Social Media Practicalities Paul Tanner, Virtual Technologies in/paul_tanner :: @paul_tanner paul.virtual-techno.com paul[...
Social Media Practicalities <ul><li>Large and growing, mostly free, toolbox </li></ul><ul><li>Whole  can be  more than sum...
Strategy Your target audience? Your desired outcomes?
Application Scenario
Planning Which tools to use? How will the conversation flow?
Application Scenario
Deployment Ease of use/ propensity to use? Protection of privacy? Protection of brand and IP?
Integration for Ease of Use Access :: beware “walled gardens” Integrity :: use APIs to automate
Protection Public vs. Private content? Manage any risk to the brand? IP containment?
Options SaaS vs. in-house deployment? Single sign-on? Fine-grained access control?
Measure and improve Final outcomes vs. plan? Tuning opportunities? Too much detail?
Broaden your horizon
A case study Live stream a session Make available afterwards Get remote input
Live streaming an unconference
Social Media Practicalities <ul><li>Summarising: </li></ul><ul><li>Research then develop strategy </li></ul><ul><li>Choose...
Social Media Practicalities http://www.slideshare.net/paul_tanner/social-media-practicalities   Paul Tanner, Virtual Techn...
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Social Media Practicalities

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  • We’re independent business and IT consultants We help clients from strategy through to deployment We use this stuff ourselves
  • Social Media Practicalities

    1. 1. Social Media Practicalities Paul Tanner, Virtual Technologies in/paul_tanner :: @paul_tanner paul.virtual-techno.com paul[at]virtual-techno.com
    2. 2. Social Media Practicalities <ul><li>Large and growing, mostly free, toolbox </li></ul><ul><li>Whole can be more than sum of parts </li></ul><ul><li>Brand & Privacy protection </li></ul><ul><li>Strategy/ research </li></ul><ul><li>Choice of tools and planning </li></ul><ul><li>Safe deployment </li></ul>
    3. 3. Strategy Your target audience? Your desired outcomes?
    4. 4. Application Scenario
    5. 5. Planning Which tools to use? How will the conversation flow?
    6. 6. Application Scenario
    7. 7. Deployment Ease of use/ propensity to use? Protection of privacy? Protection of brand and IP?
    8. 8. Integration for Ease of Use Access :: beware “walled gardens” Integrity :: use APIs to automate
    9. 9. Protection Public vs. Private content? Manage any risk to the brand? IP containment?
    10. 10. Options SaaS vs. in-house deployment? Single sign-on? Fine-grained access control?
    11. 11. Measure and improve Final outcomes vs. plan? Tuning opportunities? Too much detail?
    12. 12. Broaden your horizon
    13. 13. A case study Live stream a session Make available afterwards Get remote input
    14. 14. Live streaming an unconference
    15. 15. Social Media Practicalities <ul><li>Summarising: </li></ul><ul><li>Research then develop strategy </li></ul><ul><li>Choose tools carefully and plan implementation </li></ul><ul><li>Integrate to get the full payback </li></ul><ul><li>Deploy safely, protecting brand and privacy </li></ul>
    16. 16. Social Media Practicalities http://www.slideshare.net/paul_tanner/social-media-practicalities Paul Tanner, Virtual Technologies in/paul_tanner :: @paul_tanner paul.virtual-techno.com paul[at]virtual-techno.com

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