Flickr Commons: Open licensing and the future for collections

open licensing & the future for collections Museums and the Web 2009 April 15-18, 2009 Indianapolis, Indiana, USA paula bray manager, visual & digitisation services paulab@phm.gov.au www.powerhousemuseum.com/imageserices

Photography by Jean-Francois Lanzarone 8th April 2008 we were allowed to take a RISK

This initiative has set a benchmark to change policy at the Museum! and raised a bunch of questions

how ? what measures community better access new business model

insert book pic Photography by Jean-Francois Lanzarone traditional image licensing models usually based on conventional print publication

outdated are they sufﬁcient? will they see museums into the future? Photography by Paula Bray

not how will we provide fast & efﬁcient if dissemination of our content? that will beneﬁt the education sector Live fast? by Giampaolo Macorig

charge fees! currently most of us 4 reproduction access production prints digital ﬁles & in a variety of ways

no standard model

do current models beneﬁt education sector? Photography by Geoff Friend to enable research & innovation

Powerhouse Museum extensive Photo Library collection licensed for a variety of applications with only 20% discount for education

over 500,000 images pic of photo library

‘one-size-ﬁts-all’ ‘all size ﬁts one’ by gnosis/johnr doesn’t help education sector

only 20% discount for scholarly use

it can takes days to get our stuff ʻsnailʼ by Lastaii

public requires fast services now

‘Museum Open’ by johnlamb open access: not typical policy for image licensing

why?

change is required use this as example of open access model

reduce costs research innovation connect collections promotion ‘Open’ by splorp why do open access?

REDUCE escalating fees for education to copy ʻ2007_03_05ʼ by DennisSylvesterHurd Australian schools: payed $50,000,000 in 2006 part VB statutory licensing jumped $10,000,000 from 2005

enable rich research ʻResearch Medical Center Libraryʼ by Gwen's River City Images

encourage innovation ʻModernism in Australiaʼ by Dan Hill

it is REALLY complicated copyright creators attribution income orphan works access priorities

signiﬁcant challenge varied across institution hard to adopt standard model global differences in copyright acts

Australian Copyright Act 1968 ʻcopyrightʼ by pfffpustekuchen no fair use fair dealing = limited S200AB new provision?

‘one-size-ﬁts-all’ doesn’t work on-line has changed delivery models need reviewing administration costs are we really seeing what our audience wants? ‘open the gate’ by blondie 478

open access is not new there have been previous models

1997 and 2004 not-for proﬁt and independent membership organisation explored ways to address the lack of resources available for educational use, manage complicated rights and licensing

one of the ﬁrst to address the need for digital content to be accessible via a group of works under a standard license

Aim: content for research and academic purposes for a variety of educational institutions.

Aim: to reduce the costs for education free high-resolution images to be used for scholarly purposes link to the participating institutions rights and permissions

all these models help towards ‘unlocking collections’ Photography by Paula Bray

April 8th 2008 ‘unlocking’ our photographic collections we started

high value sydney centric sold copies rarely exhibited no major publication not known for photographic content reservation from some no measures possible drop in income

visitation in the ﬁrst four weeks 40,000 views 230 contacts 2500 + tags

20 times more visitation than on our site currently projected as

some thought it was risky we let go ﬁrst Powerhouse Museum project :content freely accessible

not all content ʻfully-cataloguedʼ Description Glass negative, half plate, 'Ocean Wave Hotel', unattributed studio, Sydney, Australia, c. 1880-1923 Silver gelatin dry plate glass negative in portrait format. The Tyrrell Collection Inventory records the above caption but does not attribute the negative to a studio. The negative is not fully catalogued.

perfect for the Commons change to policy & a big

what happened ?

Tyrrell sales didnʼt drop some expectation they would

general sales have increased slightly

can increased visitation encourage sales? important for institutions that rely on income

critical measure for these results are a a future open-access initiative if sales can remain the same then the question of income generation needs to be addressed as either neutral or potentially beneﬁcial

income is low remembering that overall in comparison to other income streams across the organisation venue hire admission publications

what is the value of promotion? access never greater community connection reputation participation engagement informed about other collections

what do we really want? connection community engagement innovation research participation

partnerships

geo-mapping

Paul Hagon innovation

connection

? location

started conversations

Photography by Paula Bray discoveries

we learned that this contact had only visited the Museum once in the last ten years “Congrats on sticking with it for the 500. Actually, as regards content, I just want more of the same. Whatever you choose to put up is good for me. visits regularly now I can ﬁnd stuff I think I want any blogs about our images day of the week by searching comments on Photo of the Day around the internet, the PHM collection search, or Flickr. But what I can’t ﬁnd for myself, and what I like here is the serendipity of seeing something you’ve chosen, for your reasons, to show to us.”

Image courtesy Randwick City Library Services Photo of the Day

Text Text Photo of the Day Photography by Sutto

where are we heading? ‘Going up’ by Jim Frazier Attribution-Noncommercial-No Derivative Works 2.0 Generic

Powerhouse Museum plans investigate new provisions in the copyright act review acquisition license agreements allow options for copyright holders = CC license

we need a new business model for image licensing

new ﬁne art printing service income streams still required ʻEPSON Stylus CX5600ʼ by ? 1 Adam creator remuneration

experimenting with print product

open access image repository

free download for scholarly purposes on the website Photograph by Paula Bray tracking methodologies: see what public want

‘What an Impression!’ by dougjoubert hope: to make an impression to review models and start talking about how to do this better

beneﬁt the education sector ʻconey island school bus lotʼ by bk dauphin

reduce the escalating costs to access IMAGES from publicly funded collections

with great thanks to the initiated by George Oates 2008

thank you Museums and the Web 2009 & Frederick Miller Powerhouse Museum photographers all Flickr members using Creative Commons licenses paula bray manager, visual & digitisation services paulab@phm.gov.au www.powerhousemuseum.com/imageserices

Flickr Commons: Open licensing and the future for collections

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Notes on slide 1

2 Favorites, 2 Groups & 1 Event