Keynote ALGIM Wellington 2013

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Digital + Community: what works and how do I build a strategy around this?

Working with community and digital experiences requires a lot of thinking through. You need to consider what the actual experience it is that you are trying to deliver and how your community can participate with you and your content. Using the latest technology is not enough, there needs to be a strategy behind why you are doing the initiative in the first place. This talk will discuss many digital experiences the Powerhouse Museum has conceived of and delivered utilising a strategy and different technologies and plaftorms behind each experience. Successes and some failures will be shared.

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Keynote ALGIM Wellington 2013

  1. 1. Digital + community:what works and how do I build a strategy around this?
  2. 2. reby National Media Museum@paulabraypaulabray.com
  3. 3. 500,000 objectsScience, Design & Technology@phmuseum
  4. 4. by Australian War Memorial
  5. 5. insert image of Kiwitby Smithsonians National ZooCC BY-NC-ND 2.0
  6. 6. Digital Social & Emerging technologies
  7. 7. a bit on the teamPhotographersAV producer/editorScanner operatorPhoto LibrarianCopyright officer
  8. 8. crossby angelsk
  9. 9. Produce oncePublish manyby krazydad / jbum
  10. 10. Museums, galleries & libraries areexperiencing changeneed to be relevantcontinue to engage new audiencesin the fast pace of changing technologies
  11. 11. how do we make digital +community work?what is the right platform/experience?how do we provide deeper engagement?
  12. 12. citizen curatorstaggingcommentslocationidentification‘then and now’remixinnovation
  13. 13. Visitor Cyclepre during postweb in gallery/handheld mobile/webby Seb Chan fresh+new(er)
  14. 14. Curio and the O
  15. 15. ?National Library NZ on The Commons
  16. 16. Some rights reserved by umpcportal.comTechnology is changing audience behaviour
  17. 17. audiences are social
  18. 18. start conversationsby Library of Congress
  19. 19. tell and share storiesby Cornell University Library No known copyright restrictions
  20. 20. photo by Viola.nldeviced-up
  21. 21. networked
  22. 22. Curating content
  23. 23. sharingremixingreusing
  24. 24. its not about thetechnology-arduinoCC BY-NC-ND 2.0by danlaneIt’s not just about technology
  25. 25. by .stephweissCC BY-NC-ND 2.0there is always a tech solution
  26. 26. It’s about what you dowiththe technologyLittle slide dress Emily Steel
  27. 27. MCA e-publication
  28. 28. behind-the-scenes
  29. 29. Powerhouse Museum projects
  30. 30. Be an ‘open’Museum– open to rich engagement, to new conversationsby ilmungo
  31. 31. new ways to engage with audiencesthat may challenge, involve‘experimentation’by wader
  32. 32. dissolve ‘boundaries’between exhibitions,programs, publications and webby Rev. Xanatos Satanicos Bombasticos (ClintJCL)
  33. 33. Enable new interactions with visitors within our‘spaces and online’
  34. 34. Increase the level of collection information accessible through‘open access’
  35. 35. findableit is where I am and where I look5 meaningfulI can understand itresponsiveto my interests, moods, locationusable/shareableI can pass it on and shareavailableonline/web onsite/galleriesandoffsite/communityby Seb Chan fresh+new(er)
  36. 36. collection online 2006
  37. 37. 115,517objects134,385images
  38. 38. find stories within
  39. 39. fine details
  40. 40. Creative Commons license
  41. 41. our API
  42. 42. by Halans250 people13 projects used Powerhouse API64 API keys downloaded
  43. 43. gov 2.0 mashupsNotable Mashing AchievementBook Flippers (Edward Untu, Zhang Yu) http://tinyurl.com/flipexplorerFlip Explorer
  44. 44. Flickr screen grabFlickr screen grab
  45. 45. we geo-map our images
  46. 46. incredible innovation using our contentPaul Hagon
  47. 47. MOB-augmented reality on iphone/androidinstall Layar+ BuildAR
  48. 48. real time then and now
  49. 49. we developed partnershipsABC screen grab
  50. 50. examples or reuse‘then and now’ photography
  51. 51. we saw location identification?Flickr screen grabFlickr screen grab
  52. 52. Flickr screen grabFlickr screen grabDomain screen grab
  53. 53. Common Ground 2009global flickr meet-up
  54. 54. Community curated slideshow
  55. 55. projected onto each institution
  56. 56. a chance to get to KNOW and sayto the communityvernhart
  57. 57. dedicated Flickr fans turned up
  58. 58. Community presentations
  59. 59. the accessit’s the connectionsthe conversationscitizen researchinnovationinfluenced onsiteexperiences
  60. 60. co-curate
  61. 61. our content was re-used & shared with usphoto by shealo
  62. 62. numerous accounts of citizen researchImage courtesy Randwick City Library ServicesPhotography by SuttoFlickr screen grabFlickr screen grab
  63. 63. we know our audience wants to participate
  64. 64. Winner MAPDA multimedia award
  65. 65. built-in scanner
  66. 66. the darkroom experience
  67. 67. series of projections
  68. 68. audiences were sharing their stories
  69. 69. 12 Flickr photographers came to opening
  70. 70. Australian
  71. 71. by Scotticus_ CC BY-NC 2.0want to share
  72. 72. Year long series of eventscelebrate the shared cultural heritage of Australia
  73. 73. Building a shared Australian memory experience
  74. 74. benevolent society beachshot
  75. 75. Artsy
  76. 76. reviseThe U.S. National ArchivesTo summarise
  77. 77. Understand communityWhat is the experience?Technology is only the toolMake content accessible/useableBe participatory and responsiveExperiment - fail - learn
  78. 78. by proteinbiochemist CC BY-NC 2.0Bring a plate
  79. 79. reby National Media MuseumThank youALGIM@paulabray

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