Measuring your online effectiveness (or never mind the bandwidth, feel the quality) Paul Henderson ruralnet|uk & RNUK Ltd [email_address]

Measuring stuff NOT for the sake of stats NOT for techies (although…) ONLY do it if you’re going to DO something with it Be warned – it will make you focus on what your website is REALLY for

NOT for the sake of stats

NOT for techies (although…)

ONLY do it if you’re going to DO something with it

Be warned – it will make you focus on what your website is REALLY for

5 Steps Goals: What is your website for? Questions: What do you want to know? Software: Google Analytics – free Reports: To answer your questions Actions: Make changes, act on your reports to meet your goals

Goals: What is your website for?

Questions: What do you want to know?

Software: Google Analytics – free

Reports: To answer your questions

Actions: Make changes, act on your reports to meet your goals

Your dashboard 3 Key metrics + Unique visitors

Sources - keywords

Visitors - location

Techy details – influences design

Trends not raw ‘hits’

Any reports can be: Emailed (scheduled, automatically) Exported (as CSV, PDF etc) Added to the Dashboard (give access to the people responsible for content on the website)

Emailed (scheduled, automatically)

Exported (as CSV, PDF etc)

Added to the Dashboard (give access to the people responsible for content on the website)

Experts Online sources November 2007 March 2008

Actions: Making changes Example: Design/navigation of menu/homepage Registration form What should we be measuring? What are the effects before and after? What does successful mean?

Example:

Design/navigation of menu/homepage

Registration form

What should we be measuring?

What are the effects before and after?

What does successful mean?

Experts Online – Register an interest Before After

Before After

Before After

Compare trends

xPRESS email vs web

What next? Start collecting data: http://analytics.google.com Watch screencast: http:// analytics.wikispaces.com / Thanks to Beth Kanter & Laura Whitehead What are your goals? Ask yourself questions? Think about reports

Start collecting data: http://analytics.google.com

Watch screencast: http:// analytics.wikispaces.com / Thanks to Beth Kanter & Laura Whitehead

What are your goals?

Ask yourself questions?

Think about reports