Fair use and publishing

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  • 12/17/09
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  • Rather it’s having a counterproductive effect—scaring people out of using the rights they have and claiming more space for flexibility and freedom of expression
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  • Fair use and publishing

    1. 1. FAIR USE IN PUBLISHING THE BEST PRACTICES MODELPatricia AufderheidePeter DeCherneyPeter Jaszi
    2. 2. THE PURPOSE OFCOPYRIGHT
    3. 3. ONE PURPOSE :TO PROMOTE THECREATION OF CULTURE
    4. 4. By: • Rewarding creators with limited monopoly • Encouraging new makers to use existing culture
    5. 5. WHY BALANCE?• All culture created on existing culture (we used to know that)• The First Amendment (no censorship)
    6. 6. BIGGEST BALANCINGFEATURE: FAIR USE legal, unauthorized use of copyrighted material--under some circumstances
    7. 7. HOW WE FORGOTBALANCE: • Copyright term extension • Default copyright • Punishing penalties (statutory damages)
    8. 8. GOOD NEWS… • Judges love balancing features • Supreme Court upholds term extension because fair use exists • Fair use judicial interpretation has greatly shifted in
    9. 9. INTERPRETIN G FAIR USE
    10. 10. THE “FOUR FACTORS” • Reason for the use • Kind of work used • Amount used • Effect on the market
    11. 11. PLUS…Custom and practiceof individual creativecommunities…...especially whenwell-documented
    12. 12. AND, IN THELAST 15 YEARS…Judges focus on• Transformation• Amount related to transformative purpose
    13. 13. JUDGES ASK:• Did you transform the use?• Did you use the appropriate amount to satisfy the transformative use?
    14. 14. FEAR…• Will I get it wrong?• Will I get sued?• Will my boss/general counsel/client get angry?
    15. 15. BEST PRACTICES
    16. 16. COMMUNITIESINTERPRET FAIRUSE: • Documentary filmmakers • Scholars • Media literacy teachers • Artists • OpenCourseWare
    17. 17. DOCUMENTARY
    18. 18. RESULTS: • TV programmers air films • New kinds of films • All insurers of errors and omissions insurance now accept fair use claims • Lawyers use the Statement to build their practices
    19. 19. COMMON THEMES: • Tailored to the specific practice of the community • Transformative use • Appropriate amount
    20. 20. COMMUNICATIONSCHOLARS
    21. 21. SITUATIONS: • Analysis, criticism, commentary • Illustration • Use of copyrighted material in experimental research • Keeping personal archives
    22. 22. PUBLISHERSACCEPT CLAIMS • Delli Carpini/Williams book for Princeton (Newsweek cover) • Aufderheide book for Oxford (stills of documentary films) • University of Chicago, various
    23. 23. MEDIA LITERACYTEACHERS
    24. 24. PUBLISHERSACCEPT CLAIMS • Nancy Frey and Doug Fisher use magazine ad images in Teaching Visual Literacy, Sage/Corwin • Renee Hobbs fairly uses screen shot of nytimes.com in Digital and Media Literacy, Sage/Corwin • Peter Gutierrez fairly uses movie stills from H’wood films in Popular Culture in Education, Sage/Corwin • Frank Baker fairly uses pop culture in Media Literacy in the K-12
    25. 25. OPEN COURSEWARE
    26. 26. RESULTS • University GCs supportive • MIT: 31 new courses in one year • Previously rejected for OCW
    27. 27. POETS
    28. 28. OTHER CODES TOGUIDE PUBLISHERS • Visual Resources Assn’s “Statement of the Fair Use of Images…” • Society for Cinema and Media Studies’ “Statement of Fair Use Best Practices…for Media Studies Publishing”
    29. 29. QUESTIONS • Covers • Blogs v books • E-books and film clips • “getting away with it” (hiding from copyright holders) • More?
    30. 30. FAIR USE: Practice Makes Practice
    31. 31. MOREINFORMATION
    32. 32. The codes and much more (videos!Presentations! FAQs!)• Centerforsocialmedia.org/fair- use
    33. 33. CONTACT INFO Pat Aufderheide paufder@american.edu Peter Jaszi pjaszi@wcl.american. edu

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