Measuring your online effectiveness

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    Measuring your online effectiveness - Presentation Transcript

    1. Measuring your online effectiveness (or never mind the bandwidth, feel the quality) Paul Henderson ruralnet|uk & RNUK Ltd [email_address]
    2. Measuring stuff
      • NOT for the sake of stats
      • NOT for techies (although…)
      • ONLY do it if you’re going to DO something with it
      • Be warned – it will make you focus on what your website is REALLY for
    3. 5 Steps
      • Goals: What is your website for?
      • Questions: What do you want to know?
      • Software: Google Analytics – free
      • Reports: To answer your questions
      • Actions: Make changes, act on your reports to meet your goals
    4. Your dashboard 3 Key metrics + Unique visitors
    5. Sources - keywords
    6. Visitors - location
    7. Techy details – influences design
    8. Trends not raw ‘hits’
    9. Any reports can be:
      • Emailed (scheduled, automatically)
      • Exported (as CSV, PDF etc)
      • Added to the Dashboard (give access to the people responsible for content on the website)
    10. Experts Online sources November 2007 March 2008
    11. Actions: Making changes
      • Example:
      • Design/navigation of menu/homepage
      • Registration form
      • What should we be measuring?
      • What are the effects before and after?
      • What does successful mean?
    12. Experts Online – Register an interest Before After
    13. Before After
    14. Before After
    15. Compare trends
    16. xPRESS email vs web
    17. What next?
      • Start collecting data: http://analytics.google.com
      • Watch screencast: http:// analytics.wikispaces.com / Thanks to Beth Kanter & Laura Whitehead
      • What are your goals?
      • Ask yourself questions?
      • Think about reports

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