open licensing & the future
      for collections
                         Museums and the Web 2009
                      ...
Photography by Jean-Francois Lanzarone




   8th April 2008 we were
allowed to take a RISK
This initiative

has set a benchmark to change policy at the
                Museum!


           and raised a bunch of qu...
how




                     ?
what measures

community

better access

new business model
insert book pic




    Photography by Jean-Francois Lanzarone




traditional image licensing models
      usually based ...
outdated


are they sufficient?


will they see museums
into the future?
                        Photography by Paula Bray
not how will we provide fast & efficient
                    if
                                  dissemination of our cont...
charge fees!
currently most of us




                        4
                 reproduction
                    access
 ...
no standard model
do current models benefit
    education sector?




     Photography by Geoff Friend




                  to enable

     ...
Powerhouse Museum




extensive Photo Library collection

      licensed for a variety of applications
      with only 20%...
over 500,000 images

       pic of photo library
‘one-size-fits-all’




     ‘all size fits one’ by gnosis/johnr




doesn’t help education sector
only 20% discount for scholarly use
it can takes days to get our stuff




ʻsnailʼ by Lastaii
public requires fast services now
‘Museum Open’ by johnlamb




open access: not typical policy
              for image licensing
why?
change is required




use this as example of open access model
reduce costs
     research
    innovation

connect collections

    promotion         ‘Open’ by splorp




why do open acc...
REDUCE escalating fees for education to copy




        ʻ2007_03_05ʼ by DennisSylvesterHurd




         Australian schoo...
enable rich research




 ʻResearch Medical Center Libraryʼ by Gwen's River City Images
encourage innovation




ʻModernism in Australiaʼ by Dan Hill
it is REALLY complicated



          copyright
           creators
          attribution
           income
        orphan...
significant challenge

         varied across institution
      hard to adopt standard model
   global differences in copyr...
Australian Copyright Act 1968




ʻcopyrightʼ by pfffpustekuchen




               no fair use
         fair dealing = li...
‘one-size-fits-all’
                                            doesn’t work


                                            ...
open access is not new
     there have been previous models
1997 and 2004


  not-for profit and independent membership organisation
explored ways to address the lack of resources ava...
one of the first to address the need for digital
content to be accessible via a group of works
          under a standard l...
Aim: content for research and academic purposes
     for a variety of educational institutions.
Aim:
to reduce the costs for education

free high-resolution images to be used
for scholarly purposes

link to the partici...
all these models
                                 help towards
                            ‘unlocking collections’
Photogr...
April 8th 2008




             ‘unlocking’ our photographic collections
we started
high value

   sydney centric

     sold copies

   rarely exhibited

no major publication

   not known for
photographic ...
visitation


in the first four weeks
                     40,000 views
                     230 contacts
                  ...
20 times more visitation than on our site
currently projected as
some thought it was risky

                   we let go




first Powerhouse Museum project :content freely accessible
not all content
ʻfully-cataloguedʼ




 Description
 Glass negative, half plate, 'Ocean Wave Hotel', unattributed studio, ...
perfect for the Commons



          change to policy
& a big
what happened ?
Tyrrell sales didnʼt drop

some expectation they would
general sales have increased slightly
can increased visitation
encourage sales?
important for institutions that rely on income
critical measure for
these results are a
          a future open-access initiative



           if sales can remain the s...
income is low
remembering that overall

in comparison to other income streams across the organisation




         venue h...
what is the value of promotion?


             access never greater
            community connection
                  rep...
what do we really want?


  connection
  community
 engagement
  innovation
   research
 participation
partnerships
geo-mapping
Paul Hagon
             innovation
connection
?
location
started conversations
Photography by Paula Bray



                            discoveries
we learned that this contact had only
             visited the Museum
          once in the last ten years

              ...
Image courtesy Randwick City Library Services
                                                Photo of the Day
Text
                        Text


                       Photo of the Day
Photography by Sutto
where are we heading?




