New products When a finished product is finally on the market, sales staff will need to know: • its functions • its features • its customer benefits • how it compares with competitors’ products
The E-cloth Welcome to a whole new way to clean. The original E-cloth System uses no chemicals at all. The cloths are made from millions of tiny, clever fibres which have such a good natural cleaning effect that only water is needed to clean absolutely everywhere. Once used the cloths may be washed time and time again and with correct use will last for years. The cloths may be used on all hard surfaces but are especially effective on glass, chrome and stainless steel.
Packaging Packaging is a key part in the product mix: • It attracts the buyer’s attention. • It advertises the benefits of the product inside the packaging. • It lists the contents. It protects the contents. • It contributes to convenience and ease-of-use.
Food packaging When you buy food, what are the most important packaging considerations for you? • Recycling • Design and look • Information about the product: source, content, sell-by date • Protection and security What kinds of packaging do you think are good or bad?
Internet research • Look up ‘universal design’ on the Wikipedia website at: www.wikipedia.org Wikipedia, which is an online free-content encyclopedia, is a great source of information when doing research on the Internet.
Discuss how you could package the following items:
Wrap rage 60,000 people a year are injured in Great Britain …
Wrap rage text Are these statements true or false? If false, say why. 1 Injuries to people over 50 when they open packaging are increasing fast. 2 Consumers are trying to open packaging in the incorrect way. 3 Some types of packaging can cause medical problems. 4 The situation with packaging is getting worse.