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How to market your book & still have time to write
 

How to market your book & still have time to write

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Presentation to the Chicago Self-Publishing MeetUp Oct. 17, 2013. http://www.meetup.com/Chicago-Self-Publishing/events/143077572/

Presentation to the Chicago Self-Publishing MeetUp Oct. 17, 2013. http://www.meetup.com/Chicago-Self-Publishing/events/143077572/

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  • @jdk32043 I hope this information will help! Don't feel like you have to do everything at once though. Create a plan and work through it. Good luck!
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  • Excellent material. I self-published a mystery novel a couple of years ago (through Amazon) and became overwhelmed with trying to market my book myself. I found I didn't have time to write and now I discovered your presentation on strategies. Thanks. I am going to go through it and attempt to start all over. I suppose it does matter if the book has been out there for a while..
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  • Why Authors Must Have an Online Presence- virtual footprint- direct connection with reader- numerous free promotional opportunities- reviews/interviews
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How to market your book & still have time to write How to market your book & still have time to write Presentation Transcript

  • How to Market Your Book & Still Have Time to Write Successful Strategies to Get You and Your Book Noticed Paula Krapf, Author Marketing Experts, Inc.
  •  According to Bowker, authors self-published more than 391,000 books in 2012 http://www.mediabistro.com/galleycat/bowker-counted391000-self-published-books-in-2012_b78844  Make sure yours can be found. It’s crowded out there
  •   It's not the Field of Dreams, where you write it and they will buy. You need to create awareness, get exposure and drive demand Should you hire a publicist?
  •   Publicists have resources: such as access to exclusive database directories of all media contacts. Industry contacts built up from years of experience - media people (print, TV, radio), bookstore contacts/expertise, etc. What publicists can do
  •   Authors choose publicists for specific goals: book reviews, book events, getting qualified traffic to a website and/or blog, & developing social media sites/followings. If you diy, ask: How much time can you set aside for research, building lists/followers, pitching, creating social media content, etc.? DIY considerations
  •    Amazon top reviewers: http://www.amazon.com/review/top-reviewers Book Reviewers on the Web: http://robinmizell.wordpress.com/bookreviewers/ Midwest Book Review: http://www.midwestbookreview.com/links/othr _rev.htm If you DIY – book reviews
  •     Twitter and Facebook autoposts. Share: http://www.stumbleupon.com http://digg.com http://delicious.com Follow other blogs and leave comments. Submit your blog to directories: http://www.dmoz.org/ http://dir.yahoo.com/ http://botw.org/ http://www.google.com/blogsearch http://www.technorati.com http://www.blogpulse.com If you DIY – blog promotion
  • Note: many firms and publicists won't work with self-published authors.  Research - the company/publicist, their programs. Check sites like Writer Beware and Absolute Write to see if there have been any complaints.  How to choose a good publicist
  •   Learn how they work, about their reporting procedures, whether they will turn over their work to you when they're done. Ask for references. Get the scoop before you sign
  •  Remember: This is a partnership. You need to be involved in your own success. No matter what you hire someone to do, you should work on other marketing goals while your publicist works on your programs. Invest in your own success
  •   There are fee-based retainer, per project, and pay-for-performance models. A monthly retainer can be as high as $5,000 to $10,000 per month, especially if you hire an agency. An independent publicist will charge $50 per hour or higher. What do publicists charge?
  •   A la carte services run $200-$400 for a press release or media kit. Specific programs range from $200-$500 for a virtual author tour, writing/promoting a release, developing a media kit, etc. A la carte publicity
  •  Larger campaigns that include methods for driving traffic to a website or blog, and building a social media presence start at $2,500 and go up from there. These programs tend to run 30 days or more. Additional publicity projects
  •  Pay for placement is controversial. If you have a strong platform and expertise in a given area then this is an option to consider. Otherwise, it’s unlikely top-tier media will feature your work. Some media already refuse PPP features. Pay for placement – pro & con
  • Discuss your goals; a good publicist will give honest feedback on what he or she can help you achieve.  Review your contract because those are the services you're paying for, nothing more, nothing less.  Before you sign a contract
  •   A publisher's panel at a recent Digital Book World conference concluded that authors don't need websites. A website, however, is a 24/7 sales and marketing tool that's all yours. Why authors need websites
