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Powerpoint of presentation on 'Twittering in the OECD's Participative Web' article written by Tamara Shepherd

Powerpoint of presentation on 'Twittering in the OECD's Participative Web' article written by Tamara Shepherd



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    Twitter Twitter Presentation Transcript

    • Twittering in the OECD’s “Participative Web”: Microblogging and New Media Policy by Tamara Shepherd Presentation by Paula Cunniffe
    • AUTHOR: Tamara Shepherd
      • PhD student at Concordia University, Montreal, Canada
      • No other publications
      • Spoke at two symposiums in Concordia University
      • TA at Concordia
    • JOURNAL: Global Media Journal-Canadian Edition
      • Bi-lingual
      • Peer reviewed
      • Published semi-annually
      • Guest editor on each edition
      • Articles on communication and media studies
    • Shepherd’s definition of user-generated content
      • UGC
          • Non-professional
          • Do not typically have access to server space – use hosting sites for self-publishing
          • No monetary investment
    • OECD definition
      • UCC
          • Publicly available content-published
          • Creative effort
          • Outside of professional routines and practices
          • No expectation of remuneration or profit
          • Motivation includes connecting with peers, self-expression, fame or notoriety
          • Many active creators and large supply of content – of potentially lower or more diverse quality
          • Can lead to recognition
    • Why is UGC important?
      • http://www.youtube.com/watch?v=hKicvUBRHTo&feature=related
    • Main points of article
      • She looks at 2007 OECD report
      • Picks out language that shows report adheres to ‘digital myths’
      • Uses Twitter as an example of UGC
      • Concludes that OECD need to legislate for users’ rights and not concentrate on business
    • Who are the OECD?
      • http://www. youtube .com/watch? v=lE6dsMdUPR4 &feature=channel
    • Digital Myths
      • Taken from book called ‘The Digital Sublime’ written by Vincent Mosco
      • Main myth she discusses is ‘End of Geography’
    • ‘End of Geography’
      • Concept of global village
      • No borders
      • Space and time don’t matter on internet
      • Challenges to this myth include ‘digital divide’, language, culture, geolocation software tracking internet users
    • What she says about Twitter
      • Open TOS (it’s now same as facebook )
      • Citizen journalism - Iran election
      • BUT…
      • Twitter ‘ s h oring up consumption of celebrity’
      • Only democratization is choosing which celebrity to follow
    • Trafigura Scandal in UK: example of democracy on Twitter
      • http://www. youtube .com/watch? v=LOYo-GdXsqs & p=02B012068E6E090A & playnext=1 &index=46
    • What she ignores from the OECD report
      • They use much broader definition of UGC
      • They give varied examples of UGC-video,audio,text,photo
      • They are an ECONOMIC research institute
      • The report also advises governments to legislate to provide training and to support local content generation - not just for business
    • Concept of citizen-consumer
      • Taken from Livingstone and Lunt study
      • Citizen interests:cultural and societal - ideas of democracy, culture, identity
      • Consumer interests: economic- buying goods, using services
    • Citizen-consumer continued
      • She argues OECD report talks about ‘citizens’ and so should be legislating to protect citizen’s right to democracy, right to privacy etc
      • She says the report focuses on economic aspects and rights of businesses and consumers - intellectual property, copyright etc
    • Criticism of article
      • Too much information! She tries to fit too much into one study
      • She devalues citizen journalism on Twitter by saying it is purely obsessed with celebrity
      • She is selective about what she takes from OECD report - leaves out a lot
      • Did she use Twitter because it was the best example?
      • Her anti-capitalist views are really obvious