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Getting social with photography collections, Nordiska Museet April 2011
 

Getting social with photography collections, Nordiska Museet April 2011

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Getting social with photography collections: Powerhouse Museum’s approach to integrating photography into its digital strategy that includes online, into the gallery and back.

Getting social with photography collections: Powerhouse Museum’s approach to integrating photography into its digital strategy that includes online, into the gallery and back.

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    Getting social with photography collections, Nordiska Museet April 2011 Getting social with photography collections, Nordiska Museet April 2011 Presentation Transcript

    • Getting social with photography collections Powerhouse Museum Paula Bray Manager, Visual & Digitisation services Twitter @paulabray
    • who are we?Digital, social & emerging technologies
    • make a lot of stuff
    • cross-mediaAttributionNoncommercial Some rights reserved by Derek K. Miller
    • multiby angelsk
    • Digital is impacting on
    • Digital is impacting on
    • Be an ʻopenʼ Museum– open to rich engagement, to new conversations by ilmungo
    • new ways to engage with audiencesthat may challenge, involveʻexperimentationʼ by wader
    • dissolve‘boundaries’ betweenexhibitions, programs, publications and web by Rev. Xanatos Satanicos Bombasticos (ClintJCL)
    • Enable new interactions with visitors within our‘spaces and online’
    • Increase the level of collection informationaccessible through‘open access’
    • what do we think?
    • 5 available findable it is where I am and where I look online/web onsite/galleries and meaningful I can understand it offsite/communityusable/shareable I can pass it on and share responsive to my interests, moods, location by Seb Chan fresh+new(er)
    • who is our audience?
    • photography by Fanboy30what does our audience want?
    • starting conversationsMarinco Kojdanovski
    • these shouldn’t be one wayby eternaltedium
    • don’t be slow ʻsnailʼ by Lastaii
    • access to content
    • datasets
    • API’sby Robotconscience
    • innovation
    • geo-locationFlickr screen grab
    • participation onsite/online
    • citizen research
    • it’s about the connections it’s about theby teachingsagittarian
    • not ‘US’ or ‘THEM’bitzi took his umbrella and left ✈
    • aim to go deepJean-Francois Lanzarone
    • our audience seeks personal connectionsby tapioliller no shouting
    • risks need to be takenPhotography by Jean-Francois Lanzarone
    • if projects fail + evaluate = learn by Cornell University Library No known copyright restrictions
    • Visitor Cycle revisitation pre during post web in gallery/handheld out/mobile/web didactic highly social highly social controlled visitor-led visitor-led 10% 1% by Seb Chan fresh+new(er)
    • what have we done?
    • we use
    • we use
    • collection online 2006
    • 75,854 objects
    • 75,854 objects81,000 images
    • Creative Commons license
    • cut and paste
    • Flip Explorer gov 2.0 mashupsNotable Mashing AchievementBook Flippers (Edward Untu, Zhang Yu) http://tinyurl.com/flipexplorer
    • zoomify
    • full screen size images
    • fine details
    • 193mb file
    • 2007 wanted to share our photographic content to a broader audience
    • 2007 wanted to share our photographic content to a broader audience
    • Flickr screen grab
    • vintage lol cat
    • Flickr screen grab Flickr screen grab
    • 200 images from Tyrrell collection
    • high value sydney centric sold copies rarely exhibited no major publicationnot known for photographic content no measures ?
    • to....make these collections even richer. Flickr screen grab
    • &get to know our community.... Flickr screen grab
    • in the first 4 weeks 40,000 views 230contacts 2500 + tags
    • in the first 4 weeks 40,000 views 230 contacts 2500 + tags pull back to our website
    • 2 millionFlickr screen grab over views
    • views are extremely high4 fold compared to our website
    • it’s NOT just about the viewspracticalowl
    • citizen research the access it’s the connectionsthe conversations innovation
    • citizen research the access influenced onsite experiences it’s the connectionsthe conversations innovation
    • we geo-map our images
    • innovation using our contentPaul Hagon incredible
    • MOB-augmented reality on iphone/android install Layar+ BuildAR
    • real time then and now
    • by Dan HillModern Times exhibition: visitor created map
    • Flickr screen grab Flickr screen grab citizen location identification ?
    • Domain screen grab Flickr screen grabFlickr screen grab
    • connections + we’ve madestarted conversations with this contact through our photography collections
    • Flickr screen grab Flickr screen grab Image courtesy Randwick City Library Services Photography by Sutto numerous accounts of citizen research
    • SuttoMala Gabrielle shared stories on Photo of the Day
    • photo by shealo our content was re-used & shared with us
    • I used your picture here. Thanks for making available
    • Common Ground 2009global flickr meet-up
    • Community curated slideshow
    • projected onto each institution
    • a chance to get to KNOW and say to the communityvernhart
    • dedicated Flickr fans turned up
    • several locations around the world
    • Community presentations
    • Bob Meade
    • comments on blogs
    • we ate the collection
    • aim deep participation back to strategyknow your audience two way conversations
    • changed our photography policymaury.mccown
    • Michael SuttonMichael Sutton
    • visiting the Museum because he can take photos
    • share experience
    • we then share on Photo of the Day
    • experiment our images + community comments
    • bringing it back inside by *Tom*
    • expected 500 entries
    • over 2000 expected 500 entries
    • over 2000 expected 500 entries in 8 weeks
    • required many conversations over 4 months
    • great interaction
    • 12 Flickr photographers came to opening
    • 47 photographs
    • + projection of the whole Flickr group
    • their 80s toostart conversations meet the audience participation place to share stories
    • we shared back to audience
    • Community built title wall
    • digital impacting exhibition development
    • not to be traditional photography exhibitionby mediafury
    • series of projections
    • causing audience to touch
    • 5 rear projections + mirrors
    • fail and learn
    • short urls http://from.ph/157248
    • our first app
    • Water Worx app
    • our biggest challenge
    • our API
    • thank youNordiska MuseetPowerhouse Museum photographersall Flickr members using Creative Commons licenses paula bray manager, visual & digitisation services paulab@phm.gov.au Twitter @paulabray