaid is considered a platform.* Newsletter subscribers: These are people who want to know what youre doing; theyare your tribe and also part of your platform.* Existing fan bases: Any connections, whether through speaking, your newsletter, orany other fan base.* Associations/groups: Do you belong to any type of related association? These peopleand this affiliation can also be part of your platform.* Work youve done in the past: Anything related to what youve written about now ispart of your platform. Teaching, classes youve taken, speaking, or just life experiences asit relates to your topic.Break down your platform building so that its both manageable and easy to implement:* What? For your particular market, what makes a good platform? Is it a fan base,speaking, product?* How? How will you attain this? Create a list of action items that you need toimplement in order to grow your platform.* Action: Make a list of tasks: Perhaps its blogging, getting a Twitter account, ornetworking with other blogs, forums, etc.* Divvy up the work: now you need to break the work down into manageable, actionableitems. For example, if part of your platform is blogging, dont just write "Need to blog"on a list. Make sure that its quantifiable -- otherwise you likely wont do it. How manytimes do you need to blog, etc?* Consolidate your online presence: when you use sites like Facebook and Twitter youcan really consolidate what youre doing online. Why? If you update one, they are allupdated. You still should visit each of these to populate them with content, too. Thesource can actually be your blog too. Using a site called Twitterfeed can update yourTwitter account each time you update your blog, and there are widgets in Facebook andSquidoo that will do the same.* Get a routine: get yourself into a social media routine. Youll want to identify the besttimes of the day for you to blog, get active on Facebook, Twitter, etc., and then dontdiverge from that.Author Marketing Experts www.amarketingexpert.com
  • 9. * Cross-pollinate your material: Syndicated online articles are a good example of that.You can link to these articles from a variety of places. Your Twitter account for one willreally benefit from this content, and you can also upload it to Facebook.* Social media sites:* Twitter:This 5-year-old microblogging site has 383 million profiles. Manage followers withTwitter lists. Tweet no more than a few times a day. Avoid endless repetition. Be sure toRetweet good information to share with your followers and participate in conversations.There are tweet chats too. Find topics using #hashtags… #freebooks #ebooks #litchat* Be helpful first: As a guide for your market, you should be a "voice," an opinionmaker, and also - offer helpful insight, tips, guidance. By being helpful, you will buildtrust and people buy from someone they trust.* Ask for what you want: If you want a sale, offer them a special buy-in, offer themsomething they cant get anywhere else, then offer this in a shorter period of time.Meaning, only make the offer for a day, an hour, or a few days - depending on the sale.* Offer exclusives: If you dont offer your followers something they cant get anywhereelse, they may not take your sales pitch very seriously. Offer specials and select offersexclusively to your followers. Not only will they be getting something unique, but youwill make them feel special.* Follow your customers: Be sure and follow the people who are your customers orthose youd like to engage in your product or services. This is key: to know who they areand what their needs are. Youll gain this insight by following them.* Ask for help: The best way to engage on Twitter and to build your following andenhance the trust factor is to converse.* Create Community! Dont broadcast, communicate. If you want to turn a follower intoa buyer, theyll need to feel like more than just a number on your Twitter-counter.Communicate with your Twitter-peeps and make them feel a part of your community.When someone feels a part of your community, they will be more likely to buy from you.* Become a filter. People buy from people they trust, and people buy from people whoseem to be the experts. When you become a filter, i.e. the go-to place for all thingsrelated to your topic, youll build strong, engaged followers who will be inclined to buyfrom you. Being a filter can take a lot of forms. You might comment on news topics,share interesting blog posts, or tweet on a new book or product review. Again, becomethe expert in your field and people will view you as such.Facebook:Author Marketing Experts www.amarketingexpert.com
  • 10. This site has nearly 800 million users worldwide. Founded in 2004, it’s a great way toconnect with Like-minded people. Facebook: Wall, Info, Friend Activity, Insights,Photos, Notes, Videos, Blog, Welcome, Resources...* Page versus profile?Unlike a profile, which can and should be personal, a Page can be used to promote youand your book since it has fewer restrictions (such as number of followers). You canconnect with your audience, conduct promotions and participate in real-timeconversations. Pages offer a lot of great options, including the means to post photos andvideos from events, the ability to create groups and a means to publicize events and allowattendees to RSVP. Make use of all of the elements available to you (links, photos, video,etc.) to encourage fan interaction, this makes Facebook’s algorithm see your page asactive and ensure that your follower’s will see your posts.The first question is usually the same, however: what should I do now?Let the world know you have a Facebook Page!