              ‘Going up’ by Jim Frazier

Attribution-Noncommercial-No Derivative Works 2.0 Gener...
Powerhouse Museum
      plans



  investigate new provisions in the copyright act
      review acquisition license agreem...
we need a
new business model for
   image licensing
new fine art printing service



income streams still required   ʻEPSON Stylus CX5600ʼ by ? 1 Adam
    creator remuneration
experimenting with print product
open access image
    repository
free download for
scholarly purposes on the website




         Photograph by Paula Bray




  tracking methodologies: se...
‘What an Impression!’ by dougjoubert




   hope: to make an impression to review models
    and start talking about how t...
benefit the education sector




               ʻconey island school bus lotʼ by bk dauphin
reduce the escalating costs to access
  IMAGES from publicly funded
             collections
with great thanks to the




                   initiated by George Oates 2008
thank you
                          Museums and the Web 2009


                                             &
            ...
Flickr Commons: Open licensing and the future for collections
Flickr Commons: Open licensing and the future for collections
Flickr Commons: Open licensing and the future for collections
Flickr Commons: Open licensing and the future for collections
Flickr Commons: Open licensing and the future for collections
Flickr Commons: Open licensing and the future for collections
Flickr Commons: Open licensing and the future for collections
Flickr Commons: Open licensing and the future for collections
Flickr Commons: Open licensing and the future for collections
Flickr Commons: Open licensing and the future for collections
Flickr Commons: Open licensing and the future for collections
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Flickr Commons: Open licensing and the future for collections

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How can we learn from the Commons project on Flickr and use it as a benchmark to develop policy for allowing our collections to be used under open access? How do we measure the success, maintain our new community, progress with better access to our collections and develop new business models?

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Flickr Commons: Open licensing and the future for collections

