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Keynote ALGIM Wellington 2013

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Digital + Community: what works and how do I build a strategy around this? …

Digital + Community: what works and how do I build a strategy around this?

Working with community and digital experiences requires a lot of thinking through. You need to consider what the actual experience it is that you are trying to deliver and how your community can participate with you and your content. Using the latest technology is not enough, there needs to be a strategy behind why you are doing the initiative in the first place. This talk will discuss many digital experiences the Powerhouse Museum has conceived of and delivered utilising a strategy and different technologies and plaftorms behind each experience. Successes and some failures will be shared.

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  • 1. Digital + community:what works and how do I build a strategy around this?
  • 2. reby National Media Museum@paulabraypaulabray.com
  • 3. 500,000 objectsScience, Design & Technology@phmuseum
  • 4. by Australian War Memorial
  • 5. insert image of Kiwitby Smithsonians National ZooCC BY-NC-ND 2.0
  • 6. Digital Social & Emerging technologies
  • 7. a bit on the teamPhotographersAV producer/editorScanner operatorPhoto LibrarianCopyright officer
  • 8. crossby angelsk
  • 9. Produce oncePublish manyby krazydad / jbum
  • 10. Museums, galleries & libraries areexperiencing changeneed to be relevantcontinue to engage new audiencesin the fast pace of changing technologies
  • 11. how do we make digital +community work?what is the right platform/experience?how do we provide deeper engagement?
  • 12. citizen curatorstaggingcommentslocationidentification‘then and now’remixinnovation
  • 13. Visitor Cyclepre during postweb in gallery/handheld mobile/webby Seb Chan fresh+new(er)
  • 14. Curio and the O
  • 15. ?National Library NZ on The Commons
  • 16. Some rights reserved by umpcportal.comTechnology is changing audience behaviour
  • 17. audiences are social
  • 18. start conversationsby Library of Congress
  • 19. tell and share storiesby Cornell University Library No known copyright restrictions
  • 20. photo by Viola.nldeviced-up
  • 21. networked
  • 22. Curating content
  • 23. sharingremixingreusing
  • 24. its not about thetechnology-arduinoCC BY-NC-ND 2.0by danlaneIt’s not just about technology
  • 25. by .stephweissCC BY-NC-ND 2.0there is always a tech solution
  • 26. It’s about what you dowiththe technologyLittle slide dress Emily Steel
  • 27. MCA e-publication
  • 28. behind-the-scenes
  • 29. Powerhouse Museum projects
  • 30. Be an ‘open’Museum– open to rich engagement, to new conversationsby ilmungo
  • 31. new ways to engage with audiencesthat may challenge, involve‘experimentation’by wader
  • 32. dissolve ‘boundaries’between exhibitions,programs, publications and webby Rev. Xanatos Satanicos Bombasticos (ClintJCL)
  • 33. Enable new interactions with visitors within our‘spaces and online’
  • 34. Increase the level of collection information accessible through‘open access’
  • 35. findableit is where I am and where I look5 meaningfulI can understand itresponsiveto my interests, moods, locationusable/shareableI can pass it on and shareavailableonline/web onsite/galleriesandoffsite/communityby Seb Chan fresh+new(er)
  • 36. collection online 2006
  • 37. 115,517objects134,385images
  • 38. find stories within
  • 39. fine details
  • 40. Creative Commons license
  • 41. our API
  • 42. by Halans250 people13 projects used Powerhouse API64 API keys downloaded
  • 43. gov 2.0 mashupsNotable Mashing AchievementBook Flippers (Edward Untu, Zhang Yu) http://tinyurl.com/flipexplorerFlip Explorer
  • 44. Flickr screen grabFlickr screen grab
  • 45. we geo-map our images
  • 46. incredible innovation using our contentPaul Hagon
  • 47. MOB-augmented reality on iphone/androidinstall Layar+ BuildAR
  • 48. real time then and now
  • 49. we developed partnershipsABC screen grab
  • 50. examples or reuse‘then and now’ photography
  • 51. we saw location identification?Flickr screen grabFlickr screen grab
  • 52. Flickr screen grabFlickr screen grabDomain screen grab
  • 53. Common Ground 2009global flickr meet-up
  • 54. Community curated slideshow
  • 55. projected onto each institution
  • 56. a chance to get to KNOW and sayto the communityvernhart
  • 57. dedicated Flickr fans turned up
  • 58. Community presentations
  • 59. the accessit’s the connectionsthe conversationscitizen researchinnovationinfluenced onsiteexperiences
  • 60. co-curate
  • 61. our content was re-used & shared with usphoto by shealo
  • 62. numerous accounts of citizen researchImage courtesy Randwick City Library ServicesPhotography by SuttoFlickr screen grabFlickr screen grab
  • 63. we know our audience wants to participate
  • 64. Winner MAPDA multimedia award
  • 65. built-in scanner
  • 66. the darkroom experience
  • 67. series of projections
  • 68. audiences were sharing their stories
  • 69. 12 Flickr photographers came to opening
  • 70. Australian
  • 71. by Scotticus_ CC BY-NC 2.0want to share
  • 72. Year long series of eventscelebrate the shared cultural heritage of Australia
  • 73. Building a shared Australian memory experience
  • 74. benevolent society beachshot
  • 75. Artsy
  • 76. reviseThe U.S. National ArchivesTo summarise
  • 77. Understand communityWhat is the experience?Technology is only the toolMake content accessible/useableBe participatory and responsiveExperiment - fail - learn
  • 78. by proteinbiochemist CC BY-NC 2.0Bring a plate
  • 79. reby National Media MuseumThank youALGIM@paulabray