Design ThinkingPaul Hawking
@Victoria UniversityStrategic Use of ERP SystemsThe Goal of Design Thinking is Innovation1 Exceptional Idea10 Great Ideas1...
@Victoria UniversityStrategic Use of ERP SystemsEverybody is talking about it; Design ThinkingA developer needs to becurio...
@Victoria UniversityStrategic Use of ERP Systemshttp://www.youtube.com/watch?v=uyDy-Qoiuo0
@Victoria UniversityStrategic Use of ERP SystemsDesign Thinking is an approach toinnovation. It lets us discover opportuni...
@Victoria UniversityStrategic Use of ERP Systemshttp://www.youtube.com/watch?v=UAinLaT42xY
@Victoria UniversityStrategic Use of ERP SystemsTraditional Approaches
@Victoria UniversityStrategic Use of ERP SystemsModern Approaches
@Victoria UniversityStrategic Use of ERP Systems
@Victoria UniversityStrategic Use of ERP SystemsProblem!
@Victoria UniversityStrategic Use of ERP SystemsCauses
@Victoria UniversityStrategic Use of ERP Systems1969 1973 1987 1992 2009Design Thinking is not new
@Victoria UniversityStrategic Use of ERP SystemsBusiness ThinkingBusiness schools tend to focus on Inductive thinking (bas...
@Victoria UniversityStrategic Use of ERP SystemsDesign Thinking FocusHuman Centred innovationFocus on people/customers and...
@Victoria UniversityStrategic Use of ERP SystemsBusinessViabilityTechnologyFeasibilityPeopleDesirabilityDesignThinking
@Victoria UniversityStrategic Use of ERP Systems
@Victoria UniversityStrategic Use of ERP Systems
@Victoria UniversityStrategic Use of ERP SystemsDesign Thinking Pillars
@Victoria UniversityStrategic Use of ERP SystemsINTERDISCIPLINARY TEAMS of T-shaped people.
@Victoria UniversityStrategic Use of ERP SystemsTeam compositionMulti-disciplinary teams in a Design Thinking Workshop con...
@Victoria UniversityStrategic Use of ERP Systems
@Victoria UniversityStrategic Use of ERP SystemsTHE DESIGN THINKING APPROACHSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RE...
@Victoria UniversityStrategic Use of ERP SystemsSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RESEARCHScopingWhat are you tr...
@Victoria UniversityStrategic Use of ERP SystemsSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RESEARCH3600 ResearchResearch,...
@Victoria UniversityStrategic Use of ERP SystemsSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RESEARCHSynthesisUnderstand an...
@Victoria UniversityStrategic Use of ERP SystemsCapturing key points on post-its per userCharacteristicsGoalsActivities /t...
@Victoria UniversityStrategic Use of ERP SystemsSynthesis – Structuring Your InsightsCommon Understanding of Insight
@Victoria UniversityStrategic Use of ERP SystemsSynthesis - Frameworks
@Victoria UniversityStrategic Use of ERP SystemsComing up with a POVPOV = User + Need + InsightThe Point of View is one se...
@Victoria UniversityStrategic Use of ERP SystemsSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RESEARCHIdeateIdeation• Brains...
@Victoria UniversityStrategic Use of ERP SystemsIdeate – Brainstorming Rules
@Victoria UniversityStrategic Use of ERP SystemsSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RESEARCHPrototype• First step ...
@Victoria UniversityStrategic Use of ERP SystemsLow fidelity Mockups Demonstrate Functionality,(Look)&Feel of your Soluti...
@Victoria UniversityStrategic Use of ERP SystemsSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RESEARCHValidateGet feedback f...
@Victoria UniversityStrategic Use of ERP SystemsSummary
@Victoria UniversityStrategic Use of ERP Systemshttp://www.youtube.com/watch?v=M66ZU2PCIcM
@Victoria UniversityStrategic Use of ERP SystemsResourcesTim Brown urges designers to think bighttp://www.youtube.com/watc...
