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02-jf-wilson-project-development
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02-jf-wilson-project-development

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2012 Graphic Design graduate (1st) Tom McQullin - Final Major Project Skechbook work - 02/03

2012 Graphic Design graduate (1st) Tom McQullin - Final Major Project Skechbook work - 02/03

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  • 1. project development tom mcquillinj.f. wilson JFcorporate identityJ.F Wilson cycles THD1161 FINAL Major project
  • 2. developmentlogodevelopmentJ.F Wilson cycles THD1161 FINAL Major project
  • 3. DEVELOPMENT ORIGINAL LOGOJ.F Wilson cycles THD1161 FINAL Major project
  • 4. DEVELOPMENT Logo idea generationJ.F Wilson cycles THD1161 FINAL Major project
  • 5. DEVELOPMENT Logo idea generationJ.F Wilson cycles THD1161 FINAL Major project
  • 6. DEVELOPMENT Logo idea generation J.F WILSON J.F WILSON J.F WILSON J.F WILSON J.F WILSON J.F WILSON J.F WILSON J.F WILSON J.F WILSONJ.F Wilson cycles THD1161 FINAL Major project
  • 7. DEVELOPMENT Logo idea generation est J.F WILSON J.F WILSON J.F WILSON 1948 J.F J.F WILSON WILSON WILSONJ.F Wilson cycles THD1161 FINAL Major project
  • 8. DEVELOPMENT Logo idea generation J.F WILSON JF JF JF JF JFJ.F Wilson cycles THD1161 FINAL Major project
  • 9. DEVELOPMENT Logo idea generation JF JF WILSON WILSON CYCLES CYCLESJ.F Wilson cycles THD1161 FINAL Major project
  • 10. DEVELOPMENT Logo idea generation JF WILSON JF WILSON JF WILSON JF WILSON JF WILSON JF WILSONJ.F Wilson cycles THD1161 FINAL Major project
  • 11. DEVELOPMENT Logo idea generation JF WILSON JF WILSON JF WILSON JF WILSON WILSON WILSONJ.F Wilson cycles THD1161 FINAL Major project
  • 12. DEVELOPMENT Logo idea generation JF W I L S ON JF WILSON JF W I L S ON JF W I L S ON JF W I L S ON JF W I L S ONJ.F Wilson cycles THD1161 FINAL Major project
  • 13. DEVELOPMENT Logo idea generation JF JF JF JFJ.F Wilson cycles THD1161 FINAL Major project
  • 14. DEVELOPMENT Logo idea generation JF JF JF JF JF JF JF JF JF JF JFJ.F Wilson cycles THD1161 FINAL Major project
  • 15. DEVELOPMENT Logo idea generation JF JF JF WILSON WILSON WILSON JF JF JF WILSON WILSON WILSONJ.F Wilson cycles THD1161 FINAL Major project
  • 16. DEVELOPMENT Logo idea generation est SINCE est JF JF JF est JF 19 4 8 19 4 8 19 4 8 19 4 8 SINCE EST EST EST 1948 JF JF JF JF 1948 1948 1948J.F Wilson cycles THD1161 FINAL Major project
  • 17. DEVELOPMENT Final Preliminary logo designs JFJ.F Wilson cycles THD1161 FINAL Major project
  • 18. DEVELOPMENT Final Preliminary logo designs JF WILSONJ.F Wilson cycles THD1161 FINAL Major project
  • 19. DEVELOPMENT Final Preliminary logo designs JF WIL SONJ.F Wilson cycles THD1161 FINAL Major project
  • 20. DEVELOPMENT Final Preliminary logo designs JF W I L S ONJ.F Wilson cycles THD1161 FINAL Major project
  • 21. DEVELOPMENT Final Preliminary logo designs JF WILSON CYCLESJ.F Wilson cycles THD1161 FINAL Major project
  • 22. DEVELOPMENT Final Preliminary logo designs J.F WILSONJ.F Wilson cycles THD1161 FINAL Major project
  • 23. DEVELOPMENT Final Preliminary logo designs J.F WILSONJ.F Wilson cycles THD1161 FINAL Major project
  • 24. DEVELOPMENT Final Preliminary logo designs EST JF 1948J.F Wilson cycles THD1161 FINAL Major project
  • 25. DEVELOPMENT Final Preliminary logo designs JF WILSONJ.F Wilson cycles THD1161 FINAL Major project
  • 26. DEVELOPMENT Final Preliminary logo designsJ.F Wilson cycles THD1161 FINAL Major project
  • 27. developmentFINAL LogoJ.F Wilson cycles THD1161 FINAL Major project
  • 28. development final logos - image JF JF JF JFJ.F Wilson cycles THD1161 FINAL Major project
  • 29. development final logos - textJ.F Wilson cycles THD1161 FINAL Major project
  • 30. developmentheadbadgedevelopmentJ.F Wilson cycles THD1161 FINAL Major project
  • 31. Research Headbadge designsJ.F Wilson cycles THD1161 FINAL Major project
  • 32. DEVELOPMENT headbadge developed designs _of_ SheffieldJ.F Wilson cycles THD1161 FINAL Major project
  • 33. DEVELOPMENT headbadge developed designsJ.F Wilson cycles THD1161 FINAL Major project
  • 34. DEVELOPMENT headbadge developed designsJ.F Wilson cycles THD1161 FINAL Major project
  • 35. DEVELOPMENT headbadge 3d rendered designsJ.F Wilson cycles THD1161 FINAL Major project
  • 36. DEVELOPMENT headbadge 3d rendered designsJ.F Wilson cycles THD1161 FINAL Major project
  • 37. DEVELOPMENT headbadge 3d rendered designs _of_ SheffieldJ.F Wilson cycles THD1161 FINAL Major project
  • 38. developmentdecaldevelopmentJ.F Wilson cycles THD1161 FINAL Major project
  • 39. DEVELOPMENT decals - pantones availableJ.F Wilson cycles THD1161 FINAL Major project
  • 40. DEVELOPMENT decals - font available AaBbCc01234 ITC Avant Garde Gothic - Extra Light ITC Avant Garde Gothic - Book ITC Avant Garde Gothic - Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 0123456789 0123456789J.F Wilson cycles THD1161 FINAL Major project
