LinkedIn 101: Welcome to the Age
of Social Media
Paula Brand, MA, GCDF, CPRW
pbrand@aawdc www.aawdc.org
with
Shahrzad Aras...
SOCIAL MEDIA –
THE WAVE OF THE FUTURE
• 2002 - Friendster
• 2003 - LinkedIn (80 Million)
• 2004 - MySpace (42 Million)
• 2...
There’s no avoiding social media,
so at least control it!
• Google yourself – see what comes up
• Boost your presence by w...
WHY USE SOCIAL MEDIA?
• Become a Thought Leader - SME
• Manage your career - your brand
• Help your job seekers - walk the...
Let’s focus on LinkedIn
LinkedIn is one social media website used to
connect with others and share information
• It’s a pr...
THE NUMBERS DON’T LIE
According to Jobvite…
• 80% of companies use LinkedIn as a primary
tool to find employees
• 32% of c...
% of use by HR & Recruiters
LET’S TAKE A
QUICK TOUR
HOW TO JOIN
• With an invitation
– In the e-mail, click the link below the invitation
– Register on LinkedIn
• Without an ...
PROFILE SECTIONS
• Top of profile, summary section
• Experience
• Education
• Summary
• Specialties
• Contact settings
• A...
ELEMENTS of a GREAT PROFILE
• Create a vanity URL
• Complete a full profile without typos
• Use security settings that inc...
Let’s look at some well
written profiles by
Ebony Tara Scurry and Jason Alba
MAKING CONNECTIONS
• Personalize your invites
• Connecting within/outside of your groups or
network - try to reach 65
• Lo...
MAKING THE BEST USE OF LI
• Make sure you have a presence
• Keep in touch with current contacts
• Make new contacts and fi...
FUTURE STEPS TO TAKE
• Make more and more connections
• Build your profile
• Check out the LinkedIn tutorials
• Ask for an...
QUESTIONS
Paula Brand
pbrand@aawdc www.aawdc.org
Shahrzad Arasteh
careerconsult@mindspring.com
www.careerconsultmd.com
©Co...
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
LinkedIn 101: Welcome to the Age of Social Media
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LinkedIn 101: Welcome to the Age of Social Media

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This presentation was given at Raising the Bar 2010

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  • Give yourself credit for being here today – it shows you are taking steps to take control
  • Best to Walk the Talk with your job seekers
    Have your job seekers look up interviewers or recruiters
  • Is only one website/form of social media
  • LI = 78%, fb = 55%, Twitter = 45% and Blogs = 19%
  • It might think you have an account if using a public computer
  • Don’t advice importing contacts but it does save time
  • Must go to your e-mail to confirm you are “real”
  • Makes immediate connections to you and others who work/have worked at your employer
  • You can do this later
  • Explain free vs. paid services
  • Now you’re ready to get rolling
  • LinkedIn 101: Welcome to the Age of Social Media

    1. 1. LinkedIn 101: Welcome to the Age of Social Media Paula Brand, MA, GCDF, CPRW pbrand@aawdc www.aawdc.org with Shahrzad Arasteh, MA, CGDF, CPRW careerconsult@mindspring.com www.careerconsultmd.com ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
    2. 2. SOCIAL MEDIA – THE WAVE OF THE FUTURE • 2002 - Friendster • 2003 - LinkedIn (80 Million) • 2004 - MySpace (42 Million) • 2004 - Facebook (117 Million) • 2004 - YouTube • 2006 - Twitter (20 Million) ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
    3. 3. There’s no avoiding social media, so at least control it! • Google yourself – see what comes up • Boost your presence by writing articles, blogging, answering questions, etc. • Create new information to downplay negative information • Use key words in your profiles • Nothing controversial or too personal ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
    4. 4. WHY USE SOCIAL MEDIA? • Become a Thought Leader - SME • Manage your career - your brand • Help your job seekers - walk the talk • Learn about new resources • Share resources with others • Make new connections • Find former colleagues & friends • Be found by others ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
    5. 5. Let’s focus on LinkedIn LinkedIn is one social media website used to connect with others and share information • It’s a professional forum • Allows you to store contacts • Based on six degrees of separation • Closed access network aids privacy ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
    6. 6. THE NUMBERS DON’T LIE According to Jobvite… • 80% of companies use LinkedIn as a primary tool to find employees • 32% of companies said they search applicants profiles (Career Builder said 50% in 8/09) • 73% recruiters/HR use it to find candidates ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
    7. 7. % of use by HR & Recruiters
    8. 8. LET’S TAKE A QUICK TOUR
    9. 9. HOW TO JOIN • With an invitation – In the e-mail, click the link below the invitation – Register on LinkedIn • Without an invitation – Go to www.LinkedIn.com – Provide information (first, last name and e-mail) – Give details about your status – Create a password ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
    10. 10. PROFILE SECTIONS • Top of profile, summary section • Experience • Education • Summary • Specialties • Contact settings • Applications (SlideShare) • Groups ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
    11. 11. ELEMENTS of a GREAT PROFILE • Create a vanity URL • Complete a full profile without typos • Use security settings that increase visibility and privacy • A picture is worth a thousand words • Avoid very personal info • Professional, truthful & unique • Should you care about % completed? ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
    12. 12. Let’s look at some well written profiles by Ebony Tara Scurry and Jason Alba
    13. 13. MAKING CONNECTIONS • Personalize your invites • Connecting within/outside of your groups or network - try to reach 65 • Look for people, find leaders in your field • Go for diversity of connections • Limit of 3000 invitations • IDK vs. “know and trust” ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
    14. 14. MAKING THE BEST USE OF LI • Make sure you have a presence • Keep in touch with current contacts • Make new contacts and find old contacts • Research companies, people, future interviewers • Keep it professional – others are watching! • There are paid options but basic is free ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
    15. 15. FUTURE STEPS TO TAKE • Make more and more connections • Build your profile • Check out the LinkedIn tutorials • Ask for and give recommendations • Answer questions • Pose questions and run surveys • Join groups ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
    16. 16. QUESTIONS Paula Brand pbrand@aawdc www.aawdc.org Shahrzad Arasteh careerconsult@mindspring.com www.careerconsultmd.com ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved

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