Making Web 2 work for You Brian Rich ruralnet|uk [email_address]
What is Web 2? <ul><li>Ofoto </li></ul><ul><ul><li>photo gallery (now Kodak EasyShare) </li></ul></ul><ul><li>Britannica O...
What is Web 2? <ul><li>Ofoto  --- Flickr </li></ul><ul><ul><li>photo gallery website </li></ul></ul><ul><li>Britannica Onl...
What’s different about Web 2? <ul><li>Where is the Software? </li></ul><ul><ul><li>HTML, Frontpage, Dreamweaver, FTP? </li...
Web 2 – more is less… <ul><li>Where is the software? </li></ul><ul><ul><li>in your browser </li></ul></ul><ul><li>Where is...
Search Engines <ul><li>ASK </li></ul><ul><li>Yahoo </li></ul><ul><li>Google </li></ul><ul><li>The job of a search engine i...
What Search Engines offer? <ul><li>Web Pages </li></ul><ul><li>Images </li></ul><ul><li>Maps </li></ul><ul><li>News </li><...
Why do I need RSS? <ul><li>R eally  S imple  S yndication </li></ul><ul><li>‘ Live Web’ </li></ul><ul><ul><li>notification...
Why should I tag? <ul><li>Tag? </li></ul><ul><ul><li>keyword stuff that is useful to me </li></ul></ul><ul><li>You mean bo...
So why should I tag my stuff? <ul><li>Tag? </li></ul><ul><ul><li>the search engines love it </li></ul></ul><ul><ul><li>new...
Blogs or websites? <ul><li>Websites </li></ul><ul><ul><li>Brochure site </li></ul></ul><ul><ul><li>Catalogue or Online Sho...
Does all this work? <ul><li>How do people find my website? </li></ul><ul><ul><li>through the search engines  </li></ul></u...
So to make Web 2 work for me… <ul><li>BLOG </li></ul><ul><li>… update often </li></ul><ul><li>TAG </li></ul><ul><li>…  goo...
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Making Web 2 work for You

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Transcript of "Making Web 2 work for You"

  1. 1. Making Web 2 work for You Brian Rich ruralnet|uk [email_address]
  2. 2. What is Web 2? <ul><li>Ofoto </li></ul><ul><ul><li>photo gallery (now Kodak EasyShare) </li></ul></ul><ul><li>Britannica Online </li></ul><ul><ul><li>on online encyclopedia </li></ul></ul><ul><li>website </li></ul><ul><ul><li>static pages about organisations or people </li></ul></ul><ul><li>content management systems </li></ul><ul><ul><li>websites with a backend database </li></ul></ul><ul><li>directories (taxonomy) </li></ul><ul><ul><li>Yell, Thompson, highly structured data </li></ul></ul><ul><li>stickiness </li></ul><ul><ul><li>encouraging a visitor to stay longer on your website </li></ul></ul>Let’s be clear about Web 1 first
  3. 3. What is Web 2? <ul><li>Ofoto --- Flickr </li></ul><ul><ul><li>photo gallery website </li></ul></ul><ul><li>Britannica Online --- Wikipedia </li></ul><ul><ul><li>worldwide editable encyclopedia </li></ul></ul><ul><li>personal website --- blogging </li></ul><ul><ul><li>Blogger, Wordpress, Typepad, Six Apart </li></ul></ul><ul><li>content management systems --- wiki </li></ul><ul><ul><li>shared editable website </li></ul></ul><ul><li>directories (taxonomy) --- tagging (folksonomy) </li></ul><ul><ul><li>del.icio.us </li></ul></ul><ul><li>stickiness --- RSS </li></ul><ul><ul><li>BBC, CNN, Paris Match </li></ul></ul>The transition to Web 2
  4. 4. What’s different about Web 2? <ul><li>Where is the Software? </li></ul><ul><ul><li>HTML, Frontpage, Dreamweaver, FTP? </li></ul></ul><ul><li>Where is the Data </li></ul><ul><ul><li>MS Access, mySQL, Excel? </li></ul></ul><ul><li>What must I know? </li></ul><ul><ul><li>web, programming, design? </li></ul></ul><ul><li>What do I pay? </li></ul><ul><ul><li>£££s Monthly, annually? </li></ul></ul>
  5. 5. Web 2 – more is less… <ul><li>Where is the software? </li></ul><ul><ul><li>in your browser </li></ul></ul><ul><li>Where is the data </li></ul><ul><ul><li>out there somewhere … </li></ul></ul><ul><li>What must I know? </li></ul><ul><ul><li>how to use a browser – and edit/save </li></ul></ul><ul><li>What do I pay? </li></ul><ul><ul><li>from nothing to not a lot </li></ul></ul>
  6. 6. Search Engines <ul><li>ASK </li></ul><ul><li>Yahoo </li></ul><ul><li>Google </li></ul><ul><li>The job of a search engine is to trawl the web for new content every day, indexing the content of pages, adding to the database ‘out there’ all the time </li></ul><ul><li>They collect data about the web </li></ul>
  7. 7. What Search Engines offer? <ul><li>Web Pages </li></ul><ul><li>Images </li></ul><ul><li>Maps </li></ul><ul><li>News </li></ul>
  8. 8. Why do I need RSS? <ul><li>R eally S imple S yndication </li></ul><ul><li>‘ Live Web’ </li></ul><ul><ul><li>notification when a page changes </li></ul></ul><ul><li>RSS Readers (RSS Bookmarks) </li></ul><ul><ul><li>BBC, Blogs </li></ul></ul><ul><li>RSS Aggregators (Google Reader) </li></ul><ul><ul><li>a dashboard for stuff that interests… leveraging that data ‘out there’ </li></ul></ul>
  9. 9. Why should I tag? <ul><li>Tag? </li></ul><ul><ul><li>keyword stuff that is useful to me </li></ul></ul><ul><li>You mean bookmark? </li></ul><ul><ul><li>no TAG - this makes my reference public rather than just in my browser </li></ul></ul><ul><ul><li>bookmarks in my browser are for my current interests </li></ul></ul><ul><li>del.icio.us, reddit, digg </li></ul><ul><ul><li>social tags, others can use them </li></ul></ul><ul><ul><li>‘ folksonomy’ </li></ul></ul>
  10. 10. So why should I tag my stuff? <ul><li>Tag? </li></ul><ul><ul><li>the search engines love it </li></ul></ul><ul><ul><li>new data, already keyworded </li></ul></ul><ul><li>How do I tag? </li></ul><ul><ul><li>social tagging sites </li></ul></ul><ul><ul><li>blog – then tag or categorise </li></ul></ul><ul><li>It gets to the top of the search engines </li></ul>
  11. 11. Blogs or websites? <ul><li>Websites </li></ul><ul><ul><li>Brochure site </li></ul></ul><ul><ul><li>Catalogue or Online Shop </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>Regular updates </li></ul></ul><ul><ul><li>Categorisation and tags </li></ul></ul><ul><ul><li>RSS feeds </li></ul></ul>
  12. 12. Does all this work? <ul><li>How do people find my website? </li></ul><ul><ul><li>through the search engines </li></ul></ul><ul><li>How do I know they found it? </li></ul><ul><li>How do I know that they keep coming back? </li></ul><ul><li>- Google Analytics </li></ul>
  13. 13. So to make Web 2 work for me… <ul><li>BLOG </li></ul><ul><li>… update often </li></ul><ul><li>TAG </li></ul><ul><li>… good consistent keywords </li></ul><ul><li>ANALYSE </li></ul><ul><li>… make sure it’s working </li></ul>

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