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Golden gondola pw
 

Golden gondola pw

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Presentation faite lors des Golden Gondola 2012

Presentation faite lors des Golden Gondola 2012

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    Golden gondola pw Golden gondola pw Presentation Transcript

    • THE WEB’S IMPACT ONCONSUMERS AND RETAILERS
    • Steve Jobs – The BillionaireHippy1. The gap betweenweb and corporate culture 3
    • 2. The decision’sgap:Youneed 2 to tango 4
    • “It’s been a longstanding thesis of mine thatGoogle’sability toreorderinformation in microseconds,basedonourdeclaredintentthrough a search query, has habituatedusto expectanimmediate and relevant response fromnearlyeverywebsite – and in particular, commercial sites. In time, Ithinkthisexpectationwillleakintorealspace as well.”John Battele3. The gap betweenvirtual and realspaces 5
    • 4. The gap betweenBroadcasting and narrowcasting 6
    • 5. The gap betweenmassretailing and individuals 7
    • 6. The gap betweenmacro and micro-marketing 8
    • 6. The gap betweenmacro and micro-marketing 9
    • 6. The gap betweenmacro and micro-marketing 10
    • 7. The gap betweengeeks and business 11
    • 7. The gap betweengeeks and business 12
    • 8. The gap betweensources of trust 13
    • 9. The gap betweenexperience and feedback 14
    • 10. The gap betweenbig numbers and smallnumbers 15
    • 10 Gaps 10 Rules■ WEB & CORPORATE CULTURE ■ CHIEF COLLABORATION OFFICERS■ DECISION’S GAP ■ THE LEADER SHOWS THE WAY■ VIRTUAL VS REAL ■ INVOLVE ALL STAKEHOLDERS■ MASS VS INDIVIDUALS ■ MASS INDIVIDUALIZATION■ MACRO VS MICRO ■ PHYSICAL AND EMOTIONAL MARKETING PROXIMITY■ GEEKS AND BUSINESS ■ THINKS USERS, USE, USAGE■ SOURCES OF TRUSTS ■ TRUE ENDORSEMENT THROUGH INVOLVMENT■ EXPERIENCE AND FEEDBACK ■ IM-MEDIA-CY■ BIG AND SMALL NUMBERS ■ ENGAGE WITH LEAD USERS 16
    • ONE CHALLENGE :■ THE WINNER WILL BE THE ONE ADDING VALUE TO THE CUSTOMER JOURNEY.■ HOW CAN TECHNOLOGY AND CREATIVITY ADD VALUE TO THE SHOPPING – BUYING – USING – TRHOWING AWAY EXPERIENCE BY MAKING ALL THESE DAILY LIFE EXPERIENCES MORE EASY, ENJOYABLE, USEFUL, MEANINGFUL ? 17
    • ONE TREND 18
    • Ten steps to surf on the trend andbridge de gap 1. Laddering support throughtiers of engagement – 2. Empowering super users 3. Providingsourcematerialsforuser-generated content 4. Goingwhere the people are 5. Usingtoolspeople are familiarwith 6. Ensuringthatpeoplecanfindyour content 7. Mobilizing supporters through mobile devices 8. Harnessinganalytics to constantlyimprove engagement activities 9. Building the online operation to scale 10. Choosing the right team 19
    • ONE ADVICE :DON’T PANIC, GOODPRODUCTS DO FINEAND WILL KEEP DOINGSO.BUT THE WEB HELPS. 20
    • THANK YOU