  • 41. DEVELOPMENT decals - pantones available Seat Tube Decal Down Tube Decal Head Tube DecalJ.F Wilson cycles THD1161 FINAL Major project
  • 42. DEVELOPMENT headbadge designJ.F Wilson cycles THD1161 FINAL Major project
  • 43. DEVELOPMENT headbadge sizes Small Medium LargeJ.F Wilson cycles THD1161 FINAL Major project
  • 44. DEVELOPMENT downtube fonts N N Head Logo - O O S S L IL I W W ITC Avant Garde Gothic Std - Ex Light ITC Avant Garde Gothic Std - Book N N N O O O S S S L L L I I I W W W ITC Avant Garde Gothic Std - Medium ITC Avant Garde Gothic Std - Demi ITC Avant Garde Gothic Std - BoldJ.F Wilson cycles THD1161 FINAL Major project
  • 45. DEVELOPMENT selected downtube font - compliments logo N N Head Logo - O O S S L L I I W W US 101 - Regular - Tracking: 500J.F Wilson cycles THD1161 FINAL Major project
  • 46. DEVELOPMENT seat-tube font W W Head Logo - I I L L S S O O N NJ.F Wilson cycles THD1161 FINAL Major project
  • 47. DEVELOPMENT photographs of bicycles with original brandingJ.F Wilson cycles THD1161 FINAL Major project
  • 48. DEVELOPMENT use of cinema 4d to mock up decals more efficiently W W Head Logo - I I L L S S O O N N US 101 - Regular - Tracking: 500J.F Wilson cycles THD1161 FINAL Major project
  • 49. DEVELOPMENT Mock up decals on photographJ.F Wilson cycles THD1161 FINAL Major project
  • 50. DEVELOPMENTclothingdevelopmentJ.F Wilson cycles THD1161 FINAL Major project
  • 51. DEVELOPMENT t-shirt designs Front Logo - Back Logo - JF JF WILSON JF WILSON WILSONJ.F Wilson cycles THD1161 FINAL Major project
  • 52. DEVELOPMENT hoodie designs Front Logo - Back Logo - JF JF JF WILSON WILSON WILSONJ.F Wilson cycles THD1161 FINAL Major project
  • 53. DEVELOPMENTbrandingdevelopmentJ.F Wilson cycles THD1161 FINAL Major project
  • 54. DEVELOPMENT business card designs JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JFJ.F Wilson cycles THD1161 FINAL Major project
  • 55. DEVELOPMENT business card designs J.F. WILSON J.F. WILSON CYCLE MANUFACTURER CYCLE MANUFACTURER JF JF JF JF JF JF Nigel Wilson Nigel Wilson T: (0114) 2723483 t: (0114) 2723483 W: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.com 220 City Road, 220 City Road, Sheffield, Sheffield, S2 5HP S2 5HP J.F. WILSON J.F. WILSON CYCLE MANUFACTURER CYCLE MANUFACTURER Nigel Wilson Nigel Wilson T: (0114) 2723483 W: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com 220 City Road, Sheffield, t: (0114) 2723483 w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com 220 City Road, Sheffield, JF JF JF JF JF JF S2 5HP S2 5HP J.F. WILSON CYCLE MANUFACTURER JF JF JF JF JF JF Nigel Wilson T: (0114) 2723483 W: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com 220 City Road, Sheffield, S2 5HP JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JFJ.F Wilson cycles THD1161 FINAL Major project
  • 56. DEVELOPMENT business card designs JF JF JF JF JF JF JF JF JF JF JF JF JF JFJ.F Wilson cycles THD1161 FINAL Major project
  • 57. DEVELOPMENT business card designs JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JF JFJ.F Wilson cycles THD1161 FINAL Major project
  • 58. DEVELOPMENT business card designs J.F. WILSON CYCLE MANUFACTUREr JF JF JF JF JF JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com JF JF J.F. WILSON CYCLE MANUFACTUREr JF JF JF JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com JF JF J.F. WILSON CYCLE MANUFACTUREr JF JF JF JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP JF JF t: (0114) 2723483 w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com JF J.F. WILSON CYCLE MANUFACTUREr JF JF JF JF JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.comJ.F Wilson cycles THD1161 FINAL Major project
  • 59. DEVELOPMENT business card designs J.F. WILSON J.F. WILSON JF JF JF CYCLE MANUFACTUREr JF JF JF CYCLE MANUFACTUREr JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 t: (0114) 2723483 w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.com J.F. WILSON J.F. WILSON CYCLE MANUFACTUREr JF JF JF CYCLE MANUFACTUREr JF JF JF JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 t: (0114) 2723483 w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.com J.F. WILSON J.F. WILSON CYCLE MANUFACTUREr JF JF JF CYCLE MANUFACTUREr JF JF JF JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 t: (0114) 2723483 w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.com J.F. WILSON J.F. WILSON CYCLE MANUFACTUREr JF JF JF JF JF JF CYCLE MANUFACTUREr JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 t: (0114) 2723483 w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.comJ.F Wilson cycles THD1161 FINAL Major project