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Design thinking

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Lecture to ERP system (SAP) students at Victoria University. Thanks to all the contributors.

Published in: Business, Technology

Transcript of "Design thinking"

  1. 1. Design ThinkingPaul Hawking
  2. 2. @Victoria UniversityStrategic Use of ERP SystemsThe Goal of Design Thinking is Innovation1 Exceptional Idea10 Great Ideas100 Good Ideas1,000 Ideas
  3. 3. @Victoria UniversityStrategic Use of ERP SystemsEverybody is talking about it; Design ThinkingA developer needs to becurious and also developempathy for end users
  4. 4. @Victoria UniversityStrategic Use of ERP Systemshttp://www.youtube.com/watch?v=uyDy-Qoiuo0
  5. 5. @Victoria UniversityStrategic Use of ERP SystemsDesign Thinking is an approach toinnovation. It lets us discover opportunities,inspire potentials, and create successfulsolutions that meet human needs, addbusiness value, and are technicallyfeasible.” Design Thinking Community.An approach to solving design problems byunderstanding users’ needs and developinginsights to solve those needs.What is it?
  6. 6. @Victoria UniversityStrategic Use of ERP Systemshttp://www.youtube.com/watch?v=UAinLaT42xY
  7. 7. @Victoria UniversityStrategic Use of ERP SystemsTraditional Approaches
  8. 8. @Victoria UniversityStrategic Use of ERP SystemsModern Approaches
  9. 9. @Victoria UniversityStrategic Use of ERP Systems
  10. 10. @Victoria UniversityStrategic Use of ERP SystemsProblem!
  11. 11. @Victoria UniversityStrategic Use of ERP SystemsCauses
  12. 12. @Victoria UniversityStrategic Use of ERP Systems1969 1973 1987 1992 2009Design Thinking is not new
  13. 13. @Victoria UniversityStrategic Use of ERP SystemsBusiness ThinkingBusiness schools tend to focus on Inductive thinking (based ondirectly observable facts) and Deductive thinking (logic andanalysis, typically based on evidence)Design ThinkingDesign schools emphasize Abductive thinking (imagining whatcould be possible). This new thinking approach helps us challengeassumed constraints and add to ideas, versus discouraging them.Proctor & Gamble CEO A. G. LafleyLafley 2008, The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation: Business Week
  14. 14. @Victoria UniversityStrategic Use of ERP SystemsDesign Thinking FocusHuman Centred innovationFocus on people/customers and their NEEDS not on specifictechnologies or other conditionsInnovating at the intersection of BUSINESS, TECHNOLOGY andPEOPLEThe USER is the one who to decide if a product or service shouldexist or be established
  15. 15. @Victoria UniversityStrategic Use of ERP SystemsBusinessViabilityTechnologyFeasibilityPeopleDesirabilityDesignThinking
  16. 16. @Victoria UniversityStrategic Use of ERP Systems
  17. 17. @Victoria UniversityStrategic Use of ERP Systems
  18. 18. @Victoria UniversityStrategic Use of ERP SystemsDesign Thinking Pillars
  19. 19. @Victoria UniversityStrategic Use of ERP SystemsINTERDISCIPLINARY TEAMS of T-shaped people.
