2010 Marketing Plan Pre List RossiniPresentation Transcript
My Real Estate Services Marketing Proposal Presented by: Paula Burton 265 East Main Street Branford, CT 06405 Phone: 203-481-7247 Toll Free :1-800-289-2100 Prepared for: You! Property to be marketed: Your Property
A Top Agent in the Central Connecticut area and The Top Agent among all other real estate agencies in Southington in production for 2007 and 2008
Member of the Centurion Honor Society, top echelon status for being a top producer consistently in the International Century 21 System
Member of the National Association of REALTORS
Member of the Connecticut Association of REALTORS
Member of the Hartford Board of REALTORS
Member of the Connecticut Cooperative MLS
A Bottom Line University Graduate and Continuing Education
Seller specialist and Buyer specialist
REALTOR with CENTURY 21 Internationally, 8,400 offices in the World, 4,200 Offices in the USA
REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT
Team Member of the Largest Most Productive Century 21 Office in All of Connecticut
CENTURY 21 Access America Paula Burton REALTOR CENTURY 21 Access America
CENTURY 21 ® Access America
My company’s strengths
20 Years of experience with Strong Leadership that shows
Cutting Edge Systems have made us a leader in our market place
Over 100 Agents in the Southington & Meriden Offices
My company’s awards & recognition
We have the Number One, Top Producing Office for C21 in the State!
We have been the Most Successful, Top Producing Firm in the State since 2002
Strength of the CENTURY 21 brand
CENTURY 21 ® continues to be the most recognized name in real estate*
Not only the most recognized but NOBODY in the World sells more homes than CENTURY 21. No One does more referrals, 8,400 Office, 143,000 agents.
CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have REALOGY which uses the referral network of all brands in the REALOGY network.
Page *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
Our Offices Under Regional President Beverly A. Peterson
Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 C21 Access America Career Development Center 143 North Main Street Phone: 860-378-1456 Toll Free :1-800-525-7793 Fax: 860-276-0369 Offices Under Regional President Beverly A. Peterson The Real Estate Development Center Pre-License School 143 North Main Street Phone: 860-378-1479 Fax : 860-276-0369 Access America Call Center Customer Service 411 143 North Main Street Phone: 860-621-8378 Fax : 860-276-0369 Transaction Management Center Online 143 North Main Street Phone: 860-378-1479 Fax : 860-276-0369 Branford, CT Office 265 East Main Street Branford, CT 06405 Phone: 203-481-7247 Toll Free :1-800-289-2100 Fax: 203-000-0000
Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Direct Line: 203.599.2903 Southington Paula Burton REALTOR CENTURY 21 Access America
Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone: 203- 634-1876 Toll Free :1-800-525-7793 Direct Line : 203.599.2903 Fax: 203-237-4142 Meriden Paula Burton REALTOR CENTURY 21 Access America
Branford Branford, CT Office 265 East Main Street Branford, CT 06405 Phone: 203-481-7247 Toll Free :1-800-289-2100 Fax: 203-000-0000 Paula Burton REALTOR CENTURY 21 Access America
The Training Center 143 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-0369 The Career Development Center Sessions with Ralph Williams at the Career Development Training Center
In Addition to New Agent Training Under Regional President Beverly Peterson, The Training Center In Southington Offers Experienced Agent Coaching and Training in:
Advanced CMA workshops for target marketing and statistics
Technology including Social Networking
Online Slide Show Presentations
Foreclosures purchasing at Auctions
Sales Technique Workshops & and MORE!
Jodi Tussing Regional Career Coach and Training Center Manager
CENTURY 21 Access America ® Transaction Management Center
Entire transaction is coordinated from day one
One single contact – Monday through Friday, 9:00am to 5:00pm
Transaction Manager is a licensed Real Estate Agent and truly understands the financing application and approval process
Buyers and sellers receive clear, step by step instructions to ensure a smooth and timely closing
Access your sale or purchase with your own secure ID via the web, 24 hours a day, seven days a week, 365 days a year
Communicate with all parties of your transaction through one consolidated messaging center via fax, text to voice messaging and e-mails
View posted documents such as Contracts, Disclosures, MLS printouts, Amendments, Extensions, Contact Sheets, etc
Continued access to file once it has become a closing for years
Allows you to be an active participant in your transaction
www.c21accessamerica.com Our Website is not only an IDX website with the entire MLS in Connecticut and RI. This also has Web 2.0 technology with access to neighborhood statistics from Trulia and Closed area statistics from Zillow. This gives the consumer the power to make informed choices right online! As you can see this site has a GOOGLE server, the potential buyer or seller can search using Key Words , like ‘Water Front ’, ‘Bank Owned’, ‘ East Side’, ‘walk to school ’ and so on. If you are searching for a good deal on a bank foreclosed property, or want water front property, near the train, or a large back yard you can actually search for these things just like the Google search you are used to! Google Base Search Engine allows you the option to search by key words, or by price range and town and styles See Next Page for Property Details and contact opportunity 178 Results!