  • 60. DEVELOPMENT business card designs - type J.F. WILSON J.F. WILSON J.F. WILSON CYCLE MANUFACTURER CYCLE MANUFACTUREr CYCLE MANUFACTUREr Nigel Wilson JF JF JF Nigel Wilson t: (0114) 2723483 Nigel Wilson w: www.wilsoncycles.co.uk t: (0114) 2723483 @: wilsoncycles@btopenworld.com w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com T: (0114) 2723483 220 City Road, 220 City Road, W: www.wilsoncycles.co.uk Sheffield, Sheffield, 220 City Road, @: wilsoncycles@btopenworld.com S2 5HP S2 5HP Sheffield, S2 5HP J.F. WILSON J.F. WILSON J.F. WILSON J.F. WILSON CYCLE MANUFACTURER CYCLE MANUFACTURER CYCLE MANUFACTUREr CYCLE MANUFACTUREr Nigel Wilson Nigel Wilson Nigel Wilson Nigel Wilson 220 City Road, 220 City Road, Sheffield, Sheffield, S2 5HP S2 5HP T: (0114) 2723483 220 City Road, T: (0114) 2723483 220 City Road, W: www.wilsoncycles.co.uk Sheffield, W: www.wilsoncycles.co.uk Sheffield, t: (0114) 2723483 t: (0114) 2723483 @: wilsoncycles@btopenworld.com S2 5HP @: wilsoncycles@btopenworld.com S2 5HP w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.com J.F. WILSON J.F. WILSON J.F. WILSON J.F. WILSON CYCLE MANUFACTURER CYCLE MANUFACTURER CYCLE MANUFACTUREr CYCLE MANUFACTUREr Nigel Wilson Nigel Wilson Nigel Wilson Nigel Wilson 220 City Road, 220 City Road, Sheffield, Sheffield, S2 5HP S2 5HP t: (0114) 2723483 220 City Road, t: (0114) 2723483 220 City Road, t: (0114) 2723483 t: (0114) 2723483 w: www.wilsoncycles.co.uk Sheffield, w: www.wilsoncycles.co.uk Sheffield, JF JF JF w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk JF JF JF @: wilsoncycles@btopenworld.com S2 5HP @: wilsoncycles@btopenworld.com S2 5HP @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.com J.F. WILSON J.F. WILSON Nigel Wilson J.F. WILSON J.F. WILSON JF JF JF CYCLE MANUFACTUREr CYCLE MANUFACTUREr CYCLE MANUFACTUREr 220 City Road, CYCLE MANUFACTUREr Nigel Wilson Nigel Wilson Sheffield, S2 5HP t: (0114) 2723483 w: www.wilsoncycles.co.uk Nigel Wilson @: wilsoncycles@btopenworld.com 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 220 City Road, t: (0114) 2723483 220 City Road, t: (0114) 2723483 w: www.wilsoncycles.co.uk Sheffield, w: www.wilsoncycles.co.uk Sheffield, w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com S2 5HP @: wilsoncycles@btopenworld.com S2 5HP JF JF JF @: wilsoncycles@btopenworld.com J.F. WILSON J.F. WILSON J.F. WILSON J.F. WILSON CYCLE MANUFACTUREr CYCLE MANUFACTUREr CYCLE MANUFACTUREr CYCLE MANUFACTUREr Nigel Wilson Nigel Wilson Nigel Wilson Nigel Wilson JF JF JF JF JF JF t: (0114) 2723483 t: (0114) 2723483 w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.com t: (0114) 2723483 220 City Road, t: (0114) 2723483 220 City Road, w: www.wilsoncycles.co.uk Sheffield, w: www.wilsoncycles.co.uk Sheffield, @: wilsoncycles@btopenworld.com S2 5HP @: wilsoncycles@btopenworld.com S2 5HP 220 City Road, Sheffield, 220 City Road, Sheffield, S2 5HP S2 5HPJ.F Wilson cycles THD1161 FINAL Major project
  • 61. DEVELOPMENT business card designs - finals JF JF JF JF JF JF JF JF JF JFJ.F Wilson cycles THD1161 FINAL Major project
  • 62. DEVELOPMENT business card designs - finals J.F. WILSON J.F. WILSON CYCLE MANUFACTUREr JF JF JF CYCLE MANUFACTUREr JF JF JF JF JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.com J.F. WILSON J.F. WILSON CYCLE MANUFACTUREr JF JF JF CYCLE MANUFACTUREr JF JF JF JF JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.com J.F. WILSON J.F. WILSON CYCLE MANUFACTUREr JF JF JF CYCLE MANUFACTUREr JF JF JF JF JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.com J.F. WILSON J.F. WILSON CYCLE MANUFACTUREr JF JF JF CYCLE MANUFACTUREr JF JF JF JF JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.com J.F. WILSON J.F. WILSON CYCLE MANUFACTUREr JF JF JF CYCLE MANUFACTUREr JF JF JF JF JF JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 JF JF Nigel Wilson 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.comJ.F Wilson cycles THD1161 FINAL Major project
  • 63. DEVELOPMENT envelope / compliment slip design J.F. WILSON CYCLE MANUFACTUREr JF JF JF 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.comJ.F Wilson cycles THD1161 FINAL Major project
  • 64. DEVELOPMENT vignelli guide - letterheadsJ.F Wilson cycles THD1161 FINAL Major project
  • 65. DEVELOPMENT letterhead design J.F. WILSON CYCLE MANUFACTUREr 220 City Road, Sheffield, S2 5HP t: (0114) 2723483 w: www.wilsoncycles.co.uk JF JF JF @: wilsoncycles@btopenworld.com Dec 12th 2012 Cycle Stockists Ltd Graham G. Barker 178 Great Bank Street Sheffield. S1 8TP Dear Mr Barker, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec faucibus urna quis tortor imperdiet non blandit leo mattis. Sed eleifend lectus sed nisl scelerisque blandit. Sed felis risus, bibendum consequat suscipit vel, sodales semper erat. In hac habitasse platea dictumst. Sed facilisis tellus sed massa congue et ullamcorper nibh varius. Aliquam consectetur imperdiet diam, eleifend pharetra libero elementum ut. Morbi porttitor, quam vel varius convallis, dolor enim malesuada purus, non rutrum elit felis a purus. Duis purus tellus, fringilla at cursus non, varius at erat. Morbi quis