  20. 20. @Victoria UniversityStrategic Use of ERP SystemsTeam compositionMulti-disciplinary teams in a Design Thinking Workshop consist of 4 to 6participants in each team, e.g.:• (Lead / Team Coordinator): Business, Process or Project Managementbackground• Technology (non-IT) background• Technology (IT) background – Applications, Mobile, Analytics, Web etc• Sociology, Psychology, Anthropology background• Any arts, science, engineering background• Human Resources, Marketing, Controlling background
  21. 21. @Victoria UniversityStrategic Use of ERP Systems
  22. 22. @Victoria UniversityStrategic Use of ERP SystemsTHE DESIGN THINKING APPROACHSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RESEARCHProblem DefinitionProject PlanData InsightsDesign PrinciplesIdeasConceptsPrototypes
  23. 23. @Victoria UniversityStrategic Use of ERP SystemsSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RESEARCHScopingWhat are you trying to achieve?• Identifying the right challenge to solve• Quick research to gain common understanding of challenge• Identify stakeholders• Plan project based on the phases of the Design Thinkingapproach
  24. 24. @Victoria UniversityStrategic Use of ERP SystemsSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RESEARCH3600 ResearchResearch, Discover, Explore and Capture• Understand user’s/stakeholder’s expectations and motivations(insight & empathy)• Gather market information• Research analogous situations• Caution; say ≠ do ≠ think ≠ feel
  25. 25. @Victoria UniversityStrategic Use of ERP SystemsSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RESEARCHSynthesisUnderstand and gain insights• Storytelling• Capturing key points• Clustering and prioritization• Identifying needs and motivations• Creating personas or points of view
  26. 26. @Victoria UniversityStrategic Use of ERP SystemsCapturing key points on post-its per userCharacteristicsGoalsActivities /tasksPain pointsObservations on the environmentArtifacts and tools they useLoves to make hercustomers happyWants to spend as muchtime with her customers aspossibleIs responsible for orderingand replenishing the stock levelsHas no transparency intowhat her customersreally wantIs always running around inthe noisy storeUses her mobile phone to connectto the people in the warehouseEmma, department supervisor fresh fish Lisa, department supervisor fresh produceExample post-itsCategoriesSynthesis
  27. 27. @Victoria UniversityStrategic Use of ERP SystemsSynthesis – Structuring Your InsightsCommon Understanding of Insight
  28. 28. @Victoria UniversityStrategic Use of ERP SystemsSynthesis - Frameworks
  29. 29. @Victoria UniversityStrategic Use of ERP SystemsComing up with a POVPOV = User + Need + InsightThe Point of View is one sentence thatcreates an image in your mind. Based onan understanding of a user group and aninsight into a specific need, it narrows thefocus and makes the problem specific.Template:[Attributed user] needs (to) [Position]because [Insight]Example:The Department Supervisor needs time withcustomers, since knowing who they areenables her to optimize her ordering plan.Point of ViewSynthesis - POV
  30. 30. @Victoria UniversityStrategic Use of ERP SystemsSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RESEARCHIdeateIdeation• Brainstorm ideas to generate as many ideas as possible• Cluster your ideas• Prioritize ideas for the upcoming prototyping phase• Moves from problem space to solution space
  31. 31. @Victoria UniversityStrategic Use of ERP SystemsIdeate – Brainstorming Rules
  32. 32. @Victoria UniversityStrategic Use of ERP SystemsSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RESEARCHPrototype• First step to actually feel an idea• Aims to develop quick prototypes for the user to play with• Show the solution through the User’s eyes• Use role play – storyboards• Fail early and Fail often• Develop low and high fidelity prototypes
  33. 33. @Victoria UniversityStrategic Use of ERP SystemsLow fidelity Mockups Demonstrate Functionality,(Look)&Feel of your Solution Compose low fidelity mockups byusing traditional material. Don‘t try to be too perfect. “Keyfunctionality and screen flow is key,rather than finalized screenshots.“Prototypes
  34. 34. @Victoria UniversityStrategic Use of ERP SystemsSCOPING VALIDATEPROTOTYPEIDEATESYNTHESIS360°RESEARCHValidateGet feedback from end users• Checking feasibility of ideas with stakeholders• Gathers feedback on concepts and prototypes• Checks feasibility, viability, and desirability with users• Incorporates feedback and iterates the prototype
  35. 35. @Victoria UniversityStrategic Use of ERP SystemsSummary
  36. 36. @Victoria UniversityStrategic Use of ERP Systemshttp://www.youtube.com/watch?v=M66ZU2PCIcM
  37. 37. @Victoria UniversityStrategic Use of ERP SystemsResourcesTim Brown urges designers to think bighttp://www.youtube.com/watch?v=UAinLaT42xYStanford Design Thinking Virtual Crash Course
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