• Make sure you have a Facebook widget on your website and blog so it’s clear that youhave a fanpage and people can click on the widget and get to your fanpage. There is alsoa “share” button on the bottom left of your fanpage that allows you to send the page toyour Facebook friends and/or post the fanpage to your own Facebook profile.• If you have a personal Facebook page, be sure to “Like” your fanpage.• If you have an e-newsletter or mailing list, be sure to alert them to your fanpage so theycan click the link and join! The same goes for your personal Facebook page; inviteanyone you like to “like” your fanpage and to follow you over there for the latest newsand updates.• Add your Facebook fanpage link to your email signature.• Fan other authors and/or books in your topic; authors can and should support each otherand this also increases your exposure and allows people interested in your topic to findyou through these other Facebook pages.• Join groups on Facebook with topics related to your book – another way to network andmake contacts.Update your content regularly:• Your Wall is the most important piece of real estate on your fanpage. The truth is, busypeople may not spend much time visiting the other tabs on your fanpage, so making thewall lively and interesting is key.Author Marketing Experts www.amarketingexpert.com
  • 11. • When you update your wall regularly and frequently, the updates will appear in yourfan’s newsfeeds – don’t just post messages but photos from events, video – anythingvisual is a big draw!• Think about making it a two-way conversation: you can hold contests, have a questionof the day, host polls, post your reviews and interviews, ask your fans to post somecontent – ask them to suggest their own strategies for getting outside, green living,healthy tips, etc.• Run your blog feed through your Facebook fanpage so you automatically have newcontent available on your Facebook page whenever you update your blog. Your Twitterfeed is now set to automatically send out a Tweet when your Facebook page is updated.• You can also post book excerpts, and if you have a topic that’s in the news, or findsomething newsworthy that’s writing/book/publishing related, you can post the link to thenews item, add your own comments and invite others to join in the conversation.• The page is quite easy to update – when you’re signed in you’ll see, on the top left sideunder the photo, “edit this page.” When you click on each tab, you’ll see the “editinformation” logo on the top right. Facebook is pretty streamlined in its setup, so usingthe fanpage is relatively easy to learn, especially if you are already on Facebook.Other ways to connectYou want to get out there and connect on Facebook with potential fans, who can then“Like” your page. Use the Facebook search function to find people or search by keywordterms to find them and invite them to your page.Don’t forget to interact with your friends and fans – that’s what social media is all about.Is it working? The stats tell the storyDon’t forget to check your stats; the Insights tool on your page will let you know howmany visitors you page gets, what they liked and so forth. This will give you a goodsense of what your fans are interested in, what causes them to like something on yourpage or comment. It will look like this:+41 Fans this week (3,284 total Fans)31 Wall Posts, Comments, and Likes this week (68 last week)1,477 visits to your page this week (1,869 visits last week)LinkedIn: This network has more than 150 million members worldwide. Although thesite is valuable for job hunting, its also great for connecting with people who shareinterests. LinkedIn groups cover all kinds of topics. Engagement is very high on the site -get involved in the group discussions, share your expertise, make connections and spreadAuthor Marketing Experts www.amarketingexpert.com
  • 12. your message. Complete your profile. Be creative in how you describe yourself and whatyou do, and recommend others (and get recommendations).Google+ : Google is the number one search engine and being active on Google+ ensuresthat your Google activities will be highlighted. Launched in June 2011, the networkalready has more than 90 million users. It’s predicted to reach 400 million users by theend of 2012.* Stream (a newsfeed), Sparks (a recommendation engine), Hangouts (a video chatservice), Circles (a friend management service), Games and Photos.* Share data (it’s integrated with Google products), share interests, engage yourfollowers, create circles based on your interestsYou can control who can see your posts - you can go public, share with all of your circlesor only certain circles.When you join Google+, create a tagline (a brief description of yourself), choose aprofile photo and then add additional details: “Introduction,” “Bragging rights,”“Occupation,” “Places lived,” “Relationship” status, “Looking for,” “Other names,”“Nickname” and “Search visibility” options. On the right side, be sure to add links relatedto yourself such as your website or blog as well as Twitter, Facebook and LinkedIn links.* Circles - drag-and-drop friends into different groups (readers in a "Fan" circle, mom inyour “Family” circle, your boss in your “Business” circle and a friend from college inyour “Friends” circle, for instance). You can create as many circles as you would like.You can drag-and-drop followers into a circle.* The Google+ Stream - Google+ posts by your friends move to the top of the feedbased on which post has the most recent comment. You can “+1″ a post and also shareposts with circles or mute a post that is clogging up your stream.* Have fun with hangouts - click on the “Start a hangout” button on the right-handmenu of the Stream. This opens a chat window where you can check your mic andchoose who will be able to join the hangout (either by inviting individuals or sharing itwith your circles). Once the hangout is live, your friends will see the hangout prompt intheir stream. They can then join the hangout until a maximum of ten people have joined.This site is going to continue to evolve. Google has high hopes for Google+YouTube: If youre not on YouTube you should be - its the number two search enginebehind Google and has over 2 billion video views per day. Video viewing online grew by35 percent this year, which is amazing. Meanwhile there are 48 hours of video uploadedevery minute to YouTube, so if youre going to get seen, YouTube is where you want tobe.Author Marketing Experts www.amarketingexpert.com