felis turpis, id mollis elit. Duis rhoncus consequat nisi, eget pellentesque dolor porttitor vitae. Curabitur porta quam quis tellus congue volutpat luctus sapien dapibus. Donec felis augue, bibendum a condimentum ac, congue adipiscing tortor. Nullam lacus felis, elementum vitae euismod commodo, scelerisque vel tortor. Nunc malesuada, mi nec ultricies varius, ante metus varius quam, vitae tempus massa quam dictum justo. Proin ultrices vestibulum augue, nec suscipit sapien iaculis iaculis. Integer laoreet eleifend sapien, vitae mollis lectus fermentum id. Ut ultricies luctus massa, sed viverra diam tristique et. Sed sagittis mauris in tellus venenatis venenatis. Ut mauris leo, varius id fringilla dignissim, suscipit sit amet quam. Sed bibendum est eu odio lobortis dignissim. Morbi quis odio justo. Aliquam in nibh sem, et blandit felis. Curabitur mattis malesuada ante, sit amet porttitor massa pretium eget. Integer tellus lorem, porta a tincidunt pulvinar, molestie vitae nisi. Morbi quis erat nisi, eu viverra nibh. Nunc faucibus adipiscing auctor. Sed vitae nisi non lectus consequat tincidunt. Duis rhoncus convallis nisl et rhoncus. Pellentesque at purus sed lacus lobortis mattis non eu nunc. Nunc rhoncus justo at nisl auctor sed fermentum turpis cursus. Duis non nibh ut libero molestie ultrices semper vitae libero. Nulla facilisi. Best Regards, Nigel WilsonJ.F Wilson cycles THD1161 FINAL Major project
  • 66. RESEARCH letterhead design - final JF JF JF J.F. WILSON Dec 12th 2012 CYCLE MANUFACTUREr Cycle Stockists Ltd 220 City Road, Graham G. Barker Sheffield, 178 Great Bank Street S2 5HP Sheffield. S1 8TP t: (0114) 2723483 w: www.wilsoncycles.co.uk @: wilsoncycles@btopenworld.com Dear Mr Barker, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec faucibus urna quis tortor imperdiet non blandit leo mattis. Sed eleifend lectus sed nisl scelerisque blandit. Sed felis risus, bibendum consequat suscipit vel, sodales semper erat. In hac habitasse platea dictumst. Sed facilisis tellus sed massa congue et ullamcorper nibh varius. Aliquam consectetur imperdiet diam, eleifend pharetra libero elementum ut. Morbi porttitor, quam vel varius convallis, dolor enim malesuada purus, non rutrum elit felis a purus. Duis purus tellus, fringilla at cursus non, varius at erat. Morbi quis felis turpis, id mollis elit. Duis rhoncus consequat nisi, eget pellentesque dolor porttitor vitae. Curabitur porta quam quis tellus congue volutpat luctus sapien dapibus. Donec felis augue, bibendum a condimentum ac, congue adipiscing tortor. Nullam lacus felis, elementum vitae euismod commodo, scelerisque vel tortor. Nunc malesuada, mi nec ultricies varius, ante metus varius quam, vitae tempus massa quam dictum justo. Proin ultrices vestibulum augue, nec suscipit sapien iaculis iaculis. Integer laoreet eleifend sapien, vitae mollis lectus fermentum id. Ut ultricies luctus massa, sed viverra diam tristique et. Sed sagittis mauris in tellus venenatis venenatis. Ut mauris leo, varius id fringilla dignissim, suscipit sit amet quam. Sed bibendum est eu odio lobortis dignissim. Morbi quis odio justo. Aliquam in nibh sem, et blandit felis. Curabitur mattis malesuada ante, sit amet porttitor massa pretium eget. Integer tellus lorem, porta a tincidunt pulvinar, molestie vitae nisi. Morbi quis erat nisi, eu viverra nibh. Nunc faucibus adipiscing auctor. Sed vitae nisi non lectus consequat tincidunt. Duis rhoncus convallis nisl et rhoncus. Pellentesque at purus sed lacus lobortis mattis non eu nunc. Nunc rhoncus justo at nisl auctor sed fermentum turpis cursus. Duis non nibh ut libero molestie ultrices semper vitae libero. Nulla facilisi. Best Regards, Nigel WilsonJ.F Wilson cycles THD1161 FINAL Major project
  • 67. RESEARCH letterhead image JF JF JFJ.F Wilson cycles THD1161 FINAL Major project
  • 68. DEVELOPMENT price tag design DE I N SH E F F I E LD JF MA DE I N SH E F F I E LD SINC E - 1948 • JF MA • £ • SINC E - 1948 • DE I N SH E F F I E LD JF MA DE I N SH E F F I E LD SINC E - 1948 • JF MA • £ • SINC E - 1948 • I N SH E F F I E L M ADE D DE I N SH E F F I E LD JF MA DE I N SH E F F I E LD SINC E - 1948 • JF MA • £ • SINC E - 1948 • • SINC E - 1948 • DE I N SH E F F I E LD JF MA DE I N SH E F F I E LD SINC E - 1948 • JF MA • £ • SINC E - 1948 • DE I N SH E F F I E LD JF MA DE I N SH E F F I E LD SINC E - 1948 • JF MA • £ • SINC E - 1948 •J.F Wilson cycles THD1161 FINAL Major project
  • 69. DEVELOPMENTposterdevelopmentJ.F Wilson cycles THD1161 FINAL Major project
  • 70. DEVELOPMENT type design and mock ups using stock imagery DE I N SH E F F I E LD MA • SINC E - 1948 • ESTD 1948J.F Wilson cycles THD1161 FINAL Major project
  • 71. DEVELOPMENT experimentation with halftone imageryJ.F Wilson cycles THD1161 FINAL Major project
  • 72. DEVELOPMENT poster designsJ.F Wilson cycles THD1161 FINAL Major project
  • 73. DEVELOPMENT poster designsJ.F Wilson cycles THD1161 FINAL Major project
