WordPress 101 Class

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Lesson 1 from the WordPress 101 class

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  • THANK YOU FOR BEING HERECongratulations for taking the first step in learning how to manage your own website.Tell story of how you got into WordPress
  • Art Institute of Dallas – Mike Pratt – core developer for Buddy Press just moved to Dallas from NYC. WordCamp = Community-organized conferences // Casual users & core developers WordCamp Austin is Sold out // For the past 3 years we have had Camps here in Dallas. 2008 & 2009 = WordCamp Dallas, 2010 OpenCamp Dallas
  • Before installing WordPress, you need to check that your web hosting provider fulfills the necessary conditions (don't panic! most do).
  • Fine for purchasing URL’s but NOT for hosting.
  • >360,000 bloggershttp://yourBLOGname.wordpress.com (totally free); premium features: map toyourown URL ($17 per year)WordPress.com the hosting and managing of the software is taken care of by the team here at Automattic. Give trailer and trailer park example
  • WordPress is written in XHTMLThemes are written in CSS = allow web site designers to create formatting and layout for a web site independently of its content.
  • SEO – plugins, prompts you to optimize as you go.CONTENT – you don’t have to be a programmerEXTENSION - thriving ecosystem of developers creating SUPPORT – Tutorials, anytime I have a problem I post a question on a forumEMPOWERMENT! – who in here is tired of waiting for someone else to add content and make minor changesEmpowerment is what this class is all about – we will be spending most of today doing just thatBut 1st I want to give you a brief tutorial on Google.----- Meeting Notes (11/18/10 13:06) -----Click for Spider - I've put this spider on several pages to remind you that we are looking at an "SEO opportunity"
  • I’ve boiled it down to the top 5 = While I wouldn’t call this “the magic sauce”These are the items Google recommends we concentrate on - From their “Google Webmaster Guidelines”{explain each item}
  • WordPress 101 Class

    1. 1. “WordPress Made Easy” Hands on WordPress training for Regular People! Knowledge For Success 2011
    2. 2. Learning Objectives Lesson 1 - About WP Lesson 5 - Dashboard & Lesson 8 - Links • The WP Community Settings • How to Link • Hosted or Self-hosted? • How to Login • Link Attributes • WP for Business • Navigating WP-Admin • Benefits of Links • Why Blog • Content Panels Lesson 9 - Advanced Post • Search Engines Lesson 2 - Anatomy of WP • Settings Panels Options Lesson 6 - Content • Excerpt • Pages & Nav Bar • Posts • Pages • Trackbacks/Pingbacks • Categories & Tags • Quick Edit • Discussion • Comments • Toolbar • Featured Image • Permalinks • Publish Menu Lesson 10 - Resources • RSS • Posts • Basic HTML Lesson 3 - WP Themes • {…MORE…} • Nesting • Twenty-Ten Framework Lesson 7 - Media • Codex & Forum • Free Themes • Premium Themes • Media Library • WordPress.tv Lesson 4 - Extending WP • Images • Reference Text Books • Widgets, Plugins in • Video • Audio Breaks at 10:30 & 2:00; Lunch at 12:00© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 2
    3. 3. What is WordPress?  FREE Open Source Software  Out of the Box CMS  Easy to update  Good Looking “We love to challenge ourselves and simplify tasks in ways that  Customizable are positive for the overall  Expandable WordPress user experience. Every version of WordPress  FUN! should be easier and more enjoyable to use than the last.”© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 3
    4. 4. About WordPress  First released in 2003  Open source Content Management System (CMS)  Uses a web interface to edit content Matt Mullenweg  Downloaded >32.5 million Born – Jan. 11, 1984 times in Houston, TX  22 out of every 100 new active In 2007 he turned down domains in the US are running $200 million for his WordPress. company Automattic http://ma.tt© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 4
    5. 5. Lesson 1 – About WordPress  The WordPress Community  Hosted Vs. Self-hosted sites  Benefits of WordPress  Search Engines  Why Blog© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 5
    6. 6. WordPress Community DFW WP Meetup WordCamp© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 6
    7. 7. Trailer & Trailer Parks Your Website/URL www.MyVeryOwnTrailer.com© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 7
    8. 8. Trailer & Trailer Parks A.K.A. = Your Website Hosting Company© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 8
    9. 9. Before You Install Sample email to hosing company: I’m interested in running the open-source WordPress blogging software and I was wondering if my account supported the following: • PHP version 5.2.4 or greater • MySQL version 5.0 or greater • The mod_rewrite Apache module For the Latest requirements: http://wordpress.org/about/requirements/© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 9
    10. 10. Domain Registrar Go Daddy is great for purchasing URL’s Not my favorite for WordPress Hosting© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 10
    11. 11. Hosted Vs. Self-Hosted© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 11
    12. 12. WP.com Vs. WP.org Hosted: Self-hosted:  It’s free and easier to setup  Also free (+ hosting) but more difficult to set up  About 100 themes to choose from  Ability to choose from 1,000’s custom themes and plugins  Everything is taken care of: setup, upgrades, spam,  You’re responsible for backups backups, security, etc. and upgrades  Your posts are backed up  Complete control to change code automatically if you’re technically minded  You get extra traffic from blogs  You can run advertisements of the day and tags  Ultimate creativity  You can’t upload plugins YouTube: http://www.youtube.com/watch?v=AOgVVCj2Xgw© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 12
    13. 13. XHTML + CSS + PHP + MySQL = WordPress HTML, or Hypertext Markup Language, is the standard language with which all web pages are built. It is the predecessor to XHTML, eXtensible Hyper Text Markup Language, but HTML is often still used to describe either one. Frequently used in conjunction with CSS, or Cascading Style Sheets, a programming language for specifying how a web page is presented. PHP is a recursive acronym for PHP: Hypertext Preprocessor. • It is a popular server-side scripting language designed specifically for integration with HTML, and is used (often in conjunction with MySQL) in Content Management Systems and other web applications. • WordPress is written using PHP and requires it for operation.© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 13
    14. 14. WordPress for Business SEO – comes pre- CONTENT – easy to optimized for search update content; low engines learning curve PRICE – extremely affordable EXTENSIONS – SUPPORT – forums, themes, plugins & developers, classes. widgets Empowerment!© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 14
    15. 15. Google’s “PageRank©” “PageRank reflects our view of the importance of web pages by considering Algorithm more than 500 million variables and PageRank is a probability distribution used to represent the likelihood that a 2 billion terms. Pages that we believe person randomly clicking on links will are important pages receive a higher arrive at any particular page. PageRank and are more likely to appear at the top of the search results. How PageRank Works PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a pages importance.”© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 15
    16. 16. Get More Links! Get More Relevant Links!© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 16
    17. 17. How is Relevancy Determined? Content/Keyw Domain age ord Relevancy Link Popularity Current Traffic Levels Content© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 17
    18. 18. Blind & Hungry Spiders Crawl, index, and understand your content© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 18
    19. 19. Why blog? Keywords SERP • In your Page Text Search • In your Blog Posts Engine • In your Links • In your Photo Descriptions Results • In your Metadata Page© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 19
    20. 20. © 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077

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