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Book and author publicity

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Presentation for Inside Writing & Publishing, Des Plaines Library, April 11, 2013

Presentation for Inside Writing & Publishing, Des Plaines Library, April 11, 2013

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    Book and author publicity Book and author publicity Presentation Transcript

    • Paula Krapf, Author Marketing Experts, Inc.
    • IT’S CROWDED OUT THEREAccording to Bowker, there are more than 300,000+ books published each year.* (but opinions/stats vary)Make sure yours can be found.
    • WEBSITE KNOW-HOW• Buy a domain (godaddy.com is popular)Your site should have buy links, author bio, author photo, contact info, book cover, book excerpt, media room w/ press release & photos, events page, reviews/press page
    • WHY BLOGGING MATTERSMake your blog part of your website. Post regularly to keep your site relevant in Google’s ranking algorithm so you can be found online.• Blog topics: your industry, your characters, hot topics, writing, hold contests, invite guest bloggers, host polls: http://www.simple- polls.com/ http://www.surveymonkey.com/• Blog regularly
    • PROMOTE YOUR BLOGTwitter and Facebook autopostshttp://www.stumbleupon.com http://digg.com http://delicious.comFollow other blogs and leave commentsSubmit your blog to directories: http://www.dmoz.org/ http://dir.yahoo.com/ http://botw.org/ http://www.google.com/blogsearch http://www.technorati.com http://www.blogpulse.com
    • BLOG COMMENTINGGet higher rank for your website with goodinbound links. Seek high-traffic, high-quality siteswith a Google Page Rank of 4-6. (Download theGoogle toolbar). Comment on 3-5 blogs per week;offer additional insight, a link for moreinformation. Be helpful and informative. Add yoururl to your signature, that link drives traffic backto your site, and you’ll make good connections!
    • HOW TO GET BOOK REVIEWS* Amazon top reviewers: http://www.amazon.com/review/top-reviewers* Book Reviewers on the Web http://robinmizell.wordpress.com/book-reviewers/* Midwest Book Review http://www.midwestbookreview.com/links/othr_rev.htm* Free Book Reviews http://www.stepbystepselfpublishing.net/reviewer- list.html* Best of the Web http://blogs.botw.org/Arts/Literature/Book_Reviews/
    • SECRETS TO REVIEW PITCHES THAT WORK* Keep it simple* Personalize* Provide book basics:Title, ISBN, Pub Date,Publisher, Buy link, Genre* Include your website link* Look for niche bloggers/peers
    • VIRTUAL TOURSBlog tours can include reviews, interviews, guest posts and giveaways. Before you seek bloggers to fill your tour dates decide in advance what you’d like to do, how long you’d like to do the tour (so you know how many bloggers you’ll need), and if you can’t prepare guest posts in advance at least have topics ready. Give yourself plenty of advance time to set up your tour.
    • ACTIVE USERS TOP 4 SOCIAL MEDIA SITESFacebook - 693 millionGoogle+ - 343 millionYouTube - 280 millionTwitter - 200 millionPinterest - 48.7 millionsources: Trendstream & Craig Smith/Digital Marketing Ramblings
    • SOCIAL MEDIA STRATEGIESAsk yourself: Why am I doing this? Other than book sales, what is the motivation behind that promotion? Your focus must be larger, such as:• Expanding your business• Increasing your speaking gigs• Growing your platform
    • YOUR PLATFORMYour following:• Your business• Your speaking• Newsletter subscribers• Existing fan bases• Associations/groups: Do you belong to any associations? These people and this affiliation can also be part of your platform.
    • USING TWITTER SUCCESSFULLYIt’s not all about YOU:* Be helpful: Offer insights, tips, guidance. You will build trust and people buy from those they trust.* Ask for what you want: If you want a sale, offer them a special buy-in.* Follow your readers: Know who they are and what their needs are. Youll gain this insight by following them.* Ask for help: The best way to build your following and enhance the trust factor is to join conversations.
    • MORE TWITTER IDEAS* Fill out your profile, completely* Use tools like Twiends or WeFollow to findrelevant people to follow* Look at your follower’s Twitter lists for ideas* Photos and videos make popular tweets* Use #hashtags and look for Twitter chats* Promote your Twitter account on your website,blog, other social media, email, etc.
    • HOW TO NAVIGATE FACEBOOK* Page versus profile? A Page can be used for promotion. Connect with your audience, conduct promotions, participate in real-time conversations and view your activity. Post photos and videos from events, create groups, publicize events and allow attendees to RSVP.
    • FACEBOOK TIPS AND TRICKS* Set goals. Seek book groups, reviewers, people/groups in your topic, etc.* Entertain and inform* Use photos and video* Encourage your fans to post to your page - reviews, polls, etc.* Contests and giveaways MUST follow the rules