  • 74. DEVELOPMENT final poster design using corporate font to maintain consitency Proudly Made In Sheffield JF WILSON AaBbCc01234 CYCLES ITC Avant Garde Gothic - Extra Light ITC Avant Garde Gothic - Book ITC Avant Garde Gothic - Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 0123456789 0123456789 220 City Rd, Sheffield, S2 5HPJ.F Wilson cycles THD1161 FINAL Major project
  • 75. DEVELOPMENTpromotional-aiddevelopmentJ.F Wilson cycles THD1161 FINAL Major project
  • 76. DEVELOPMENT selected imagery for promotional materialJ.F Wilson cycles THD1161 FINAL Major project
  • 77. DEVELOPMENT nigel wilson poetry as content for promotional piece to add personality and embed personal feel to the brandNIGEL WILSONPOEMSProgressive industrial ruin of the word “Quality” Evocative Mardy Mists in the woods with bracken in between. Mental waves, a yang that pangs.Sheffield made steel and was World renowned, The Sun descending onto the horizon, unseen, A foot stamping, shoulder falling, shake.Then when Taiwan ‘invented alloy’ and now Carbonfi- Behind glowing pink clouds of orange, violet, golden A bitter stand off with inner reason tangs,bre we found, and green. Flavours, that awkwardness and sour make.Strong and very good exchanged for expensively Smell of rain, before it falls. Thirty-five years old, going on nine,cheap, convenient dud. The sea cloaked off in mist, but surely there she Running with Mummy Nature;Future usefulness sold off, un-noticed in our pre- rolls. To be left behind by Grand Old Father Time?sent day consumer rush, Big Moon in daylight, big Moon at night.Encroaching crumbling letdown, forgiven by expect- Nobody about, no one in sight. ~ N.W.ed, forgotten by acceptance. A long stretching beach, where sea waves reach,Tat disguised as quality in modern day media sheen, The wind blowing strong, whisks lightly coloured sand,Imitated memories of the craftsman. up and along. Grand Old Father TimeThat wasn’t just a dream!   We can be patient,~N.W. ~N.W. But Time is never, More or less,That Predator Paranoia Than one second at a time,Something smiles in the dark. Jealousy Forever!A white less smile, that doesn’t touch you, if Rising up growing higher, ~N.W.you’re running in the park. Aloft a buoy, glows a fire.But waits in the wings, on the stage of life. From deep inside, into view,Watching with its back to you, but still looking Bobbing upon, the sea of you!straight at you. Looming forwards, from opened gill,Lips drawing back, tuned in to your life! Ocean bound fiery emotions overspill,~N.W. Splashing down, sinking, sunken, sizzling still, Anchored to ferment, in the seabed’s bad brewing sedi- ment.Car Soaked Roads ~N.W.You need a licence to own a gun by law.You need a licence to drive a car by law.Blood stained roads. The BeachYou’ll get life for shooting someone dead, thereYou’ll get naff all for driving over some ones Sheffield made steel and was World renowned,head! Then when Taiwan ‘invented alloy’ we found,The deterrent there I cannot find. Strong and very good exchanged for expensively cheap,The alibi, I didn’t see him/her officer is a common convenient dud.white-line-lie. Future usefulness sold off, un-noticed in our presentWell it’s hard to see anything at eighty miles per day consumer rush,hour, Encroaching crumbling letdown, forgiven by expected,Especially when you’ve got your head up your ass, forgotten by acceptance.Or maybe you just don’t care less how fast. Tat disguised as quality in modern day media sheen,After all you’ll only see wheels, blood and steel, Imitated memories of the craftsman.And shock’s the only thing you’ll feel, That wasn’t just a dream.After all, it’s your word against a dead one. ~N.W.And witnesses are always too late, when they’regone!~N.W.J.F Wilson cycles THD1161 FINAL Major project
  • 78. DEVELOPMENT tutorial - creating colour imagery from grayscaled in in-design JF JIM WILSON Founder in 1948 of J. F. Wilson Cycle Manufacturers and also the most Successful British Road Racing Team Rider Manager in the Mid to Late 1950’s with the WILSON CYCLES & ELSWICK HOPPER TEAMS. Jim Wilsons Legacy & Nigel Wilsons Objective is to Continue to Design and Build Including :- 5 Times NATIONAL Road Racing Contemporary Bicycles that Transcend Fashion. CHAMPIONSHIP Winners and an ALL TIME RECORD NUMBER OF ROAD RACE FIRSTS IN 1957. Wilson Cycles’ 1957 season is STILL! A record for the number of British road race WINS IN ONE SEASON. The Double Diamond Symbolises a Culture Of Sporting Heritage and Marks the Standard For Peerless Performance. J.F.WILSON CYCLES CHANCE There tends to be a rhythm that runs through life, on a changing undercurrent of existence. James Fredrick Wilson Sheffield Phoenix C.C. Life Member - Independant A way things happen, a kind of order, fate’s counter force to Racing Cyclist - Founder and Rider-Manager of the Wilson Cycles Team. existentialism. JF Jim (pictured left) rode