Fair use in public broadcasting

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Presentation to public broadcasters on employment of f

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Fair use in public broadcasting

  1. 1. FAIR USE IN PUBLIC BROADCASTING THE BEST PRACTICES MODELPat AufderheidePeter JasziAmerican University
  2. 2. THE PURPOSE OFCOPYRIGHT
  3. 3. ONE PURPOSE :TO PROMOTE THECREATION OF CULTURE
  4. 4. By: • Rewarding creators with limited monopoly • Encouraging new makers to use existing culture
  5. 5. WHY BALANCE?• All culture created on existing culture (we used to know that)• The First Amendment (no censorship)
  6. 6. BIGGEST BALANCINGFEATURE: FAIR USE legal, unauthorized use of copyrighted material--under some circumstances
  7. 7. HOW WE FORGOTBALANCE: • Copyright term extension • Default copyright • Punishing penalties (statutory damages) • Large content holders’ aggressive tactics
  8. 8. DECADES OFMISINFORMATION • Guidelines end up as limiting rules • Corporate mis-education of users • Tyranny of self- appointed experts, and….
  9. 9. Businessmodel terror! • Fair use unfairly blamed for business challenges • Fair use confused with P2P • Fair use actually enables current and future business models
  10. 10. GOOD NEWS… • Judges love balancing features • Supreme Court upholds term extension because fair use exists • Fair use judicial interpretation has greatly shifted in last 15 years
  11. 11. INTERPRETINGFAIR USE
  12. 12. THE“FOUR FACTORS” • Reason for the use • Kind of work used • Amount used • Effect on the market
  13. 13. PLUS…Custom and practice ofindividual creativecommunities…...especially when well-documented
  14. 14. AND IN THELAST 15 YEARS…Judges focus on• Transformation• Amount related to transformative purpose
  15. 15. JUDGES ASK:• Did you transform the use?• Did you use the appropriate amount to satisfy the transformative use?
  16. 16. FEAR…• Will I get it wrong?• Will I get sued?• Will my boss/general counsel/client get angry?
  17. 17. BEST PRACTICES
  18. 18. EDUCATION • Knowledge of the law • Awareness of problem • Articulation of consensus around fair use
  19. 19. COMMUNITIESINTERPRET FAIR USE: • Documentary filmmakers • Scholars • Media literacy teachers • Online video • Dance collections • OpenCourseWare
  20. 20. DOCUMENTARY
  21. 21. RESULTS: • TV programmers air films • New kinds of films • All insurers of errors and omissions insurance now accept fair use claims • Lawyers use the Statement to build their practices
  22. 22. MEDIA LITERACYTEACHERS
  23. 23. MEDIA LITERACYCATEGORIES• Teaching with copyrighted material• Using copyrighted material in curriculum materials• Circulating curriculum materials with copyrighted material in them• Student use of copyrighted materials in their work• Circulating student work
  24. 24. ONLINE VIDEO
  25. 25. ONLINE VIDEO CODE • Comment / critique • Illustration / example • Accidentally / incidentally • Preserve / recall • Discuss • Collage
  26. 26. DANCECOLLECTIONS
  27. 27. OPENCOURSEWARE
  28. 28. Categories: • Scholarship • Teaching • Preservation • Exhibition • Disabilities
  29. 29. Pubcasters’needs • Journalism • Docu films • Archives • Educational materials • What else?
  30. 30. Headscratchers • Web pages? Pod- casting? Web-casting? • Digital archives? • What else?
  31. 31. Resources •Our new book, Reclaiming Fair Use •Center for Social Media web resources • *Codes • *Teaching tools • *Videos
  32. 32. FAIR USE: Practice Makes Practice
  33. 33. Please feel free to share thispresentation in its entirety.For excerpting, kindly employthe principles of fair use.
  34. 34. THANK YOU! MacArthur, Rockefeller, Mellon and Ford Foundations Pubcasters everywhere
  35. 35. CONTACT INFO Pat Aufderheide Center for Social Media School of Communication American University Washington, DC paufder@american.edu 202-885-2069

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