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DWD

DWD

Paula Eklund
Serendipity

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    Dwd Dwd Presentation Transcript

    • BUILDING THE BRAND! DWD! WITH TRENDS STRATEGY CONCEPT DESIGN SERENDIPITY: PAULA EKLUND, VIKTOR MIROVIC!
    • HOW TO BUILD A BUSINESS WITH NONSTOP INNOVATION!
    • Serendipity OFFER THE SKILLS TO IDENTIFY POSSIBLE FUTURES!
    • INVENT EXCITING PRODUCTS!
    • BUILD BRIDGES TO CUSTOMERS!
    • SOLVE PROBLEMS!
    • & MORE….!
    • IF YOU WANT TO INNOVATE!
    • YOU NEED SOMETHING MORE!
    • CREATIVE THINKING!
    • TODAY MORE THAN EVER BRANDS NEED TO BE ! REAL, AUTHENTIC, DIFFERENT ! & CREATIVE WE’LL SHOW YOU HOW TO DISCOVER THE TRUE BRAND INSIDE!
    • Serendipity
    • TRENDS! STRATEGY   WHY! GUIDE! INSIGHT! WHAT! CHALLENGE! CREATE! PURPOSE! DESIGN! CONCEPT ! HOW! EXECUTE! SOLUTION! WHO! ! APPROACH! COMMUNICATE
    • HUMAN VALUE! SOLUTION VALUE! TRENDS! STRATEGY   CONCEPT ! DESIGN! WHY! `  GUIDE! INSIGHT! WHAT! `  CREATE! CHALLENGE! WHO! `  APPROACH! COMMUNICATE ! HOW! `  SOLUTION! EXECUTE! PURPOSE! BRAND VALUE!
    • TRENDS – ! STRATEGY! CONCEPT DESIGN!
    • WHY! WHAT! HOW! WHO!
    • DWD! With  TRENDS STRATEGY CONCEPT DESIGN!
    • FEELING! LOST!
    • OOEPS!!
    • SEARCHING FOR CHANGE! LEARNINGS! OBJECTIVES! LOST! TACTICS! STRATEGIES!
    • OUR TAKE!
    • !! FUTURE WORLD! CURRENT WORLD! LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!
    • FUTURE WORLD! CURRENT WORLD! LOST! LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!
    • LEARNINGS! LEARNINGS! LOST!
    • LEARNINGS! NO FOCUS!
    • WHY! CURRENT WORLD! FUTURE WORLD! CHALLENGES  By challenging accepted logic and traditional thinking create new conditions for creative implements  IMAGE & AWARENESS! How do people experience the DWD brand ! Why will customers get close to the DWD brand? ! LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!
    • DWD SITE!
    • FOCUS!
    • DWD DOERS!
    • DWD FOCUS!
    • KEY FEELING!
    • ICON BRAND! LIFE! ICONIC! BRANDS! BRANDED! INDUSTRY! PRODUCTS! BRAND SCOPE! CATEGORY! MASS! PRODUCTS! FACTUAL! AFFECTIVE! EXISTENTIAL! BRAND DEPTH!
    • OBJECTIVES! OBJECTIVES! LOST!
    • OBJECTIVES! MORE VISITORS!
    • WHAT! CURRENT WORLD! TRENDS! FUTURE WORLD! Identified emerging consumer trends and future movements. Inspiration and trends to develop strong strategies ! DWD CORE VALUE! What are the core elements of the business, including its purpose mission values and visions! LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!
    • DWD & TRENDS!
    • DWD PURPOSE! HUMAN VALUE! PURPOSE! SOLUTION VALUE! BRAND VALUE!
    • STRATEGY! LOST! STRATEGIES!
    • STRATEGY! IT’S ALL ABOUT WATER!   DUTCH! DREAMS!
    • WHO! CURRENT WORLD! STRATEGY! FUTURE WORLD! Clear positioning paths. What can DWD keep and what ! do DWD have to change in order to stay relevant in the future. CONCEPT ! Defining which concepts will bring most value to DWD. ! Find Focus and create attractive storytelling.! Who will value the different concepts?! LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!
    • DWD OFFERS!
    • IDENTITY MODEL! STABILITY & CONTROL! BELONGING INDEPENDENT! ENJOYMENT! FULFILLMENT! RISK & MASTER!
    • MOOD AREAS! BONDING! MASTERING! PLAY! ADRENALIN!
    • TACTICS! LOST! TACTICS!
    • TACTICS! DELAY! NO MORE!
    • HOW! CURRENT WORLD! FUTURE WORLD! MESSAGE! The symbols that express the company’s vision including it’s voice, visual presentation, personality and character! DESIGN! How to speak the language that brings the trend strategy and concept into customer value! LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!
    • MESSAGE! DELAY! NO MORE!
    • DESIGN! FROM ‘MUST DO’ TO ‘WANT TO’!
    • 1. WHO ARE YOU?! 2. WHAT DO YOU DO?! 3. WHY DOES IT MATTER?!
    • THANK YOU! DWD! With  TRENDS STRATEGY CONCEPT DESIGN!