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Hands-On LinkedIn for Beginners
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Hands-On LinkedIn for Beginners

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A Hands On LinkedIn Workshop

A Hands On LinkedIn Workshop


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  • 1. LinkedIn for Beginners: A Hands On Approach Paula Brand – MA, CPRW, GCDF Career Advisor for AAWDC and Founder of Brand Career Management MCDA Annual Conference January 27, 2012
  • 2. LinkedIn - Hands OnTODAY YOU WILL LEARN HOW TO: Get a vanity URL Upload your résumé Start editing/adding information Upload picture Send an invitation Join a Group (NCDA or MCDA)
  • 3. GETTING A VANITY URLYou can and should personalize your web address (URL) on LIIt’s quick & easy to do.It’s similar to getting a vanity license plate for your car - it’s acustomized web address/URLThis helps you:•Be found more easily by others•Improve your Google ranking•Makes your URL more memorable•Helps in branding yourself – add it to your marketing materials
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  • 7. UPLOADING YOUR RÉSUMÉand EDITING YOUR PROFILE
  • 8. ELEMENTS of a GREAT PROFILE Create a vanity/customized URL Complete a full profile without typos A picture is worth a thousand words Avoid very personal info Should you care about % completed?
  • 9. SENDING INVITATIONS TOOTHERSTO CONNECT WITH YOU
  • 10. MAKING CONNECTIONS Find the person by searching for a name in the top right hand corner of the screen Click on “Connect” Select how you know them Always personalize your message! There are consequences of IDK
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  • 13. Instead of using the generic greeting, say something like this: Hi Paula, I enjoyed your LI workshop at NCDA. Would you like to get connected?14
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  • 15. JOIN A GROUP• Find a group to join -- Click on Groups, thenclick on Group Directory and search by keyword• Or, just start typing the name of a group in thetop right corner search box (be sure to haveselected to search in “group” mode)• Look for MCDA, NCDA or another group likethe Federal Job Search Support Group• Click Join Group, then await for a GroupManager to approve your request, if needed
  • 16. THANKS FOR ATTENDINGQUESTIONS????PAULA BRANDpaulabrandcprw@gmail.compaulabrand.comhttp://www.linkedin.com/in/paulabrandcprw