www.c21accessamerica.com NAR Statistic: 24% of the consumers actually FIND their home on line! Trulia shows what is on the Market now in the area, Zillow shows what has sold in the neighborhood See Next Page for comparable closed properties
This site was developed by John & Kate Rowles of Newport. This is an Ecommerce website designed to give the customer an experience similar to Amazon or Ebay. www.c21accessamerica.com
CENTURY 21 ® Access America Lead Shooter When a prospective customer puts a request in on the Century21.com website or the C21accessamerica.com website, the request gets forwarded to the agents cell phone within minutes! Allowing the agent to call the customer and give information or make an appointment. Our Website! Our Website is an IDX website with the entire MLS in Connecticut and RI! Agents have the opportunity to have their own with the same capabilities!
A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again! Page Market Share Century 21 Access America Last 12 Months
Market Share Last 6 Months
Bridgeport, CT Office 3850 Main Street Bridgeport, CT 06606 Map It with Google Maps Phone: 203-374-9451 Toll Free : 1-800-722-0187 Fax: 203-374-9706 Access America Offices Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Map It with Google Maps Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Branford, CT Office 265 East Main Street Branford, CT 06405 Map It with Google Maps Phone: 203-481-7247 Toll Free : 1-800-289-2100 Fax: 203-481-4075 Southington, CT Office 117 North Main Street Southington, CT 06489 Map It with Google Maps Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 Watertown, CT Office 429 Main Street Watertown, CT 06795 Map It with Google Maps Phone: 860-274-8200 Toll Free :1-800-240-2952 Fax: 860-274-0382 Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT 06902 Map It with Google Maps Phone: 203-326-3399 Toll Free :1-800-243-5295 Fax: 203-326-3388 Wethersfield, CT Office 449 Silas Deane Highway Wethersfield, CT 06109 Map It with Google Maps Phone: 860-263-2121 Toll Free :1-800-343-2166 Fax: 860-263-2144 Wolcott, CT Office 246 Wolcott Road Wolcott , CT 06716 Map It with Google Maps Phone: 203-879-2339 Toll Free :1-800-240-2952 Fax: 203-879-2102 East Greenwich, RI Office 387 Main Street East Greenwich, RI 02818 Map It with Google Maps Phone: 401-885-6260 Toll Free : 1-800-818-2100 Fax: 401-885-5360 Coventry, RI Office 1025 Tiogue Avenue Coventry, RI 02816 Map It with Google Maps Phone: 401-828-2100 Toll Free : 1-800-343-0227 Fax: 401-821-5889 Newport, RI Office 640 Thames Street Newport, RI 02840 Map It with Google Maps Phone: 401-849-9192 Toll Free : 1-800-876-2429 Fax: 401-849-5871
The Value of working with a REALTOR
85% of sellers used a broker or agent to sell their home*
76% of sellers placed their home on the Internet with the assistance of a real estate agent*
My mission statement
“ I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.
Page The value and importance of real estate professionals has not changed! *2007 NAR Profile of Home Buyers and Sellers
38 % of sellers were referred to the agent by a friend or relative.
26% of sellers used the same agent again.
67% of sellers only contacted 1 agent.
A History of Proven Results Page
What most companies consider custom, we consider standard .
Multiple Listing Service
Agent and Office Preview
Required Property Disclosures
Competitive Market Analysis
Featured on National Website
Customized Services Standard with CENTURY 21
Global Referral Network
Seller Service Pledge
Quality Service Survey
Other Internet Websites
CENTURY 21 ® : The Gold Standard
We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.
What does “ The Gold Standard ” mean to you?
Gold is symbolic of three positive and distinct values
Great financial value = Getting the best price for your home
High performance achievement = Best trained associates
Insightful wisdom = Your neighborhood specialist
I am your “Professional Champion”.
Page Most Recognized Name in Real Estate Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”
Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points .
Q “Which of these agencies , if any, is the most recognized name in real estate?”
Send “Just Listed “postcards highlighting your home to local area residents.
Advertise and hold agent/broker and buyer open houses.
List your property on our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home .
REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text,
We have banners placed on TRULIA featuring our listings as advertising
Trulia - Openhouse.com - Hotpads.com
Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com
Homescape - New York Times.com - Google.com
Courant.com - ListHub.com - aol.com
Cyberhomes.com -oodle.com - homefinder.com
Frontdoor.com -yahoo.com - backpage.com
… . And more
Send out electronic notices about your home i.e., eNewsletters and eCards.
Provide local advertising
Leverage the CENTURY 21® Global Referral Network to access leads from around the world.
all internet placement and syndication is subject to change without notice