in the First Tours of Britain and had numerous placings Set in the present, relatively constant state, that is everyday life. aboard in Semi-Classics, 6th place Hanover-Brunswick.. and rides and finishes Surely even chaos has unorganised order. in Classics such as the Tour of Flanders. Jim was not only a Highly Successful A chance for things to happen in one or more ways of the Team Manager he found sponsorships, to create and run various winning same form or feeling. teams one of which was the Elswick Hopper Team in 1958. When every day life is unbalanced negatively, the rhythm bears a sequence of negativity, or bad luck. In short Jim Wilson was an amazing bike rider, athlete and person, considering Sometimes this dips a beat once and goes back to a normal he had come back from near fatal injuries after being left to fend for himself balance. on the beaches at Dunkirk. Finally returning home, the doctors at the time told his mother that he had no more than a year to live! To then go on and ride and finish with distinction in the kind of races mentioned above showed phenomenal courage. This proved to be a Great Inspiration to many other people at that time, and still does - to those who care to know - today! “It meant more to them and to those people who knew of Jim’s exploits at that time than any Oscar, or for that matter the BBC’s laughable Sports personality of the year awards!”   “This true story of one man’s endeavours was an Other times you will have a run of things, ‘going wrong’. inspiration that created the solid Silver Courage Likewise, if your luck’s in, your luck’s in! Cup - given to Jim by the Sheffield Phoenix - A positive swing, and a singular or a chain of positives occurs, which gives us which Jim gave back to them to be award not good luck. annually! Nor given just for winning races, but In life you will always ‘seem’ to lose more, than win, especially when left to awarded for exceptional courage in the face of chance. severe adversity and still managing to win.” - Maybe bad luck lingers around people’s souls longer and hurts more – demanding a reward. Where as good luck flashes by and doesn’t stick to your soul for long – asking for little in return. So then, through life we have an equal amount of good and bad luck? No! Try telling that to the person with one leg dying of cancer. Perhaps that’s why being a good person takes more strength and will power, than being a bad one,- As badness hangs around and doesn’t evaporate into the ether as easily, and is more contagious. “My father’s Greatest talent was bringing people together from Disturbing the balance more frequently, making people cynical all walks of life, and selflessly making them into something and less likely to feel or do good. greater than they may have realized; being left to themselves Goodness on the other hand has to be sort after and earned. and society” Manufactured and sold freely at all costs by ourselves, because   at times it can be as rare as unicorns’ blood. “When the Sheffield Phoenix cycling club awarded Jim a The point of this writing now transpires. simple paper poster after he finished the 1951 Tour of Britain Don’t leave goodness to chance, be willing and able to create (when he was not suppose to be still with us! Let alone finishing some of your own. such tough races!) with his picture stuck on, and with these For yours, goodness’ and everybody else’s sake. words hand written above and below it...”JIM WILSON - HE HATH COURAGE!” JF N.W.J.F Wilson cycles THD1161 FINAL Major project
  • 79. DEVELOPMENT vignelli guide - grids, margins columns and modulesJ.F Wilson cycles THD1161 FINAL Major project
  • 80. DEVELOPMENT promotional poster reverse design PROGRESSIVE INDUSTRIAL RUIN OF THE WORD Jim Wilsons Legacy & Nigel Wilsons Objective ‘QUALITY’ is to Continue to Design and Build Contemporary Bicycles that Transcend Fashion. The Double Diamond Symbolises a Culture Of Sporting Heritage and Marks the Standard Sheffield made steel and was World renowned, For Peerless Performance. Then when Taiwan ‘invented alloy’ and now Carbonfire we found, Strong and very good exchanged for expensively cheap, convenient dud. Future usefulness sold off, un-noticed in our present day consumer rush, Encroaching crumbling letdown, forgiven by expected, forgotten by acceptance. Tat disguised as quality in modern day media sheen, JF Imitated memories of the craftsman. That wasn’t just a dream! ~N.W. CAR SOAKED ROADS You need a licence to own a gun by law. EVOCATIVE You need a licence to drive a car by law. Blood stained roads. You’ll get life for shooting someone dead, You’ll get naff all for driving over some ones head! The deterrent there I cannot find. The alibi, I didn’t see him/her officer is a common white-line-lie. Well it’s hard to see anything at eighty miles per hour, Especially when you’ve got your head up your ass, Or maybe you just don’t care less how fast. Mists in the woods with bracken in between. After all you’ll only see wheels, blood and steel, The Sun descending onto the horizon, unseen, And shock’s the only thing you’ll feel, Behind glowing pink clouds of orange, violet, golden and green. After all, it’s your word against a dead one. Smell of rain, before it falls. And witnesses are always too late, when they’re gone! The sea cloaked off in mist, but surely there she rolls. Big Moon in daylight, big Moon at night. ~N.W. Nobody about, no one in sight. A long stretching beach, where sea waves reach, The wind blowing strong, whisks lightly coloured sand, up and along.   ~N.W JEALOUSY THE BEACH Rising up growing higher, Aloft a buoy, glows a fire. From deep inside, into view, Bobbing upon, the sea of you! Looming forwards, from opened gill, Ocean bound fiery emotions overspill, Sheffield made steel and was World renowned, Splashing down, sinking, sunken, sizzling still, Then when Taiwan ‘invented alloy’ we found, Anchored to ferment, in the seabed’s bad brewing sediment. Strong and very good exchanged for expensively cheap, convenient dud. Future usefulness sold off, un-noticed in our present day consumer rush, ~N.W. Encroaching crumbling letdown, forgiven by expected, forgotten by acceptance. Tat disguised as quality in modern day media sheen, Imitated memories of the craftsman. That wasn’t just a dream. ~N.W. MARDY Mental waves, a yang that pangs. A foot stamping, shoulder falling, shake. A bitter stand off with inner reason tangs, Flavours, that awkwardness and sour make. Thirty-five years old, going on nine, Running with Mummy Nature; To be left behind by Grand Old Father Time? JF ~ N.W. WILSON CYCLES 220 CITY ROAD, SHEFFIELD, S2 5HP T: (0114) 2723483 W: WWW.WILSONCYCLES.CO.UK @: WILSONCYCLES@BTOPENWORLD.COMJ.F Wilson cycles THD1161 FINAL Major project
  • 81. DEVELOPMENT promotional poster reverse design A COLLECTION OF POETRY BY NIGEL WILSON Jim Wilsons Legacy & Nigel Wilsons Objective is to Continue to Design and Build Contemporary Bicycles that Transcend Fashion. The Double Diamond Symbolises a MARDY Culture Of Sporting Heritage and Marks the Standard For Peerless Performance. Mental waves, a yang that pangs. A foot stamping, shoulder falling, shake. A bitter stand off with inner reason tangs, Flavours, that awkwardness and sour make. JF Thirty-five years old, going on nine, Running with Mummy Nature; To be left behind by Grand Old Father Time? PROGRESSIVE INDUSTRIAL RUIN OF THE WORD “QUALITY” CAR SOAKED ROADS Sheffield made steel and was World renowned, You need a licence to own a gun by law. Then when Taiwan ‘invented alloy’ and now Carbonfire we You need a licence to drive a car by law. found, Blood stained roads. Strong and very good exchanged for expensively cheap, You’ll get life for shooting someone dead, convenient dud. You’ll get naff all for driving over some ones head! Future usefulness sold off, un-noticed in our present day The deterrent there I cannot find. consumer rush, The alibi, I didn’t see him/her officer is a common white-line- Encroaching crumbling letdown, forgiven by expected, lie. forgotten by acceptance. Well it’s hard to see anything at eighty miles per hour, Tat disguised as quality in modern day media sheen, Especially when you’ve got your head up your ass, Imitated memories of the craftsman. Or maybe you just don’t care less how fast. That wasn’t just a dream! After all you’ll only see wheels, blood and steel, And shock’s the only thing you’ll feel, After all, it’s your word against a dead one. And witnesses are always too late, when they’re gone! EVOCATIVE GHOST Mists in the woods with bracken in between. Footsteps splash upon wet, sea washed steps. The Sun descending onto the horizon, unseen, These steeped, stone stepped stairs, which widely flare, Behind glowing pink clouds of orange, violet, golden and Meet readily with feet, through darkening, salt smelling air. green. Climbing aloft, with wings and a hook, Smell of rain, before it falls. That, when connected to back and of each foot, The sea cloaked off in mist, but surely there she rolls. Betook to flap briskly and pull on up. Big Moon in daylight, big Moon at night. Legs pump under the lead, Nobody about, no one in sight. Of torso, arms and head. A long stretching beach, where sea waves reach, Gliding forwards, effortless. The wind blowing strong, whisks lightly coloured sand, up and The wind must be behind! along. Not breathing, doing fine. It’s too easy! Fitness has improved, Enter a race, win with grace, At the top of this steep staircase. A fit dog wouldn’t get his nose in front, at this pace. Good to feel the light rain.. on my.. face, It helps... me!.. Breathe? THE BEACH Sheffield made steel and was World renowned, • WINNERS OF 5 NATIONAL ROAD RACE CHAMPIONSHIPS (RON COE) Then when Taiwan ‘invented alloy’ we found, • WINNERS OF 2 NATIONAL TRACK RACE CHAMPIONSHIPS (RICHARD TEARE) Strong and very good exchanged for expensively cheap, • OVER 500 ROAD RACE WINS & NUMEROUS TT WINS INCLUDING THE convenient dud. YORKSHIRE 100 MILE CHAMPIONSHIP (NIGEL WILSON) Future usefulness sold off, un-noticed in our present day con- • AN UNBEATEN BRITISH RECORD NUMBER OF 57 ROAD RACE WINS IN sumer rush, ONE SEASON Encroaching crumbling letdown, forgiven by expected, for- gotten by acceptance. Tat disguised as quality in modern day media sheen, Imitated memories of the craftsman. That wasn’t just a dream. WILSON CYCLES 220 CITY ROAD, SHEFFIELD, S2 5HP T: (0114) 2723483 W: WWW.WILSONCYCLES.CO.UK @: WILSONCYCLES@BTOPENWORLD.COMJ.F Wilson cycles THD1161 FINAL Major project
