Getting social with photography collections, Nordiska Museet April 2011

Getting social with photography collections Powerhouse Museum Paula Bray Manager, Visual & Digitisation services Twitter @paulabray

who are we?Digital, social & emerging technologies

make a lot of stuff

cross-mediaAttributionNoncommercial Some rights reserved by Derek K. Miller

multiby angelsk

Digital is impacting on

Be an ʻopenʼ Museum– open to rich engagement, to new conversations by ilmungo

new ways to engage with audiencesthat may challenge, involveʻexperimentationʼ by wader

dissolve‘boundaries’ betweenexhibitions, programs, publications and web by Rev. Xanatos Satanicos Bombasticos (ClintJCL)

Enable new interactions with visitors within our‘spaces and online’

Increase the level of collection informationaccessible through‘open access’

what do we think?

5 available ﬁndable it is where I am and where I look online/web onsite/galleries and meaningful I can understand it offsite/communityusable/shareable I can pass it on and share responsive to my interests, moods, location by Seb Chan fresh+new(er)

who is our audience?

photography by Fanboy30what does our audience want?

starting conversationsMarinco Kojdanovski

these shouldn’t be one wayby eternaltedium

don’t be slow ʻsnailʼ by Lastaii

access to content

datasets

API’sby Robotconscience

innovation

geo-locationFlickr screen grab

participation onsite/online

citizen research

it’s about the connections it’s about theby teachingsagittarian

not ‘US’ or ‘THEM’bitzi took his umbrella and left ✈

aim to go deepJean-Francois Lanzarone

our audience seeks personal connectionsby tapioliller no shouting

risks need to be takenPhotography by Jean-Francois Lanzarone

if projects fail + evaluate = learn by Cornell University Library No known copyright restrictions

Visitor Cycle revisitation pre during post web in gallery/handheld out/mobile/web didactic highly social highly social controlled visitor-led visitor-led 10% 1% by Seb Chan fresh+new(er)

what have we done?

we use

collection online 2006

75,854 objects

75,854 objects81,000 images

Creative Commons license

cut and paste

Flip Explorer gov 2.0 mashupsNotable Mashing AchievementBook Flippers (Edward Untu, Zhang Yu) http://tinyurl.com/ﬂipexplorer

zoomify

full screen size images

ﬁne details

193mb ﬁle

2007 wanted to share our photographic content to a broader audience

Flickr screen grab

vintage lol cat

Flickr screen grab Flickr screen grab

200 images from Tyrrell collection

high value sydney centric sold copies rarely exhibited no major publicationnot known for photographic content no measures ?

to....make these collections even richer. Flickr screen grab

&get to know our community.... Flickr screen grab

in the ﬁrst 4 weeks 40,000 views 230contacts 2500 + tags

in the ﬁrst 4 weeks 40,000 views 230 contacts 2500 + tags pull back to our website

2 millionFlickr screen grab over views

views are extremely high4 fold compared to our website

it’s NOT just about the viewspracticalowl

citizen research the access it’s the connectionsthe conversations innovation

citizen research the access inﬂuenced onsite experiences it’s the connectionsthe conversations innovation

we geo-map our images

innovation using our contentPaul Hagon incredible

MOB-augmented reality on iphone/android install Layar+ BuildAR

real time then and now

by Dan HillModern Times exhibition: visitor created map

Flickr screen grab Flickr screen grab citizen location identiﬁcation ?

Domain screen grab Flickr screen grabFlickr screen grab

connections + we’ve madestarted conversations with this contact through our photography collections

Flickr screen grab Flickr screen grab Image courtesy Randwick City Library Services Photography by Sutto numerous accounts of citizen research

SuttoMala Gabrielle shared stories on Photo of the Day

photo by shealo our content was re-used & shared with us

I used your picture here. Thanks for making available

Common Ground 2009global ﬂickr meet-up

Community curated slideshow

projected onto each institution

a chance to get to KNOW and say to the communityvernhart

dedicated Flickr fans turned up

several locations around the world

Community presentations

Bob Meade

comments on blogs

we ate the collection

aim deep participation back to strategyknow your audience two way conversations

changed our photography policymaury.mccown

Michael SuttonMichael Sutton

visiting the Museum because he can take photos

share experience

we then share on Photo of the Day

experiment our images + community comments

bringing it back inside by *Tom*

expected 500 entries

over 2000 expected 500 entries

over 2000 expected 500 entries in 8 weeks

required many conversations over 4 months

great interaction

12 Flickr photographers came to opening

47 photographs

+ projection of the whole Flickr group

their 80s toostart conversations meet the audience participation place to share stories

we shared back to audience

Community built title wall

digital impacting exhibition development

not to be traditional photography exhibitionby mediafury

series of projections

causing audience to touch

5 rear projections + mirrors

fail and learn

short urls http://from.ph/157248

our ﬁrst app

Water Worx app

our biggest challenge

our API

thank youNordiska MuseetPowerhouse Museum photographersall Flickr members using Creative Commons licenses paula bray manager, visual & digitisation services paulab@phm.gov.au Twitter @paulabray

Getting social with photography collections, Nordiska Museet April 2011

by Paula Bray on Apr 15, 2011

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Getting social with photography collections, Nordiska Museet April 2011 — Presentation Transcript