access: unlocking our content GLAM-WIKI 2009 paula bray manager, visual & digitisation services [email_address] www.powerhousemus eum.com/imageserices access:unlocking our content access: unlocking our content access: unlocking our content Flickr Commons + beyond

Powerhouse Museum photography audio visual photo library image resource centre rights & permissions

Digital, Social & Emerging Technologies web, learning technologies, library, visual & digitisation services

pic of photo library produce a lot of stuff Flickr screen grab

some goes in the gallery photography by Marinco Kojdanovski photography by Jean-Francois Lanzarone

most goes online

some goes to other sites

two accounts Flickr screen grab

The Learning Federation The Learning Federation screen grab

we make our content available

Flickr screen grab

aim: to make our content available for free for EDUCATIONAL purposes photography by Marinco Kojdanovski

on april 8th 2008 we took a *risk* because we wanted our content to be AVAILABLE Photography by Jean-Francois Lanzarone

released images under no known copyright restrictions Flickr screen grab Flickr screen grab

Flickr screen grab

....make these collections even richer. to Flickr screen grab

& get to know our community....

Flickr screen grab Flickr screen grab

We had not done an OPEN ACCESS project before this some thought it risky and we would lose CONTROL photography by Perpetual Sunset

high value, sydney centric, sold copies, rarely exhibited, no major publication, not known for photographic content no measures Flickr screen grab

big ? how will this affect sales

we did expect visitation to be high lots of tagging comments

in the first four weeks 40,000 views 230 contacts 2500 + tags

now over one million views on 1200 images Flickr screen grab

pull tags back to our website

what happened in Flickr to change policy about better access for the EDUCATION sector ?

we saw innovation Paul Hagon

we saw location identification ? Flickr screen grab Flickr screen grab

Flickr screen grab Flickr screen grab Domain screen grab

we made CONNECTIONS with this contact

numerous accounts of citizen research Image courtesy Randwick City Library Services Photography by Sutto Flickr screen grab Flickr screen grab

Mala Gabrielle Sutto shared stories on Photo of the Day

our content was re-used & shared with us photo by shealo

we developed partnerships ABC screen grab

all this happened on a very small % of our content

what could happened if we released lots of content FREELY for non-commercial applications?

now back to sales

does increased visitation PROMOTE sales? and what VALUE do we place on promotion &

second a guess income from reproduction rights is low compared to other income streams across other areas of organisation

there is never profit.......

traditional image licensing models based on print publication Photography by Paula Bray not sufficient are they going to see us into the future?

photography by Lastaii we are not as fast as Flickr

1 click 2 click Flickr screen grab Flickr screen grab

so why do OPEN ACCESS? enable rich research encourage innovation photography by mag3737

Australian schools: payed $50,000,000 in 2006 part VB statutory licensing jumped $10,000,000 from 2005 photography by DennisSylvesterHurd reduce copying fees for education

there are complications photography by pfffpustekuchen no fair use fair dealing = limited S200AB new provision?

this is not new AMICO screen grab ARTSTOR screen grab Victoria & Albert Museum screen grab

Creative Commons screen grab

investigate the new provisions in the copyright act review acquisition license agreements options for copyright holders Due to the Commons on Flickr

currently working on a NEW model...

we realise there needs to be income other options photography by 1 Adam

to benefit the EDUCATION sector pic of thinkspace photography by Jean-Francois Lanzarone

this initiative has made us rethink access initiated by George Oates 2008 Flickr screen grab

thank you paula bray manager, visual & digitisation services [email_address] www.powerhousemus eum.com/imageserices s Powerhouse Museum photographers all Flickr members using Creative Commons licenses