  • 82. DEVELOPMENT promotional risograph handout - final A COLLECTION OF POETRY BY NIGEL WILSON Jim Wilsons Legacy & Nigel Wilsons Objective is to Continue to Design and Build Contemporary Bicycles that Transcend Fashion. Proudly MARDY The Double Diamond Symbolises a Made In Sheffield Culture Of Sporting Heritage and Marks the Standard For Peerless Performance. Mental waves, a yang that pangs. A foot stamping, shoulder falling, shake. A bitter stand off with inner reason tangs, Flavours, that awkwardness and sour make. JF Thirty-five years old, going on nine, Running with Mummy Nature; To be left behind by Grand Old Father Time? JF WILSON PROGRESSIVE INDUSTRIAL RUIN OF THE WORD “QUALITY” CAR SOAKED ROADS Sheffield made steel and was World renowned, You need a licence to own a gun by law. Then when Taiwan ‘invented alloy’ and now Carbonfire we You need a licence to drive a car by law. found, Blood stained roads. Strong and very good exchanged for expensively cheap, You’ll get life for shooting someone dead, convenient dud. You’ll get naff all for driving over some ones head! Future usefulness sold off, un-noticed in our present day The deterrent there I cannot find. consumer rush, The alibi, I didn’t see him/her officer is a common white-line- Encroaching crumbling letdown, forgiven by expected, lie. forgotten by acceptance. Well it’s hard to see anything at eighty miles per hour, Tat disguised as quality in modern day media sheen, Especially when you’ve got your head up your ass, Imitated memories of the craftsman. Or maybe you just don’t care less how fast. That wasn’t just a dream! After all you’ll only see wheels, blood and steel, And shock’s the only thing you’ll feel, After all, it’s your word against a dead one. And witnesses are always too late, when they’re gone! EVOCATIVE GHOST CYCLES Mists in the woods with bracken in between. Footsteps splash upon wet, sea washed steps. The Sun descending onto the horizon, unseen, These steeped, stone stepped stairs, which widely flare, Behind glowing pink clouds of orange, violet, golden and Meet readily with feet, through darkening, salt smelling air. green. Climbing aloft, with wings and a hook, Smell of rain, before it falls. That, when connected to back and of each foot, The sea cloaked off in mist, but surely there she rolls. Betook to flap briskly and pull on up. Big Moon in daylight, big Moon at night. Legs pump under the lead, Nobody about, no one in sight. Of torso, arms and head. A long stretching beach, where sea waves reach, Gliding forwards, effortless. The wind blowing strong, whisks lightly coloured sand, up and The wind must be behind! along. Not breathing, doing fine. It’s too easy! Fitness has improved, Enter a race, win with grace, At the top of this steep staircase. A fit dog wouldn’t get his nose in front, at this pace. Good to feel the light rain.. on my.. face, It helps... me!.. Breathe? THE BEACH 220 City Rd, Sheffield made steel and was World renowned, Then when Taiwan ‘invented alloy’ we found, • WINNERS OF 5 NATIONAL ROAD RACE CHAMPIONSHIPS (RON COE) • WINNERS OF 2 NATIONAL TRACK RACE CHAMPIONSHIPS (RICHARD TEARE) Strong and very good exchanged for expensively cheap, • OVER 500 ROAD RACE WINS & NUMEROUS TT WINS INCLUDING THE Sheffield, convenient dud. Future usefulness sold off, un-noticed in our present day con- YORKSHIRE 100 MILE CHAMPIONSHIP (NIGEL WILSON) • AN UNBEATEN BRITISH RECORD NUMBER OF 57 ROAD RACE WINS IN S2 5HP sumer rush, Encroaching crumbling letdown, forgiven by expected, for- ONE SEASON gotten by acceptance. Tat disguised as quality in modern day media sheen, Imitated memories of the craftsman. That wasn’t just a dream. WILSON CYCLES 220 CITY ROAD, SHEFFIELD, S2 5HP T: (0114) 2723483 W: WWW.WILSONCYCLES.CO.UK @: WILSONCYCLES@BTOPENWORLD.COMJ.F Wilson cycles THD1161 FINAL Major project
  • 83. DEVELOPMENT vignelli guide - book creation + book version of promo posterJ.F Wilson cycles THD1161 FINAL Major project
  • 84. DEVELOPMENT book version of promo posterJ.F Wilson cycles THD1161 FINAL Major project
  • 85. DEVELOPMENT book version of promo posterJ.F Wilson cycles THD1161 FINAL Major project

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