  1. 1. open licensing & the future for collections Museums and the Web 2009 April 15-18, 2009 Indianapolis, Indiana, USA paula bray manager, visual & digitisation services paulab@phm.gov.au www.powerhousemuseum.com/imageserices
  2. 2. Photography by Jean-Francois Lanzarone 8th April 2008 we were allowed to take a RISK
  3. 3. This initiative has set a benchmark to change policy at the Museum! and raised a bunch of questions
  4. 4. how ? what measures community better access new business model
  5. 5. insert book pic Photography by Jean-Francois Lanzarone traditional image licensing models usually based on conventional print publication
  6. 6. outdated are they sufficient? will they see museums into the future? Photography by Paula Bray
  7. 7. not how will we provide fast & efficient if dissemination of our content? that will benefit the education sector Live fast? by Giampaolo Macorig
  8. 8. charge fees! currently most of us 4 reproduction access production prints digital files & in a variety of ways
  9. 9. no standard model
  10. 10. do current models benefit education sector? Photography by Geoff Friend to enable research & innovation
  11. 11. Powerhouse Museum extensive Photo Library collection licensed for a variety of applications with only 20% discount for education
  12. 12. over 500,000 images pic of photo library
  13. 13. ‘one-size-fits-all’ ‘all size fits one’ by gnosis/johnr doesn’t help education sector
  14. 14. only 20% discount for scholarly use
  15. 15. it can takes days to get our stuff ʻsnailʼ by Lastaii
  16. 16. public requires fast services now
  17. 17. ‘Museum Open’ by johnlamb open access: not typical policy for image licensing
  18. 18. why?
  19. 19. change is required use this as example of open access model
  20. 20. reduce costs research innovation connect collections promotion ‘Open’ by splorp why do open access?
  21. 21. REDUCE escalating fees for education to copy ʻ2007_03_05ʼ by DennisSylvesterHurd Australian schools: payed $50,000,000 in 2006 part VB statutory licensing jumped $10,000,000 from 2005
  22. 22. enable rich research ʻResearch Medical Center Libraryʼ by Gwen's River City Images
  23. 23. encourage innovation ʻModernism in Australiaʼ by Dan Hill
  24. 24. it is REALLY complicated copyright creators attribution income orphan works access priorities
  25. 25. significant challenge varied across institution hard to adopt standard model global differences in copyright acts
  26. 26. Australian Copyright Act 1968 ʻcopyrightʼ by pfffpustekuchen no fair use fair dealing = limited S200AB new provision?
  27. 27. ‘one-size-fits-all’ doesn’t work on-line has changed delivery models need reviewing administration costs are we really seeing what our audience wants? ‘open the gate’ by blondie 478
  28. 28. open access is not new there have been previous models
  29. 29. 1997 and 2004 not-for profit and independent membership organisation explored ways to address the lack of resources available for educational use, manage complicated rights and licensing
  30. 30. one of the first to address the need for digital content to be accessible via a group of works under a standard license
  31. 31. Aim: content for research and academic purposes for a variety of educational institutions.
  32. 32. Aim: to reduce the costs for education free high-resolution images to be used for scholarly purposes link to the participating institutions rights and permissions
  33. 33. all these models help towards ‘unlocking collections’ Photography by Paula Bray
  34. 34. April 8th 2008 ‘unlocking’ our photographic collections we started
  35. 35. high value sydney centric sold copies rarely exhibited no major publication not known for photographic content reservation from some no measures possible drop in income
  36. 36. visitation in the first four weeks 40,000 views 230 contacts 2500 + tags
  37. 37. 20 times more visitation than on our site currently projected as
  38. 38. some thought it was risky we let go first Powerhouse Museum project :content freely accessible
  39. 39. not all content ʻfully-cataloguedʼ Description Glass negative, half plate, 'Ocean Wave Hotel', unattributed studio, Sydney, Australia, c. 1880-1923 Silver gelatin dry plate glass negative in portrait format. The Tyrrell Collection Inventory records the above caption but does not attribute the negative to a studio. The negative is not fully catalogued.
  40. 40. perfect for the Commons change to policy & a big
  41. 41. what happened ?
  42. 42. Tyrrell sales didnʼt drop some expectation they would
  43. 43. general sales have increased slightly
  44. 44. can increased visitation encourage sales? important for institutions that rely on income
  45. 45. critical measure for these results are a a future open-access initiative if sales can remain the same then the question of income generation needs to be addressed as either neutral or potentially beneficial
  46. 46. income is low remembering that overall in comparison to other income streams across the organisation venue hire admission publications
  47. 47. what is the value of promotion? access never greater community connection reputation participation engagement informed about other collections
  48. 48. what do we really want? connection community engagement innovation research participation
  49. 49. partnerships
  50. 50. geo-mapping
  51. 51. Paul Hagon innovation
  52. 52. connection
  53. 53. ? location
  54. 54. started conversations
  55. 55. Photography by Paula Bray discoveries
  56. 56. we learned that this contact had only visited the Museum once in the last ten years “Congrats on sticking with it for the 500. Actually, as regards content, I just want more of the same. Whatever you choose to put up is good for me. visits regularly now I can find stuff I think I want any blogs about our images day of the week by searching comments on Photo of the Day around the internet, the PHM collection search, or Flickr. But what I can’t find for myself, and what I like here is the serendipity of seeing something you’ve chosen, for your reasons, to show to us.”
  57. 57. Image courtesy Randwick City Library Services Photo of the Day
  58. 58. Text Text Photo of the Day Photography by Sutto
  59. 59. where are we heading? ‘Going up’ by Jim Frazier Attribution-Noncommercial-No Derivative Works 2.0 Generic
  60. 60. Powerhouse Museum plans investigate new provisions in the copyright act review acquisition license agreements allow options for copyright holders = CC license
  61. 61. we need a new business model for image licensing
  62. 62. new fine art printing service income streams still required ʻEPSON Stylus CX5600ʼ by ? 1 Adam creator remuneration
  63. 63. experimenting with print product
  64. 64. open access image repository
  65. 65. free download for scholarly purposes on the website Photograph by Paula Bray tracking methodologies: see what public want
  66. 66. ‘What an Impression!’ by dougjoubert hope: to make an impression to review models and start talking about how to do this better
  67. 67. benefit the education sector ʻconey island school bus lotʼ by bk dauphin
  68. 68. reduce the escalating costs to access IMAGES from publicly funded collections
  69. 69. with great thanks to the initiated by George Oates 2008
  70. 70. thank you Museums and the Web 2009 & Frederick Miller Powerhouse Museum photographers all Flickr members using Creative Commons licenses paula bray manager, visual & digitisation services paulab@phm.gov.au www.powerhousemuseum.com/imageserices
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