THE WEB’S IMPACT ONCONSUMERS AND RETAILERS
Steve Jobs – The BillionaireHippy1. The gap betweenweb and corporate culture                                               3
2. The decision’sgap:Youneed 2 to tango                        4
“It’s been a longstanding thesis of mine thatGoogle’sability toreorderinformation in microseconds,basedonourdeclaredintent...
4. The gap betweenBroadcasting and narrowcasting                                 6
5. The gap betweenmassretailing and individuals                                7
6. The gap betweenmacro and micro-marketing                            8
6. The gap betweenmacro and micro-marketing                            9
6. The gap betweenmacro and micro-marketing                            10
7. The gap betweengeeks and business                     11
7. The gap betweengeeks and business                     12
8. The gap betweensources of trust                     13
9. The gap betweenexperience and feedback                          14
10. The gap betweenbig numbers and smallnumbers                               15
10 Gaps                       10 Rules■   WEB & CORPORATE CULTURE    ■   CHIEF COLLABORATION                              ...
ONE CHALLENGE :■   THE WINNER WILL BE THE ONE ADDING VALUE TO THE    CUSTOMER JOURNEY.■   HOW CAN TECHNOLOGY AND CREATIVIT...
ONE TREND            18
Ten steps to surf on the trend andbridge de gap 1.    Laddering support throughtiers of engagement – 2.    Empowering supe...
ONE ADVICE :DON’T PANIC, GOODPRODUCTS DO FINEAND WILL KEEP DOINGSO.BUT THE WEB HELPS.                      20
THANK YOU
Golden gondola pw
Upcoming SlideShare
Loading in...5
×

Golden gondola pw

521

Published on

Presentation faite lors des Golden Gondola 2012

Published in: Business, Education
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
521
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Golden gondola pw

  1. 1. THE WEB’S IMPACT ONCONSUMERS AND RETAILERS
  2. 2. Steve Jobs – The BillionaireHippy1. The gap betweenweb and corporate culture 3
  3. 3. 2. The decision’sgap:Youneed 2 to tango 4
  4. 4. “It’s been a longstanding thesis of mine thatGoogle’sability toreorderinformation in microseconds,basedonourdeclaredintentthrough a search query, has habituatedusto expectanimmediate and relevant response fromnearlyeverywebsite – and in particular, commercial sites. In time, Ithinkthisexpectationwillleakintorealspace as well.”John Battele3. The gap betweenvirtual and realspaces 5
  5. 5. 4. The gap betweenBroadcasting and narrowcasting 6
  6. 6. 5. The gap betweenmassretailing and individuals 7
  7. 7. 6. The gap betweenmacro and micro-marketing 8
  8. 8. 6. The gap betweenmacro and micro-marketing 9
  9. 9. 6. The gap betweenmacro and micro-marketing 10
  10. 10. 7. The gap betweengeeks and business 11
  11. 11. 7. The gap betweengeeks and business 12
  12. 12. 8. The gap betweensources of trust 13
  13. 13. 9. The gap betweenexperience and feedback 14
  14. 14. 10. The gap betweenbig numbers and smallnumbers 15
  15. 15. 10 Gaps 10 Rules■ WEB & CORPORATE CULTURE ■ CHIEF COLLABORATION OFFICERS■ DECISION’S GAP ■ THE LEADER SHOWS THE WAY■ VIRTUAL VS REAL ■ INVOLVE ALL STAKEHOLDERS■ MASS VS INDIVIDUALS ■ MASS INDIVIDUALIZATION■ MACRO VS MICRO ■ PHYSICAL AND EMOTIONAL MARKETING PROXIMITY■ GEEKS AND BUSINESS ■ THINKS USERS, USE, USAGE■ SOURCES OF TRUSTS ■ TRUE ENDORSEMENT THROUGH INVOLVMENT■ EXPERIENCE AND FEEDBACK ■ IM-MEDIA-CY■ BIG AND SMALL NUMBERS ■ ENGAGE WITH LEAD USERS 16
  16. 16. ONE CHALLENGE :■ THE WINNER WILL BE THE ONE ADDING VALUE TO THE CUSTOMER JOURNEY.■ HOW CAN TECHNOLOGY AND CREATIVITY ADD VALUE TO THE SHOPPING – BUYING – USING – TRHOWING AWAY EXPERIENCE BY MAKING ALL THESE DAILY LIFE EXPERIENCES MORE EASY, ENJOYABLE, USEFUL, MEANINGFUL ? 17
  17. 17. ONE TREND 18
  18. 18. Ten steps to surf on the trend andbridge de gap 1. Laddering support throughtiers of engagement – 2. Empowering super users 3. Providingsourcematerialsforuser-generated content 4. Goingwhere the people are 5. Usingtoolspeople are familiarwith 6. Ensuringthatpeoplecanfindyour content 7. Mobilizing supporters through mobile devices 8. Harnessinganalytics to constantlyimprove engagement activities 9. Building the online operation to scale 10. Choosing the right team 19
  19. 19. ONE ADVICE :DON’T PANIC, GOODPRODUCTS DO FINEAND WILL KEEP DOINGSO.BUT THE WEB HELPS. 20
  20. 20. THANK YOU
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×