  •   If you're an author, a website is the one online property you can own and control. You can't control what social media sites do, or changes they might make. Social media is great for conversation, sharing, audience building - but not so much for direct selling. Social media shortcomings
  •   A website is a 24/7 sales & marketing tool that you own. And - you get Google Authorship which is an important way to gain credibility and discoverability online. The case for author websites
  • Your blog needs a complete profile along with a link to your Google+ profile. http://www.susangilbert.com/google-authorshipget-seo-and-get-noticed/ and, to get more from G+ http://www.copyblogger.com/google-pluscontent-strategies/ Get Google Authorship
  • What author websites need
  • Testimonials
  •  Where can readers buy your book? Make it easy to take action
  •  Strong call to action: Tell your visitors what you want them to do, otherwise they will leave without taking action. Direct your website visitors
  •  Contact points: Make it easy for someone to contact you, either through a phone number, contact form, direct email, or a combination of methods. How can readers contact you?
  •  Sign-ups: Most visitors won't buy the first time they land on your site. Get them to sign up for your blog, newsletter, or announcement list (permission marketing) and get them back to your site again and again. Get email addresses
  •  Blog: In an age of almost monthly Google algorithm changes a blog is no longer an option if you're trying to get some visibility for your site. It's a must. Update it at a minimum of twice a week. A blog is an important tool
  •  In 2012, 43.8% of books bought by consumers were sold online, according to Bowker. Selling on Amazon
  •   Keys to Amazon - discover ways to maximize your book page and stand out from the crowd. Add images to your book page. Optimize your book page
  •  Type keywords associated with your book into Amazon's search bar to see what Amazon suggests - incorporate those suggestions into your title and subtitle, and description. You can also use a keyword tool like ubersuggest.org Use keywords wisely
  •  Choose as narrow a category as you can. That will help your book stand out, come up higher in Amazon searches, be recommended to readers, etc. http://www.amazon.com//b/?node=1000. Categories do change, so be prepared. What’s your category?
  •  Amazon Author Central lets authors display bibliographies, biographies, photos, and blog feeds. Add videos, manage events, post reviews, and more. Use all the features on this valuable piece of online real estate. Use Amazon author central
  •  Experiment with free eBook promotions and do some price variations; this also juices your book in Amazon's system. Play with price points
  •  Think beyond the bookstore: video stores, electronics stores, grocery stores, spas, restaurants, coffee shops, Hallmark stores, street fairs, farmers markets, gyms, yoga studios, wineries, art stores, coffee shops, airports. ‘Real world’ marketing
  •  Speaking engagements – approach local businesses, civic organizations, nonprofits, business groups, social clubs, Toastmasters. Search for Writer Conferences and Book Fairs, contact libraries, bookstores, museums and book clubs. Talk up your book
  •   Add a book club form and discussion questions to your website. On sites like Goodreads indicate you're available to speak to clubs in person, by Skype or via phone. Cultivate book clubs
  •   Find clubs through local libraries and bookstores, Facebook and other social networking sites. Add yourself to this directory: http://www.mediabistro.com/galleycat/resource s-for-authors-traveling-to-book-clubsschools_b20397 Get your name out there
  •   Fee based service: http://www.bookclubcookbook.com/for_publishe rs.htm Other marketing opportunities: MeetUps, civic organizations, social and hobby groups. Use your imagination! Other ways to branch out
  •   Approach Catalogs/Gift guides; you can search these directories and sites: http://www.catalogs.com/ Approach organizations, associations or groups who might buy multiple copies for giveaways or promotions. Start local with a Google search of your city name and your keywords. Then go state-wide, regional, etc. Offer them a discount on buying your book in larger quantities. http://www.marketingsource.com/directories/as sociations/us Mail order and bulk sales
  •  Start with a marketing plan to outline your goals. Then you can break it into smaller pieces and schedule time to work on each element. http://www.amarketingexpert.com/elements-ofa-successful-marketing-plan/ How to market & have a life
  • SocialOomph: https://www.socialoomph.com/ (Free and paid versions)  Hootsuite: http://hootsuite.com/ (Free and paid versions)  Buffer: http://bufferapp.com/  And more: http://socialmediatoday.com/danielzeevi/1344346/top-10-social-mediamanagement-tools  Time-saving social media tools
  •   Seems obvious, right?  Set goals and break tasks into smaller components. Work on a few things each week. Cut out distractions (social media, Internet in general, TV, etc). Use a timer. Schedule time to write
  •        Free newsletter, Book Marketing Expert Sign up at: http://www.amarketingexpert.com Follow our blog and find us on Facebook, YouTube & G+ http://www.amarketingexpert.com/blog/ https://www.facebook.com/bookmarketingame http://www.youtube.com/user/BookmarketingAME https://plus.google.com/u/0/11787725783935237 9062/ Author Marketing Experts, Inc.