    • USE YOUR FACEBOOK WALL WISELY• Your updates appear in your fans’ newsfeeds – anything visual is a big draw!• Ask a question of the day, host polls, post your reviews and interviews, ask fans to post some content• Run your blog feed through your Facebook Page• Post book excerpts, and if you have a newsworthy topic, post the link to the item, add your own comments and invite others to join the conversation.* Promote your Page on your website, blog, other social media, email, etc.
    • DON’T FORGET FACEBOOK INSIGHTSInsights tell you how many visitors your Page gets, what they like/share, etc. It will look like this:+41 Fans this week (3,284 total Fans)31 Wall Posts, Comments, and Likes this week (68 last week)1,477 visits to your page this week (1,869 visits last week)
    • LEARN ABOUT LINKEDINLinkedIn is an online cocktail party where you can build relationships.* Create a profile* Join groups* Make connections* List events* Recommend people* Get recommendations
    • GOOGLE+ IS A MUSTGoogle is the number one search engine, and being active on Google+ ensures that your Google activities will be highlighted. Think of it as extra credit. This will help you be discovered online, and that’s really important.
    • MAKE THE MOST OF G+When you join Google+, create a tagline (a brief description of yourself), choose a profile photo and add details. Be sure to add your website and/or blog as well as Twitter, Facebook and LinkedIn links.
    • GOOGLE AUTHORSHIP – A MUSTYou’re getting information out there online – now you have to be found. This is why Authorship matters. You want to look like this in Google search:
    • HOW TO GET AUTHORSHIPYour blog needs a complete profile along with a link to your Google+ profile. This great article, with screenshots to walk you through the process, will help:http://www.susangilbert.com/google-authorship-get-seo- and-get-noticed/and, to get more from G+http://www.copyblogger.com/google-plus-content-strategies/
    • YOUTUBE – A WORLDWIDE PHENOMENONIf youre not on YouTube you should be - its the number two search engine behind Google and has over 2 billion video views per day.* Make your video searchable with keywords* No more than 2 minutes long* Create a custom channel* Promote via social media channels
    • PROMOTE WITH PINTEREST* Promote your love of reading* Pin reader content* Create novel boards where you can share the background of your books with readers* Create a board with tips (nonfiction)
    • LIBRARY THING AND GOODREADSLibrary Thing: Create author membership to give away review copies, join the Hobnob with Authors group to talk about the book, participate in author chats, list your events. 1.7+ million membersGoodreads: Member authors can post podcast and teleseminar episodes, post videos, hold book giveaways and lead Q&A discussions. 16+ million members. Just bought by Amazon – a plus for authors!
    • AMAZON AUTHOR CENTRALAmazon Author Central lets authors display bibliographies, biographies, photos, and blog feeds. Add videos, manage events, post reviews, and more. Use all the features on this valuable piece of online real estate.
    • EBOOKS ARE EVERYWHEREMake Kindle, iBook, Nook and Kobo versions available. Upload your eBook to Smashwords too.Fan forums for promotion:1. Amazon Kindle boardshttp://www.amazon.com/forum/meet%20our%20authors2. http://www.kindleboards.com/ - separate from Amazon3. http://kindlechat.org/4. http://www.nookboards.com/ forum
    • MORE SITES FOR EBOOK PROMOTION* Books on the Knob - http://blog.booksontheknob.org/* Kindle Nation Daily - http://kindlenationdaily.com/* Pixel of Ink - http://www.pixelofink.com/* Ereader News Today - http://ereadernewstoday.com/* eReader IQ - http://www.ereaderiq.com/free/* Nook Lovers - http://www.nooklovers.com/
    • MANAGING YOUR SOCIAL MEDIASet a time limit. Schedule posts for efficiency and use online time to join conversations, make connections.Some sites have to be managed on their own: Google+ and YouTube. There are tools for Twitter, and some of them work on Facebook and LinkedIn. Build in time regularly to interact with your followers.
    • TIMESAVING TOOLS* SocialOomph: https://www.socialoomph.com/ Manage Twitter, Facebook & other accounts. Great for scheduling content. (Free and paid versions)* Hootsuite: http://hootsuite.com/ Manage Twitter, Facebook, LinkedIn, Foursquare & other social media from one dashboard. (Free and paid versions)* Buffer: http://bufferapp.com/ Schedule content across social mediaAnd more: http://socialmediatoday.com/daniel- zeevi/1344346/top-10-social-media-management-tools
    • AUTHOR MARKETING EXPERTS, INC.Free newsletter, Book Marketing ExpertSign up at: http://www.amarketingexpert.comFollow our blog and find us on Facebook, YouTube & G+http://www.amarketingexpert.com/blog/https://www.facebook.com/bookmarketingamehttp://www.youtube.com/user/BookmarketingAMEhttps://plus.google.com/u/0/117877257839352379062/