What it Takes To Raise Money

  • 565 views
Uploaded on

“What’s your exit strategy?” “Come back when you have revenue.” “Are you lean?” “What’s the business model?” …

“What’s your exit strategy?” “Come back when you have revenue.” “Are you lean?” “What’s the business model?”

Raising capital is less about the answers to such questions and instead, having the passion for and ambition to not take no for an answer, networking, networking, networking, creating excitement and engagement, and knowing your audience (no, not your customers: the investors). When you know your market and the stage in which you find yourself, there are a common set of expectations for your business such that raising capital is as simple as ensuring you’ve met those expectations, knowing how to tell your story, and recognizing that no two VCs think nor angel investors alike. Let’s talk about how to do that and how to get ready for the different expectations of different investor communities.

To get the talking points and details from the presentation, visit http://seobrien.com/what-it-takes-raise-money

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
565
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
0
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. #CaptivateCon @seobrien What It Takes To Raise Money
  • 2. #CaptivateCon @seobrien If you're creative, you have to keep innovating bigger! - whurley; Chaotic Moon
  • 3. #CaptivateCon @seobrien Innovation is about conveying your imagination to someone else. - whurley; Chaotic Moon
  • 4. #CaptivateCon @seobrien
  • 5. #CaptivateCon @seobrien - Peter Drucker; invented Management by Objectives The only things that matter
  • 6. #CaptivateCon @seobrien Innovation and Marketing - Peter Drucker; invented Management by Objectives
  • 7. #CaptivateCon @seobrien Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business
  • 8. #CaptivateCon @seobrien And yet... Typical Priorities 1. Finance 2. Sales 3. Production 4. Management 5. Legal 6. People 1. Finance 2. Sales 3. Production 4. Management 5. Legal 6. People 1. Finance 2. Sales 3. Production 4. Management 5. Legal 6. People 1. Finance 2. Sales 3. Production 4. Management 5. Legal 6. People
  • 9. #CaptivateCon @seobrien There's hope 1. Finance 2. Sales 3. Production 4. Management 5. Legal 6. People 1. Finance 2. Sales 3. Production 4. Management 5. Legal 6. People Typical Priorities 1. Finance 2. Sales 3. Production 4. Management 5. Legal 6. People 1. Finance 2. Sales 3. Production 4. Management 5. Legal 6. People Startup Priorities 1. Talking to customers 2. Improving account metrics 3. Understanding the market 4. Content marketing 5. Acquisition - Activation - Retention - Referral - Revenue Ideas popularized by Steve Blank and Dave McClure
  • 10. #CaptivateCon @seobrien Fundraising Priorities 1. Know What's In the Box 2. Marcom Foundation 3. Culture Over Strategy 4. Understand Investors
  • 11. #CaptivateCon @seobrien Know what's in the box Everything has an adoption curve
  • 12. #CaptivateCon @seobrien Know what's in the box
  • 13. #CaptivateCon @seobrien Know what's in the box Business Owner Comfortable Living Product / Market Change the World
  • 14. #CaptivateCon @seobrien Know what's in the box Business Owner Comfortable Living Product / Market Change the World Innovator Marketer
  • 15. #CaptivateCon @seobrien It defines your future Product / Market Change the World
  • 16. #CaptivateCon @seobrien Product / Market Seed MVP Monetize Scale Pivot
  • 17. #CaptivateCon @seobrien Change the World Friends & Family Seed (Angel) Scale (Series A) Monetize (Series B)
  • 18. #CaptivateCon @seobrien The aim of Marketing is to make selling superfluous
  • 19. #CaptivateCon @seobrien Marcom Foundation * Business Intelligence & Analytics * User Experience & Design * Website Architecture * Content Marketing * Optimization & Capture
  • 20. #CaptivateCon @seobrien Marcom Foundation What is your engagement model? Acquisition, Activation, Retention, Referral, Revenue
  • 21. #CaptivateCon @seobrien Foundation Function Finesse Culture & PR Engagement Creates Synergy Performance & Intelligence Marcom Foundation
  • 22. #CaptivateCon @seobrien Culture Over Strategy
  • 23. #CaptivateCon @seobrien Culture Over Strategy Passion, purpose, story, branding... Marketing Culture defines your approach to attracting and retaining: 1. Employees 2. Partners 3. Customers 4. Investors
  • 24. #CaptivateCon @seobrien Understanding Investors Not about what you're doing nor you're exit, but what comes after that
  • 25. #CaptivateCon @seobrien Understanding Investors Never tell an investor they are wrong
  • 26. #CaptivateCon @seobrien Understanding Investors Because they don't know your business better than you do
  • 27. #CaptivateCon @seobrien Understanding Investors Engaged Investors Question Everything
  • 28. #CaptivateCon @seobrien
  • 29. #CaptivateCon @seobrien paul@seobrien.com http://seobrien.com 1. Know What's In the Box 2. Marcom Foundation 3. Culture Over Strategy 4. Understand Investors