  • 13. Make your video searchable with keywords; create a keyword rich description; 2 minuteslong; custom channel; use annotations http://www.reelseo.com/youtube-annotations-guide/; promote through your social media channelsPinterest: Not even on the scene for one year and this site has 10+ million members -while still in its invite-only beta stage. This is a visual bulletin board photo and videosharing website in which users can pin the things they like. Skews heavily female but ishighly addictive and popular. You can share ideas, to organize information, for lists,tutorials and work with multiple collaborators.Library Thing: Create author membership to give away review copies, hobnob withauthors group to talk about the book, participate in author chats. 1.6+ million membersGoodreads: Member authors can use the site for posting podcast and teleseminarepisodes, posting videos, book giveaways and Q&A discussions. 6+ million membersIV. EbooksThe growth of digital readers has lead to an explosion of ebooks. Make sure you have afully filled out author profile on any sites where you sell your ebooks, and also use tags todescribe your book so that prospective buyers searching those topics will learn aboutyour book. Amazon’s algorithm will suggest books based on tags; you can always seewhat tags competitive and comparative titles use. Experiment with pricing. Consider freegiveaways.Fan forums for promotion:* Amazon Kindle boardsThere is a specific community within the Amazon Kindle forum where authors canpromote called Meet Our Authors - created after numerous violations of the forum rules.If youve got a Kindle book you should take advantage of the Kindle boards.http://www.amazon.com/forum/meet%20our%20authors* kindleboards.com/ separate from AmazonA powerhouse site with 50,000+ members - The Book Bazaar is a hot spot for authors* kindlechat.org/A newer site but it has a growing following. You can introduce yourself and plug yourbook. Very casual style, a chance to be known for who you are, not just an author.Author Marketing Experts www.amarketingexpert.com
  • 14. Readers love to connect with authors and thats what these forums do, bring readers andauthors together.While the forums give a taste of readers and their preferences, thoughts and comments,there are promotional sites that offer news, reviews and commentary along with ebookdeals. These sites track free ebooks and bargains so if youre offering that kind of dealmake sure they have you listed - they typically look to Amazon for the information andyou dont want to be left out.* nookboards.com/forum/36,000+ members and it has an Author Nook to talk about your book. You can also postyour freebie, special promotion or contest.Also:* Amazon Kindle Direct – this requires a 90-day exclusivity agreement but pulling thebook from other online venues to benefit from the exposure appears to be worth it formany authors. The lure of a free book is very strong and increase the exposure by usingsocial media to promote the freebie.An ebook available for Kindle and Nook – another option is to do a free ebook promotionon one of the ebook lover’s sites for a period of time. These promotions can be a hugeboost for a book. Sites include:* Books on the Knob – deals and news for Kindle, Kobo, Nook, Sony and other eReadershttp://blog.booksontheknob.org/* Kindle Nation Daily – Free books, tips and newshttp://kindlenationdaily.com/* Pixel of Ink – free and bargain Kindle bookshttp://www.pixelofink.com/* Ereader News Today – tips, tricks and free Kindle eBookshttp://ereadernewstoday.com/* eReader IQ – free Kindle bookshttp://www.ereaderiq.com/free/* Nook Lovers – free and bargain Nook bookshttp://www.nooklovers.com/V. Managing Your Life in a Social Media WorldAuthor Marketing Experts www.amarketingexpert.com
  • 15. (Tools to maintain your online presence without sitting at a computer 24/7)Set a schedule - you really can just do 10 or 20 minutes per day. Schedule posts forefficiency and use online time to join conversations, make connections.VI. Timesaving toolsSome sites have to be managed on their own: Google+ and YouTube for instance. Thereare a number of Twitter tools, however, and some of them also work on Facebook. Thesehelp you ensure your social media properties have content; but be sure to build in time tointeract with your followers.* TweetDeck: A personal browser to keep track of contacts on sites such as Twitter andFacebook.* SocialOomph: Manage Twitter and Facebook accounts. Great for scheduling content.* Hootsuite: Manage multiple Twitter, Facebook, LinkedIn, Foursquare and other socialmedia all from one dashboard. (Free and paid versions)Also: crowdbooster, bufferKeeping up with social media:alltwitter.comallfacebook.comsocialmediaexaminer.commashable.comreadwriteweb.comOther resourceswww.WhosTalkin.com - social media search engine. search results include currentmentions on websites, blogs, social media posts, anything onlinehttp://www.google.com/alerts - to keep up with your coverage, industry news, etc.Keywords:http://www.google.com/insights/searchhttps://adwords.google.comhttp://www.google.com/trendsAuthor Marketing Experts www.amarketingexpert.com