Making Web 2 work for You Brian Rich ruralnet|uk [email_address]

What is Web 2? Ofoto photo gallery (now Kodak EasyShare) Britannica Online on online encyclopedia website static pages about organisations or people content management systems websites with a backend database directories (taxonomy) Yell, Thompson, highly structured data stickiness encouraging a visitor to stay longer on your website Let’s be clear about Web 1 first

Ofoto

photo gallery (now Kodak EasyShare)

Britannica Online

on online encyclopedia

website

static pages about organisations or people

content management systems

websites with a backend database

directories (taxonomy)

Yell, Thompson, highly structured data

stickiness

encouraging a visitor to stay longer on your website

What is Web 2? Ofoto --- Flickr photo gallery website Britannica Online --- Wikipedia worldwide editable encyclopedia personal website --- blogging Blogger, Wordpress, Typepad, Six Apart content management systems --- wiki shared editable website directories (taxonomy) --- tagging (folksonomy) del.icio.us stickiness --- RSS BBC, CNN, Paris Match The transition to Web 2

Ofoto --- Flickr

photo gallery website

Britannica Online --- Wikipedia

worldwide editable encyclopedia

personal website --- blogging

Blogger, Wordpress, Typepad, Six Apart

content management systems --- wiki

shared editable website

directories (taxonomy) --- tagging (folksonomy)

del.icio.us

stickiness --- RSS

BBC, CNN, Paris Match

What’s different about Web 2? Where is the Software? HTML, Frontpage, Dreamweaver, FTP? Where is the Data MS Access, mySQL, Excel? What must I know? web, programming, design? What do I pay? £££s Monthly, annually?

Where is the Software?

HTML, Frontpage, Dreamweaver, FTP?

Where is the Data

MS Access, mySQL, Excel?

What must I know?

web, programming, design?

What do I pay?

£££s Monthly, annually?

Web 2 – more is less… Where is the software? in your browser Where is the data out there somewhere … What must I know? how to use a browser – and edit/save What do I pay? from nothing to not a lot

Where is the software?

in your browser

Where is the data

out there somewhere …

What must I know?

how to use a browser – and edit/save

What do I pay?

from nothing to not a lot

Search Engines ASK Yahoo Google The job of a search engine is to trawl the web for new content every day, indexing the content of pages, adding to the database ‘out there’ all the time They collect data about the web

ASK

Yahoo

Google

The job of a search engine is to trawl the web for new content every day, indexing the content of pages, adding to the database ‘out there’ all the time

They collect data about the web

What Search Engines offer? Web Pages Images Maps News

Web Pages

Images

Maps

News

Why do I need RSS? R eally S imple S yndication ‘ Live Web’ notification when a page changes RSS Readers (RSS Bookmarks) BBC, Blogs RSS Aggregators (Google Reader) a dashboard for stuff that interests… leveraging that data ‘out there’

R eally S imple S yndication

‘ Live Web’

notification when a page changes

RSS Readers (RSS Bookmarks)

BBC, Blogs

RSS Aggregators (Google Reader)

a dashboard for stuff that interests… leveraging that data ‘out there’

Why should I tag? Tag? keyword stuff that is useful to me You mean bookmark? no TAG - this makes my reference public rather than just in my browser bookmarks in my browser are for my current interests del.icio.us, reddit, digg social tags, others can use them ‘ folksonomy’

Tag?

keyword stuff that is useful to me

You mean bookmark?

no TAG - this makes my reference public rather than just in my browser

bookmarks in my browser are for my current interests

del.icio.us, reddit, digg

social tags, others can use them

‘ folksonomy’

So why should I tag my stuff? Tag? the search engines love it new data, already keyworded How do I tag? social tagging sites blog – then tag or categorise It gets to the top of the search engines

Tag?

the search engines love it

new data, already keyworded

How do I tag?

social tagging sites

blog – then tag or categorise

It gets to the top of the search engines

Blogs or websites? Websites Brochure site Catalogue or Online Shop Blogs Regular updates Categorisation and tags RSS feeds

Websites

Brochure site

Catalogue or Online Shop

Blogs

Regular updates

Categorisation and tags

RSS feeds

Does all this work? How do people find my website? through the search engines How do I know they found it? How do I know that they keep coming back? - Google Analytics

How do people find my website?

through the search engines

How do I know they found it?

How do I know that they keep coming back?

- Google Analytics

So to make Web 2 work for me… BLOG … update often TAG … good consistent keywords ANALYSE … make sure it’s working

BLOG

… update often

TAG

… good consistent keywords

ANALYSE

… make sure it’s working